What is Brief History of CP All Company?

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What is the history of CP All?

CP All Public Company Limited, a major player in Thailand's retail sector, was founded in 1988 by the Charoen Pokphand Group. It obtained exclusive rights from 7-Eleven, Inc., USA, to operate convenience stores under the 7-Eleven brand in Thailand.

The company's initial goal was to introduce and expand the convenience store concept, providing accessible retail options across the country. This strategic move laid the groundwork for its significant growth and integration into the daily lives of Thai consumers.

CP All's journey began with a focus on convenience retail, but it has since expanded into a diversified business. This includes wholesale operations, food production, and various support services for its extensive retail network. As of May 13, 2025, the company operates 15,430 7-Eleven stores nationwide. In 2024, CP All reported total revenues of 987,794 million baht, a 7.2 percent increase year-on-year, highlighting its market leadership. The company was also recognized on the Forbes Global 2000 list in 2025, ranking at #846. This expansion reflects CP All's adaptability and strategic vision, including its approach to market positioning as analyzed in the CP All BCG Matrix.

CP All Public Company Limited officially began its journey on November 7, 1988, established by the prominent Thai conglomerate, the Charoen Pokphand Group. The core aspiration behind its inception was to introduce and develop the globally recognized 7-Eleven convenience store concept within Thailand, aiming to transform the local retail scene.

The Genesis of CP All

CP All was founded with the ambitious goal of bringing the 7-Eleven convenience store model to Thailand. This strategic move was backed by an exclusive area license agreement from 7-Eleven, Inc., USA. The company's early focus was on providing essential daily goods, snacks, and beverages to meet the evolving needs of Thailand's increasingly urban population.

• Formal establishment date: November 7, 1988
• Founding entity: Charoen Pokphand Group
• Exclusive license agreement with: 7-Eleven, Inc., USA
• Initial business focus: Convenience stores offering daily necessities

The very first 7-Eleven store under CP All's operation opened its doors in 1989 on Patpong Road in Bangkok, signifying the commencement of its extensive retail network. While specific details regarding initial funding or the precise naming process are not extensively documented, the company's establishment by the Charoen Pokphand Group indicates substantial backing from an established business entity. The economic climate of Thailand in the late 1980s, marked by significant urbanization and a growing middle class, provided an opportune environment for the introduction of modern retail formats. CP All effectively leveraged this context to build its business, aligning with the Target Market of CP All.

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The CP All company's journey began with the opening of its first 7-Eleven store in Thailand in 1989. This marked the start of a rapid expansion phase that would see the company become a dominant force in the retail sector. The early years were characterized by strategic growth and a commitment to establishing a strong market presence.

Early Expansion and Public Offering

Following its 1989 inception, the company experienced significant growth, reaching its 1,000th 7-Eleven store in Thailand by 1998. This same year, CP All became a public company, a crucial step in its development. The expansion continued, with the 5,000th store milestone achieved in 2009.

Strategic Name Change and Diversification

In 2007, the company broadened its identity by changing its name from C.P. Seven Eleven Public Company Limited to CP All Public Company Limited. This reflected a strategic move to encompass a wider range of business activities beyond its core convenience store operations.

Acquisition and Entry into Wholesale

A significant turning point in CP All's business development was the 2013 acquisition of Siam Makro Public Company Limited for approximately $6.6 billion. This strategic move allowed CP All to enter the cash & carry wholesale market, diversifying its retail portfolio and expanding its customer base to businesses.

Continued Growth and E-commerce Ventures

By 2014, CP All's 7-Eleven network had grown to 8,000 stores. The company also launched Twenty Four Shopping Co., Ltd., venturing into catalog sales and e-commerce. Further expansion occurred in October 2021 with Makro's investment in Lotus's Asia business, strengthening CP All's position in hypermarket and supercenter formats across Thailand and Malaysia. As of the end of 2024, CP All operated a total of 15,245 stores nationwide, adding 700 new stores within the year. The convenience store segment alone reported total revenue of 439,787 million baht in 2024, a 10.1 percent increase year-on-year, serving an average of 978 customers per store daily. This proactive expansion, including its Online-to-Offline strategy, has helped maintain its strong market reception, holding a 70 percent market share in Thailand's convenience store sector. For more on its financial strategy, explore Revenue Streams & Business Model of CP All.

