What are Mission Vision & Core Values of HMS Company?

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What are the Mission, Vision, and Core Values of HMS Networks?

Mission and vision statements are fundamental for any successful business, providing strategic direction and a clear sense of purpose. For HMS Networks, a global leader in industrial communication and the Industrial Internet of Things (IIoT), these statements are particularly vital.

HMS Networks develops and manufactures solutions that enable machines and systems to communicate and exchange data, facilitating automation and remote management across various industrial applications. In a rapidly evolving industrial landscape, HMS Networks' mission, vision, and core values act as the guiding compass for their strategic decisions, shaping their corporate identity, fostering innovation, and driving their impressive market position. The global Industrial IoT market, valued at USD 194.4 billion in 2024, is projected to reach USD 286.3 billion by 2029, growing at a robust CAGR of 8.1% from 2024 to 2029, highlighting the dynamic environment in which HMS operates. Similarly, the global industrial communication market, valued at USD 23.68 billion in 2024, is expected to reach USD 44.31 billion by 2032, growing at a CAGR of 8.15% from 2025 to 2032.

HMS Networks' strategic foundations are crucial in navigating this high-growth sector. Their solutions, including gateways, remote access tools, and embedded communication modules, are integral to enhancing productivity and sustainability for their customers. As of 2024, HMS Networks reported sales of SEK 3,059 million, demonstrating their significant presence in the market. Their mission, vision, and values not only define their internal culture but also communicate their commitment to stakeholders, ensuring alignment from product development to customer relations and overall business practices. For a deeper understanding of their market position, consider reviewing the HMS BCG Matrix.

The HMS Company mission statement clearly outlines its fundamental purpose: to empower customers by facilitating the extraction of valuable data and insights from industrial equipment. This focus on data and insights is crucial for both equipment manufacturers, referred to as 'makers,' and end-users, or 'users,' such as factory owners and system integrators. The company's offerings, centered on Industrial Information and Communication Technology (Industrial ICT), provide solutions for seamless communication and data exchange between hardware and software. The core value proposition of HMS Company lies in enhancing productivity and sustainability for its customers through improved connectivity and data utilization. For a deeper dive into the company's foundational principles, explore Mission, Vision & Core Values of HMS.

Customer-Centric Approach

The HMS Company mission emphasizes solving critical challenges for industrial businesses, reflecting a strong customer-centric approach.

Enabling Data and Insights

The core of the HMS Company purpose is to enable valuable data and insights from industrial equipment.

Boosting Productivity

A key objective of HMS Company is to increase customer productivity through enhanced industrial communication.

Fostering Sustainability

The HMS Company vision includes contributing to greater sustainability in industrial operations.

Industrial ICT Focus

HMS Company specializes in Industrial ICT solutions, facilitating data sharing between hardware and software.

Innovation-Driven

Achieving valuable insights necessitates continuous technological advancement, aligning with HMS Company's innovation-driven philosophy.

For example, HMS Networks' Anybus modules exemplify their mission by connecting diverse industrial devices to various networks and IoT platforms, directly enabling data transfer and flexibility in industrial communication. In 2024, the demand for such connectivity solutions continues to grow, with the global industrial IoT market projected to reach over $260 billion by 2025. Another illustration is their Ewon remote access solutions, which allow users to remotely monitor and manage industrial equipment. This provides insights that lead to improved operational efficiency and reduced downtime, directly supporting the HMS Company mission and objectives. The company's financial performance reflects this strong market position; in Q1 2024, HMS Networks reported net sales of SEK 899 million, demonstrating robust growth in line with their strategic direction. This growth is underpinned by their core values, which emphasize customer success and technological leadership. Understanding HMS Company core values reveals a commitment to innovation and reliability, which are crucial for their continued success in the competitive industrial automation sector. The importance of HMS Company mission and vision is evident in their consistent delivery of solutions that drive digital transformation for their clients, solidifying their position as a key player in the industrial ICT landscape.

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The vision of HMS Networks, while not explicitly stated as a single sentence, is clearly articulated through their strategic objectives and long-term ambitions, particularly within their 'HMS2025' strategy. The company aims to achieve net sales exceeding SEK 3.14 billion by 2025 and an operating margin of 20%. These targets have been revised upwards, reflecting strong performance and an ambitious outlook.

Financial Growth

HMS Company's vision includes exceeding SEK 3.14 billion in net sales by 2025, demonstrating a clear focus on robust financial expansion.

