American Water Works Bundle
What are the Mission, Vision, and Core Values of American Water Works Company?
Mission and vision statements are foundational strategic pillars for any organization, articulating its purpose and aspirations. For American Water Works Company, these statements are crucial given their essential role in public health and environmental stewardship. Established in 1886, the company serves over 14 million people across multiple states.
These guiding principles ensure American Water Works remains focused on delivering clean, safe, reliable, and affordable water and wastewater services. They are vital for navigating aging infrastructure and evolving regulatory landscapes. For a deeper analysis, consider the American Water Works BCG Matrix.
Key Takeaways
- Mission: Provide safe, clean, reliable, and affordable water and wastewater services.
- Vision: Be a leader in water innovation and sustainable solutions.
- Core Values: Safety First, Trust, Dignity and Respect, One Team, Environmental Leadership, High Performance.
- Purpose: 'Keep Life Flowing®' by ensuring public health, environmental sustainability, and community resilience.
- Impact: Billions invested annually in infrastructure, strong environmental performance, and high customer satisfaction.
Mission: What is American Water Works Mission Statement?
American Water's mission is 'to provide safe, clean, reliable, and affordable water and wastewater services to communities across the nation.'
The American Water mission statement emphasizes delivering essential water and wastewater services. This commitment ensures safe, clean, reliable, and affordable access for over 14 million people in 14 states and on 18 military installations. The company's focus on infrastructure renewal, with an estimated $3.3 billion invested in regulated operations in 2024, directly supports this mission.
Customer Focus
American Water's mission is deeply customer-centric, prioritizing the health and well-being of the communities it serves.
Service Reliability
A core aspect of the mission is ensuring reliable service, supported by substantial investments in infrastructure.
Water Quality
The company is committed to providing safe, clean water that meets or exceeds all state and federal quality standards, as detailed in their 2024 Water Quality Reports.
Affordability
The mission includes a commitment to affordable services, making essential utilities accessible to a broad customer base.
National Reach
The American Water mission statement covers a national scope, serving diverse communities across 14 states.
Environmental Stewardship
The company's mission also aligns with environmental protection and sustainable growth practices.
The American Water mission statement underscores its role as a vital utility provider. It focuses on delivering safe, clean, reliable, and affordable water and wastewater services to communities nationwide. This commitment is evident in their operational strategies and significant capital expenditures, such as the $3.3 billion allocated for regulated operations in 2024. For more insights into their strategic direction, explore the Growth Strategy of American Water Works. The company's core values are integral to fulfilling this mission, emphasizing customer satisfaction and environmental responsibility.
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Vision: What is American Water Works Vision Statement?
American Water's vision is 'to be the leader in water innovation, delivering sustainable solutions for our customers and the environment.'
This vision statement for American Water emphasizes leadership in water innovation, focusing on sustainable solutions for both customers and the environment. It reflects a forward-looking approach, aiming to drive advancements in the water industry. The company's commitment to this vision is supported by significant investments, such as the planned $40 billion to $42 billion in capital expenditures from 2025 to 2034, with a focus on system resilience and water quality projects.
American Water Mission
The American Water mission is to provide clean, safe, reliable, and affordable water and wastewater services to its customers.
Customer Focus
A core aspect of American Water's mission statement is prioritizing customer satisfaction and service excellence.
Environmental Stewardship
American Water's mission includes a strong commitment to environmental responsibility and resource protection.
Operational Excellence
The company aims for high operational standards to ensure reliable and efficient service delivery.
Community Engagement
American Water's mission extends to fostering positive relationships within the communities it serves.
Employee Development
Investing in its workforce is integral to achieving the American Water company purpose and long-term goals.
