What is Growth Strategy and Future Prospects of China Unicom Company?

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What is China Unicom's Growth Strategy?

China Unicom is aggressively pursuing 5G-Advanced and AI, launching its 5G-Advanced Action Plan in February 2025. This move aims to redefine its position in China's competitive telecom market.

What is Growth Strategy and Future Prospects of China Unicom Company?

Founded in 1994, the company has evolved from a catalyst for competition to a major player, now ranking as the third-largest wireless carrier in China.

With approximately 349 million billing wireless customers as of March 2025, its scale is immense. The company's strategic focus on network expansion and innovation, particularly in 5G-Advanced and AI, is key to its future growth. This includes initiatives like the China Unicom BCG Matrix, which helps analyze its product portfolio for optimal resource allocation.

How Is China Unicom Expanding Its Reach?

China Unicom's expansion initiatives are strategically focused on advancing its 5G-Advanced (5G-A) network capabilities and broadening its digital and enterprise solutions portfolio.

Icon 5G-Advanced Network Rollout

The company launched its 5G-Advanced Action Plan in February 2025, targeting deployment in 39 key cities and over 300 additional cities by year-end. By July 2025, seamless 5G-A coverage is anticipated in urban areas of these 39 cities, enhancing mobile broadband, massive machine-type communications, and ultra-reliable low-latency communications.

Icon IoT and Industrial Internet Growth

China Unicom is expanding its Internet of Things (IoT) and industrial internet offerings, with 663.18 million IoT terminal connections as of Q1 2025. The company aims to be the leading 5G + industrial internet brand in China, having already established over 10,000 industrial internet projects.

Icon Enterprise Solutions and Private Networks

By the first half of 2024, China Unicom served over 12,000 customers with its 5G private networks, supporting more than 38,000 5G industry application projects. This demonstrates a strong push into enterprise-level digital transformation initiatives.

Icon International Market Expansion

The company is pursuing international expansion, establishing its Saudi Arabia subsidiary in June 2024 and receiving approval for two international communication business exchange stations in Qingdao and Haikou in July 2024, bolstering its global connectivity infrastructure.

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Key Expansion Drivers

China Unicom's growth strategy is underpinned by its commitment to advanced network technologies and a diversified service portfolio. These efforts are crucial for its future prospects in a rapidly evolving telecommunications landscape.

  • Widespread deployment of 5G-Advanced networks.
  • Strategic growth in digital and enterprise solutions.
  • Expansion of IoT and industrial internet services.
  • International market penetration and infrastructure development.

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How Does China Unicom Invest in Innovation?

The company is prioritizing innovation and technology to secure its competitive position and fuel future expansion. A significant focus is placed on advancements in 5G-Advanced and artificial intelligence, key drivers of its China Unicom growth strategy.

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5G-Advanced Leadership

The company launched its 5G-Advanced action plan in February 2025. This plan includes the 5G-Advanced Xinghuo Program for industry applications and the 5G-Advanced Baichuan Program for AI-driven innovation.

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Device Ecosystem Alliance

A new device ecosystem alliance has been established to encourage collaboration. This initiative aims to accelerate the pace of 5G-Advanced innovation across the industry.

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Global 5G Infrastructure

As of February 2025, the company operates over 2 million shared 5G base stations. This represents more than 40% of the world's total 5G infrastructure, underscoring its significant role in China Unicom 5G network development plans.

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AI Investment and Focus

Substantial R&D investments and strategic organizational changes highlight the company's commitment to AI. This is a core component of its China Unicom digital transformation initiatives.

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AI Product and Service Development

In January 2024, the Artificial Intelligence Innovation Center was established to speed up AI deployment. The company also launched 'Yanfei,' the world's first 5G RedCap product matrix, and its '1+1+M' UniAI large model system.

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Specialized AI Data Services

China Unicom Data Intelligence Co., Ltd. was formed in September 2024 to focus on AI and big data products. Its goal is to become a leader in digital-intelligence service innovation, supporting China Unicom revenue growth drivers.

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Advancing AI Training and Network Efficiency

The company demonstrated the commercial viability of distributed collaborative training for AI large models by completing technical verification in September 2024. Its AI for Networks strategy will integrate AI-powered digital sites and wireless AI agents to boost network performance, a key aspect of its China Unicom business strategy.

  • February 2025: Unveiled 5G-Advanced action plan.
  • February 2025: Launched 5G-Advanced Xinghuo and Baichuan Programs.
  • February 2025: Operated over 2 million shared 5G base stations.
  • January 2024: Established Artificial Intelligence Innovation Center.
  • February 2024: Launched 'Yanfei' 5G RedCap product matrix and UniAI large model system.
  • September 2024: Established China Unicom Data Intelligence Co., Ltd.
  • September 2024: Completed technical verification of 'AI Large Model 300 Kilometer Distributed Collaborative Training'.
  • The company's efforts in AI integration in services are crucial for its China Unicom future prospects and align with its broader Competitors Landscape of China Unicom.

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What Is China Unicom’s Growth Forecast?

