What are Mission Vision & Core Values of Fortum Company?

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What are the Mission, Vision, and Core Values of Fortum?

Mission and vision statements are foundational pillars for any thriving business, guiding decisions and shaping corporate identity. For Fortum, a prominent clean energy company, these statements are crucial as it navigates the evolving global energy landscape. Fortum's strategic priorities include delivering reliable clean energy and driving industrial decarbonization.

Fortum holds a significant position in the Nordic electricity market, with 99% of its 2024 power generation from renewable or nuclear sources, making it one of Europe's cleanest energy generators. These principles are embedded in Fortum's operational framework, influencing investment decisions and climate targets, as seen in the Fortum BCG Matrix.

This mission statement highlights Fortum's commitment to a holistic approach, extending beyond energy provision to encompass the well-being of people, businesses, and the environment. It underscores their role in enabling decarbonization and growth through reliable clean energy solutions.

Customer Focus

Fortum's mission targets people, businesses, and nature, emphasizing a broad customer base.

Product Offering

They offer reliable clean energy and solutions for decarbonization and growth.

Market Scope

The primary market is the Nordic region, focusing on CO2-free power, heating, and cooling.

Value Proposition

Fortum delivers clean energy at scale, aiding carbon neutrality in harmony with nature.

Innovation Driven

The mission drives innovation, aiming for a carbon-neutral energy sector.

Sustainability

Sustainability is central, guiding investments in renewables and decarbonization efforts.

Fortum's mission, 'to power a world where people, businesses and nature thrive together,' reflects its commitment to providing reliable clean energy and solutions that enable decarbonization and growth. This Fortum mission is evident in their strategic investments, such as the acquisition of approximately 7 GW of onshore wind development projects in 2025, expanding their clean energy pipeline. Their focus on decarbonizing industries and exploring clean hydrogen and small modular reactors (SMRs) further aligns with their Fortum sustainability mission. For more details on their operational strategies, consider reading about the Revenue Streams & Business Model of Fortum. This Fortum company mission and vision emphasizes a future-oriented approach, aiming to transform the energy sector towards carbon neutrality while balancing economic prosperity with environmental stewardship, showcasing Fortum's guiding principles and values.

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Fortum's vision is to power a world where people, businesses, and nature thrive together. This vision positions Fortum as a leader in the energy transition, focusing on decarbonization and resource efficiency. The company aims for a net-zero GHG target across its value chain by 2040, validated by the Science Based Targets initiative (SBTi), and an 85% reduction in Scope 1 and 2 emissions by 2030 from a 2023 base year. Fortum also aims to exit all coal-based generation by the end of 2027.

Fortum's Vision for the Future

Fortum's vision emphasizes a sustainable future, integrating people, businesses, and nature.

Decarbonization Goals

The company targets net-zero GHG emissions by 2040 and significant reductions in Scope 1 and 2 emissions by 2030.

Coal Exit Strategy

Fortum is committed to exiting all coal-based generation by the end of 2027.

Renewable Energy Focus

In January-September 2024, 98% of Fortum's power generation was from renewable or nuclear sources.

Strategic Investments

Fortum is investing in wind, solar, clean hydrogen, and new nuclear technologies like SMRs.

Financial Stability

Fortum's financial net debt was practically zero, with a leverage ratio of 0.0 times at the end of Q1 2025.

Fortum's vision is both realistic and aspirational, supported by its current trajectory and market position. In January-September 2024, 98% of Fortum's power generation originated from renewable or nuclear sources. The company actively invests in new clean power generation, including wind and solar, and explores opportunities in clean hydrogen and new nuclear technologies such as SMRs. Fortum's financial position remains robust, with a financial net debt of practically zero and a leverage ratio of 0.0 times at the end of Q1 2025, providing a strong foundation for these ambitious goals. Their strategic acquisitions, such as the 7 GW of onshore wind development projects in Finland in 2025, further solidify their commitment to achieving this vision. For more details on the company's structure, refer to Owners & Shareholders of Fortum. This commitment reflects Fortum's long-term vision for energy and its core values in practice.

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Fortum's corporate culture is built upon three core values: Aim high, With care, and Win together. These values serve as a compass, guiding Fortum's strategy and purpose, and shaping daily actions and operations. The Fortum core values explained here reflect the company's commitment to sustainability, responsibility, and collaboration.

Aim High

This value signifies Fortum's commitment to setting ambitious goals and continuously striving for improvement. It reflects a passion for excellence and a dedication to delivering on promises, aligning with Fortum's strategic goals and values.

With Care

'With care' emphasizes courage, compassion, building trust, fostering professional growth, and making everyone feel valued. It underscores a responsible and ethical approach to all stakeholders, embodying Fortum's corporate social responsibility mission.

Win Together

'Win together' highlights the importance of collaboration with colleagues, customers, and partners, recognizing that combined strengths lead to greater success. This reflects Fortum's commitment to customers and values, fostering a collaborative environment.

Sustainability and Innovation

Fortum's approach to innovation and values is deeply rooted in sustainability. For instance, their investment of €100 million in the decarbonization of the 60 MW Czestochowa CHP plant in Poland, expected to be completed by the end of 2026, showcases their ambition to modernize existing assets and achieve environmental targets, aligning with Fortum's environmental mission statement.

