CIMB Group Holdings Boston Consulting Group Matrix

CIMB Bank Philippines has experienced robust expansion, with its customer base and loan disbursements showing impressive growth. It’s recognized as a leading digital bank on a global scale, reflecting its successful digital-first strategy.

In Vietnam, CIMB also demonstrates strong performance in digital banking, operating entirely through digital channels. This commitment to fully digital operations in rapidly expanding emerging markets highlights their potential for substantial future growth and market penetration.

CIMB Islamic, a leader in ASEAN Islamic capital markets, consistently ranks high in sukuk issuances, demonstrating its strong market share and strategic success. Its commitment to Sharia-compliant innovation is evident in its participation in significant deals, including sustainability-linked sukuk, with RM10 billion in sukuk issuances advised on in 2023 alone.

CIMB's Singapore operations are a vital wealth and treasury hub, showing strong growth and contributing significantly to the group's performance. In Q1 2025, Singapore represented 14% of CIMB Group's profit before tax, up from 11% year-on-year, driven by niche market strategies and bancassurance partnerships.

CIMB Bank Philippines is a global digital banking leader, experiencing robust expansion in its customer base and loan disbursements. Similarly, CIMB Vietnam operates entirely digitally in a growing market, showcasing potential for future penetration.

CIMB Group is aggressively pursuing sustainable finance, targeting RM300 billion by 2030, more than tripling its previous commitment. Initiatives like the GreenBizReady program and sustainability-linked loans underscore CIMB's strategic focus on this high-growth, ESG-conscious market segment.

CIMB's wholesale banking operations are a significant contributor to non-interest income across Asia Pacific, particularly supporting large ASEAN corporations. The bank's strategic focus on Malaysia, Singapore, and Indonesia aims to capture the increasing cross-border activities of these key regional businesses.

CIMB Niaga, Indonesia's second-largest private bank, demonstrates strong performance in its consumer and SME banking divisions. These segments are considered cash cows for CIMB Group Holdings due to their consistent profitability and significant contribution to the group's overall financial health.

Despite a competitive Indonesian banking landscape, CIMB Niaga's established market share in consumer and SME banking provides a stable and reliable source of cash flow. For instance, as of the first quarter of 2024, CIMB Niaga reported a net profit of IDR 1.47 trillion, with its loan growth driven by both retail and business segments.

CIMB's established deposit-led strategy, particularly its focus on Current and Savings Accounts (CASA), fuels its Cash Cow status. This approach ensures a low-cost funding base, directly boosting profitability. The group's total deposits grew by 9.1% year-on-year to RM639.1 billion in Q1 2024, with a healthy CASA ratio of 37.5% in the same period. This efficiency contributed to CIMB's net interest margin, which averaged 2.3% in 2023, underscoring the stable cash generation from these core operations.

Non-core or divested businesses within CIMB Group's BCG Matrix would represent units with low market share in low-growth markets. These are typically areas CIMB has strategically exited or significantly reduced focus on, aligning with its Forward23+ strategy to streamline operations and concentrate on core strengths. For instance, if CIMB had a small, underperforming insurance subsidiary in a mature market, it would likely be categorized here.

CIMB Group Holdings identifies certain legacy IT systems and specific products with low digital adoption as potential 'Dogs' in its business portfolio. These are areas characterized by low market share and low growth, often requiring significant investment to maintain or improve. For example, some older loan processing systems and niche products with sluggish digital uptake continue to rely on higher-cost physical channels, impacting overall efficiency.

Products with low digital adoption within CIMB Group Holdings, despite significant digital initiatives, represent a challenge. These are often traditional services where customer migration to digital channels remains sluggish. This inertia translates to continued reliance on higher-cost physical touchpoints, impacting overall operational efficiency. In 2024, CIMB reported that while digital transactions surged, a notable percentage of customer interactions for certain complex financial products still occurred through branch channels, indicating a persistent gap.

CIMB's Thailand operations, facing sluggish economic growth around 1.9% in 2023, also present characteristics of 'Dogs' if market share remains low. The bank’s acknowledgment of needing a more refined client segmentation strategy suggests potential underperformance in this low-growth market.

Certain legacy loan application processes and specific over-the-counter transactions, despite digital alternatives, still see significant in-branch activity. This continued reliance on physical touchpoints for these services, even in 2024, indicates lower efficiency and potential 'Dog' status due to slow digital migration.

CIMB's cross-border remittance services, particularly beyond the strong Malaysia-Singapore corridor, represent a significant high-growth opportunity. While the bank has built robust infrastructure for the SGD-MYR route, replicating this success across other ASEAN markets is a key strategic focus.

The bank's 'ASEAN passport' initiative is designed to streamline these cross-border transactions, aiming to capture a larger share of the burgeoning remittance market in regions like Indonesia, Thailand, and the Philippines. However, wider adoption and market penetration in these newer corridors are still in the developmental stages.

CIMB's initiatives in the Johor-Singapore Special Economic Zone (JS-SEZ) and its AI-driven customer engagement strategies fall into the question mark category. While these represent significant growth opportunities, their market penetration and revenue generation are still in early development stages, requiring close observation and strategic adaptation.

Similarly, the expansion of CIMB's cross-border remittance services beyond established corridors and the growth of its digital products like MaxSave in the Philippines are positioned as question marks. These ventures aim to capture new market segments and drive rapid growth, but their long-term market share and profitability are yet to be fully realized.

CIMB's expanding sustainable finance offerings, including transition finance and nature-based carbon finance, also fit the question mark profile. These are high-potential areas for future revenue, but their current market share and established profitability are still being built, necessitating strategic nurturing.