Profitability Target

A key aspect of the HMS Company vision is achieving an operating margin of 20%, highlighting their commitment to strong profitability.

Environmental Impact

HMS Company envisions tripling its 'handprint' to 3 million tons of avoided annual CO2 emissions by 2030, emphasizing sustainable solutions.

Market Leadership

The company aims for market leadership in industrial ICT, aligning with the projected USD 286.3 billion Industrial IoT market by 2029.

Strategic Acquisitions

Recent acquisitions, such as PEAK-System Technik for EUR 69 million in 2024, reinforce HMS Company's vision for expanding its global footprint and technological capabilities.

Global Expansion

The vision includes strengthening presence in key markets like the US and Germany, driven by strategic moves in industrial automation and automotive communication.

The HMS Company vision extends beyond financial metrics to include a significant contribution to environmental sustainability. They aim to triple their 'handprint,' which represents avoided annual CO2 emissions for customers, from approximately 1 million tons to 3 million tons by 2030. This future-oriented perspective focuses on market leadership in industrial ICT and a substantial global impact through sustainable solutions. The vision is highly aspirational yet appears realistic, given the company's trajectory and the booming Industrial IoT market, which is projected to reach USD 286.3 billion by 2029. For more insights into the company's structure, refer to the article on Owners & Shareholders of HMS. HMS Networks' strategic acquisitions, such as Red Lion Controls and PEAK-System Technik in 2024, costing EUR 69 million for PEAK-System, reinforce their ambition to strengthen their position in industrial automation, automotive communication, and expand into key markets like the US and Germany. These moves demonstrate a clear intent to disrupt and lead in advanced engineering tools, testing, and control within industrial, automotive, medical, and transportation industries, aligning with the overall HMS Company vision for the future.

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The core values of HMS Networks serve as the fundamental principles guiding its operations and strategic decisions. These values shape the company culture and influence how it interacts with customers, partners, and employees. While not explicitly numbered, HMS Networks' commitment to Customer Focus, Innovation, Sustainability, and a Long-term Perspective is evident in its business practices and public statements.

These four core values define the company's approach to industrial information and communication technology, ensuring its solutions remain relevant and impactful. They drive the development of cutting-edge products and foster strong, lasting relationships within the industry. Understanding HMS Company core values provides insight into its operational philosophy.

Customer Focus

HMS Networks prioritizes understanding and addressing the specific needs of its industrial customers, from equipment manufacturers to end-users. This commitment is reflected in the design of user-friendly and highly compatible solutions like Anybus, Ewon, and Intesis, which facilitate seamless connectivity across diverse industrial devices and systems. The company's global support network, with sales offices in over 20 countries and partners in more than 50 countries, ensures robust assistance and distribution, enhancing the customer experience and increasing productivity.

Innovation

Innovation is a cornerstone of HMS Networks' identity as a leader in Industrial ICT. The company continuously invests in research and development to remain at the forefront of technology, creating products that enable real-time data for AI applications and support evolving industrial communication protocols. Recent examples include the launch of new products such as Ewon Cloud and Ewon Edge in late 2024, demonstrating their dedication to advanced solutions for remote access and data management.

Sustainability

HMS Networks demonstrates a strong commitment to sustainability, achieving a Gold rating from EcoVadis in 2024, placing them among the top 5% of assessed companies. This commitment extends beyond reducing their own carbon footprint, which totaled approximately 61,360,000 kg CO2e in 2024 across Scope 1, 2, and 3 emissions. Their strategic goal is to triple their 'handprint' by enabling customers to avoid 3 million tons of CO2 emissions annually by 2030 through energy-efficient products and optimized industrial processes.

Long-term Perspective

A long-term perspective guides HMS Networks' strategic decisions, emphasizing sustained growth and value creation over immediate gains. The 'HMS2025' strategy, which includes revised financial targets and a commitment to the Science Based Targets Initiative (SBTi) with midterm targets to 2030, exemplifies this view. Significant acquisitions, such as Red Lion Controls and PEAK-System, are considered long-term value-adding moves designed to strengthen global robustness and expand market presence. This perspective also influences their investment in supply chain resilience, with 'High-Flex production' in Sweden and the USA complemented by EMS partners globally.

These core values collectively define the HMS Company philosophy and its approach to the industrial automation sector. They underpin a corporate identity focused on reliability, forward-thinking solutions, and responsible business practices. To understand how these values translate into market positioning, explore the Competitors Landscape of HMS. Next, we will delve into how the HMS Company mission and vision influence the company's strategic decisions and long-term goals.

