Harvia Bundle
What are the guiding principles of the Company?
Mission and vision statements are crucial for any successful business, acting as strategic guides for decisions and shaping corporate identity. They articulate an organization's purpose, aspirations, and principles, providing clarity for all stakeholders. The company, a global leader in the sauna and spa industry, exemplifies the importance of these foundations.
Established in 1950, the company designs, manufactures, and markets a comprehensive range of sauna and spa products, including electric and wood-burning sauna heaters. Their mission, vision, and core values are integral to their operations, guiding business decisions and fostering a distinct corporate culture. Explore their strategic positioning in the market through the Harvia BCG Matrix.
Key Takeaways
- Harvia's mission: 'shape the global sauna market so that everyone has a reason to experience sauna'.
- Harvia's vision: 'the insightful leader in sustainable wellbeing experiences'.
- Core values focus on healthy living, sustainability, minimal environmental impact, and community.
- Strategic decisions, like the ThermaSol acquisition, align with these principles.
- Strong 2024 financial performance, with revenue up 16.4% to EUR 175.2 million, reflects this alignment.
Mission: What is Harvia Mission Statement?
Harvia's mission is 'to shape the global sauna market so that everyone has a reason to experience sauna.'
Harvia's company mission focuses on expanding the global sauna market. They aim to make sauna experiences accessible and appealing to a wider audience by continuously creating exciting innovations and sustainable solutions. This commitment ensures that individuals and professionals worldwide find compelling reasons to embrace sauna culture.
Global Market Shaping
Harvia actively shapes the global sauna market, making sauna experiences accessible to a broader audience.
Customer-Centric Approach
The mission is deeply customer-centric, focusing on meeting diverse needs of global individuals and professionals.
Innovative Solutions
Harvia emphasizes continuous innovation, developing exciting and sustainable sauna and spa products.
Extensive Product Range
They offer a comprehensive range of sauna and spa products, catering to various preferences and requirements.
Global Reach
Harvia's products are sold in approximately 90 countries, demonstrating their extensive global market presence.
Sustainable Development
A core aspect of their mission involves creating sustainable solutions for the future of sauna experiences.
Harvia's company mission, 'to shape the global sauna market so that everyone has a reason to experience sauna,' is a cornerstone of their Harvia business philosophy. This mission drives their strategic decisions, including product development and market expansion. For instance, their collaboration with Toyota on a hydrogen-powered sauna concept, set for demonstration in Finland in June and July 2025, exemplifies their commitment to innovation and sustainability. This initiative offers a carbon-neutral alternative, aligning with the Harvia company purpose of providing diverse and appealing sauna options. Another example is the successful launch of the wood-burning version of their Cilindro heater in 2024, which saw strong sales in its first quarter. This demonstrates consumer demand for eco-friendly and versatile heating solutions, further reinforcing Harvia's mission to expand reasons for sauna enjoyment. The Harvia mission statement analysis reveals a clear focus on customer needs and a forward-looking approach to product and market development. For more details on their operational strategies, consider reading about the Revenue Streams & Business Model of Harvia. Harvia's vision for the future is rooted in these core principles, ensuring their Harvia brand identity remains synonymous with quality and innovation in the global sauna market.
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Vision: What is Harvia Vision Statement?
Harvia's vision is 'to become the insightful leader in sustainable wellbeing experiences across all sauna categories and cultures.'
Harvia's vision statement emphasizes its aim to lead the global sauna and spa market by offering sustainable wellbeing experiences. This vision extends across diverse sauna categories and cultures, reflecting a commitment to innovation and environmental responsibility. The company seeks to be a frontrunner in eco-conscious solutions, aligning with its strategic goals for 2025.
Market Leadership
Harvia aims to be the leading provider of sauna and spa solutions globally. This involves expanding its market share and influence in the wellbeing sector.
Sustainable Wellbeing
The company focuses on developing products and services that promote health and wellness while minimizing environmental impact. This commitment is central to Harvia's brand identity.
Diverse Categories
Harvia's vision encompasses a wide range of sauna products, including traditional saunas, infrared saunas, and steam rooms. This ensures broad market appeal.
Cultural Adaptability
The company strives to cater to various sauna cultures worldwide, offering tailored experiences. This global approach strengthens Harvia's business philosophy.
Innovation Focus
Harvia invests in research and development to introduce cutting-edge technologies and designs. This drives its competitive edge in the market.
Global Reach
The vision includes expanding its presence in international markets, making its products accessible worldwide. This supports Harvia's purpose and goals.
Harvia's vision is to become the insightful leader in sustainable wellbeing experiences across all sauna categories and cultures. This future-oriented vision emphasizes market leadership and a profound commitment to sustainability within the wellness industry. Its scope extends to industry disruption through innovation and global impact by catering to diverse sauna cultures and categories. The vision appears realistic yet aspirational, supported by the company's current trajectory and market position as a global leader in the sauna market by revenue and global reach. Harvia's sustainability program for 2022-2025, which includes commitments to minimizing environmental footprint and promoting sustainable experiences, directly aligns with this vision. For instance, the launch of the Kirami FinVision Sauna Zero, the world's first solar-powered outdoor electric sauna in 2024, showcases their commitment to providing sustainable options and their leadership in eco-conscious innovation, reinforcing the realism of their aspirational vision. For more details on the company's background, explore the Brief History of Harvia. This demonstrates Harvia's core values in practice.
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Values: What is Harvia Core Values Statement?
Harvia's core values are integral to its long-term business success, defining its approach to sustainability and market differentiation. These values guide the company's operations and strategic decisions, ensuring a consistent focus on well-being, environmental responsibility, and community.
