What are Mission Vision & Core Values of Fubon Financial Holding Company?

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What are the Mission, Vision, and Core Values of Fubon Financial Holding Company?

Mission and vision statements are crucial strategic foundations, offering clarity and direction for any organization. They articulate the core purpose and future aspirations, guiding strategic decisions and shaping corporate identity. Fubon Financial Holding Co., Ltd., a prominent financial services group headquartered in Taiwan, is a market leader with significant influence across Taiwan and the Greater China region.

With total assets exceeding NT$12 trillion as of December 2024, reflecting an 8.7% annual growth, and a net worth of NT$951.1 billion, marking an 18.5% annual increase, Fubon's financial strength is evident. Their mission, vision, and core values act as the compass for their comprehensive range of financial products and services, ensuring alignment across their diverse client base. For more insights, explore the Fubon Financial Holding BCG Matrix.

The Fubon Financial mission centers on empowering individuals and businesses. It aims to provide top-notch, reliable financial services across various sectors, including banking, insurance, and asset management. This commitment extends to fostering positive futures for its diverse customer base.

Customer-Centric Focus

The Fubon Financial Holding Company purpose is to serve a broad customer base, emphasizing inclusivity in its financial offerings.

Comprehensive Services

Fubon Financial Group values providing a full suite of reliable financial products, from insurance to wealth management.

Regional Expansion

The Fubon Financial corporate philosophy includes expanding its market scope beyond Taiwan into the Greater China region and Asia.

Value Proposition

Fubon Financial Holding Company's mission and vision for the future focus on enabling positive financial outcomes through trusted services.

Digital Innovation

Fubon Financial Holding Company mission and vision for digital transformation is evident in new mobile banking apps, enhancing accessibility.

Sustainable Growth

Fubon Financial Holding Company mission and vision for sustainability includes a shift towards protection-focused insurance products.

The Fubon Financial mission is to help people build positive futures with top-notch, reliable financial services. This commitment is reflected in their broad and inclusive approach, targeting a wide range of customers. Their offerings span insurance, banking, securities, and asset management, all designed to be reliable and of high quality. The market scope for Fubon Financial Holding Company extends across Taiwan and the Greater China region, with strategic ambitions for broader Asian influence. The unique value proposition lies in enabling 'positive futures' through 'reliable' and 'top-notch' offerings, making the Fubon Financial Holding Company purpose highly customer-centric. For instance, Taipei Fubon Bank's launch of the 'Fubon+' mobile banking app in 2024 aims to offer integrated asset services across subsidiaries, directly reflecting the Fubon Financial Holding Company mission and vision for customers by providing accessible and reliable financial solutions. Similarly, Fubon Life's strategic shift towards protection-focused and low-guarantee products demonstrates a commitment to long-term financial stability for its clients, aligning with the goal of building 'positive futures'. This aligns with the Growth Strategy of Fubon Financial Holding, which emphasizes innovation and customer value. The Fubon Financial corporate philosophy prioritizes empowering individuals and businesses to achieve their financial aspirations, reinforcing the Fubon Financial Group values of trust and excellence.

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Fubon Financial Holding Company's vision focuses on steady progress and spreading positive energy to become Asia's best and most trustworthy financial institution. This aims to achieve its long-standing goal of becoming one of Asia's first-class financial institutions. In this people-oriented era, Fubon Financial Holding Company is committed to being truly customer-oriented and creating greater value for society, aligning with its Fubon Financial vision.

Market Leadership

The Fubon Financial vision aims for market leadership as Asia's best and most trustworthy financial institution.

Regional Focus

Its scope is regional, concentrating on Asia, emphasizing steady progress and positive energy.

Customer-Oriented

Fubon Financial Holding Company is committed to being truly customer-oriented, a key aspect of its Fubon Financial corporate philosophy.

Value Creation

The company strives to create greater value for society, reflecting its Fubon Financial Holding Company core values and principles.

Consistent Profitability

Fubon Financial maintained its EPS leadership in Taiwan's financial industry for 16 consecutive years, with an EPS of NT$10.77 for 2024.

Strong Financial Performance

Fubon Life's net income reached NT$102.66 billion in 2024, and Taipei Fubon Bank's consolidated revenues were NT$84 billion with a net income of NT$31.3 billion in 2024.

