What are Mission Vision & Core Values of Cathay Financial Company?

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What are the Mission, Vision, and Core Values of Cathay Financial?

Mission and vision statements are foundational for any successful enterprise, articulating its purpose and charting its future direction. For Cathay Financial Holding Co., Ltd., a preeminent financial services group in Taiwan, these declarations are crucial given its expansive operations across banking, life insurance, and other financial services.

With consolidated total assets of approximately US$392.8 billion (NT$12.1 trillion) as of 2022, and serving over 15.1 million customers, Cathay Financial's mission, vision, and core values act as a compass. These principles guide business decisions and foster corporate identity across its diverse subsidiaries. Explore its strategic positioning with the Cathay Financial BCG Matrix.

The core mission of Cathay Financial Holdings is to serve as a leading financial institution in Taiwan and across Asia. This involves delivering a full spectrum of financial products, including banking, insurance, asset management, and securities, tailored to meet diverse customer needs. The company emphasizes integrated 'one-stop shopping' services and digital innovation to enhance customer experience.

Customer-Centric Approach

Cathay Financial's mission prioritizes improving customers' quality of life through excellent digital services and integrated online-offline channels.

Digital Innovation

The company continuously enhances digital retail banking, optimizing platforms in markets like Cambodia and Vietnam, reflecting its commitment to digital transformation.

Integrated Services

A key component of the Cathay Financial mission is offering a full suite of financial products, aiming to be a comprehensive partner for personal investment planning.

Market Expansion

The mission extends to targeting a broad customer base not only in Taiwan but also across the wider Asian region.

Value Creation

The overarching Cathay Financial mission is to maximize value for all stakeholders: shareholders, customers, and employees.

FinLife Ecosystem

The company strives to create a 'FinLife' ecosystem, integrating financial services seamlessly into daily life.

The Cathay Financial mission is deeply embedded in its operations. For instance, Cathay United Bank's digital retail banking efforts, which saw digital channel transaction volume grow by 15% in 2024, exemplify this commitment. The company's focus on integrated financial products, aiming to become a customer's best partner in personal investment planning, further underscores its customer-centric approach. This aligns with the Brief History of Cathay Financial, highlighting its evolution into a comprehensive financial services provider.

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The Cathay Financial vision emphasizes achieving market leadership and regional dominance across the Asia Pacific. This includes disrupting the industry through technological innovation and upholding corporate sustainability. The company is actively expanding its presence in Greater China and ASEAN markets, with global operations extending to numerous Asia-Pacific countries and involvement in European and American asset management through subsidiaries like Conning. This vision is both realistic and aspirational, supported by its strong market position as Taiwan's largest financial institution by assets. In 2024, Cathay Financial Holdings reported a cumulative after-tax net profit of NT$111.19 billion, with an EPS of NT$7.28, marking the second-highest levels in company history.

Customer-Centricity

Cathay Financial prioritizes understanding and meeting customer needs to deliver superior financial solutions.

Innovation

The company embraces technological advancements to drive new services and improve operational efficiency.

Integrity

Upholding ethical standards and transparency is fundamental to all business practices.

Sustainability

Commitment to environmental, social, and governance (ESG) principles guides long-term growth.

Excellence

Striving for the highest quality in services and operations is a continuous pursuit.

Teamwork

Collaboration and mutual support among employees are essential for collective success.

The Cathay Financial vision for the future is to be the leading financial institution in the Asia Pacific. This involves not only market leadership but also pioneering industry disruption through technological innovation and a strong commitment to corporate sustainability. The company's strategic expansion into Greater China and ASEAN markets, alongside its global reach through subsidiaries like Conning, demonstrates its ambition. For more details on the company's guiding principles, refer to this article on the Mission, Vision & Core Values of Cathay Financial. This Cathay Financial vision statement goals are supported by robust financial performance, as evidenced by its 2024 cumulative after-tax net profit of NT$111.19 billion.

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The core values of Cathay Financial Holdings Co., Ltd. are fundamental to its operations, guiding its strategic decisions and daily practices. These values shape the company's approach to product development, corporate culture, customer relations, and overall business conduct. Cathay Financial's core values are Integrity, Accountability, and Innovation.

Integrity

Integrity forms the bedrock of Cathay Financial's operations, emphasizing honesty and ethical conduct. This value ensures transparent product disclosures and fair dealing, building trust with customers.

Accountability

Accountability signifies Cathay Financial's commitment to taking responsibility for its actions and delivering on promises to all stakeholders. This includes rigorous performance on investment and responsive customer service.

Innovation

Innovation drives Cathay Financial's continuous pursuit of new possibilities and improved financial services. This is evident in their focus on fintech development and creating a 'FinLife' ecosystem.

Customer-Centricity

While not explicitly listed as a standalone core value, customer-centricity is deeply embedded in Cathay Financial's practices, reflecting their commitment to providing comprehensive, convenient, and personalized services.

Integrity forms the bedrock of Cathay Financial's operations, emphasizing honesty and ethical conduct. It manifests in product development through transparent product disclosures and a commitment to fair dealing, ensuring customers receive suitable and understandable financial solutions. In corporate culture, integrity is fostered by promoting a strong code of conduct and compliance, where employees are expected to uphold high ethical standards in all interactions. For customer relations, this means building trust through reliable service and truthful communication, as seen in their commitment to being the 'most trustworthy financial company perceived by every customer.' In business practices, integrity is demonstrated through robust risk management frameworks and adherence to regulatory requirements, ensuring prudent management in the face of global economic changes. This commitment to ethical values is a key aspect of the Cathay Financial Group mission statement.

