What are Mission Vision & Core Values of Ageas Company?

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What are the Mission, Vision, and Core Values of the Company?

Mission and vision statements are crucial strategic foundations for any business, providing a clear sense of purpose and direction. They are not merely aspirational declarations but fundamental guides that shape an organization's strategic choices, operational priorities, and corporate culture, ultimately contributing to its long-term success.

The Company, a prominent multinational insurance group with a heritage spanning 200 years, holds a significant position in the European and Asian insurance markets. As one of Europe's larger insurance companies, the Company concentrates its activities in these regions, which collectively represent a major portion of the global insurance market. Their mission, vision, and values act as the compass for business decisions, influencing everything from product development and market expansion to customer relations and internal operations, thereby defining their corporate identity and guiding their substantial annual inflows, which reached over EUR 18.5 billion in 2024. Explore their strategic positioning further with the Company BCG Matrix.

The Ageas mission statement, 'Supporter of your life,' underscores its commitment to being a reliable partner for its stakeholders. This mission aims to provide security and assistance to individuals and businesses, addressing their diverse needs both now and in the future. The company serves retail and business clients across Europe and Asia, offering a wide array of life and non-life insurance products, including pensions, health, motor, and property coverage. This reflects the Ageas company purpose, which is deeply rooted in customer support.

Customer-Centric Focus

Ageas's mission is centered on supporting customers through various life stages and challenges.

Broad Coverage

The company offers extensive insurance products, from life to non-life, including health and pensions.

Geographic Reach

Ageas serves clients across Europe and Asia, adapting to regional market needs.

Strategic Expansion

Expansion into new segments like pensions and SME markets aligns with its supportive mission.

Health Ecosystem

Acquisitions like One Clinics in 2024 enhance its role as a health ecosystem supporter.

Risk Management

The mission emphasizes comprehensive insurance and risk management expertise for clients.

The Ageas mission statement, 'Supporter of your life,' is highly customer-centric, aiming to be a supportive presence for its stakeholders. This mission emphasizes providing assistance and security to individuals and businesses, encompassing their diverse needs today and in the future. The target customers include retail and business clients in Europe and Asia, with products and services covering a wide range of life and non-life insurance, including pensions, health, motor, and property coverage. The mission is reflected in their business operations through initiatives like expanding offerings in the pension and savings segment to cater to aging populations in Europe and Asia, and extending into the SME market. For instance, Ageas's acquisition of One Clinics in mid-2024 further boosts its ambition to be an open Health Ecosystem, directly supporting the 'Supporter of your life' mission by actively engaging in healthcare. The mission's primary orientation is clearly customer-centric, focusing on meeting evolving customer needs and providing comprehensive insurance and risk management expertise. For more details on their operational strategies, explore the Revenue Streams & Business Model of Ageas. The Ageas company mission and values are deeply intertwined, guiding their strategic goals and Ageas business philosophy.

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Ageas's vision for the future is deeply integrated into its strategic framework, notably the 'Elevate27' plan spanning 2025-2027. This plan aims to elevate the Group's strong performance by focusing on profitable growth, technical insurance leadership, operational excellence, and an enhanced customer experience. The scope of this vision is global, with a primary focus on Europe and Asia, leveraging growing demands in segments like pensions and savings due to aging populations, and expanding offerings in the SME market. This vision is both realistic and aspirational, built upon Ageas's robust financial performance in 2024, which recorded a net operating result of €1.24 billion and a 10% increase in total inflows, reaching €18.5 billion. Under Elevate27, Ageas targets an average earnings per share growth of 6% to 8% and holding free cash flow exceeding €2.2 billion by 2027, demonstrating ambitious yet grounded targets based on their current trajectory and market leadership.

Profitable Growth

Ageas aims for sustainable financial performance, targeting an average earnings per share growth of 6% to 8% by 2027.

Technical Insurance Leadership

The company strives to excel in underwriting and claims management, maintaining its competitive edge in the insurance sector.

Operational Excellence

Ageas focuses on optimizing processes and efficiency to deliver superior service and cost management.

Enriching Customer Experience

A core aspect of Ageas's vision is to enhance customer satisfaction through tailored products and seamless interactions.

Global Focus

The vision targets key markets in Europe and Asia, capitalizing on regional growth opportunities and demographic shifts.

Strong Financials

Supported by a 2024 net operating result of €1.24 billion, Ageas aims for holding free cash flow exceeding €2.2 billion by 2027.

The Ageas vision for the future, as articulated in the Elevate27 plan, emphasizes profitable growth and an enriching customer experience. This strategic direction builds on the company's strong financial performance, including a 10% increase in total inflows to €18.5 billion in 2024. The Ageas vision and mission statement align with its commitment to technical insurance leadership and operational excellence. For more details on the company's background, explore the Brief History of Ageas. The Ageas company purpose and mission are clearly defined to drive value for stakeholders, reflecting the Ageas core values and principles in practice.