The four core values of Harvia are Good & Healthy Living, Sustainable Experiences & Enjoyment, Minimizing Environmental Footprint, and Safe & Warm Community. These principles are embedded in their sustainability program for 2022–2025, promoting both people and the planet.
Good & Healthy Living
This value reflects Harvia's commitment to enhancing global health and well-being through high-quality sauna products and scientific insights. In 2024, Harvia launched the 'Let's Sauna' booklet, detailing the health benefits of sauna use and empowering individuals to improve their quality of life.
Sustainable Experiences & Enjoyment
This value focuses on enabling customers to make responsible, sustainable choices, driven by Harvia's investments in energy efficiency and emissions reduction. The Kirami FinVision Sauna Zero, the world's first solar-powered outdoor electric sauna, launched in 2024, exemplifies this commitment.
Minimizing Environmental Footprint
Harvia is dedicated to reducing its environmental impact through renewable energy and optimized logistics. In 2024, the Kirami site's heating system was upgraded to energy-efficient heat pump technology, contributing to a projected 30% reduction in Scope 1 GHG emissions across the Harvia Group.
Safe & Warm Community
This value prioritizes workplace safety and employee well-being, recognizing the importance of a supportive internal community. In 2024, Harvia achieved a 27.8% reduction in lost-time injuries compared to 2023, reflecting a positive and empowering work culture.
These Harvia core values collectively forge the company's unique identity, portraying it as a responsible, innovative, and customer-focused leader. To understand how these values influence the company's strategic decisions, explore the next chapter on Mission, Vision & Core Values of Harvia.
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How Mission & Vision Influence Harvia Business?
A company's mission and vision are foundational elements that steer its strategic decisions, influencing everything from product development to market expansion. These statements articulate the company's fundamental purpose and its aspirations for the future, ensuring that all actions align with its overarching goals.
Harvia's Mission and Vision: Shaping the Sauna Experience
Harvia's mission is to shape the global sauna market so that everyone has a reason to experience sauna. This purpose is directly reflected in their strategic decisions, aiming to innovate and expand the accessibility and appeal of sauna culture worldwide.
- To actively shape the global sauna market.
- To provide compelling reasons for everyone to experience sauna.
- To drive innovation in sauna and wellness experiences.
- To be a leader in the international sauna industry.
Strategic Alignment: Acquisition and Growth
The acquisition of ThermaSol in July 2024 exemplifies Harvia's strategic execution, bolstering its presence in North America and enhancing its digital and steam solution capabilities. This move directly supports the mission by expanding the company's offerings and market reach.
Innovation Driven by Purpose
Harvia's commitment to innovation, such as the 2024 launch of the Cilindro heater and the 2025 hydrogen-powered sauna concept with Toyota, directly aligns with its mission to create new reasons to experience sauna. These developments push the boundaries of traditional sauna use.
Financial Performance Reflecting Strategy
Harvia's financial results, including a 22.7% year-on-year revenue increase to EUR 52.0 million in Q1 2025 and a 16.4% revenue growth to EUR 175.2 million in 2024, demonstrate the effectiveness of its strategy. The company achieved an adjusted operating profit of EUR 37.1 million in 2024, representing 21.2% of revenue.
Sustainability as a Core Value
The company's vision for sustainable wellbeing experiences influences operational decisions, such as the 2024 upgrade of heating systems at its Kirami site to energy-efficient heat pump technology, aiming for a 30% reduction in Scope 1 GHG emissions.
Leadership's Strategic Vision
CEO Matias Järnefelt's statement in May 2024, emphasizing Harvia's role in shaping the global sauna market, highlights how leadership's strategic direction is intrinsically linked to the company's core purpose and vision.
Understanding the Market
Understanding the Target Market of Harvia is crucial for aligning its mission and vision with actionable business strategies and ensuring continued growth and market leadership.
Harvia's mission and vision directly influence its strategic decisions, driving acquisitions, product development, and sustainability initiatives to shape the global sauna market. Explore how these core elements can be further refined in the next chapter.
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What Are Mission & Vision Improvements?
Enhancing Harvia's mission and vision could involve a greater emphasis on personalized digital wellness experiences and integrating their offerings into the broader wellness lifestyle trend. This strategic refinement aims to align with evolving consumer demands and market growth opportunities.
Emphasize Digital Personalization in Vision Statement
Refining the vision to explicitly include 'insightful leader in personalized and sustainable wellbeing experiences across all sauna categories and cultures, driven by innovative digital solutions' would better reflect the growing demand for AI-driven personalization and digital integration in the wellness sector.
Integrate Holistic Wellness Lifestyle into Mission
Broadening the mission to 'shaping the global sauna and wellness market by providing innovative, personalized, and sustainable solutions that foster holistic well-being for everyone' positions the company to capitalize on the expanding wellness industry, projected to exceed $8.5 trillion by 2027.
Highlight Technological Integration for Enhanced Experience
More prominently showcasing existing capabilities, such as MyHarvia WiFi solutions for remote sauna control, within core statements would signal a strong commitment to leveraging technology for superior customer engagement and personalized wellness journeys.
Expand Market Perception to Broader Wellness Ecosystem
Explicitly addressing the integration of saunas into broader health regimens, including contrast therapy, would broaden the company's market perception beyond traditional sauna experiences, aligning with the increasing consumer interest in comprehensive wellness solutions and informing their Growth Strategy of Harvia.
- What is Brief History of Harvia Company?
- What is Competitive Landscape of Harvia Company?
- What is Growth Strategy and Future Prospects of Harvia Company?
- How Does Harvia Company Work?
- What is Sales and Marketing Strategy of Harvia Company?
- Who Owns Harvia Company?
- What is Customer Demographics and Target Market of Harvia Company?
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