What are Mission Vision & Core Values of Dai-ichi Life Company?

Dai-ichi Life Bundle

Get Full Bundle:

	BCG	$15	$10
	5 FORCES	$15	$10
	CANVAS	$15	$10
	4P's MIX	$15	$10
	PESTLE	$15	$10
	SWOT	$15	$10

TOTAL:

ADD TO CART

What are the Mission, Vision, and Core Values of the Company?

Mission and vision statements are crucial for any successful enterprise, providing purpose and direction. For a prominent Japanese life insurance company with a significant global footprint, these foundations are particularly vital. Operating across diverse international markets, its mission, vision, and core values guide business decisions and shape its corporate identity.

These guiding principles enable the company to navigate complex market dynamics, foster stakeholder trust, and drive sustainable growth. They are essential for understanding its strategic approach and market positioning, as detailed in the Dai-ichi Life BCG Matrix.

The Dai-ichi Life mission statement articulates its commitment to supporting individuals in achieving their aspirations and overcoming challenges to pursue happiness. This mission encompasses a broad range of target customers seeking to build a brighter and more secure future, offering life insurance, annuity, and financial products. The company's market scope is global, reflecting its expanding international presence.

Unique Value Proposition

Dai-ichi Life's unique value proposition is 'opening up the possibilities of each individual's life by going beyond the boundaries of life insurance and by continuously innovating, keeping an eye on the future.'

Business Operations Alignment

This mission is reflected in business operations through a focus on expanding asset formation, succession, and inheritance advisory services.

Subsidiary Focus

For instance, their subsidiary Dai-ichi Frontier Life aims to increase assets under management by improving product competitiveness and investment capabilities.

Customer-Centric Approach

The mission is strongly customer-centric, emphasizing supporting individuals' happiness and well-being.

Innovation Orientation

It also highlights an innovation-focused orientation by committing to 'continuously innovating' beyond traditional insurance boundaries.

Global Presence

Dai-ichi Life's global presence underscores its commitment to serving diverse markets and customer needs worldwide.

The Dai-ichi Life mission statement, 'to partner with you to build a brighter and more secure future,' guides its strategic direction and operational focus. This commitment extends to a broad customer base, as detailed in the Target Market of Dai-ichi Life. The company's dedication to continuously innovating and expanding beyond traditional life insurance services, such as enhancing asset formation and advisory services, directly supports its mission. For example, in fiscal year 2024, Dai-ichi Life reported significant growth in its international business, contributing to its overall financial strength and ability to fulfill its mission globally.

Dai-ichi Life SWOT Analysis

• Complete SWOT Breakdown
• Fully Customizable
• Editable in Excel & Word
• Professional Formatting
• Investor-Ready Format

GET TEMPLATE ➔

The Dai-ichi Life vision for FY2030 aims for leadership in Japan across four key areas: customer satisfaction, employee satisfaction, innovation in products and services, and corporate value. It also seeks to establish the company as a global top-tier insurance group and a leader in shaping the future of the Japanese insurance industry. This comprehensive vision underscores a commitment to both domestic market dominance and significant international presence.

Customer Satisfaction

The vision emphasizes achieving the highest level of customer satisfaction in Japan, reflecting a focus on client-centric services and products.

Employee Satisfaction

A key element is becoming the top employer in Japan's insurance sector, fostering a positive and productive work environment.

Innovation Leadership

The company aims to lead in product and service innovation within Japan, driving new solutions for the market.

Corporate Value Growth

Achieving the highest corporate value in Japan's insurance industry is a core objective, indicating a focus on financial performance and shareholder returns.

Global Top-Tier Status

Dai-ichi Life seeks to be recognized as a leading global insurance group, expanding its international footprint and influence.

Industry Future Shaper

The vision includes playing a pivotal role in shaping the future direction and evolution of the Japanese insurance industry.