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Ageas's core values are fundamental to its operational framework, guiding its interactions with customers, employees, and partners. These principles define the Ageas company culture and its approach to business, ensuring a consistent and ethical standard across all its global operations.

The four core values that underpin Ageas's corporate identity are Care, Share, Deliver, and Dare. These values are deeply embedded in the Ageas business philosophy, influencing strategic decisions and daily practices to foster responsible growth and customer-centricity.

Care

The 'Care' value reflects Ageas's commitment to its customers, employees, and society. This is demonstrated through initiatives like the acquisition of One Clinics in Portugal, supporting customer health journeys, and achieving 'Top Employer' certification for 2024 and 2025 in multiple regions, highlighting their dedication to a positive work environment for their 50,000 staff.

Share

'Share' emphasizes collaboration and collective success, evident in Ageas's joint ventures and partnerships. A key example is the strengthening of its relationship with China Taiping Insurance Company in May 2024, by acquiring a 10% stake in Taiping Pension, providing access to China's growing pension savings market.

Deliver

The 'Deliver' value underscores Ageas's commitment to performance and accountability, reflected in its strong financial results. In 2024, Ageas achieved a net operating result of €1.24 billion, reaching the upper half of its guidance and successfully meeting all financial targets of its 'Impact24' strategic plan.

Dare

'Dare' signifies innovation and agility, driving Ageas to explore new opportunities beyond traditional insurance. This includes leveraging Data & AI to develop innovative propositions and addressing emerging trends like an aging population and climate change, seeking new business opportunities that create both societal and economic value.

These core values are central to understanding the Mission, Vision & Core Values of Ageas. Delve deeper into how Ageas's mission and vision influence its strategic decisions in the next chapter.

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Ageas's mission and vision statements are the compass guiding its strategic decisions, shaping its long-term direction and operational priorities.

These guiding principles ensure that every strategic move aligns with the company's fundamental purpose and aspirations for the future.

Ageas's Mission and Vision: A Strategic Compass

Ageas's mission, 'Supporter of your life,' and its vision, 'Elevate27,' are instrumental in defining its strategic path, focusing on profitable growth, technical leadership, and enhancing customer experience.

• The mission and vision directly influence strategic choices, such as expanding into the pension and savings segment and the SME market.
• Investments in healthcare, like the acquisition of One Clinics, align with the mission to support life and enrich customer experience.
• The company leverages Data & AI for innovative propositions, reflecting its vision for future-proof distribution and improved customer interactions.
• Financial performance in 2024, with total inflows of €18.5 billion and a net operating result of €1.24 billion, demonstrates the success of this strategic alignment.
• A Solvency II ratio of 218% at the end of 2024 indicates a strong financial position supporting strategic initiatives.

Strategic Alignment in Market Expansion

Ageas's strategic decision to acquire a 10% stake in China Taiping Pension in May 2024 directly supports its mission to be a lifelong supporter by tapping into a growing pension market.

Healthcare Ecosystem Development

The mid-2024 acquisition of One Clinics in Portugal positions Ageas as an open Health Ecosystem, embodying its mission to support life beyond traditional insurance.

Innovation Through Data and AI

Utilizing Data & AI for product development is a key strategy to make insurance more accessible and inclusive, aligning with the vision of enriching customer experience.

Financial Strength and Dividend Payout

The company's strong financial performance in 2024, including a €1.24 billion net operating result and a 218% Solvency II ratio, enables a gross cash dividend of €3.50 for 2024, consistent with its commitments.

Leadership Perspective on Performance

CEO Hans De Cuyper highlighted in February 2025 the considerable growth in inflows and profitability, attributing the strong performance to strategic execution aligned with company goals.

Impact on Owners & Shareholders

The strategic direction, driven by mission and vision, directly impacts the financial outcomes and shareholder value, as evidenced by the dividend payout and overall financial health, which is of great interest to Owners & Shareholders of Ageas.

The mission and vision statements are pivotal in shaping Ageas's strategic decisions, ensuring a unified approach to growth and customer support. Continue reading to explore core improvements to the company's mission and vision.

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Ageas can enhance its mission and vision by more explicitly integrating digital innovation and sustainability. This would better reflect its strategic direction and market positioning.

Emphasize Digital Leadership in Mission Statement

Ageas could strengthen its mission by highlighting its ambition to lead in digitally-driven insurance solutions, reflecting its 'Elevate27' strategy’s focus on Tech, Data & AI capabilities.

Integrate Sustainability and Societal Impact

Explicitly articulating a commitment to sustainability and societal impact in its core statements would align with Ageas's progress, such as having 29% of Gross Written Premiums from sustainable products in 2024.

Proactively Address Emerging Technologies

Incorporating a forward-looking stance on generative AI and Web 3.0, identified as impactful trends in their 2024 Horizon scan, would reinforce Ageas's adaptability.

Clarify Company Purpose and Values

Refining the Ageas mission vision and core values definition can further solidify its identity and communicate its business philosophy to a broader audience, including its Target Market of Ageas.