What are Mission Vision & Core Values of Conagra Brands Company?

Conagra Brands' mission centers on nourishing people, the planet, and communities. This holistic approach guides their operations and product development.

A core aspect of the Conagra Brands mission involves delivering safe, delicious, and nutritious foods. All production facilities have achieved Global Food Safety Initiative (GFSI)-recognized certification.

The company aims to fulfill the evolving needs of modern consumers. This includes offering healthier options, with over 71% of frozen meals and vegetable products meeting 'healthier' thresholds in fiscal year 2024.

Conagra Brands' mission highlights its role as a responsible corporate citizen. This commitment extends to environmental stewardship and community engagement.

Nourishing people also includes a focus on employees. The Conagra Brands company culture supports its workforce as part of its broader mission.

The mission incorporates a dedication to the planet, emphasizing sustainable food practices. This aligns with their vision for food innovation and long-term impact.

Conagra Brands emphasizes innovation to drive growth and meet consumer demands. This commitment ensures their product offerings remain competitive.

The company actively transforms its product portfolio. This strategy aligns with changing consumer tastes and market trends.

A core aspect of their vision is creating consistent shareholder value. This is achieved through strategic business decisions and operational efficiency.

Conagra Brands strives for market leadership in the food industry. This involves continuous adaptation and strategic positioning.

Adapting to consumer preferences is central to their strategy. This ensures products resonate with current and future buyers.

Operating responsibly is integral to their long-term vision. This includes sustainable practices and ethical conduct.

Conagra Brands' mission and values directly influence its business strategy, particularly in product development, market expansion, and responses to industry challenges. A key strategic decision guided by their mission to provide 'Good Food' and their value of 'External Focus' is the modernization of their portfolio to meet evolving consumer preferences. For example, by the end of 2025, Conagra aims to have 100% of its U.S. frozen product portfolio free from FD&C colors, directly responding to consumer demand for cleaner labels. This initiative showcases alignment with their commitment to making 'safe, delicious, and nutritious foods.'

Another example of strategic alignment is their investment in innovation to address changing consumer behaviors, such as the focus on affordable, convenient nutrition. This is reflected in brands like Birds Eye and Healthy Choice, which offer innovative frozen vegetable options and healthy meals that support nutritional goals. In terms of market expansion and partnerships, Conagra continuously evaluates opportunities to strengthen its portfolio, as demonstrated by the acquisition of FATTY Smoked Meat Sticks in fiscal first quarter 2025, which bolstered their position in a high-growth category. This strategic move aligns with understanding the Target Market of Conagra Brands.

Sean Connolly, President and CEO of Conagra Brands, has emphasized the company's commitment to 'investing behind our brands and innovation, and delivering the high-quality products our customers expect.' This leadership perspective reinforces how the mission and values shape day-to-day operations and long-term planning, driving investments in infrastructure and strategic partnerships for sustained success.

Measurable success metrics demonstrating this alignment include the company's fiscal 2024 net sales of over $12 billion, and the achievement of a 90% waste diversion rate across its facilities. These figures highlight the tangible outcomes of their mission-driven strategies and commitment to corporate responsibility.

The core values of 'External Focus,' 'Agility,' 'Collaboration,' and 'Empowerment' are actively demonstrated through Conagra's strategic initiatives. For instance, their focus on consumer preferences (External Focus) drives product innovation, while their agile approach allows them to adapt to market changes. Collaboration is evident in their partnerships and acquisitions, and empowerment is fostered through their investment in employees and brands.

Conagra Brands' purpose is to make great food accessible, which is underpinned by strong ethical considerations. Their commitment to sustainability, as shown by their waste diversion rates, and their focus on product safety and quality reflect their dedication to corporate responsibility and ethical business practices.