China Unicom Bundle
What are the Mission, Vision, and Core Values of China Unicom?
Mission and vision statements are crucial strategic foundations, providing a clear sense of purpose and direction. They articulate a company's aspirations, define its core business, and guide long-term decision-making. For a major telecommunications operator like China Unicom, these statements reflect commercial objectives and national strategic priorities in digital infrastructure.
China Unicom, a key player in China's telecommunications landscape, offers a comprehensive suite of services, including mobile communications, fixed-line broadband, and enterprise solutions. Their active involvement in 5G infrastructure and digital transformation highlights their significant industry position. Explore their strategic positioning with the China Unicom BCG Matrix.
Key Takeaways
- China Unicom's mission and vision focus on becoming a 'Cyber Superpower and Digital China' by expanding connectivity and digital smart applications.
- Core values like 'Customer-oriented' and 'Inherently innovative' drive tangible results, evidenced by a 4.6% revenue increase to RMB 389.6 billion in 2024.
- The company is heavily investing in computing power, with a projected 28% increase in 2025, and deploying 5G-Advanced across 300 cities by year-end 2025.
- Continued adherence to its strategic framework is vital for future growth, technological leadership, and enhancing the intelligent digital experience.
Mission: What is China Unicom Mission Statement?
China Unicom's mission is 'to bravely undertake the mission and tasks of the new journey of the new era, focusing on constructing Cyber Superpower and Digital China as main responsibilities, and expanding Connectivity and Communications and Computing and Digital Smart Applications as main businesses.'
The China Unicom mission statement highlights its commitment to national digital development. It aims to build a 'Cyber Superpower and Digital China' by providing extensive digital information services. This includes traditional connectivity and communications (CC) along with advanced computing and digital smart applications (CDSA).
National Digital Development
China Unicom's mission emphasizes its role in constructing a 'Cyber Superpower and Digital China'. This aligns with national strategic goals for digital transformation.
Comprehensive Service Offerings
The company provides connectivity, communications, computing, and digital smart applications. These services cater to a broad range of customer needs.
Integrated Innovation Strategy
China Unicom insists on strengthening, solidifying, preserving, innovating, integrating, and opening. This strategy drives its continuous development.
Expanding Global Presence
International business revenue reached RMB 12.5 billion in 2024, a 15.2% year-on-year increase. New branches were established in Saudi Arabia, Peru, UAE, and Uzbekistan.
Strong Financial Performance
Operating revenue grew by 4.6% to RMB 389.6 billion in 2024. This growth reflects successful implementation of its strategic goals.
Industrial Digital Upgrades
By Q1 2025, over 7,500 '5G + Industrial Internet' factories were established. This demonstrates a commitment to empowering industrial digital transformation.
China Unicom's mission statement emphasizes its role in building a 'Cyber Superpower and Digital China'. This mission targets the entire nation as its primary customer base, aiming to provide comprehensive digital information services. The products and services offered include traditional connectivity and communications (CC) like mobile and broadband, alongside an expanding focus on computing and digital smart applications (CDSA), encompassing cloud services, data centers, and intelligence services. The market scope is primarily domestic within China, with an accelerating international business growth, which saw revenue reach RMB 12.5 billion in 2024, up by 15.2% year-on-year, and the establishment of branches in Saudi Arabia, Peru, UAE, and Uzbekistan. The unique value proposition lies in its integrated innovation strategy, aiming to strengthen and solidify existing services while preserving and innovating new ones through integration and openness. This mission is strongly innovation-focused and customer-centric, particularly towards national digital development. For example, in 2024, China Unicom focused on advancing network innovation, technology innovation, and service innovation, contributing to its operating revenue growth of 4.6% to RMB 389.6 billion. Furthermore, their commitment to '5G + Industrial Internet' projects, with over 7,500 5G factories established by Q1 2025, directly reflects their mission to empower industrial digital upgrades. For more details on their financial strategies, refer to Revenue Streams & Business Model of China Unicom.