Accountability signifies Cathay Financial's commitment to taking responsibility for its actions and delivering on its promises to all stakeholders. In product development, this translates to designing products that truly meet customer needs and performing rigorously on investment performance, as evidenced by Cathay Life Insurance reinforcing risk management to pursue investment performance. Within corporate culture, accountability is ingrained through clear performance metrics and a culture where employees are empowered to take ownership of their tasks and outcomes. In customer relations, it means being responsive to customer feedback and resolving issues promptly, aiming to provide comprehensive, convenient, and personalized services. In business practices, accountability is demonstrated through transparent financial reporting and a focus on maximizing value for shareholders, customers, and employees. For instance, Cathay FHC reported strong Q1 2025 earnings, with Cathay United Bank, Cathay Century, and Cathay SITE achieving record-high results, reflecting a commitment to profitable and responsible growth. This demonstrates the Cathay Financial Company's guiding principles.

Innovation drives Cathay Financial's continuous pursuit of new possibilities and improved financial services. In product development, this is seen in their focus on fintech development and creating a 'FinLife' ecosystem that integrates online and offline channels to enhance customer experience. An example is the development of a new generation of insurance cloud platform, 'Product Factory,' to create new insurance products and support digital channels. In corporate culture, innovation is fostered by encouraging employees to adopt the 'What If We Could' spirit and making 'technological innovation' a core part of their DNA. For customer relations, innovation leads to enhanced digital services, such as the FitBack app, which promotes healthy habits among insurance policyholders by encouraging 7,500 steps daily. In business practices, innovation is evident in their digital transformation efforts, leveraging AI, Blockchain, Cloud, Data, and Ecosystems (ABCDEs) to enhance data security, customer privacy, and develop new financial products and services. These values collectively differentiate Cathay by fostering a trusted, responsive, and forward-thinking corporate identity that prioritizes both ethical conduct and progressive advancement in the financial industry. Understanding these core beliefs provides insight into the Cathay Financial Holdings mission and values. For more details on the company's structure, you can read about the Owners & Shareholders of Cathay Financial.

These core values of Cathay Financial Holdings provide a clear framework for its operations and strategic direction. Discover how the Cathay Financial mission and vision further influence the company's strategic decisions in the next chapter.

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A company's mission and vision statements serve as the bedrock for its strategic decisions, providing a clear direction and purpose. These guiding principles shape how an organization operates, innovates, and interacts with its stakeholders, ultimately influencing its long-term success and impact.

Cathay Financial's Mission and Vision

Cathay Financial Holding aims to be a leading financial institution across the Asia-Pacific region, driven by a vision of providing comprehensive, innovative, and customer-centric financial solutions.

• To be a leading financial institution in the Asia-Pacific region.
• To offer integrated financial services through its diverse subsidiaries.
• To drive innovation and digital transformation in the financial sector.
• To foster sustainable development and corporate social responsibility.

Core Values: Integrity, Accountability, Innovation

The company's operations and strategic planning are deeply rooted in its core values: Integrity, Accountability, and Innovation. These principles guide every aspect of its business, ensuring ethical conduct and a forward-thinking approach.

Strategic Alignment: 'One-Stop Shopping'

The mission to provide 'one-stop shopping' for customers directly influences the integration of resources across Cathay United Bank, Cathay Life Insurance, and Cathay Century Insurance, creating a seamless experience for clients.

Digital Transformation as a Strategic Imperative

Cathay Financial Holding's commitment to becoming a data- and technology-driven fintech company is a direct result of its vision. This has led to significant investments in digital transformation, with total digital users across the group exceeding 8.6 million as of October 2023.

Sustainable Finance Integration

The company's strategic focus on sustainable finance aligns its core operations with environmental and social goals. Cathay FHC is the first financial institution in Taiwan to join RE100, committing to 100% renewable energy use in Taiwan by 2030 and net-zero emissions globally by 2050.

Measurable Sustainability Goals

Cathay United Bank has set a target to increase the proportion of credit for renewable energy in electricity supply to 85% by 2025, demonstrating a concrete application of its sustainability commitments.

Long-Term Development Philosophy

Chairman Hong-Tu Tsai's emphasis on caring for customers, employees, shareholders, society, and the environment highlights the deep influence of the company's principles on its long-term development strategy, as further detailed in the Growth Strategy of Cathay Financial.

Cathay Financial's mission and vision are integral to its strategic decisions, driving digital transformation and sustainable finance initiatives. Explore how these core principles shape the company's future growth in the next chapter.

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Enhancing Cathay Financial's mission and vision statements can better align them with evolving market dynamics and industry shifts. These improvements focus on explicitly stating societal impact and embracing digital leadership.

Integrate Explicit Societal Impact into Mission

Cathay Financial's mission could be refined to more explicitly state its societal contribution beyond general financial services. For instance, a mission to 'empower sustainable prosperity for individuals and communities across Asia' would elevate their existing ESG efforts, such as their RE100 commitment and SBTi validated targets, to a central strategic tenet.

Emphasize Digital Leadership in Vision Statement

The vision statement could be updated to explicitly mention digital leadership and a commitment to leveraging AI and data. This reflects their significant investments in these areas and their ambition to become a data- and technology-driven fintech company.

Align with Emerging Technologies and Consumer Behavior

Refining the mission and vision to highlight growth opportunities in emerging technologies and changing consumer behaviors towards digital-first services will ensure continued relevance. This also addresses increasing demands for sustainability within the financial sector.

Strengthen Connection to Business Model and Revenue Streams

By explicitly linking the mission and vision to their operational strategies, such as those detailed in the Revenue Streams & Business Model of Cathay Financial, the company can ensure a cohesive strategic direction that capitalizes on their diverse financial services.