What are Mission Vision & Core Values of Herc Rentals Company?

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What are the Mission, Vision, and Core Values of the Company?

Mission and vision statements are crucial strategic foundations for any business, articulating its purpose and aspirations. These statements guide decisions, foster corporate identity, and inspire stakeholders. The Company, a prominent equipment rental provider, holds a significant position across North America.

With an extensive network of 622 company-operated branches as of June 30, 2025, and a fleet valued at approximately $7 billion by the end of 2024, their market presence is substantial. Their guiding principles are vital for navigating a dynamic market and driving sustained success. What are Mission Vision & Core Values of the Company?

The Herc Rentals mission statement focuses on empowering its diverse client base, including construction, industrial, and government sectors, to achieve project success. This commitment is underpinned by providing reliable equipment and comprehensive services that ensure safety, efficiency, and effectiveness in every operation.

Customer Focus

The mission centers on the 'end users of our equipment and services,' highlighting a strong customer-centric approach.

Optimal Performance

Herc Rentals aims to help clients achieve 'optimal performance,' ensuring equipment and services meet high standards.

Safety Emphasis

Safety is a core component, with the mission explicitly stating the goal of achieving results 'safely.'

Efficiency and Effectiveness

The mission also stresses 'efficiently and effectively,' reflecting a commitment to operational excellence and client productivity.

Broad Market Scope

Herc Rentals serves diverse sectors, including construction, industrial, and government, across North America.

Fleet Investment

Significant fleet investments, like the planned $700 million to $900 million in 2025, support optimal performance.

The Herc Rentals mission statement, a key aspect of herc rentals mission vision values, clearly outlines its commitment to its target customers: 'end users of our equipment and services.' The primary products and services offered are equipment rentals, alongside value-added services like maintenance, repair, and safety training. The market scope is broad, encompassing construction, industrial manufacturing, refineries, government, disaster recovery, infrastructure, utilities, entertainment, and agriculture sectors across North America. The unique value proposition lies in delivering 'optimal performance safely, efficiently and effectively.' This herc rentals company mission is strongly customer-centric, focusing on empowering clients to achieve their project goals with reliable and safe equipment. An example of this mission in action is Herc Rentals' sustained investment in its fleet, which reached approximately $7 billion by the end of 2024, with a planned investment of $700 million to $900 million in gross fleet expenditures for 2025, ensuring premium, well-maintained equipment is available for optimal performance. Additionally, their emphasis on safety is reflected in their 2023 Total Recordable Incident Rate (TRIR) of 0.80, which is better than the industry benchmark of 1.0, directly supporting the 'safely' aspect of their mission. For more details on the company's background, review the Brief History of Herc Rentals.

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The Herc Rentals vision statement outlines a clear aspiration for market leadership, aiming to be the preferred partner for customers, a top employer for talent, and an attractive investment for stakeholders. This strategic outlook guides the company's growth and operational focus within the equipment rental sector.

Supplier of Choice

Herc Rentals strives to be the preferred equipment rental provider, focusing on customer satisfaction and service excellence.

Employer of Choice

The company aims to attract and retain top talent by fostering a positive and rewarding work environment.

Investment of Choice

Herc Rentals seeks to deliver strong financial returns, making it an appealing option for investors.

Industry Leadership

The vision positions Herc Rentals as a leader within the competitive equipment rental industry.

Strategic Growth

This vision supports strategic initiatives, including acquisitions and market expansion, to achieve long-term objectives.

Stakeholder Focus

The vision addresses the interests of customers, employees, and shareholders, ensuring balanced growth.

The Herc Rentals vision for the future is to be the supplier, employer, and investment of choice. This ambition is supported by strong financial performance; in 2024, Herc Rentals reported a record $3.57 billion in total revenue, with rental revenue increasing 11% over 2023. This growth significantly outpaced the overall industry. The company's aggressive acquisition strategy, which included nine acquisitions in 2024 adding 28 locations, and 23 greenfield openings, positions them for long-term expansion and enhanced efficiencies of scale, reinforcing their goal of being the 'supplier of choice.' Furthermore, their commitment to being the 'employer of choice' is reflected in an improved employee Net Promoter Score (eNPS) of 44 in 2023, a 10-point improvement from 2022, and their recognition as a 'Great Place To Work® certified' company. Understanding the Target Market of Herc Rentals provides further insight into how their strategic vision aligns with their operational execution and the broader Herc Rentals company mission and objectives. These Herc Rentals core values in practice demonstrate their dedication to their business philosophy and corporate culture.

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Herc Rentals' core values are fundamental to its operational success and corporate identity, guiding every interaction and decision. These values foster a culture of integrity, collaboration, accountability, and continuous improvement, ensuring the company remains a leader in the equipment rental industry.

We Do What's Right

This core value emphasizes ethical conduct and integrity in all business dealings, including adherence to legal and responsible operational practices. Herc Rentals' 2024 Corporate Citizenship Report highlights a commitment to reducing Scope 1 and 2 greenhouse gas emissions intensity by 26% and non-toxic waste to landfill intensity by 24.6% from a 2019 baseline.

We're In This Together

This value highlights teamwork, collaboration, and mutual support within the company and with external partners. It fosters an environment where team members assist each other, embodying a collective responsibility to achieve shared objectives and strengthen partnerships.

We Take Responsibility

This value underscores accountability for actions and results, particularly in safety and operational excellence. Herc Rentals' proactive approach to equipment maintenance and offering safety training reflects their commitment to optimal performance and safety for all users.