The American Water vision for the future is rooted in becoming the industry leader in water innovation, delivering sustainable solutions for both its customers and the environment. This aligns with the company's strategic goals, including significant capital investments to enhance water infrastructure. For instance, the company's 2024 Sustainability Report, released in July 2025, details ongoing efforts in corporate and operational sustainability, directly supporting its vision for water infrastructure. This commitment to innovation and sustainability is a key component of the American Water mission statement and strategic direction, reflecting its organizational values. More details on the company's financial structure can be found in this article about the Owners & Shareholders of American Water Works.
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Values: What is American Water Works Core Values Statement?
American Water Works Company's core values guide its actions and decisions, differentiating it from competitors and shaping its unique corporate identity. These values include Safety First, Trust, Dignity & Respect, One Team, Environmental Leadership, and High Performance.
Safety First
Safety is paramount for American Water, encompassing the well-being of employees, customers, and the community. The company achieved a 75% reduction in workplace injuries since 2018, and in 2022, reduced its OSHA Recordable Injury Rate to 0.85, which is approximately two times better than the water industry average.
Trust, Dignity & Respect
This value underscores the importance of building and maintaining trust with customers, employees, and stakeholders through honest and transparent business practices. New Jersey American Water ranked highest in the Northeast Large region for customer satisfaction in the J.D. Power 2024 U.S. Water Utility Residential Customer Satisfaction Study, excelling in dimensions like 'level of trust' and 'information provided.'
One Team
This value emphasizes leveraging the company's collective strengths, diversity, and expertise to achieve shared goals. The 'Catalyst for Change' framework launched in 2024 aims to build a culture where all employees feel celebrated and respected, enhancing employee morale and strengthening stakeholder relationships.
Environmental Leadership
American Water is committed to protecting water resources and the environment, setting the standard for excellence while acting as a trusted steward. In 2024, AWK invested $50 million in renewable energy projects to reduce its carbon emissions, aiming to reduce absolute scope 1 and scope 2 greenhouse gas emissions by more than 40% by 2025 from a 2007 baseline.
High Performance
This value signifies a commitment to excellence and continuous improvement in all aspects of operations, recognizing the critical nature of their services. This manifests in consistent investments in infrastructure, such as the $3.3 billion in regulated operations in 2024, ensuring continued delivery of high-quality services.
These American Water core values, as detailed in this article, are fundamental to the company's operations and strategic direction. To understand how these values influence the company's strategic decisions, explore the next chapter on American Water's mission and vision, and for a broader context, consider reading about the Brief History of American Water Works.
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How Mission & Vision Influence American Water Works Business?
A company's mission and vision statements are foundational, shaping its strategic decisions and operational priorities. These guiding principles ensure that every action taken aligns with the organization's overarching purpose and future aspirations.
American Water: Mission, Vision, and Core Values
Understanding the mission, vision, and core values of American Water Works Company provides insight into its strategic direction and operational philosophy.
- Mission: To provide safe, clean, reliable, and affordable water and wastewater services.
- Vision: To be the leader in water innovation, delivering sustainable solutions for customers and the environment.
- Core Values: Safety, Integrity, Teamwork, Accountability, Customer Focus, Innovation, and Environmental Stewardship.
- Strategic Alignment: These statements directly influence capital investments, operational improvements, and community engagement.
Mission-Driven Capital Investment
The mission to deliver reliable water services directly drives significant capital investments. The company plans to invest $40-$42 billion over the next decade (2025-2034), with $3.3 billion earmarked for 2025. These funds are primarily allocated to infrastructure renewal, system fortification, resilience spending, and water quality projects, all supporting the mission's core tenets.
Visionary Innovation and Sustainability
The vision to lead in water innovation and sustainable solutions guides the company's approach to industry challenges. This includes investments in advanced digital solutions, such as IoT sensors and data analytics for real-time monitoring and predictive maintenance, as well as resilience investments to address climate change impacts on water supply.
Core Values in Practice
The company's core values are evident in its operational focus. For example, a commitment to customer service is reflected in New Jersey American Water ranking highest in customer satisfaction among large water utilities in the Northeast in the J.D. Power 2024 study, scoring high in trust and information provided.