These Fortum company values differentiate the company by rooting its corporate identity in sustainability, responsibility, and collaboration, setting it apart as a leader in the clean energy transition rather than solely a utility provider. To learn more about the company's background, read a Brief History of Fortum. Discover how Fortum's mission and vision influence its strategic decisions in the next chapter.

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A company's mission and vision are foundational elements that steer its strategic decisions and operational focus. They provide a clear direction, influencing everything from investment priorities to market expansion.

Fortum's Mission and Vision: Driving the Energy Transition

Fortum's mission, 'To power a world where people, businesses and nature thrive together,' and its vision to lead the energy transition are central to its strategic direction.

• The company's strategic decisions are directly guided by its mission and vision.
• Significant investments in renewable energy, such as acquiring approximately 7 GW of onshore wind development projects in Finland in 2025, exemplify this alignment.
• Ambitious decarbonization targets, including exiting all coal-based generation by the end of 2027, are a direct consequence of these guiding principles.
• Market expansion is strategically focused on the Nordics to strengthen core businesses like hydro and nuclear power.
• Partnerships exploring new nuclear technologies, like Small Modular Reactors (SMRs), are also influenced by the mission to drive decarbonization.

Decarbonization Efforts

Fortum is committed to reaching net-zero GHG emissions across its value chain by 2040. This influences investments in decarbonizing existing facilities, such as the €100 million investment in the Czestochowa CHP plant in Poland, expected to be completed by the end of 2026.

Measurable Success in Sustainability

In 2024, 99% of Fortum's power generation was CO2-free. The company aims to reduce Scope 1 and 2 GHG emissions by 85% per MWh by 2030 and by 90% per MWh by 2040, from a 2023 base year.

Financial Performance Supporting Strategy

The company's comparable operating profit for Q1 2025 was EUR 462 million, indicating a robust financial position to support its strategic initiatives and investments in clean energy.

Leadership Emphasis on Strategy

Markus Rauramo, President and CEO, stated that Fortum's ambitious commitment to SBTi targets is a significant milestone and a vital part of its execution, with strategic priorities focused on delivering reliable clean energy and driving decarbonization in Nordic industries.

Core Values in Practice

Fortum's core values are demonstrated through its commitment to sustainability, innovation, and customer focus, all of which are integral to its long-term vision for the energy sector.

Growth Strategy Alignment

The company's strategic goals and values are deeply intertwined, as seen in its Growth Strategy of Fortum, which prioritizes clean energy solutions and decarbonization efforts.

Fortum's mission and vision directly shape its strategic decisions, particularly in investments and decarbonization targets, ensuring a unified approach to energy transition leadership. Continue to the next chapter to explore core improvements to the company's mission and vision.

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Enhancing clarity on digital integration and customer focus within the mission and vision statements would further solidify the company's forward-looking strategy.

Explicitly incorporating 'digitalization' and 'smart energy solutions' into the vision would better reflect the evolving energy landscape and technological advancements.

Integrate Digitalization into Vision Statement

Explicitly mentioning 'digitalization' and 'smart energy solutions' in the vision statement would showcase a stronger commitment to leveraging technology for efficiency and customer engagement.

Emphasize Customer-Centricity

Articulating 'customer-centricity' directly in the mission or vision would reinforce dedication to customer satisfaction and loyalty in a competitive market.

Broaden Scope of Innovation in Vision

Expanding the vision to include emerging technologies beyond current renewables, such as advanced energy storage, would highlight a comprehensive commitment to long-term decarbonization innovation.

Align with Evolving Energy Market Trends

Refining the mission and vision to explicitly address digitalization and customer-centricity will better align the company's purpose with current industry shifts and changing consumer behaviors, a key aspect when considering the Competitors Landscape of Fortum.

The company's mission statement focuses on creating a sustainable energy system for future generations. This involves delivering clean energy solutions and promoting resource efficiency. The Fortum vision is to be a leader in the transition to a carbon-neutral society, driving innovation and sustainable growth. These statements underscore a commitment to environmental responsibility and long-term societal well-being.

Fortum's core values are integrity, accountability, and collaboration. Integrity means acting ethically and transparently in all dealings. Accountability emphasizes taking ownership of actions and commitments. Collaboration highlights the importance of working together with stakeholders to achieve common goals. These Fortum company values guide the organization's operations and employee conduct, fostering a culture of trust and shared purpose.

The Fortum purpose is to secure a cleaner future for all. This overarching goal informs their strategic decisions and operational activities, aiming to create value for customers, shareholders, and society. Fortum's strategic goals and values are intertwined, with sustainability and innovation being central to their approach. The company's commitment to customers and values is evident in its efforts to provide reliable and affordable energy while minimizing environmental impact.

Fortum's approach to innovation and values drives their pursuit of new technologies and business models that support the energy transition. Their employee values and culture are built on respect, continuous learning, and a shared dedication to their mission. Fortum's environmental mission statement reflects a deep commitment to reducing emissions and promoting circular economy principles. The company's long-term vision for energy includes a significant role for renewable energy sources and smart grid technologies.

In 2024, the company allocated €100 million for digital initiatives, projecting a 15% efficiency gain by 2025. This investment demonstrates a tangible commitment to digital transformation. Fortum serves over 2 million customers, highlighting the scale of their operations and their direct impact on energy consumers.