Elisa Business Model Canvas

Elisa partners with IT and software solution providers to enhance its B2B offerings, focusing on cloud, cybersecurity, and communication services. This strategy allows Elisa to bundle specialized solutions and deliver integrated IT services to businesses and public sector clients.

A prime example of this strategy is Elisa's acquisition of sedApta, a move designed to bolster its capabilities in industrial automation software. Such partnerships are crucial for Elisa to expand its reach and provide end-to-end digital transformation support.

Elisa's key partnerships are vital for expanding its network infrastructure, enhancing its service offerings, and driving innovation. Collaborations with technology providers like Nokia are crucial for deploying advanced solutions, such as the 100 Gbps speeds demonstrated in 2024 within live fiber networks. Strategic alliances with content creators bolster its entertainment platforms like Elisa Viihde, contributing significantly to revenue. Furthermore, joint ventures, like the one with MPY Telecom for fiber network development, optimize capital expenditure and accelerate market reach.

Elisa is deeply involved in creating and providing various digital and ICT services. This includes essential offerings like cloud solutions, robust cybersecurity measures, and advanced communication platforms designed for both businesses and public sector organizations.

A significant part of this involves substantial investment in research and development. Elisa is actively pushing boundaries in areas such as software development, artificial intelligence (AI), and data analytics to ensure their solutions are not just current but also forward-thinking and customizable to specific client needs.

The company is strategically focusing on expanding its international software services. A key driver for this growth is Elisa Industriq, which plays a crucial role in extending Elisa's reach and expertise into global markets, offering specialized industrial digital services.

Elisa's key activities are centered on building and maintaining its advanced network infrastructure, providing core connectivity services, and developing innovative digital and ICT solutions. They also focus heavily on managing customer relationships to ensure satisfaction and loyalty, and actively pursue growth through strategic acquisitions and partnerships.

Elisa leverages its proprietary technology and software solutions, particularly within its expanding International Software Services division, Elisa Industriq. This includes cutting-edge analytics, AI capabilities, and industrial automation software, forming a core part of their business model.

These technological assets are crucial for creating unique service offerings and are key drivers for Elisa's future growth and competitive advantage in the market.

In 2024, Elisa Industriq reported significant growth, contributing to Elisa Corporation's overall performance, with a strong focus on digital transformation and IoT solutions for industrial clients.

Elisa's proprietary technology and software, particularly within its International Software Services division, represent a significant intellectual property asset. This includes advanced analytics, AI capabilities, and industrial automation software, which are vital for differentiating its service offerings and driving future growth.

These technological assets are not just tools but are actively developed and commercialized, forming a key part of Elisa's strategy to move beyond traditional telecommunications. In 2024, Elisa Industriq continued to expand its portfolio of digital solutions, focusing on IoT and data analytics for enterprise clients.

The company's ongoing investment in research and development ensures its intellectual property remains cutting-edge, providing a sustainable competitive advantage in an increasingly digital market.

For consumers, Elisa provides a broad spectrum of entertainment through Elisa Viihde, encompassing streaming, cable television, and e-reading services. This offering directly addresses leisure and lifestyle preferences, integrating essential connectivity with engaging content to create a comprehensive digital home entertainment hub.

Elisa provides unparalleled connectivity through its extensive 5G and fiber optic networks, ensuring high speeds and reliability for both consumers and businesses.

The company's broad suite of digital and ICT solutions, including cloud, cybersecurity, and communication technologies, drives operational efficiency and digital transformation for organizations.

Elisa enhances customer engagement through continuous service improvements, leveraging data analytics and automation, while also pioneering advanced technologies like standalone 5G.

Furthermore, Elisa integrates sustainability into its core strategy, aiming for net-zero emissions by 2040 and earning recognition for its environmentally responsible practices.

Elisa excels in proactive customer support, offering multiple channels like call centers, online chat, and physical retail stores to address technical issues and service questions swiftly. This commitment is geared towards rapid problem resolution and fostering high customer satisfaction, a key differentiator in the competitive telecom landscape.

In 2024, Elisa reported a significant increase in customer satisfaction scores, with over 85% of customers indicating a positive experience with their support interactions. Their average first-response time across all channels was under 2 minutes, demonstrating a strong focus on immediate assistance.

Elisa's customer relationships are multifaceted, blending digital self-service with personalized support for key clients. Their digital platforms, like OmaElisa, empower consumers, while dedicated account managers serve business and public administration sectors, fostering strategic partnerships. This dual approach, supported by proactive customer service across multiple channels and active community engagement, aims to build strong, lasting customer loyalty.

Elisa's direct sales force is crucial for its corporate and public administration segments, acting as the primary interface for complex ICT and communication solutions. This team focuses on understanding the unique needs of each organization, allowing for tailored proposals and effective contract negotiations. This direct engagement is key to securing substantial B2B agreements, fostering long-term partnerships.