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A company's mission and vision statements are fundamental to its strategic decision-making, providing a compass for growth and operational direction. These statements articulate the organization's purpose and its aspirations for the future, directly influencing how it allocates resources, develops products, and engages with its market.

HMS Company's Guiding Principles

The mission and vision of HMS Networks are intrinsically linked to its strategic direction, shaping its business operations and market approach.

• Enabling valuable data and insights from industrial equipment to boost customer productivity and sustainability.
• Expanding market presence and strengthening its position in industrial automation and automotive communication.
• Driving profitable growth and value creation for all stakeholders through employee and customer loyalty.
• Contributing to a reduced climate impact through its operations and product offerings.

Mission in Action: Product Development and Market Expansion

HMS Networks' mission to ‘enable valuable data and insights from industrial equipment allowing our customers to increase productivity and sustainability’ directly guides its investment in research and development for Industrial Internet of Things (IIoT) solutions. The IIoT market is a significant area of focus, with projections indicating substantial growth.

Strategic Acquisitions: A Visionary Move

The company's vision for market leadership and broader connectivity is exemplified by strategic acquisitions. In 2024, HMS Networks acquired Red Lion Controls and PEAK-System Technik. The acquisition of PEAK-System Technik, valued at EUR 69 million, aimed to bolster HMS Networks' standing in industrial automation and automotive communication, enhancing its reach in key markets such as the US and Germany.

Sustainability as a Core Driver

A strong commitment to sustainability influences HMS Networks' strategic path. The company has set midterm targets for 2030 with the Science Based Targets Initiative (SBTi) and aims to triple its 'handprint' to 3 million tons in avoided annual CO2 emissions by the same year. This commitment impacts product design, focusing on energy efficiency and sustainable industrial practices.

Financial Performance and Strategic Alignment

HMS Networks reported sales of SEK 3,059 million and an adjusted EBIT of SEK 665 million in 2024. This financial performance demonstrates successful growth while pursuing strategic objectives, including sustainability initiatives and acquisitions, aligning with their overall business philosophy.

Leadership Perspective on Growth and Impact

CEO Staffan Dahlström highlights the company's ambition to reduce climate impact and drive profitable growth. This perspective underscores how the company's mission and vision foster a culture of continuous improvement and customer-centric innovation, influencing both daily operations and long-term planning.

Brand Integration and Customer Focus

The integration of Red Lion's products into the HMS portfolio, with Red Lion and N-Tron becoming official HMS product brands as of June 2025, is a strategic decision to unify offerings. This move aims to simplify customer access and enhance overall productivity, reflecting a deep understanding of customer needs and a commitment to delivering integrated solutions.

These elements demonstrate how HMS Networks' mission and vision statements are not merely aspirational declarations but active drivers of its strategic direction, influencing everything from product development to market positioning and sustainability efforts. To understand the company's journey further, explore the Brief History of HMS. In the next chapter, we will delve into Core Improvements to Company's Mission and Vision.

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Enhancing the mission and vision of HMS Networks involves refining their strategic articulation to be more aspirational and forward-looking. This includes developing a distinct, qualitative vision statement that complements their specific financial and operational goals.

Formalize an Aspirational Vision Statement

While HMS Networks has clear objectives, a formalized, aspirational vision statement would better inspire broader innovation and market perception beyond measurable targets. For example, their net sales target of exceeding SEK 3.14 billion by 2025 is a strong financial goal, but a more qualitative vision could articulate a future state of industry transformation.

Integrate 'Data Intelligence' and AI Explicitly

Explicitly incorporating 'data intelligence' or 'AI-driven insights' into their core mission or vision would better align with current market conditions. The Industrial IoT market is projected for significant growth, with an expected CAGR of 16.7% for the IIoT platform market from 2025 to 2029, highlighting the increasing importance of advanced analytics.

Link Sustainability to Broader Digital Transformation

Explicitly linking their strong sustainability commitment, evidenced by a Gold EcoVadis rating in 2024 and a target of 3 million tons of avoided CO2 emissions by 2030, to circular economy principles or broader digital transformation initiatives would offer a more holistic view.

Address Emerging Technologies and Growth Potential

Evolving their mission and vision to address the increasing demand for predictive maintenance and the growing reliance on 5G technology for industrial communication positions HMS Networks to solidify its market leadership. Understanding the Target Market of HMS is crucial for this strategic evolution.