The Dai-ichi Life vision is supported by a new medium-term management plan for FY2024-2026, targeting a Group adjusted profit of ¥400 billion by FY2026. The company also aims to double its market capitalization to ¥6 trillion by March 2027 from approximately ¥3.3 trillion at the beginning of FY2023. This strategic roadmap includes a significant investment target of $4.17 billion for overseas mergers and acquisitions between 2025-2029, reinforcing its global ambitions. For more details on the company's strategic direction, refer to the Mission, Vision & Core Values of Dai-ichi Life article.

Dai-ichi Life PESTLE Analysis

• Covers All 6 PESTLE Categories
• No Research Needed – Save Hours of Work
• Built by Experts, Trusted by Consultants
• Instant Download, Ready to Use
• 100% Editable, Fully Customizable

GET TEMPLATE ➔

The core values of Dai-ichi Life Group are fundamental to its operations and strategic direction. These guiding principles shape how the company interacts with customers, employees, and society, ensuring a consistent approach to its business activities.

The Dai-ichi Life Group has established three core values that all employees uphold to achieve their Group Purpose: 'We care,' 'We do what's right,' and 'We innovate.' These values underpin the company's commitment to its stakeholders and its long-term objectives.

We Care

This value reflects a deep commitment to all stakeholders, prioritizing customer well-being and striving to pass on peace of mind through life insurance and related services. It also emphasizes employee satisfaction, with a goal to be the top employer in Japan by FY2030, supported by a comprehensive human resources strategy.

We Do What's Right

This value signifies a commitment to excellence, integrity, and responsibility, ensuring ethical conduct and trustworthy interactions with customers. It drives transparent and fair decision-making, with a corporate governance structure that includes outside directors making up one-third or more of the Board to ensure independence.

We Innovate

This value highlights the company's drive to find bold and agile ways to solve problems and make a positive difference, continuously innovating beyond traditional life insurance. For instance, they aim to return to pre-pandemic levels of new business performance by integrating real and digital channels, and they have a strategic partnership with Capgemini to establish a Global Capability Center in India, accelerating digital transformation in areas like AI and data.

Commitment to Sustainability

The company demonstrates its commitment to sustainability by aiming to reduce CO2 emissions by 50% in FY2025 (compared to FY2019) for Scope 1+2, and 30% by FY2030 for Scope 3 emissions, reflecting their dedication to environmental responsibility as part of their core values.

These core values are integral to understanding Dai-ichi Life's corporate philosophy and guiding principles. To further explore how these values translate into financial performance, consider reading our detailed analysis on the Revenue Streams & Business Model of Dai-ichi Life, which provides insights into how mission and vision influence the company's strategic decisions.

Dai-ichi Life Business Model Canvas

• Complete 9-Block Business Model Canvas
• Effortlessly Communicate Your Business Strategy
• Investor-Ready BMC Format
• 100% Editable and Customizable
• Clear and Structured Layout

GET TEMPLATE ➔

A company's mission and vision statements serve as the bedrock for its strategic decisions, guiding every initiative and investment. These declarations shape how an organization perceives its purpose and its aspirations for the future, directly influencing its operational priorities and long-term goals.

Dai-ichi Life's Mission and Strategic Alignment

Dai-ichi Life's mission to 'Partnering with you to build a brighter and more secure future' is a driving force behind its strategic decisions, particularly its aggressive global expansion efforts.

• The company has allocated ¥300 billion for strategic investments, with a significant portion designated for international ventures.
• The goal is for overseas operations to contribute approximately 40% of group profit.
• This includes strategic acquisitions, such as Protective Life's purchase of ShelterPoint Group in April 2024.
• Domestically, the mission fuels efforts to enhance product lineups for protection, asset formation, and succession, aiming to return to pre-pandemic new business performance levels.

Vision for the Future

Dai-ichi Life's vision for the future is encapsulated in its medium-term management plan (FY2024-2026), which is designed to backcast from its FY2030 vision.

Core Values in Action

The company's core values are evident in its commitment to capital efficiency and a data-driven approach to operations, as highlighted by CEO Tetsuya Kikuta's statement on pursuing capital market advantages.

