Elisa Marketing Mix

Elisa is significantly broadening its business by introducing Internet of Things (IoT) solutions and sophisticated automation and AI services tailored for enterprises. This strategic expansion aims to equip businesses with cutting-edge technology for enhanced operational efficiency.

These specialized solutions are designed for critical applications such as smart electricity metering and the deployment of private mobile networks. By integrating artificial intelligence, Elisa is enhancing network management capabilities and improving the overall customer experience for its business clients.

The global IoT market is projected to reach $1.1 trillion by 2024, with enterprise solutions forming a substantial portion. Elisa’s investment in this area positions it to capitalize on this growth, especially in sectors demanding advanced connectivity and data-driven insights.

Elisa's product strategy centers on delivering comprehensive ICT solutions, from foundational connectivity to advanced IoT and AI services. They emphasize tailored offerings and professional services, ensuring solutions meet specific client needs. This approach is evident in their growing portfolio and custom solution adoption.

The company's commitment to high-speed networks and reliable connectivity forms the core of its business offerings. This fundamental infrastructure is crucial for operational efficiency and digital transformation, supporting a wide range of business activities.

Elisa is actively expanding into new technology areas like IoT and AI to enhance business operations. These advanced solutions, including private mobile networks and industrial automation software through Elisa Industriq, are designed to drive efficiency and profitability for clients.

While Elisa's B2B strategy leans heavily on digital and direct engagement, its network of physical stores and service points still plays a role. These locations can act as crucial touchpoints for smaller business clients or for addressing specific hardware needs, offering a tangible presence that complements their online services. For instance, in late 2023, Elisa reported having over 60 retail stores across Finland, many of which can accommodate business customer inquiries or device support.

Elisa's physical presence, though less emphasized than its digital channels for B2B, remains a strategic asset. Its retail stores, numbering over 60 across Finland in late 2023, provide accessible points for hardware acquisition and customer support, particularly for smaller businesses. These locations also serve as vital touchpoints for brand visibility and customer interaction, complementing the company's extensive online and direct sales efforts.

Elisa actively engages in public relations and financial communications to keep its investors and stakeholders informed. This includes regular press releases detailing strategic moves and operational updates, alongside the publication of comprehensive annual reports and financial statements. For instance, Elisa's 2023 annual report highlighted a revenue growth of 2% to €2.1 billion, underscoring its commitment to transparent financial reporting.

Elisa's promotional efforts are deeply rooted in digital channels, with substantial investment in targeted online advertising to boost brand awareness and drive business solution adoption. This digital-first approach is supported by compelling content marketing, including industry reports like the Elisa AI Cyber Outlook 2025, which positions the company as a thought leader.

The company also emphasizes customer success through testimonials and case studies, such as the Atria cybersecurity project, providing tangible proof of its value proposition. Elisa's strong brand identity, built on innovation, customer focus, and sustainability, is further amplified by its high Net Promoter Score (NPS), consistently above 40, and its recognized ESG credentials.

Elisa offers attractive discounts for large-scale deployments, recognizing the significant commitment from major enterprises. For instance, in 2024, a significant portion of their enterprise deals involved bundled services, leading to an average discount of 15% for clients adopting multiple solutions.

These bundled offerings, which can include connectivity, cloud services, and cybersecurity, are designed to encourage a more integrated adoption of Elisa's portfolio. This strategy not only drives revenue but also fosters deeper customer relationships by providing comprehensive solutions tailored to large organizations' needs.

Elisa's pricing strategy for businesses is multifaceted, balancing competitive market positioning with value-based propositions for sophisticated solutions. For 2024, they continued to offer tiered packages, with entry-level plans starting at competitive price points for smaller businesses, while enterprise solutions were often customized and negotiated based on volume and service level agreements.

Elisa actively employs a competitive pricing strategy in its core markets of Finland and Estonia, aiming to match or slightly undercut key rivals like Telia and DNA. This approach is evident in their 2024 business mobile plans, which frequently included introductory discounts and bundled services to attract and retain customers in a price-sensitive telecom environment.

For larger enterprises, Elisa provides significant discounts, averaging around 15% in 2024 for deals involving multiple bundled services such as connectivity, cloud, and cybersecurity. This encourages comprehensive adoption and fosters deeper client relationships by offering integrated solutions that address complex organizational needs.

Pricing for advanced ICT solutions like cloud infrastructure and cybersecurity is increasingly aligned with the tangible value and ROI these services deliver. For instance, cybersecurity pricing in 2024 was often linked to the potential financial losses averted, rather than solely the technology cost, underscoring a commitment to value creation and long-term partnerships.