What are Mission Vision & Core Values of Ericsson Company?

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What are the Mission, Vision, and Core Values of Ericsson?

Mission and vision statements are the strategic compass for any successful business, articulating its purpose, aspirations, and guiding principles. For a global telecommunications giant like Ericsson, these statements are crucial. They provide essential infrastructure, services, and software, with a strong emphasis on 5G, IoT, and cloud solutions.

These principles define Ericsson's strategic direction, influencing operational execution and stakeholder engagement. In a competitive market, clear purpose ensures internal alignment. In Q1 2025, Ericsson reported a 3% year-over-year rise in net sales to SEK 55.0 billion, driven by 5G demand, reflecting their strategic focus. Explore more about their strategic position with the Ericsson BCG Matrix.

This Ericsson mission statement highlights its dedication to linking people, devices, and ideas through advanced technology. It serves telecommunications operators and enterprises by providing essential network infrastructure, software, and services.

Mission Focus

The company's mission, 'To create connections that make the unimaginable possible,' centers on enabling advanced communication and digital transformation.

Target Audience

Ericsson targets telecommunications operators and enterprises, offering network infrastructure, software, and services.

Value Proposition

Its unique value lies in facilitating seamless global communication and fostering innovation through accessible network capabilities.

Innovation Investment

Ericsson allocated approximately SEK 45.2 billion to R&D in 2024, focusing on 5G, cloud computing, and AI.

Operational Impact

As of 2024, Ericsson supports over 150 live 5G networks globally, connecting millions of users.

Future Offerings

By 2025, Ericsson plans to offer a portfolio of 130 radios supporting programmable networks, directly enabling advanced connections.

Ericsson's mission, 'To create connections that make the unimaginable possible,' defines its core purpose. This Ericsson company purpose focuses on linking people, devices, and ideas through technology. The company targets telecommunications operators and enterprises, providing network infrastructure, software, and services that enable advanced communication and digital transformation. The unique value proposition lies in facilitating seamless global communication and fostering innovation by making advanced network capabilities accessible. Ericsson's dedication to innovation is evident in its substantial R&D investments, allocating approximately SEK 45.2 billion to R&D in 2024, focusing on 5G, cloud computing, and AI. This Ericsson mission vision values approach is clearly reflected in their business operations, such as their support for over 150 live 5G networks globally as of 2024, connecting millions of users and devices. Another example is their plan to offer a portfolio of 130 radios supporting programmable networks in 2025, directly enabling advanced connections. The Ericsson corporate philosophy is innovation-focused and customer-centric, aiming to empower customers to thrive in a digital landscape by providing reliable, easy-to-use communication tools and solutions that simplify connectivity. In Q1 2025, Ericsson's total operating revenue increased by approximately 1.31% to US$550.25 billion, primarily driven by the continued demand for 5G networks, directly aligning with their mission to create connections. For more insights into their strategic direction, explore the Growth Strategy of Ericsson.

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Ericsson's vision statement outlines a future where pervasive connectivity enhances daily life, transforms industries, and supports environmental responsibility. This forward-looking perspective emphasizes the company's role in enabling a globally connected society.

Limitless Connectivity

The vision highlights the goal of ubiquitous, high-performance network access for everyone, everywhere.

Improving Lives

Connectivity is seen as a tool to enhance human experiences, from healthcare to education.

Redefining Business

The vision includes transforming industries through digital solutions and network innovation.

Pioneering Sustainability

A core aspect is contributing to a greener future through energy-efficient network solutions.

Global Impact

The vision extends to a worldwide scale, impacting diverse communities and economies.

Future-Oriented

It is an aspirational statement guiding long-term strategic decisions and technological advancements.

Ericsson's vision for the future, 'A world where limitless connectivity improves lives, redefines business and pioneers a sustainable future,' is both ambitious and grounded in its core capabilities. This Ericsson vision statement reflects a broad scope, aiming for global impact and industry disruption through connectivity. The company foresees democratized access to essential services like healthcare and education, alongside augmented human abilities, all powered by advanced networks. Furthermore, it emphasizes redefining business by enabling digital transformation across various sectors through enterprise solutions and network APIs. A significant aspect of this Ericsson company purpose is pioneering a sustainable future, focusing on energy-efficient networks and climate action.

This vision is supported by Ericsson's strong market position. In 2024, the company held a 36% market share in 5G technology outside of China, securing more 5G deals than in 2023. Their commitment to sustainability is evident in a 37% reduction in energy consumption at new radio base stations since 2021, with a target of 40% reduction by 2025. Ericsson's focus on programmable networks, with plans to launch 130 programmable network radios in 2025, further supports their vision of enabling dynamic, API-driven ecosystems that redefine network management and monetization. For a deeper dive into the company's foundational principles, explore the Mission, Vision & Core Values of Ericsson.

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Ericsson's core values are fundamental to its corporate philosophy, guiding its operations and strategic decisions. These principles shape the company's culture and define its approach to innovation, customer relations, and ethical conduct.

Professionalism

Ericsson delivers with high standards of excellence, holding itself accountable for results and prioritizing customer needs. This commitment builds trust through reliable solutions and thought leadership.

Respect

The company believes diverse perspectives lead to better outcomes, promoting inclusion, diversity, and collaboration. Ericsson fosters empathy and authenticity in its interactions, valuing every voice.

Perseverance

Ericsson continually challenges itself to innovate, tackling complex challenges with courage and determination. The company is committed to long-term goals, delivering on promises with resilience.