Measurable Success Metrics

Key targets for FY2026 include achieving capital efficiency exceeding the cost of capital, a Group adjusted profit of ¥400 billion, and doubling market capitalization to ¥6 trillion by March 2027.

Impact on Operations

The company's guiding principles influence day-to-day operations by promoting a data-driven approach, such as centralizing domestic customer information to enhance sales activities.

Long-Term Planning

Long-term planning is directly shaped by the company's vision, with the current medium-term plan outlining necessary actions to achieve its 2030 objectives.

Understanding Dai-ichi Life's Purpose

The corporate philosophy of Dai-ichi Life is deeply embedded in its mission and vision, guiding its strategic direction and commitment to its stakeholders, including Owners & Shareholders of Dai-ichi Life.

Dai-ichi Life's mission and vision statements are integral to its strategic decision-making, guiding its global expansion, domestic product development, and operational efficiency. Continue reading to explore core improvements to the company's mission and vision.

Dai-ichi Life Porter's Five Forces Analysis

• Covers All 5 Competitive Forces in Detail
• Structured for Consultants, Students, and Founders
• 100% Editable in Microsoft Word & Excel
• Instant Digital Download – Use Immediately
• Compatible with Mac & PC – Fully Unlocked

GET TEMPLATE ➔

Enhancing Dai-ichi Life's mission and vision could involve a more explicit focus on holistic well-being and a clearer articulation of technological integration. These refinements aim to align the company's purpose with evolving societal expectations and industry advancements.

Integrate 'Well-being' Explicitly

Broaden the mission and vision to explicitly include 'well-being,' reflecting a growing consumer emphasis on holistic health and financial wellness, aligning with their materiality areas like 'Healthy people and society'.

Highlight Technological Disruption in Vision

Specify how emerging technologies, such as AI and advanced data solutions, will be leveraged to disrupt the insurance industry, moving beyond a general statement of industry leadership.

Articulate Broader Societal Impact

Incorporate a clearer articulation of societal impact beyond customer and shareholder value, mirroring best practices seen in global financial service leaders.

Define a Precise Technological Roadmap

Detail a more precise technological roadmap within the vision, showcasing how advancements will be harnessed to deliver innovative solutions and enhance societal well-being.

The Dai-ichi Life mission centers on contributing to the happiness and security of customers and society by providing high-quality services. This mission is underpinned by a vision to be a company that earns the trust of society and is indispensable to its customers. The Dai-ichi Life core values are crucial in guiding the company's operations and decision-making, ensuring a consistent approach to achieving its objectives. These values often translate into the company's Growth Strategy of Dai-ichi Life.

Understanding Dai-ichi Life's mission and values provides insight into its corporate philosophy and its commitment to its stakeholders. The company's purpose is deeply intertwined with its commitment to innovation and customer-centricity. For instance, the core values that define Dai-ichi Life emphasize integrity, customer focus, and innovation, which are key elements of the Dai-ichi Life mission statement.

The importance of Dai-ichi Life's vision statement lies in its forward-looking perspective, guiding the company's long-term strategic planning. The company's vision for the future is to be a global leader in providing security and peace of mind. How Dai-ichi Life's core values impact its business is evident in its consistent delivery of reliable insurance products and services. The Dai-ichi Life mission and vision explained reveals a dedication to societal contribution and customer well-being.

What is the mission statement of Dai-ichi Life? It is to contribute to the happiness and security of customers and society through the provision of high-quality services. The core values driving Dai-ichi Life's innovation include a commitment to continuous improvement and embracing new technologies. The role of vision in Dai-ichi Life's strategy is to set ambitious goals that push the company to adapt and grow in a dynamic market.

Dai-ichi Life's vision for customer service is to provide exceptional support and build lasting relationships. The core values and ethical standards of Dai-ichi Life ensure that all business practices are conducted with the utmost integrity. Dai-ichi Life's commitment to its mission and vision is demonstrated through its ongoing efforts to enhance its offerings and expand its reach, aiming to provide security and well-being to an increasing number of people worldwide.