What are Mission Vision & Core Values of First Horizon Company?

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What are the Mission, Vision, and Core Values of First Horizon Corporation?

Mission and vision statements are crucial strategic foundations for any business, articulating its core purpose and future aspirations. They guide business decisions and shape corporate identity, ensuring alignment among employees, customers, and stakeholders towards common goals. First Horizon Corporation, a prominent financial holding company, holds a significant industry position primarily within the Southeastern United States.

Founded in 1864, First Horizon Corporation had $82.2 billion in assets as of December 31, 2024. Through its subsidiaries, it provides a comprehensive suite of financial services. Their mission, vision, and values are integral to their strategic framework, influencing everything from daily operations to long-term planning, demonstrating their commitment to clients, communities, and associates. For a deeper analysis, consider the First Horizon BCG Matrix.

The First Horizon mission statement emphasizes empowering various stakeholders. This includes associates, clients, shareholders, and the communities it serves. The company provides both capital and counsel, reflecting its comprehensive financial services, from commercial banking to wealth management. This approach aims to unlock the full potential of those it interacts with.

Client Focus

First Horizon's mission centers on helping clients achieve their financial goals through tailored solutions and expert advice.

Community Impact

The company is committed to strengthening communities, as evidenced by the First Horizon Foundation's contributions exceeding $150 million.

Associate Empowerment

Investing in associates' growth is key, ensuring they have the resources to excel and contribute to the company's success.

Shareholder Value

The mission also includes creating value for shareholders, balancing growth with responsible financial management.

Financial Literacy

In April 2024, over 300 associates provided financial literacy classes to more than 7,000 students, demonstrating a core value in action.

Geographic Reach

First Horizon operates across 12 states in the Southeastern United States, serving a diverse Target Market of First Horizon.

First Horizon's mission is to strengthen the lives of its associates, clients, shareholders, and communities by providing capital and counsel. This commitment helps them unlock their full potential. The company's focus extends to comprehensive financial services, community engagement, and financial education, reflecting its core values and dedication to stakeholders.

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First Horizon's vision statement emphasizes its dedication to empowering clients and communities. This forward-looking perspective aims to foster growth and success by providing essential financial resources and expert guidance. The company strives to be a leading regional financial services provider, building on its strong foundation and continuous efforts to enhance service offerings and market presence. This vision aligns with its strategic goals for sustained growth and community impact.

Client Empowerment

The vision focuses on enabling clients to achieve their financial goals through tailored solutions and advice.

Community Development

First Horizon aims to contribute to the economic vitality and well-being of the communities it serves.

Regional Leadership

The company aspires to maintain its position as a prominent regional financial services institution.

Strategic Growth

The vision supports strategic initiatives, including technological investments, to expand market reach.

Capital Provision

Providing essential capital is a core component of how First Horizon helps clients and communities.

Expert Counsel

Offering professional guidance and advice is integral to unlocking the full potential of those served.

First Horizon's vision is embedded within its overarching purpose: 'We're driven by a passion to help the clients and communities we serve unlock their full potential with capital and counsel.' This First Horizon vision is future-oriented, aspiring to be a catalyst for the growth and success of its clients and communities. Its scope is regional leadership, as evidenced by its position as a leading regional financial services company with $82.2 billion in assets as of December 31, 2024. The vision appears realistic yet aspirational, building upon the company's established presence and its continuous efforts to enhance service offerings and expand its market reach. For instance, the company's strategic investments in technology, including a $100 million allocation over three years for upgrades, are aimed at improving customer experience and maintaining a competitive advantage in the evolving financial landscape, aligning with a future-focused vision. This commitment to growth and innovation is further detailed in the Growth Strategy of First Horizon. The First Horizon mission statement and strategic goals are clearly aligned with this forward-looking perspective, emphasizing First Horizon's vision for technological innovation and customer service.

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First Horizon's core values serve as the foundational principles guiding its operations and corporate culture. These values shape how the company interacts with clients, employees, and the broader community, reflecting its commitment to ethical practices and sustainable growth.

First Horizon articulates five core values: putting clients first, caring about people, committing to excellence, expanding access, and fostering team success. These principles underpin the First Horizon company values and define its approach to business.

We Put Clients First

This value prioritizes customer needs, delivering tailored financial solutions. The company's 'Let's Find a Way' brand campaign in 2023 featured real client success stories, highlighting this client-centric approach.

We Care About People

This value extends to both associates and the wider community, emphasizing inclusivity and a supportive work environment. First Horizon was recognized as one of Newsweek's America's Greatest Workplaces for Women in 2025 and Forbes' America's Best Employers for Women in 2024.

We're Committed to Excellence

This value drives the pursuit of high standards in all business practices, evident in their consistent recognition as a top 10 Most Reputable U.S. Bank. Adjusted net income available to common shareholders increased 5% to $843 million in 2024.

