D&H Distributing Marketing Mix

Beyond simply moving products, D&H Distributing distinguishes itself by offering a robust suite of value-added services. These include crucial professional services, comprehensive pre- and post-sales support, and specialized integration and managed services designed to empower their partners.

These offerings are instrumental in enabling D&H's partners to successfully implement and maintain technology solutions for their end clients. For instance, D&H's partner enablement programs in 2024 focused on cloud migration and cybersecurity, with partners reporting an average of 15% increase in managed services revenue after engaging with these D&H initiatives.

D&H Distributing's product strategy centers on offering a vast and diverse IT and consumer electronics portfolio, acting as a crucial link between manufacturers and resellers. They actively champion emerging technologies like AI PCs, with the global AI PC market projected to reach $400 billion by 2027, ensuring partners have access to the latest innovations.

Their extensive catalog includes foundational IT components, cloud services, cybersecurity tools, and AI-enabled devices, catering to a wide range of customer needs across various industries. In 2024, D&H saw notable sales increases in cloud and cybersecurity, demonstrating their alignment with current market demands.

D&H Distributing's product offering is further strengthened by its deep vendor partnerships, including major players like Microsoft, HP, Intel, and Lenovo, providing resellers with trusted and in-demand products. This allows them to offer competitive pricing and the latest technological advancements, ensuring market competitiveness.

They expertly tailor their product selection for specific market segments such as Corporate, SMB, Consumer, Education, and Government, providing end-to-end solutions. This segmentation, coupled with specialized support, helped drive significant growth in their SMB and Education sectors in 2024.

D&H Distributing's Digital Cloud Marketplace is central to its Product strategy, offering an 'everything-as-a-service' model. This platform acts as a comprehensive digital storefront, making a vast array of cloud solutions and managed services readily available to D&H's partners.

The accessibility of this online platform significantly streamlines the procurement process for cloud solutions. Partners can easily find, purchase, and deploy services, which D&H has seen grow substantially, with cloud services representing a significant portion of their overall growth trajectory in recent years, often cited as a key driver in their channel partner success.

D&H Distributing's physical presence is strategically distributed across North America, featuring key operational hubs and sales facilities. This network ensures efficient product flow and localized support for their partner ecosystem.

The company's distribution centers, including those in major cities, are optimized for rapid fulfillment. For example, in 2024, D&H reported that 92% of orders shipped within 24 hours from these strategically located facilities.

This widespread infrastructure supports D&H's channel-centric model by ensuring product availability and timely delivery to value-added resellers and managed service providers across diverse geographic markets.

D&H's commitment to regional accessibility is further demonstrated by its ongoing investments in its logistics network, aiming to reduce average delivery times by 10% by the end of 2025.

D&H Distributing significantly bolsters its partners' promotional capabilities through comprehensive digital marketing resources and tailored campaign kits. Platforms like Market+SHIFT offer a robust suite of customizable assets, allowing resellers to seamlessly integrate D&H's established content and branding into their own outreach. This strategic approach ensures a unified brand message across all partner channels, directly supporting sales objectives and amplifying market reach.

These digital marketing tools are crucial for partners looking to navigate the evolving tech landscape. For instance, in 2024, the demand for co-branded marketing materials that resonate with specific customer segments has surged. D&H's provision of these resources, often including ready-to-deploy social media content and email templates, empowers partners to execute effective campaigns without extensive in-house marketing expertise, thereby driving lead generation and customer engagement.

D&H Distributing enhances partner promotion through comprehensive digital marketing resources and co-branded campaign kits via platforms like Market+SHIFT. Public relations efforts, including press releases on growth and awards like CDW's 'Partner of the Year' in 2023, bolster D&H's market position and credibility.

The company actively participates in events like THREAD, offering direct vendor access and training. In 2024, these events connected resellers with over 100 vendors, fostering business development. D&H's sales and solutions specialists provide crucial pre- and post-sales support, with partner engagement in these programs seeing a significant increase in 2024, correlating with higher deal closure rates.

D&H Distributing actively utilizes manufacturer-funded programs, a key component of its pricing strategy. For instance, partnerships with vendors like Lenovo and Intel provide D&H with resources that can translate into better financial terms for their reseller partners. This allows D&H to offer competitive pricing and financing options, making it easier for businesses to acquire necessary technology.

These programs are crucial for driving sales of specific product lines. By collaborating with manufacturers such as Extreme Networks and Lexmark on these initiatives, D&H can incentivize partners to focus on those particular solutions. This strategic approach helps manage inventory and promote new or high-margin products within the channel, a common practice in the tech distribution landscape.

The financial benefits extend directly to D&H’s reseller network. Programs from vendors like Eaton, for example, can offer extended payment terms or special rebates, effectively lowering the upfront cost for resellers. This financial flexibility is vital, especially for smaller businesses looking to scale their IT infrastructure without significant capital outlay.

D&H Distributing's pricing is strategically set to be competitive for its target audience, including Value-Added Resellers (VARs), system integrators, and retailers. Their approach balances cost-effectiveness with the significant value delivered through services like technical support and flexible financing options.