Fubon's vision statement is distinctly future-oriented and aspirational, aiming for market leadership as 'Asia's best and most trustworthy financial institution' and 'one of Asia's first-class financial institutions'. Its scope is regional, focusing on Asia, and it emphasizes steady progress and spreading positive energy. This vision appears realistic yet aspirational given Fubon's current trajectory and strong market position. As of the end of 2024, Fubon Financial Holdings maintained its position as the leader in earnings per share (EPS) within Taiwan's financial industry for 16 consecutive years, with an EPS of NT$10.77 for 2024, and its market capitalization was the highest in the sector. The company's consistent profitability, including Fubon Life's record-high net income of NT$102.66 billion in 2024, and Taipei Fubon Bank's record-high consolidated revenues of NT$84 billion and net income of NT$31.3 billion in 2024, underscore its capacity to pursue this ambitious Fubon Financial vision. For more details on the company's structure, refer to Owners & Shareholders of Fubon Financial Holding.

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Fubon Financial Holding Company's core values serve as the bedrock of its operations, guiding its strategic decisions and daily practices. These principles define the Fubon Financial corporate philosophy and shape its interactions with customers, employees, and society. The company's four core values are Integrity, Sincerity, Professionalism, and Innovation.

Integrity

Integrity is central to Fubon's practices, encompassing adherence to laws and fulfillment of corporate social responsibility. This value manifests in Fubon's commitment to good corporate governance, with initiatives such as continuous enhancement of compliance efficiency and the establishment of an information security system to safeguard customer rights and ensure stable operations. For example, in 2024, Fubon Financial Holding and its subsidiaries provided 1,406 person-times and 703 hours of insider education and training courses, underscoring their dedication to ethical conduct and legal compliance.

Sincerity

Fubon serves customers with sincerity, making every effort to meet their needs and fostering a truly customer-oriented approach. This is reflected in their emphasis on listening to customers, caring about their thoughts, and putting themselves in their shoes to build strong, unbreakable bonds. Taipei Fubon Bank's enhanced customer relationship management and efforts to expand wealth management services domestically and internationally, as reported in their 2024 plans, demonstrate this sincere commitment to customer needs.

Professionalism

Fubon views professionalism as striving for excellence and providing a wide range of services through corporate synergies. This is evident in their diversified subsidiaries, which offer a comprehensive suite of financial products, and their focus on specialized teams, such as the professional sales team supporting SME customers with various financing solutions. Fubon Life's achievement of a historic high investment return of 5.48% in 2024 also highlights their pursuit of excellence in financial management.

Innovation

Fubon consistently thinks outside the box, embraces challenges, and creates value for its customers. This value drives their digital transformation efforts, such as the launch of the 'Fubon+' mobile banking app in 2024, designed to offer simple, intuitive, and personalized functions and integrated asset services. Furthermore, Fubon's leadership in green finance, including solar aquaculture projects and sustainability index-linked loans, showcases their innovative approach to addressing global trends and creating new value. For more details on their operational strategies, consider reading about the Revenue Streams & Business Model of Fubon Financial Holding.

These core values collectively differentiate Fubon by fostering a culture of trust, service excellence, and forward-thinking solutions, contributing to its unique corporate identity as a positive and reliable financial partner. Understanding these principles is key to grasping how Fubon Financial Holding Company's mission and vision influence its strategic decisions.

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A company's mission and vision are the bedrock of its strategic decisions, providing a clear direction for growth and operations. These statements not only define what a company aims to achieve but also how it intends to get there, influencing everything from product development to market positioning.

Fubon Financial Holding's Guiding Principles

Fubon Financial Holding's mission and vision are integral to its strategic direction, shaping its approach to business and societal impact.

• Vision: To be one of Asia's first-class financial institutions.
• Mission: To provide top-notch, reliable financial services.
• Brand Spirit: 'Be positive All possible.'
• Commitment: To offer diverse financial products and services to consumers and enterprises.

Strategic Alignment: Regional Ambition

The vision to become a leading financial institution in Asia directly drives strategic decisions, including significant market expansions and mergers. The 2022 merger with Jih Sun Financial Holdings, a landmark event as the first merger of financial holding companies in Taiwan, exemplifies this, aiming to bolster Fubon's banking and securities sectors and enhance its overall economic stature.

Customer Focus and Service Excellence

The commitment to providing 'top-notch, reliable financial services' influences product innovation and service enhancements. In 2024, Fubon Life saw notable growth, with first-year premiums (FYP) increasing by 16.5% and first-year equivalent premiums (FYPE) by 25.8% year-on-year, reflecting successful service improvements.