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Vision: What is China Unicom Vision Statement?
China Unicom's vision is 'to become a world-class technology service enterprise with global competitiveness, fully implementing the integrated innovation strategy, and advancing network innovation, technology innovation, and service innovation.'
China Unicom's vision for the future is to be a world-class technology service enterprise with global competitiveness. This involves a comprehensive integrated innovation strategy, focusing on network, technology, and service advancements. The company aims to lead in digital transformation, expanding its influence beyond traditional telecommunications.
Global Competitiveness
China Unicom aims to be a globally competitive technology service provider, expanding its international business. In 2024, its international business revenue grew, reaching RMB 12.5 billion.
Integrated Innovation
The company emphasizes integrated innovation across network, technology, and service domains. This strategic approach drives its digital transformation efforts.
Network Advancement
China Unicom focuses on advancing its network infrastructure. This includes significant investments to enhance connectivity and digital services.
Technology Innovation
A key part of China Unicom's vision involves robust technology innovation. This includes substantial investments in computing power and AI capabilities.
Service Innovation
The company is committed to innovating its services to meet evolving customer needs. This ensures a comprehensive and user-centric approach.
AI and Computing Power
China Unicom is budgeting a 28% increase in capital expenses for computing power in 2025, with a total capital expenditure of 55 billion yuan (US$7.6 billion). They target 45 EFLOPS by end of 2025.
China Unicom's vision is to become a world-class technology service enterprise with global competitiveness. This involves fully implementing an integrated innovation strategy, advancing network, technology, and service innovation. The company's strategic goals include significant investment in computing power and AI, with a capital expenditure budget of 55 billion yuan (US$7.6 billion) for 2025, aiming for 45 EFLOPS of computing power by the end of 2025. This aggressive spending and strategic shift towards AI and computing power demonstrate a clear trajectory towards their envisioned future. For more details on China Unicom's corporate philosophy, refer to this article on Mission, Vision & Core Values of China Unicom. The China Unicom vision for technological innovation underscores its commitment to customers and digital transformation.
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Values: What is China Unicom Core Values Statement?
China Unicom's core values are fundamental to its operational philosophy, guiding its strategic decisions and daily practices. These values ensure a consistent approach to customer satisfaction, employee well-being, service quality, and innovation, shaping the company's identity and market position.
The company upholds six core values: Customer-oriented, Employee-friendly, Attentive to quality service, Inherently innovative, Proud of endeavors, and Adhering to integrity. These principles collectively define China Unicom's corporate philosophy and commitment to its stakeholders.
Customer-Oriented Focus
This core value prioritizes customer needs and satisfaction, evident in initiatives like the 'Filial Piety Card and Silver Age Card packages' which served over 5 million disabled and elderly subscribers in 2024. The Smart Customer Service 10010 hotline platform, integrating AI for over 80% of its services, now caters to over 420 million customers nationwide, reflecting China Unicom's commitment to customers mission vision.
Employee-Friendly Environment
China Unicom fosters a supportive and engaging work environment for its employees. This value underpins a corporate culture that values its workforce, contributing to enhanced service delivery and innovation, and reinforcing China Unicom's core values and employee culture.
Attentive to Quality Service
This value highlights China Unicom's commitment to delivering high-quality and reliable services, with mobile network population coverage reaching 99% in 2024. The proportion of 10G PON ports in their broadband network exceeded 80% in 2024, supporting the dual 10-gigabit network era in major cities.
Inherently Innovative Drive
China Unicom's drive for technological advancement is evident in its 5G-Advanced (5G-A) deployment, aiming for continuous 5G-A coverage in key areas across 300 cities by the end of 2025. Their AI Cloud Phone, showcased at the AI for Good Global Summit 2025, exemplifies China Unicom vision for technological innovation.
