CNH Industrial Bundle
What are the guiding principles of CNH Industrial;
Mission and vision statements are crucial for any organization, defining its purpose and future. They direct decisions, cultivate culture, and align stakeholders, forming a strong framework for success. CNH Industrial, a global capital goods leader, produces agricultural and construction equipment, vehicles, and powertrain solutions, supported by financial services.
As of 2024, CNH Industrial holds significant market shares: approximately 18% in global agricultural equipment and 15% in construction equipment. The company's mission, vision, and core values are central to its identity and strategy, guiding major business decisions and market responses. For further strategic insights, consider reviewing the CNH Industrial BCG Matrix.
Key Takeaways
- CNH Industrial's mission, vision, and core values—Innovation, Sustainability, and Productivity—guide its strategy to empower global agricultural and construction sectors.
- The company's commitment to technological advancement is evident in its R&D spending, which was 6.3% of sales in Q1 2025.
- CNH Industrial demonstrates significant progress in sustainability, achieving a 25.4% reduction in Scope 1 and 2 emissions in 2024 and adopting renewable electricity for 70.4% of its needs.
- Strategic initiatives, including AI-powered technologies and dealer network enhancements, are crucial for CNH Industrial's market competitiveness and customer service.
- The company's purpose is to provide innovative, sustainable, and productive solutions for essential workers, contributing to global food security and infrastructure development.
Mission: What is CNH Industrial Mission Statement?
CNH Industrial's mission is 'Breaking New Ground,' which centers on Innovation, Sustainability and Productivity, providing strategic direction, R&D capabilities, and investments for its global and regional Brands.
The CNH Industrial mission statement emphasizes delivering innovative agricultural and construction equipment while fostering sustainable practices. This purpose targets customers in agriculture and construction, addressing their need for efficient and sustainable production. The company's unique value proposition lies in pioneering new solutions and continually searching for breakthrough ideas, fusing innovation, sustainability, and productivity to meet global challenges.
Innovation Focus
CNH Industrial's mission drives significant investment in research and development, totaling $1.2 billion in 2024, with a focus on customer-centric solutions.
Sustainability Commitment
The company integrates sustainable practices into its operations, aiming to reduce environmental impact across its product lines and manufacturing processes.
Productivity Enhancement
Through advanced technologies like the FieldOps™ digital platform, CNH Industrial helps customers optimize operations, enhancing productivity and efficiency.
Customer-Centric Approach
The CNH Industrial mission statement for customers focuses on empowering them to achieve growth and contribute to a better world through advanced equipment.
Global Impact
CNH Industrial's strategic goals align with addressing global challenges like feeding and sheltering a growing population through its innovative solutions.
Strategic Direction
The company provides strategic direction and R&D capabilities to its global and regional brands, ensuring consistent innovation and market leadership.
CNH Industrial's mission statement for stakeholders and employees reflects its commitment to pioneering new solutions. The company's purpose and objectives are clearly defined, aiming to fuse innovation, sustainability, and productivity. For a deeper understanding of the company's journey, explore the Brief History of CNH Industrial. This commitment is evident in its 2024 investment of $1.2 billion in research and development, with a significant portion dedicated to customer-focused innovation. The launch of its FieldOps™ digital platform further demonstrates how the CNH Industrial mission translates into operations, enabling customers to connect, view, and manage farming operations and equipment fleets for enhanced productivity and reduced environmental impact. The CNH Industrial vision for sustainable agriculture and construction equipment is strongly customer-centric and innovation-focused, aiming to empower customers to grow and build a better world.
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Vision: What is CNH Industrial Vision Statement?
CNH Industrial's vision is 'to be a global leader in sustainable agriculture and construction, driving innovation and delivering superior value to customers and stakeholders.'
The CNH Industrial vision for 2024 emphasizes global leadership in capital goods, focusing on innovation, sustainability, and technological advancement. This forward-oriented vision aims to expand market leadership in agriculture and construction equipment, particularly through precision technology and alternative power solutions. The company's strategic business plan (SBP) for 2025 supports this vision with aggressive goals, including securing top market positions and achieving net-zero greenhouse gas emissions in manufacturing plants by 2030.
Global Leadership
CNH Industrial aims to be a global leader in agriculture and construction equipment. This involves maintaining strong market positions and expanding into new segments.
Innovation Focus
The company prioritizes innovation, especially in precision technology and alternative power solutions. This drives industry disruption and product development.
Sustainability Commitment
CNH Industrial is committed to sustainability, targeting net-zero greenhouse gas emissions by 2030. Interim targets include a 20% reduction by 2025.
Market Position Goals
A key strategic goal is to achieve the #1 or #2 market position in all major agriculture markets. This is part of the 2025 SBP.
Operational Efficiency
The vision includes significantly enhancing operational efficiencies across all business units. This improves productivity and cost management.
Technological Advancement
Technological advancement is central to the CNH Industrial vision. This includes integrating advanced digital solutions into products and services.
The CNH Industrial vision statement for the future emphasizes being a global leader in the capital goods sector. The company's strategic goals for 2025 include securing the #1 or #2 market position in all major agriculture markets, reflecting its commitment to market dominance. This vision is supported by a robust roadmap focusing on innovation, sustainability, and technological advancement, particularly in precision technology and alternative power solutions. For more insights into the company's structure, consider reading about the Owners & Shareholders of CNH Industrial.
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Values: What is CNH Industrial Core Values Statement?
CNH Industrial's core values are integral to its identity, guiding its operations and strategic direction. These values, deeply embedded in the company's culture, are Innovation, Sustainability, and Productivity. They define how CNH Industrial operates and interacts with its stakeholders, shaping its approach to product development and customer engagement.