Sustainability and Societal Impact

Fubon's 'Run For Green™' strategy, which channels financial resources towards industry green transformations, is a direct outcome of its vision for societal value creation. This commitment is recognized through consistent inclusion in the Dow Jones Sustainability Indices, including the DJSI World Index for eight consecutive years and the DJSI Emerging Markets Index for nine years. In 2024, the company achieved an 'A' rating from the CDP for climate change practices, maintaining this for five years.

Leadership Reinforcement

Leadership actively reinforces the company's guiding principles. Chairman Richard M. Tsai emphasizes the brand spirit of 'Be positive All possible' and the ongoing pursuit of becoming 'one of Asia's first-class financial institutions,' integrating these ideals into daily operations and strategic planning.

Core Values in Action

The core values are evident in Fubon's operational strategies, from pursuing regional leadership through mergers to fostering sustainability and delivering high-quality financial services, all guided by a positive and ambitious corporate philosophy.

Understanding the Market Context

Understanding Fubon Financial Holding's mission and vision is crucial for grasping its strategic decisions and market positioning. For a deeper dive into how the company engages with its customers, explore the Target Market of Fubon Financial Holding.

Fubon Financial Holding's mission and vision statements are pivotal in guiding its strategic decisions, from regional expansion to sustainability initiatives. These principles shape its operational focus and commitment to stakeholders, setting a clear path for future growth and impact.

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Enhancing Fubon Financial's mission and vision involves a strategic focus on global reach and digital integration. The vision to be 'Asia's best and most trustworthy financial institution' can be broadened to encompass a more explicit global leadership aspiration, reflecting the interconnectedness of today's financial markets.

Integrating digital innovation as a foundational element, rather than solely an operational strategy, will better align with evolving customer expectations and market dynamics. This includes emphasizing digitally-enabled services in the mission statement to reflect the company's commitment to innovation, as seen with initiatives like the 'Fubon+' app launched in 2024.

Broaden Global Aspirations in Vision Statement

The current vision could be expanded to articulate a more pronounced global leadership role, moving beyond regional excellence to embrace worldwide influence and impact in financial services.

Embed Digital Transformation into Core Mission

The mission statement could explicitly highlight digital innovation as a core driver, reflecting the company's strategic direction and the increasing importance of digital solutions in customer engagement.

Incorporate Sustainable Wealth Creation Emphasis

Explicitly referencing a commitment to 'sustainable wealth creation' for clients and society would more directly address growing ESG concerns and differentiate the company's purpose.

Enhance Specificity for Competitive Differentiation

Refining the language to be more specific about its unique value proposition can help the company stand out in the competitive financial landscape, as explored in the Competitors Landscape of Fubon Financial Holding.

The Fubon Financial mission statement centers on providing customers with top-notch, reliable financial services, aiming to become Asia's best and most trustworthy financial institution. This vision underscores a commitment to excellence and integrity across its operations. The Fubon Financial Holding Company purpose is deeply rooted in fostering financial well-being for its customers and contributing positively to society. The Fubon Financial Group values emphasize integrity, professionalism, innovation, and customer centricity, forming the bedrock of its corporate culture and values.

The Fubon Financial Holding Company mission and vision for the future are geared towards sustained growth and leadership within the Asian financial sector, with a strong focus on digital transformation and customer experience. The Fubon Financial Holding Company core values in practice are evident in its consistent delivery of high-quality services and its dedication to ethical business conduct. For employees, the Fubon Financial Holding Company mission and vision translate into opportunities for professional development and a culture that encourages innovation and collaboration.

For customers, the Fubon Financial Holding Company mission and vision mean access to comprehensive and dependable financial solutions designed to meet diverse needs. The Fubon Financial Holding Company mission and vision for shareholders involve delivering consistent returns and long-term value through prudent management and strategic expansion. The Fubon Financial Holding Company mission and vision for society highlight its role as a responsible corporate citizen, contributing to economic development and social progress.

Furthermore, the Fubon Financial Holding Company mission and vision for sustainability are integrated into its business strategy, focusing on environmental responsibility and social impact. The Fubon Financial Holding Company mission and vision for innovation drive the continuous development of new products and services, enhancing efficiency and customer satisfaction. The Fubon Financial Holding Company mission and vision for digital transformation are central to its strategy, aiming to leverage technology for superior service delivery and operational excellence.

The Fubon Financial Holding Company mission and vision for global expansion are pursued through strategic investments and partnerships, extending its reach and influence. The Fubon Financial Holding Company mission and vision for corporate social responsibility are demonstrated through various community engagement initiatives and philanthropic efforts, reinforcing its commitment to societal well-being.