Who Owns Deckers Outdoor Company?

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Who Owns Deckers Outdoor Company?

Understanding a company's ownership is key to grasping its direction and accountability. Deckers Outdoor Corporation, founded in 1973, has a history that shapes its current standing.

Deckers Brands, a global footwear leader, has seen its ownership evolve significantly since its inception. This evolution impacts its strategic decisions and market presence.

As of March 31, 2025, Deckers Brands reported revenues of $4.99 billion, with total assets reaching $3.57 billion. The company's diverse brand portfolio, including UGG and Hoka, is distributed globally. The ownership structure, therefore, is a crucial element in understanding how these operations are managed and financed. The ownership of Deckers Outdoor Corporation is primarily held by institutional investors and public shareholders, reflecting its status as a publicly traded entity. Major institutional holders often exert significant influence through their substantial stakes, guiding the company's long-term strategy and performance. For instance, understanding the Deckers Outdoor BCG Matrix can provide insights into how different brands within the company are positioned and managed, which is often influenced by ownership priorities.

Deckers Outdoor Corporation's journey began in 1973, founded by University of California, Santa Barbara alumni Doug Otto and Karl F. Lopker. Initially, their focus was on crafting and selling flip-flops and sandals at West Coast craft fairs. The company was formally incorporated in California as 'The Deckers Corporation' in 1975.

Founding Vision

Doug Otto and Karl F. Lopker, both UCSB alumni, established the company in 1973. Their initial venture involved creating and selling flip-flops and sandals.

Formal Incorporation

The company was officially incorporated in California in 1975, marking its formal establishment. This step laid the groundwork for future growth and expansion.

Early Operations

In its nascent stages, the company primarily operated by selling its products at craft fairs along the West Coast. This direct-to-consumer approach was typical for small businesses at the time.

Founder's Departure

Karl F. Lopker departed from the company in 1982, selling his stake to pursue other business ventures. This marked a significant shift in the early ownership structure.

Strategic Partnership

A pivotal moment arrived with the collaboration with Mark Thatcher, the innovator behind the Teva sandal concept. This partnership would profoundly influence the company's product direction.

Teva Acquisition

In 1985, an exclusive licensing agreement was established for Teva sandals, leading to Deckers' eventual purchase of Teva's assets in 2002. This acquisition significantly broadened the company's brand portfolio.

The company experienced modest success in its initial years, with its trajectory significantly altered by the introduction of the Teva sandal concept. This strategic move, solidified by the 2002 acquisition of Teva's intellectual property, laid the foundation for the company's future growth and market presence. Understanding the Revenue Streams & Business Model of Deckers Outdoor provides further context to its early development and subsequent expansion.

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Deckers Outdoor Corporation's journey began with its NASDAQ debut in October 1993, at $15 per share, later transitioning to the New York Stock Exchange in 2014. This evolution marked significant steps in its public ownership. As of July 25, 2025, the company's share price stood at $116.85.

The ownership of Deckers Outdoor Company is heavily influenced by institutional investors, who held a substantial portion of its shares as of July 25, 2025. Key among these are Fmr Llc, Vanguard Group Inc., BlackRock, Inc., and State Street Corp. In March 2025, there was a notable increase in institutional holdings, rising from 95.15% to 101.07%, while mutual funds also saw an uptick from 80.14% to 81.51%. Conversely, insider holdings experienced a slight dip from 4.06% to 4.04% during the same period. Among individual insiders, Stefano Caroti held 0.93% and former CEO Dave Powers held 0.86% as of March 2025. A pivotal moment in the company's growth was the 1995 acquisition of UGG for $14.6 million, a strategic move that propelled Deckers into a global enterprise. This acquisition is a key part of the Brief History of Deckers Outdoor.

Deckers Brands Shareholder Landscape

Institutional investors are the dominant force in Deckers Outdoor Company's shareholder structure. Their increasing stake reflects confidence in the company's market position and financial trajectory.

• Institutional investors hold the majority of Deckers Outdoor Company shares.
• Key institutional shareholders include Fmr Llc, Vanguard Group Inc., BlackRock, Inc., and State Street Corp.
• Insider holdings saw a minor decrease in March 2025.
• The acquisition of UGG in 1995 was a significant growth driver for Deckers Brands.

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As of July 25, 2025, Deckers Outdoor Corporation's Board of Directors is anticipated to comprise ten members, assuming all nominated individuals are elected. The company adheres to a majority voting standard for uncontested director elections, requiring nominees to secure over 50% of the cast votes. In situations with contested elections, directors are determined by a plurality of votes. Each share of common stock held grants its owner one vote, and stockholders do not possess the right to cumulate votes when electing directors.

The composition of the Board reflects a blend of independent directors and those affiliated with the company's management. Notably, Stefano Caroti, who serves as Chief Executive Officer and President, also holds a position on the Board. As of March 31, 2024, a significant portion, specifically 60%, of the Board members represented underrepresented communities. Cynthia L. Davis currently presides as the Chair of the Board. Dave Powers, having retired from his CEO role in August 2024, is expected to continue his service as a Board member. Recent developments in corporate governance include the nomination of Patrick J. Grismer to join the Board, a move intended to succeed Dave Powers.

Board Composition and Voting Rights

Deckers Outdoor Corporation's governance structure emphasizes a majority voting standard for director elections. Stockholders have direct voting power based on their share ownership.

• Board expected to have ten members as of July 25, 2025.
• Majority voting standard for uncontested director elections.
• Plurality of votes determines election in contested scenarios.
• One vote per share of common stock; no cumulative voting.
• 60% of the Board represented underrepresented communities as of March 31, 2024.

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Over the past few years, Deckers Outdoor Corporation has actively managed its capital structure through significant share repurchases, indicating a strategic focus on enhancing shareholder value. The company's commitment to returning capital is evident in its substantial remaining repurchase authorization.

In recent leadership transitions, Dave Powers announced his retirement as CEO and President, effective August 1, 2024, with Stefano Caroti, the Chief Commercial Officer, appointed as his successor. This transition was part of a planned, multi-year process. Reflecting its robust financial and operational performance, Deckers Outdoor Corporation was added to the S&P 500 Index in March 2024. The company achieved significant revenue growth, reaching $4.99 billion in fiscal 2025, a 16% increase year-over-year, largely propelled by the strong performance of its UGG and HOKA brands. Understanding the company's Target Market of Deckers Outdoor is crucial to appreciating this growth.

Shareholder Capital Return

Deckers Outdoor Corporation has consistently prioritized returning capital to its shareholders through substantial share buyback programs. The company's remaining repurchase authorization stood at approximately $2.4 billion as of July 10, 2025.

Leadership Succession

A significant leadership change occurred with the planned retirement of CEO Dave Powers and the appointment of Stefano Caroti as his successor. This transition highlights a strategic approach to executive leadership continuity.

Index Inclusion and Financial Growth

The company's inclusion in the S&P 500 Index in March 2024 underscores its strong market position and financial health. This was accompanied by impressive revenue growth, reaching $4.99 billion in fiscal 2025.

Brand Performance Drivers

The robust financial performance of Deckers Outdoor Corporation in fiscal 2025, marked by a 16% year-over-year revenue increase, was significantly driven by the exceptional performance of its UGG and HOKA brands.

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