China Unicom's financial performance in 2024 indicates a robust growth trajectory, with operating revenue increasing by 4.6% year-on-year to RMB 389.6 billion. This growth rate positions the company favorably within the industry, supported by a notable 11% rise in profit for the year.

Icon Revenue Growth Drivers

The Connectivity and Communications business, representing 76% of service revenue, saw a 1.5% year-on-year increase in 2024. This segment remains a foundational element of the company's financial stability.

Icon Emerging Business Performance

The Computing and Digital Smart Applications (CDSA) business is a key growth engine, with service revenue up 7.4% year-on-year in 2024. Intelligent services revenue surged by 26.5%, and data services revenue grew by 20.8%.

Icon International Market Expansion

The company's international business experienced accelerated growth in 2024, with revenue reaching RMB 12.5 billion, marking a 15.2% year-on-year increase, indicating successful market penetration strategies.

Icon Strategic Investment in AI Infrastructure

Despite a 17% reduction in overall capital expenditures for 2024, investment in computing power, including data centers, rose by 19%. This focus is further amplified by a planned 28% increase in computing power capital expenses for 2025.

The financial outlook for China Unicom is strongly influenced by its strategic pivot towards digital services and artificial intelligence. The company has allocated a total capital expenditure budget of 55 billion yuan (US$7.6 billion) for 2025, with a significant portion dedicated to bolstering its AI capabilities and infrastructure. This forward-looking investment strategy aims to transform the company's core business model, moving beyond traditional telecommunications to become a leading technology service provider. This aligns with its broader Brief History of China Unicom, which has seen continuous adaptation to technological advancements.

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2024 Operating Revenue

RMB 389.6 billion, a 4.6% year-on-year increase.

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2024 Profit Growth

Up 11% year-on-year.

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CDSA Business Growth

Service revenue grew 7.4% year-on-year in 2024.

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Intelligent Services Revenue Surge

Increased by 26.5% year-on-year to RMB 7.1 billion in 2024.

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International Business Growth

Revenue reached RMB 12.5 billion, up 15.2% year-on-year in 2024.

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2025 Capital Expenditure Budget

Total of 55 billion yuan (US$7.6 billion), with a 28% increase for computing power.

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What Risks Could Slow China Unicom’s Growth?

China Unicom's ambitious growth strategy faces significant hurdles from intense market competition, evolving regulatory frameworks, and rapid technological advancements. Navigating these challenges is crucial for its future prospects.

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Intense Market Competition

As the third-largest wireless operator, China Unicom contends with dominant players like China Mobile. This necessitates continuous investment in network upgrades and service innovation to maintain and grow its subscriber base.

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Regulatory Landscape

Operating as a state-owned enterprise, China Unicom is subject to government oversight. Policy shifts concerning 5G deployment, data security, and market access can significantly influence its operational strategies and financial outcomes.

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Technological Disruption

The rapid evolution of technologies like 5G-Advanced and AI demands substantial and ongoing research and development investment. Staying at the forefront requires proactive adaptation to avoid falling behind competitors.

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Supply Chain Vulnerabilities

Reliance on advanced telecommunications equipment and chipsets exposes the company to potential supply chain disruptions. These can impact network deployment timelines and the overall delivery of services.

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Diversification Challenges

While diversifying revenue streams into digital and intelligent services is a key strategy, the success of these ventures is not guaranteed. Stagnation in traditional connectivity services could pose a risk if new revenue drivers do not materialize effectively.

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Capital Expenditure Demands

The company's commitment to increasing capital expenditures for computing power and allocating a special budget for AI infrastructure highlights the significant financial outlay required. Managing these investments efficiently is critical for profitability.

China Unicom is actively addressing these potential risks through strategic initiatives. The company is investing heavily in key AI infrastructure and increasing capital expenditures to bolster its computing power, aiming to stay competitive in emerging technologies. Furthermore, strategic partnerships with technology providers are being leveraged to integrate advanced solutions like 5G-Advanced and AI, mitigating some of the technological and supply chain risks. The company's focus on diversifying its revenue streams beyond traditional connectivity into digital and intelligent services is a core part of its risk management framework, designed to counter potential stagnation in its core telecom business. Understanding these factors is essential when evaluating the Growth Strategy of China Unicom.

Icon AI Infrastructure Investment

A dedicated budget is allocated for key AI infrastructure initiatives, underscoring the company's commitment to leveraging artificial intelligence for future growth and service enhancement.

Icon Strategic Partnerships

Collaborations with technology providers are crucial for integrating advanced technologies like 5G-Advanced and AI, helping to mitigate risks associated with rapid technological evolution and supply chain dependencies.

Icon Revenue Stream Diversification

The company is actively expanding into digital and intelligent services to reduce reliance on traditional connectivity revenue. This diversification is a key component of its long-term business strategy.

Icon Capital Expenditure for Computing Power

Increased capital expenditures are directed towards enhancing computing power, a critical element for supporting advanced services and maintaining a competitive edge in the evolving digital landscape.

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