Financial Performance and Growth
The company achieved top-tier industry growth in 2024 for both earnings and dividends, exceeding 8 percent for EPS growth and dividend growth. This financial success is a result of disciplined operations and capital deployment, aligning with their long-term compounded annual growth target of 7-9 percent.
Strategic Acquisitions
In May 2025, the company acquired Nexus Water Group systems for approximately $315 million, adding nearly 47,000 customer connections across 8 states. This strategic move expands their reach to deliver essential water services, directly supporting their mission.
Leadership's Commitment
Leadership emphasizes that daily work is guided by goals aligned with stakeholders. The CEO stated in July 2023 that the Sustainability Report details how the company expects to fulfill its mission sustainably.
American Water's mission and vision statements are integral to its strategic decision-making, influencing capital allocation, innovation, and customer service initiatives. Explore how these elements shape the company's future in our analysis of the Competitors Landscape of American Water Works.
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What Are Mission & Vision Improvements?
Refining the mission and vision statements can enhance clarity and future-proofing for the company. Incorporating explicit commitments to technological advancement and climate resilience can better align with evolving industry demands and stakeholder expectations.
Integrate Technological Advancement into Mission Statement
The mission statement could be enhanced by explicitly mentioning 'technological advancement' as a driver for providing reliable and affordable water services, aligning with the company's focus on water innovation.
Incorporate Climate Resilience into Vision Statement
Adding a measurable aspiration for climate resilience to the vision statement would better position the company to address the significant challenges posed by climate change in the water utility sector.
Emphasize Smart Technologies and Customer Engagement
Adapting the mission and vision to specifically mention smart water technologies and personalized customer service offerings would address emerging trends and changing consumer behaviors in the water sector.
Highlight Circular Economy for Sustainability
Emphasizing a circular economy approach to water management, including advanced reuse and resource recovery, would position the company at the forefront of sustainability concerns and enhance its appeal to environmentally conscious stakeholders.
The American Water mission statement is to provide safe, clean, reliable, and affordable water and wastewater services. This mission is supported by a vision to be the best water utility in the nation, providing a full range of services. The company's core values are safety, integrity, community, and environmental stewardship. These principles guide their operations and strategic decisions, ensuring a commitment to both their customers and the environment. For a deeper understanding of their foundational principles, one can explore the Mission, Vision & Core Values of American Water Works.
In 2024, the company continued to invest heavily in infrastructure, with capital investments totaling approximately $3.4 billion in 2024, a significant portion of which is dedicated to system improvements and upgrades to ensure reliability and safety. This aligns with their mission statement's focus on providing dependable services. The company's commitment to environmental stewardship is reflected in its ongoing efforts to reduce water loss, with system-wide water loss averaging around 10% in 2024, well below the industry average.
The American Water core values are central to its organizational culture. Integrity is paramount, ensuring ethical conduct in all business dealings. Safety is a non-negotiable priority, protecting employees, customers, and the communities they serve. Community engagement is fostered through local partnerships and support, reflecting their role as a vital community partner. Environmental stewardship drives their commitment to sustainable practices and protecting natural resources, a key aspect of their long-term vision for water infrastructure.
The company's mission statement and strategic goals are closely linked to its vision for water infrastructure. By focusing on innovation and modernization, they aim to meet the growing demands of a changing world. For instance, their investment in advanced metering infrastructure (AMI) is expanding, with over 2 million smart meters deployed by the end of 2024, enabling more efficient operations and better customer service. This directly supports their mission statement for customer service and their vision for community impact.
American Water's company mission and vision for growth are underpinned by a strong emphasis on their core values and culture. They strive to be a leader in water innovation, continually seeking new ways to improve service delivery and environmental responsibility. Their commitment to ethical conduct and employee expectations is evident in their comprehensive training programs and safety protocols, ensuring that American Water core values in practice are consistently upheld across the organization.
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