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The CP All company history is marked by significant achievements and strategic adaptations to challenges, with a strong emphasis on innovation. Ready-to-eat food products are a key driver, representing 75.9 percent of convenience store sales in the first nine months of 2024. The company's parent has amassed over 7,500 patents, showcasing a commitment to technological integration across its operations.

Innovation is central to the company's strategy, with initiatives like CP Food Lab driving the development of value-added products and responding to consumer trends. The integration of advanced technologies such as biotechnology, nanotechnology, robotics, and digital solutions like traceability and blockchain further underscores this commitment.

Ready-to-Eat Product Development

A significant focus on ready-to-eat food products, which comprised 75.9 percent of convenience store sales in the first nine months of 2024, highlights a successful response to evolving consumer preferences.

CP Food Lab

This initiative actively supports research and development, fostering the creation of new value-added products and ensuring the company remains agile in meeting changing consumer demands.

Technological Integration

The company's parent holds over 7,500 patents, reflecting a broad commitment to integrating cutting-edge technologies like biotechnology, nanotechnology, robotics, and digital solutions such as traceability and blockchain across its diverse business units.

Online-to-Offline (O2O) Strategy

The strategic enhancement of O2O retailing, exemplified by services like 7-Delivery and All Online, has proven effective, contributing approximately 11 percent to total sales in Q3 2024 and demonstrating adaptability in the digital marketplace.

Product Mix Optimization

A strategic focus on optimizing the product mix to emphasize higher-margin items has been crucial for financial performance, contributing to a gross profit margin of 29.0 percent in the convenience store segment during 2024.

Deming Prize Recognition

The achievement of the Deming Prize by its subsidiary CPRAM Co., Ltd. in 2015 signifies a high level of operational excellence and quality management within the organization.

The company has navigated significant challenges, including an insider trading scandal in 2013 and the economic disruptions caused by the COVID-19 pandemic between 2020 and 2021. These periods saw reduced customer traffic and purchasing power, requiring strategic adjustments to maintain resilience.

Insider Trading Scandal

An insider trading scandal involving executives in 2013 presented a significant corporate governance challenge that the company had to address.

COVID-19 Pandemic Impact

The global pandemic from 2020-2021 led to decreased footfall and consumer spending power, impacting retail operations and necessitating adaptive business strategies.

Market Downturns

Like many businesses, the company has had to contend with broader economic downturns, requiring robust financial management and strategic planning to ensure continued growth.

Adapting to Evolving Consumer Behavior

The continuous need to adapt to changing consumer behaviors and market dynamics, particularly in the fast-paced retail sector, remains an ongoing challenge that the company actively addresses through innovation.

Maintaining Competitive Edge

In a highly competitive retail landscape, maintaining a strong competitive edge through product differentiation, service quality, and efficient operations is a constant endeavor.

Supply Chain Resilience

Ensuring supply chain resilience, especially in the face of global disruptions, is critical for maintaining product availability and operational efficiency, a key focus for the company.

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The CP All company history is a narrative of strategic growth and adaptation, beginning with its establishment by the Charoen Pokphand Group. The company secured the exclusive license for 7-Eleven in Thailand, marking the start of its significant presence in the convenience retail sector. This journey has seen numerous expansions and key milestones, shaping its current market position.

Continued Store Network Expansion

CP All plans to invest up to 13 billion baht in 2024, aiming to open approximately 700 new stores across Thailand, Cambodia, and Laos. This expansion is a core part of its strategy to maintain its leading position in convenience retail.

Enhanced O2O Platform Development

A key focus for CP All is the further development of its online and offline (O2O) platforms. This initiative aims to provide customers with seamless access and comprehensive services, integrating digital and physical retail experiences.

Focus on High-Margin Products

The company is strategically working to increase the sales contribution of higher-margin products across both its food and non-food categories. This move is expected to bolster profitability and enhance overall financial performance.

Sustainability and Environmental Goals

CP All is committed to environmental stewardship, setting ambitious goals to achieve carbon neutrality by 2030 and net zero GHG emissions by 2050. These targets align with global sustainability trends and the company's long-term vision.

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