We Achieve Results

This value emphasizes performance, efficiency, and effectiveness in meeting goals, as evidenced by Herc Rentals' record revenues in 2024 and an adjusted EBITDA of $1.583 billion, an increase of 9%. The implementation of their E3 Business Operating System (E3OS) in 2024 further supports operational efficiency and enhanced customer experiences.

These Herc Rentals core values define the company's operational framework and strategic direction. To understand how these principles influence the company's strategic decisions, explore the next chapter on how mission and vision shape Herc Rentals' future. For more insights into the company's structure, read about the Owners & Shareholders of Herc Rentals.

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A company's mission and vision are foundational, guiding its strategic decisions and shaping its overall direction. These statements articulate the organization's purpose and its aspirations for the future, influencing everything from operational priorities to long-term investments.

Herc Rentals' Strategic Alignment

Herc Rentals' vision to be the 'supplier, employer, and investment of choice' directly influences its strategic decisions, such as aggressive expansion through acquisitions and new openings.

• In 2024, Herc Rentals completed nine acquisitions, adding 28 locations.
• The company also opened 23 new greenfield facilities in 2024.
• This expansion supports the goal of having the 'best and broadest selection of premium rental equipment.'
• The focus on 'mega projects' aligns with the mission to ensure customers achieve 'optimal performance safely, efficiently and effectively.'

Mission-Driven Operations

Herc Rentals' mission to ensure customers achieve 'optimal performance safely, efficiently and effectively' drives strategic choices like increased investment in specialty equipment.

Financial Performance Reflects Strategy

The company's 2024 revenue of $3.57 billion, a 9% increase, and rental revenues of $3.199 billion, an 11% jump, demonstrate the success of strategies aligned with its mission and vision.

Safety as a Core Value

A commitment to safety, a core mission component, is reflected in Herc Rentals' 2023 Total Recordable Incident Rate (TRIR) of 0.80, which is below industry benchmarks.

ESG Integration

The company's ESG initiatives are directly linked to its purpose of 'equipping our customers and communities to build a brighter future,' influencing operational practices and relationships.

Fleet Optimization

Investment in telematics and data analytics is a strategic decision aimed at optimizing fleet deployment and maximizing asset returns, aligning with the vision of being the 'investment of choice.'

Specialty Equipment Growth

Specialty equipment now comprises 23% of Herc's fleet, supporting strategies for cross-selling and expansion into new end markets, a direct outcome of their mission and vision.

These elements demonstrate how Herc Rentals' mission and vision actively shape its strategic decisions, driving growth and operational excellence. Explore core improvements to the company's mission and vision in the next chapter.

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Enhancing the mission and vision statements of Herc Rentals can better reflect its commitment to innovation and sustainability, aligning with industry advancements and market expectations for 2025.

Refining the mission to explicitly include technological innovation and digital transformation will showcase the company's forward-thinking approach in a sector increasingly driven by smart equipment and data analytics.

Integrate Innovation into the Mission Statement

The mission could be updated to emphasize providing innovative equipment solutions, reflecting the growing importance of technology in achieving optimal customer performance, a key trend as the American Rental Association projects rental revenue to reach $82.6 billion in 2025.

Incorporate Sustainability into the Vision Statement

The vision statement could be enhanced to highlight leadership in sustainable practices, acknowledging Herc Rentals' progress in reducing greenhouse gas emissions intensity by 26% from a 2019 baseline and the increasing market demand for eco-friendly equipment.

Emphasize Digital Capabilities in Mission Refinement

Explicitly mentioning the role of cutting-edge technology and digital platforms within the mission statement would better represent Herc Rentals' investment in solutions like 'ProControl by Herc Rentals™' and its focus on telematics.

Align Vision with Environmental Leadership Goals

A refined vision statement can position Herc Rentals as a leader in driving progress for customers, communities, and the planet, aligning with its corporate citizenship efforts and the growing trend of electric and hybrid equipment in the rental market.

The core values of Herc Rentals are centered around safety, integrity, teamwork, and respect. These principles guide the company's operations and interactions with customers, employees, and stakeholders. Understanding the Competitors Landscape of Herc Rentals can provide context for how these values are applied within the broader industry.

The company's mission is to ensure that end users of its equipment and services achieve optimal performance safely, efficiently, and effectively. This mission statement underscores a commitment to customer success and operational excellence.

Herc Rentals' vision is to be the supplier, employer, and investment of choice in its industry. This aspirational statement reflects a goal of achieving market leadership and being recognized for superior performance across all facets of its business.

The business philosophy of Herc Rentals is built upon delivering value and fostering strong relationships. This is achieved through a focus on customer needs, employee development, and responsible business practices.

The company's purpose and values are deeply intertwined, with its core beliefs and principles driving its mission and vision. Herc Rentals' corporate culture and values emphasize a commitment to safety, reliability, and customer satisfaction.

In analyzing the Herc Rentals company mission statement, it's clear that the focus is on enabling customer productivity through dependable equipment and services. The company's mission statement and goals are aligned to support this primary objective.

The Herc Rentals vision for the future is one of sustained growth and industry leadership, driven by its core values in practice. The company's values as a company are consistently demonstrated through its operational approach and strategic decisions.

Understanding Herc Rentals' core values provides insight into the company's operational ethos and its commitment to ethical conduct. The Herc Rentals company culture and mission are shaped by these fundamental principles.

The Herc Rentals mission statement and objectives are geared towards achieving excellence in the equipment rental sector. The Herc Rentals vision and mission statement together articulate a clear path for the company's future development and market positioning.