We Expand Access

This value focuses on broadening opportunities for individuals and businesses to engage with financial services. The First Horizon Foundation provided financial literacy skills to over 7,000 students in 2024.

These First Horizon core values in practice demonstrate a holistic approach to financial services, emphasizing relationships and community impact. To understand more about the company's journey, read the Brief History of First Horizon. Discover how First Horizon's mission and vision influence its strategic decisions in the next chapter.

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The mission and vision statements of a company serve as the compass for its strategic decisions, outlining its purpose and aspirations. These guiding principles directly inform how an organization allocates resources, develops products, and interacts with its stakeholders.

First Horizon's Mission and Vision Influence

First Horizon's mission and vision are deeply integrated into its strategic decision-making, guiding its operational focus and growth initiatives.

• Strategic investments in technology, such as a $100 million, three-year plan, directly support the mission of empowering clients through enhanced digital capabilities.
• Organic growth strategies, including product expansion and customer relationship strengthening, are a direct reflection of the company's purpose to improve clients' lives.
• The company's operational footprint across 12 Southern U.S. states is a strategic choice to effectively serve a diverse client base.
• Leadership emphasizes focused execution of strategic priorities to achieve profitable growth, as noted by Chairman, President, and CEO Bryan Jordan.

Technological Advancement

A significant investment of $100 million over three years is dedicated to technology upgrades, aiming to improve digital banking and customer experience, aligning with the mission to help clients reach their full potential.

Organic Growth Focus

The company prioritizes organic growth through expanding its product offerings and deepening relationships with existing customers, a direct manifestation of its mission to strengthen clients' lives.

Market Presence

Operating across 12 states in the Southern U.S. is a strategic decision to effectively serve a broad and diverse client base, supporting the company's overall mission.

Strategic Execution

The company's leadership highlights the importance of focused execution of strategic priorities, as evidenced by the 2024 results and confidence in continued profitable growth for 2025.

Financial Performance Alignment

Adjusted net income available to common shareholders increased by 5% to $843 million in 2024, driven by credit performance and increased fee income, demonstrating the tangible results of strategic alignment.

Efficiency and Profitability

Disciplined expense management and efficiency gains are key components expected to enhance profitability in FY25, reflecting long-term strategic planning driven by core principles.

First Horizon's mission and vision directly shape its strategic direction, from technological investments to market expansion, ensuring all actions contribute to its overarching goals. Explore how these core elements can be further refined in our next chapter: Core Improvements to Company's Mission and Vision.

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Enhancing First Horizon's mission and vision statements can further solidify its market position and appeal to a broader stakeholder base. Focusing on explicit commitments to innovation and sustainability can amplify their impact.

Integrate Technological Innovation Explicitly

Explicitly incorporating a commitment to technological innovation within their mission or vision could better align with current market dynamics, especially given their significant technology investments. This would highlight their proactive approach to leveraging emerging technologies.

Emphasize ESG and Sustainability Commitments

More clearly addressing environmental, social, and governance (ESG) factors or sustainability concerns in their core statements, beyond existing community engagement, can attract socially conscious investors and customers. This positions sustainability as a strategic growth opportunity.

Future-Proofing with AI and Digital Behavior Alignment

Adapting their mission and vision to explicitly address artificial intelligence (AI) and evolving consumer digital behaviors, areas already targeted by their technology investments, would further future-proof these foundational statements.

Refining Vision for Client Empowerment

A refined vision, such as 'To be the leading financial partner empowering our clients and communities through innovative solutions and unparalleled service, unlocking their full potential,' would more strongly emphasize their active role in leveraging technology for client success.

Understanding the First Horizon mission and First Horizon vision is crucial for grasping the company's strategic direction and operational philosophy. The First Horizon core values serve as the bedrock for its corporate culture and employee expectations. These elements collectively define the First Horizon purpose and guide its interactions within the financial sector. The First Horizon company values are not merely aspirational statements but are intended to be reflected in daily operations and decision-making processes. Examining the First Horizon mission statement and strategic goals reveals a commitment to client success and community development. Similarly, the First Horizon vision statement and company growth are intertwined, with innovation playing a key role. The First Horizon company culture and core values foster an environment where employees understand their role in achieving these objectives. The First Horizon mission and vision for customer service emphasize a dedication to providing exceptional support and building lasting relationships. The First Horizon core values in practice are evident in how the company engages with its stakeholders. The First Horizon mission statement for community involvement highlights its dedication to local impact, while the First Horizon vision for technological innovation underscores its forward-thinking approach. The First Horizon company values and ethical standards ensure responsible business practices. The First Horizon mission and vision for employee development focus on nurturing talent and fostering professional growth. To understand the financial underpinnings of this strategy, one might explore the Revenue Streams & Business Model of First Horizon.