Integrity

Ericsson prides itself on transparent, honest, and uncompromising decisions, demonstrating ethical and sustainable practices. The company wins on its merits, maintaining zero-tolerance for unethical behavior.

These core values, integral to Ericsson's company purpose, guide its strategic decisions and operational excellence. To understand how these principles influence its market approach, explore the Target Market of Ericsson. Discover how Ericsson's mission and vision further shape its future.

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A company's mission and vision are foundational elements that steer its strategic decisions, providing a clear direction for growth and innovation. These statements not only define the company's purpose but also influence its operational priorities and long-term objectives.

Ericsson's Mission, Vision, and Core Values

Ericsson's corporate philosophy is centered on creating connections and enabling a seamless digital future for everyone. Their mission and vision statements are deeply embedded in their business strategy, guiding significant investments and market approaches.

• Mission: To create limitless connectivity, making the unimagined possible.
• Vision: To be the enabler of a connected society, driving innovation and sustainability.
• Core Values: Respect, Professionalism, Perseverance, and Integrity.
• Company Purpose: Empowering people, business, and society through technology.

Strategic Influence of Mission and Vision

Ericsson's mission and vision directly influence its strategic decisions, particularly in areas like 5G development and enterprise solutions. The company's commitment to leadership in mobile networks and expansion into the enterprise sector is a clear reflection of its purpose to create limitless connectivity.

5G Technology Investment

A prime example of this influence is Ericsson's substantial investment in 5G technology. As of 2024, the company supports over 150 live 5G networks globally and has secured more than 160 commercial 5G agreements. This aligns directly with their mission of 'creating connections.' By 2025, they plan to offer 130 radios supporting programmable networks, enhancing 5G capabilities like ultra-low latency and massive IoT connectivity. This strategic focus contributed to Ericsson's Q1 2025 reported sales of SEK 55.0 billion, with notable growth in the Americas market area.

Enterprise Solutions and Network APIs

Ericsson's strategic shift towards enterprise solutions and network APIs, highlighted by its Enterprise 5G strategy launched in September 2024, aims to redefine business operations. The Aduna joint venture, established in July 2025 with twelve global communication service providers, exemplifies this by enabling developers to leverage networks via common network APIs. This initiative directly manifests their mission to make the 'unimaginable possible' and redefine business.

Product Development and Sustainability

Product development is also significantly influenced by their mission and vision, particularly in the creation of energy-efficient network solutions. Ericsson's network equipment has achieved a 37% reduction in energy consumption at base stations since 2021, with a target of 40% reduction by 2025. This commitment to sustainability aligns with their goal of reducing their own carbon footprint by 55% compared to 2020.

Leadership's Perspective

Börje Ekholm, President and CEO of Ericsson, emphasized that 'Our new purpose and vision are anchored in the company's values of respect, professionalism, perseverance and integrity.' This statement highlights how these guiding principles shape daily operations and long-term planning, fostering a culture of integrity and accountability. The alignment of their strategy with measurable success is evident in Ericsson's strong Q1 2025 gross margin of 48.5% and a net income surge of 61% year-over-year to SEK 4.2 billion.

Impact on Company Culture

Ericsson's core values of respect, professionalism, perseverance, and integrity are integral to its company culture, influencing how employees interact and conduct business. This ethical framework supports the company's strategic goals and ensures responsible execution, as noted by the Owners & Shareholders of Ericsson.

Ericsson's mission and vision statements are pivotal in shaping its strategic decisions, driving innovation in 5G and enterprise solutions, and fostering a culture aligned with its core values. Explore how these elements can be further refined for even greater impact in our next chapter.

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Enhancing Ericsson's mission and vision statements could involve a more explicit integration of AI-driven connectivity and a clearer articulation of their commitment to digital inclusion.

Integrate AI-Driven Connectivity Explicitly

Refining the mission to include 'AI-driven connectivity' would better reflect significant investments in AI for network optimization, aligning with their leadership in initiatives like the AI-RAN Alliance.

Emphasize Democratization of Connectivity

A stronger emphasis on democratizing advanced connectivity, such as making capabilities accessible to underserved regions, would underscore their commitment to global digital inclusion, as seen with their 'Connect to Learn' initiative reaching 567,000 students by 2024.

Highlight Platform Enablement for Developers

Explicitly mentioning the fostering of a 'developer ecosystem' or 'platform for innovation' within their vision would position the company as an enabler of new revenue streams through API monetization, a key strategic direction.

Broaden Technology Scope in Vision

Expanding the vision to encompass commitments to emerging technologies beyond 5G and IoT, such as advanced AI applications or quantum computing, would better align with future industry trajectories.

The core purpose of Ericsson revolves around enabling a fully connected and intelligent future. Their mission statement, 'To be a leader in the network solutions and services industry,' underscores their ambition to drive innovation and provide essential infrastructure for the digital age. This is supported by their vision, which aims to empower people, business, and society through advanced connectivity. The company's Brief History of Ericsson highlights a consistent focus on technological advancement and global reach.

Ericsson's core values are deeply embedded in their corporate philosophy and guide their business strategy and company culture. These values are often articulated as:

• Respect: Valuing diversity and fostering an inclusive environment where all employees feel heard and appreciated.
• Professionalism: Upholding high standards of integrity, competence, and accountability in all actions.
• Perseverance: Demonstrating resilience and determination in overcoming challenges and achieving long-term goals.

These Ericsson core values are not just statements but are intended to be lived principles that shape employee behavior and decision-making. The company's mission vision and values statement aims to create a unified purpose for its workforce, driving towards shared objectives in the rapidly evolving telecommunications landscape.