In 2024, Elisa reported significant growth in its business customer segment, driven in part by the effectiveness of its direct sales approach. For instance, the company highlighted successful large-scale deployments for public sector entities, demonstrating the channel's capability in managing intricate projects and delivering customized value. This personalized strategy directly contributes to Elisa's market share expansion in these demanding sectors.

Elisa's channels are multifaceted, combining physical retail, digital platforms, direct sales, contact centers, and a robust partner network to reach its diverse customer base. This multi-pronged approach ensures accessibility and tailored engagement across different segments, from individual consumers to large enterprises. The strategic integration of these channels is key to Elisa's customer acquisition, retention, and overall market strategy.

In 2024, Elisa continued to emphasize the synergy between its online and offline channels, aiming for a seamless customer experience. For instance, customers can initiate a purchase online and complete it in-store, or vice versa, with customer data flowing between touchpoints. This integrated strategy is designed to maximize convenience and personalize interactions, driving customer loyalty and sales conversion rates.

Elisa's digital channels, including its website and mobile app, are central to its strategy, facilitating sales and self-service. The company reported that in 2024, over 60% of its new mobile subscriptions were activated through digital channels. Furthermore, the OmaElisa app handled an average of 2 million customer interactions per month, showcasing its critical role in customer engagement and operational efficiency.

The direct sales force remains critical for the B2B segment, securing complex ICT solutions. In 2024, this channel was instrumental in securing several multi-million euro contracts with large enterprises and public sector organizations, contributing significantly to Elisa's enterprise revenue growth. This personalized approach allows for deep understanding of client needs and tailored solutions.

International Software Services Clients represent a significant and expanding market for Elisa, focusing on industrial companies and organizations worldwide. These clients are actively seeking sophisticated software solutions, with a particular emphasis on industrial automation and manufacturing processes.

Through Elisa Industriq, we cater to these businesses aiming to boost their operational efficiency and digitize their workflows. The demand for leveraging Artificial Intelligence to gain a competitive edge is a primary driver for this segment.

In 2024, Elisa reported a notable increase in demand for its industrial software solutions from international clients, contributing significantly to its revenue growth. This segment is projected to be a crucial engine for future financial performance, reflecting the global trend towards smart manufacturing and Industry 4.0 adoption.

Elisa's customer segments are diverse, ranging from everyday consumers and businesses in Finland and Estonia to specialized international clients seeking industrial software solutions. The company also serves a growing base of IoT and M2M users, alongside high-bandwidth and 5G early adopters who demand cutting-edge connectivity.

In 2024, Elisa continued to solidify its position by serving millions of consumers and businesses, with a notable emphasis on digital transformation and advanced ICT solutions for its corporate clients. The demand for reliable, high-speed connectivity underpins all these segments, driving Elisa's service offerings and market strategy.

Salaries, benefits, and ongoing training for Elisa's workforce, exceeding 6,700 individuals, form a significant portion of their cost structure. These employees are crucial across diverse areas, including network engineering, IT development, sales, and customer service.

Elisa actively pursues automation and leverages data analytics to boost employee productivity and optimize overall personnel efficiency. This strategic approach ensures they maintain a highly skilled workforce capable of driving innovation and delivering exceptional service.

Elisa's cost structure is characterized by substantial capital expenditures for network development, particularly 5G and fiber expansion, alongside ongoing operational and maintenance expenses. Employee costs, including salaries and training for over 6,700 staff, and significant investments in marketing, sales, and digital transformation to acquire and retain customers are also key components. Furthermore, IT systems and software development, including cloud infrastructure and cybersecurity, represent significant ongoing costs essential for innovation and service delivery.

International Software Services is a key growth engine for Elisa, primarily driven by its Elisa Industriq offering. This segment focuses on specialized software solutions, notably in industrial automation and broader digital services, catering to a global market. The company has achieved significant expansion here, fueled by both organic development and strategic acquisitions.

This area represents Elisa's strategic move into higher-margin digital service offerings, demonstrating a clear diversification strategy. For instance, in 2024, Elisa reported substantial growth in its industrial IoT and digital services portfolio, with international software solutions being a significant contributor to this upward trend.

Elisa's hardware sales, encompassing smartphones, routers, and other telecommunications equipment, represent a direct revenue stream tied to its core services. These sales are often integrated with service subscription plans to offer customers bundled deals, thereby driving both hardware adoption and service uptake.

The company actively manages its hardware inventory and partnerships to ensure competitive pricing and availability. In 2024, Elisa continued to see strong sales of 5G-compatible devices, aligning with its strategy to promote higher-tier mobile plans and enhance the customer experience.

Elisa also generates revenue through equipment sales and rentals, particularly for its fixed network services, including modems and set-top boxes for broadband and TV. This segment benefits from the ongoing expansion of its fiber network, as new customers require the necessary equipment to access Elisa's high-speed services.

The company's focus on customer retention is also supported by hardware offerings, as reliable and up-to-date equipment contributes to overall service satisfaction. Elisa's commitment to network upgrades naturally drives demand for new hardware, ensuring a consistent revenue flow from this category.