These core values driving China Unicom's business strategy collectively differentiate the company as a responsible and forward-thinking telecommunications provider. To learn more about the company's journey, read about the Brief History of China Unicom. Discover how China Unicom's mission and vision influence its strategic decisions in the next chapter.
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How Mission & Vision Influence China Unicom Business?
A company's mission and vision are foundational, shaping its strategic decisions and guiding its path toward future success. These statements articulate the organization's purpose and aspirations, influencing everything from product development to market expansion.
China Unicom's Strategic Alignment
China Unicom's mission and vision are deeply embedded in its 'integrated innovation strategy', driving significant investments and operational shifts.
- Focus on network, technology, and service innovation for high-quality development.
- Significant investment in computing power and AI infrastructure.
- Aggressive deployment of 5G-Advanced (5G-A) networks.
- Expansion into digital smart applications alongside connectivity.
- Transformation from a traditional operator to a technology services provider.
Investment in Computing Power
In 2025, China Unicom is increasing capital expenses for computing power by 28%, with a total capital expenditure budget of RMB 55 billion (US$7.6 billion). This directly supports their vision of becoming a world-class technology service enterprise.
5G-Advanced Network Expansion
The company aims for continuous 5G-A coverage in key areas across 300 cities by the end of 2025, enhancing services like HD live streaming and VR broadcasting, and supporting industrial internet projects.
Business Segment Evolution
China Unicom's strategic focus is on two main businesses: Connectivity and Communications (CC) and Computing and Digital Smart Applications (CDSA). The CDSA business saw revenue jump 9.6% year-on-year in 2024, representing 24% of service revenue.
Leadership Vision on AI
Chairman Chen Zhongyue emphasized embracing the AI wave to transform into a technology services provider, highlighting the strategic imperative guiding investments and operational shifts.
Commitment to Innovation
General Manager Jian Qin stated that technological innovation is the guiding principle, actively embracing the AI revolution to contribute 'Unicom Intelligence' and 'Unicom Solutions' to global smart transformation.
Market Positioning
These strategic decisions and statements reflect China Unicom's commitment to its mission and vision, positioning it as a key player in the evolving digital landscape, as seen in the broader Competitors Landscape of China Unicom.
China Unicom's mission and vision directly influence its strategic decisions, driving investments in AI and 5G-A. These statements guide the company's transformation into a technology services provider, impacting its business segments and operational focus.
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What Are Mission & Vision Improvements?
Enhancing China Unicom's mission and vision can involve explicitly integrating global ambitions and sustainability commitments. These refinements aim to better reflect the company's evolving operations and align with global corporate responsibility trends.
Integrate Global Ambitions into Vision Statement
China Unicom's international business revenue grew by 15.2% in 2024 to RMB 12.5 billion, indicating significant global expansion. A revised vision could be: 'To be a globally leading technology service enterprise, empowering digital transformation and sustainable connectivity for a connected world,' to better capture these international strategic goals.
Incorporate Sustainability into Mission Statement
With a 'Carbon Search Green Action Plan (2024–2025)', explicitly mentioning sustainability in the mission statement would reinforce corporate citizenship. A suggested mission refinement is: 'To build a Cyber Superpower and Digital China, fostering integrated innovation and sustainable digital transformation to enrich lives and empower industries.'
Emphasize Societal Benefit of Technological Innovation
The company's investment in AI, with computing power investment expected to increase 28% year-on-year in 2025, positions it for technological leadership. Highlighting how these advancements benefit society can strengthen the narrative around China Unicom's corporate philosophy and its Target Market of China Unicom.
Enhance Clarity for Evolving Digital Landscape
Refining the mission and vision statements to explicitly address the growing global demand for digital services and evolving consumer behaviors towards sustainable technologies ensures adaptability. This approach aligns with China Unicom's mission and vision for digital transformation and its commitment to customers.
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- What is Customer Demographics and Target Market of China Unicom Company?
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