Innovation
Innovation is a cornerstone of CNH Industrial's strategic vision, driving advancements in product development and technology. The company invested $1.2 billion in research and development in 2024, focusing on customer-centric solutions like the new electric tractor prototype, which demonstrated a 30% reduction in greenhouse gas emissions.
Sustainability
Sustainability reflects CNH Industrial's commitment to responsible business practices and environmental stewardship. The company achieved a 28% reduction in carbon emissions from manufacturing between 2020 and 2023, with renewable electricity adoption reaching 70.4% of its total electricity use in 2024.
Productivity
Productivity is central to CNH Industrial's efforts to enhance efficiency and profitability in farming and construction. New generation combines launched in 2024 offer a 15% lower total cost of ownership, while the FieldOps™ digital platform provides data insights to boost operational performance.
Customer Focus
CNH Industrial's core values, including its strong customer focus, are evident in its product development and service offerings. For instance, the 'Connected Equipment' program has led to a 20% improvement in operational efficiency for farmers utilizing precision agriculture solutions, directly addressing customer needs.
These core values, including CNH Industrial's commitment to innovation and sustainability, are fundamental to its identity and strategic direction. To understand how these values influence its market approach, explore the Target Market of CNH Industrial. Discover how the CNH Industrial mission and vision further influence the company's strategic decisions in the next chapter.
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How Mission & Vision Influence CNH Industrial Business?
The mission and vision statements of CNH Industrial serve as the bedrock for its strategic decision-making, providing a clear compass for the company's future direction. These statements are not mere words but actionable blueprints that influence everything from product development to market expansion, ensuring a cohesive and purposeful approach to business.
CNH Industrial's Guiding Principles
CNH Industrial's mission and vision are deeply integrated into its strategic planning, driving key business objectives and operational focus.
- The company's Strategic Business Plan (SBP) for 2025-2030, presented in May 2025, is built around the theme 'Breaking New Ground on Iron + Tech'.
- This plan includes objectives to expand mid-cycle adjusted EBIT margins and strengthen the construction business segment.
- A key strategic initiative is the aim to nearly double Precision Tech sales as a percentage of total agriculture revenue by 2030.
- 90% of these precision technologies are targeted for in-house development by the end of the plan period.
- The company is committed to achieving net-zero greenhouse gas emissions in its manufacturing plants by 2030.
Innovation and Productivity in Action
The company's focus on innovation and productivity is evident in its R&D investments and product launches, directly reflecting its core values.
Sustainability as a Strategic Driver
Sustainability is a core tenet, influencing R&D for eco-friendly solutions and operational targets for emissions reduction.
Product Development and Market Strategy
R&D spending increased to 6.3% of sales in Q1 2025 from 6.0% in Q1 2024, underscoring a commitment to technological advancement and market leadership.
Market Consolidation and Dealer Investment
The company aims for a #1 or #2 market position in all key regions, supported by a dual-brand dealer strategy and an investment of approximately 100 basis points of annual margin into growth-focused dealers.
Addressing Global Challenges
Initiatives like the 'Drops of the Future' project, launched in Uzbekistan in September 2024, demonstrate how the company's mission guides its response to challenges like water scarcity through precision technology.
Leadership Commitment to Growth
CEO Gerrit Marx highlighted the commitment to strong growth and cost efficiency, aiming to elevate margin improvements in the current phase of the company's journey.
CNH Industrial's mission and vision are integral to its strategic direction, influencing product development, market expansion, and sustainability efforts. Understanding these principles provides insight into the company's operational focus and future ambitions, offering a glimpse into the Competitors Landscape of CNH Industrial. Explore how these core elements are continuously refined in the next chapter.
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What Are Mission & Vision Improvements?
CNH Industrial's mission and vision statements are foundational to its operations, guiding its strategic direction and company culture. These statements articulate the company's commitment to innovation, sustainability, and customer productivity in the agricultural and construction sectors.
Refining these statements could further enhance their impact by explicitly incorporating emerging technological trends and a more robust approach to sustainability. This proactive adaptation ensures the company remains at the forefront of industry advancements and evolving market demands.
Explicitly Address AI and Connectivity
The mission and vision could more directly highlight the role of artificial intelligence and connectivity in driving future solutions for agriculture and construction. This would underscore the company's commitment to advanced, data-driven technologies.
Emphasize Holistic Sustainability and Circularity
Beyond current sustainability goals, such as achieving 90% material recycling by 2024, the mission could be broadened to encompass circular economy principles. This would frame sustainability as a comprehensive lifecycle approach, integrating resource efficiency and waste reduction throughout product development and operations.
Integrate Resilience and Digital Ecosystem Leadership
The vision statement could be strengthened to explicitly address resilience against supply chain volatility and economic fluctuations. Furthermore, it can articulate a clear ambition to lead in integrated digital ecosystems, leveraging acquisitions to build comprehensive, AI-driven autonomous solutions.
Focus on Enabling Autonomous Cycles and Intelligent Sites
By emphasizing its role in enabling fully autonomous farming cycles and intelligent construction sites, the company can better align with evolving customer needs and technological advancements. This strategic focus, supported by key acquisitions, positions the company for sustained growth and leadership in the sector, as detailed in the Growth Strategy of CNH Industrial.
- What is Brief History of CNH Industrial Company?
- What is Competitive Landscape of CNH Industrial Company?
- What is Growth Strategy and Future Prospects of CNH Industrial Company?
- How Does CNH Industrial Company Work?
- What is Sales and Marketing Strategy of CNH Industrial Company?
- Who Owns CNH Industrial Company?
- What is Customer Demographics and Target Market of CNH Industrial Company?
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