What are Mission Vision & Core Values of NN Group Company?

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What are the Mission, Vision, and Core Values of NN Group?

Mission and vision statements are foundational pillars for any thriving business, acting as strategic compasses that guide decisions, foster unity, and articulate corporate identity. For a prominent financial services company like NN Group, these statements are particularly crucial.

NN Group, serving approximately 19 million customers with a comprehensive range of products including life insurance, pensions, non-life insurance, and investment management, relies on its mission, vision, and values to navigate the complexities of the global financial landscape. These guiding principles enable the company to align its diverse operations, from serving individuals and SMEs to large corporations, ensuring a consistent approach to helping clients secure their financial futures and shaping a cohesive corporate identity that resonates across its active countries. The consistent application of these core tenets is vital for NN Group's continued success and its ability to deliver sustainable long-term value to all stakeholders. Understanding these elements can also provide insight into strategic analyses such as the NN Group BCG Matrix.

The NN Group mission statement emphasizes a deep commitment to its customers. This purpose is to assist individuals, small and medium-sized enterprises (SMEs), and large corporations in safeguarding their financial well-being. The company offers a broad spectrum of financial products, including life insurance, pensions, non-life insurance, and comprehensive investment management services. The core of NN Group's value proposition lies in its empathetic and collaborative approach, highlighted by the phrase 'Because what matters to them, matters to us.' This signifies a relationship that extends beyond mere transactions, focusing on genuine care for clients' long-term financial security. This customer-centric mission is evident in NN Group's operational strategies, such as its continuous efforts to enhance customer satisfaction, with 8 out of 10 countries achieving customer satisfaction scores at or above the market average in 2024. Furthermore, the company's strategic emphasis on responsible investment, which integrates sustainability factors into its investment processes and product development, directly supports customers' long-term well-being and aligns with their values.

Customer-Centric Focus

NN Group's mission is centered on understanding and addressing customer needs, providing tailored financial solutions.

Comprehensive Product Range

The company offers diverse products like life insurance, pensions, and investment management to ensure financial security.

Empathy and Partnership

The mission reflects a commitment to genuine care for clients' financial futures, fostering strong, trusting relationships.

High Customer Satisfaction

In 2024, 80% of NN Group's markets reported customer satisfaction at or above the market average.

Responsible Investment

NN Group integrates sustainability into its investment processes, aligning with customer values and long-term well-being.

Long-Term Financial Security

The company's purpose is to help people protect what matters most, ensuring their financial stability for the future.

The NN Group mission statement, 'Our purpose is to help people care for what matters most to them. Because what matters to them, matters to us,' serves as the foundation for the company's strategic direction and operational activities. This clear articulation of NN Group purpose guides its interactions with customers, employees, and stakeholders. The NN Group company values are intrinsically linked to this mission, promoting a culture of empathy and responsibility. This commitment is reflected in the company's financial performance, with NN Group reporting a net operating result of €1.9 billion in 2023, demonstrating its ability to deliver value while adhering to its core principles. The NN Group corporate identity is built upon this mission, fostering trust and reliability in the financial services sector. The NN Group mission statement and objectives are consistently reviewed to ensure alignment with evolving market needs and customer expectations, reinforcing the company's dedication to its long-term vision for sustainable business.

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The NN Group vision statement outlines a clear, forward-looking ambition. It emphasizes leadership not just in market share but also in key areas like customer satisfaction, employee talent, and societal impact. This holistic approach to leadership aligns with the company's broader corporate identity and its commitment to sustainable business practices. The NN Group vision for the future is rooted in a balanced perspective that values both financial performance and social responsibility.

Industry Leadership

NN Group aims to be a recognized leader in its sector, driven by innovation and strategic growth.

Customer Engagement

A core focus is on building strong, lasting relationships with customers through excellent service and tailored solutions.

Talented People

The company prioritizes attracting, developing, and retaining skilled professionals to drive its success.

Societal Contribution

NN Group is committed to making a positive impact on society through its operations and investments.

Sustainable Business

The vision supports a long-term approach to business that considers environmental, social, and governance factors.

Future-Oriented

The vision serves as a guiding principle for strategic planning and future development of the company.

NN Group's vision for the future is ambitious and multifaceted, aiming to establish the company as an industry leader. This leadership extends beyond financial metrics to encompass customer engagement, the development of talented people, and a significant contribution to society. The company's operating capital generation (OCG) exceeded EUR 1.9 billion in 2024, surpassing its 2025 target a year ahead of schedule. This strong financial performance provides a solid foundation for achieving its strategic objectives. NN Group's consistent focus on improving customer satisfaction and fostering employee engagement demonstrates its commitment to the qualitative aspects of its vision. Furthermore, the company's growing investments in climate solutions, which reached EUR 12.8 billion by the end of 2024, highlight its dedication to societal contribution and sustainable business practices. For more details on the company's background, you can explore the Brief History of NN Group. The NN Group vision and strategy are clearly aligned to achieve these comprehensive goals, reinforcing the NN Group company values and culture.

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NN Group's core values are fundamental to its operations, guiding its corporate culture and decision-making processes. These values, Care, Clear, and Commit, define the company's approach to its employees, customers, and the broader community. They shape the NN Group company values and contribute to its distinct corporate identity, ensuring a consistent and ethical framework across all business activities.

The four core values of NN Group are Care, Clear, and Commit. These principles are deeply embedded in the company's operations, influencing everything from employee engagement to customer interactions and strategic investments. They serve as the foundation for NN Group's purpose and values, reflecting its commitment to responsible and sustainable business practices.

Care: Fostering Well-being and Inclusivity

The value of Care signifies a deep concern for people and the world. It promotes an inclusive workplace and helps customers care for what matters most, such as financial security through life insurance and pensions. Since 2022, NN Group has supported 766,000 people through community investment programs, aiming to reach 1 million by 2025.

Clear: Ensuring Transparency and Accessibility

Clear emphasizes transparency, honesty, and accessibility in all communications and operations. This includes proactive and honest engagement with stakeholders, as demonstrated by the comprehensive 2024 Annual Report, which provides an integrated overview of performance and sustainability.

Commit: Upholding Integrity and Long-Term Vision

Commit represents integrity, responsibility, and a long-term perspective in business conduct. It involves acting ethically and with the future in mind, including a target to grow investments in climate solutions to EUR 13 billion by 2030.

Customer-Centricity: Tailored Solutions and Trust

While not a separate core value, customer-centricity is an overarching principle derived from Care and Clear. It ensures that products and services are tailored to customer needs, fostering trust and understanding, which is crucial given the Competitors Landscape of NN Group.

These NN Group core values in practice collectively differentiate the company by grounding its financial services in human-centric principles, fostering trust, and building a unique corporate identity centered on reliability and social responsibility. Understanding these values is key to grasping how NN Group's mission and vision influence its strategic decisions, which we will explore in the next chapter.

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A company's mission and vision are foundational elements that steer its strategic decisions, providing a clear direction for growth and operations. These statements not only define the company's purpose but also influence how it approaches market challenges and opportunities.

NN Group's Mission and Vision: Guiding Principles

NN Group's mission and vision are deeply integrated with its strategic framework, influencing every aspect of its business. The company's purpose is to help people care for what matters most to them, a sentiment that permeates its strategic commitments.

• Mission: To help people care for what matters most to them.
• Vision: To be the best at helping people live their lives, their way.
• Strategic Commitments: Engaged Customers, Talented People, Contribution to Society, Financial Strength, and Digital & Data-driven Organisation.
• Influence on Strategy: These statements directly inform the company's long-term planning and day-to-day operations.

Strategic Alignment: Climate Solutions

The company's commitment to societal well-being, a key aspect of its mission, is demonstrated through significant investments in climate solutions. By the end of 2024, NN Group had invested EUR 12.8 billion, with a target of EUR 13 billion by 2030, reflecting a strategic focus on environmental care.

Strategic Alignment: Digital Transformation

The 'Future Ready programme,' a EUR 450 million investment for 2024-2027, exemplifies the vision of being a digital leader. This initiative aims to enhance customer experiences through IT simplification and AI adoption, aligning with the 'Engaged Customers' and 'Digital & Data-driven Organisation' commitments.

Financial Strength and Performance

NN Group's operating capital generation (OCG) surpassed EUR 1.9 billion in 2024, exceeding its 2025 target of EUR 1.8 billion. This financial robustness supports the execution of its strategic initiatives and demonstrates its commitment to financial strength.

Customer Engagement Metrics

Customer satisfaction remains a priority, with 8 out of 10 countries reporting performance at or above market average in 2024. This metric directly reflects the strategic commitment to having engaged customers.

Leadership Perspective

CEO David Knibbe noted, 'Today we are reporting very good results for 2024, highlighting the strength of our diverse businesses and showing we are well on track in the delivery of our strategy focused on customers, our people, and contribution to society'. This statement reinforces how the mission and vision guide the company's overall strategy and operational focus.

Understanding the Target Market

Understanding the Target Market of NN Group is crucial for aligning its mission and vision with customer needs and market demands, further solidifying its strategic direction.

NN Group's mission and vision statements are not mere words; they are active drivers of its strategic decisions, ensuring that financial success is pursued in tandem with societal and human capital objectives. Continue reading to explore core improvements to the company's mission and vision.

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NN Group's mission and vision statements are foundational to its corporate identity, guiding its operations and strategic decisions. Enhancing these statements could further solidify its market position and stakeholder engagement in the evolving financial landscape.

Integrate Proactive Innovation into Core Statements

Explicitly embedding 'proactive innovation' into the NN Group mission or vision would underscore its commitment to forward-thinking solutions, positioning it strongly against FinTech and InsurTech disruptors.

Emphasize Resilience and Adaptability

Highlighting resilience and adaptability in the face of macro-economic volatility and climate risks would better reflect the company's commitment to long-term financial security for clients and itself.

Strengthen Customer-Centricity and Societal Impact

Refining the vision to explicitly mention customer engagement and societal contribution, alongside innovative solutions, would amplify NN Group's broader purpose and impact.

Align Vision with Sustainability Commitments

Making NN Group's ambitious climate goals, such as net-zero operations by 2040, a more prominent feature in its core statements would reinforce its dedication to sustainable business practices.

NN Group's mission statement focuses on helping people secure their financial future. Its vision is to be a leading digital and data-driven organization that offers excellent customer experiences. The company's core values are integrity, care, and excellence. These values guide the actions of NN Group's employees and shape its corporate culture. For instance, NN Group's commitment to sustainability is evident in its Climate Action Plan, which aims for net-zero operations by 2040 and net-zero investments and underwriting by 2050. This aligns with a growing global emphasis on environmental, social, and governance (ESG) factors, which are increasingly important to investors and customers alike. Understanding the mission, vision, and core values is crucial for grasping the overall strategy and ethos of NN Group, which serves millions of customers across various markets. The company's financial performance, with a reported solvency ratio of 214% as of Q1 2024, reflects its strong financial footing, enabling it to pursue its long-term objectives and support its stakeholders, including its Owners & Shareholders of NN Group.