What is Sales and Marketing Strategy of NCR Voyix Company?

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What is the Sales and Marketing Strategy of NCR Voyix?

NCR Voyix, a global leader in digital commerce solutions, has undergone a significant transformation, pivoting from its traditional hardware-centric roots to a software and services-led enterprise. This strategic shift, highlighted by its spin-off from NCR Corporation in October 2023, marked a pivotal moment, emphasizing its renewed focus on enhancing customer experience and streamlining operations for the retail, restaurant, and banking sectors. Founded in Dayton, Ohio, in 1884 as the National Cash Register Company, NCR originally dominated the cash register market, evolving over a century into a broad technology provider. Its original go-to-market approach was heavily reliant on hardware sales and on-premise solutions. Today, headquartered in Atlanta, Georgia, with approximately 15,000 employees across 35 countries, NCR Voyix’s market presence is defined by its comprehensive, platform-led SaaS and services capabilities, demonstrating a clear departure from its legacy.

A compelling hook for this transformation is the company’s emphasis on its Voyix Commerce Platform (VCP) and next-generation self-checkout solutions, which are central to its strategy to replace legacy systems with cloud-based offerings and drive recurring revenue growth. In Q1 2025, NCR Voyix reported that its recurring revenue increased by 2% year-over-year to $407 million, now constituting 66% of its total revenue, underscoring the success of this strategic pivot. The company also saw platform sites increase by a significant 27% year-over-year, reaching over 77,000 locations, while payment sites grew by 7%. This shift is crucial in an industry rapidly embracing digital transformation.

NCR Voyix’s sales and marketing strategy is deeply intertwined with its transition to a software and services-centric model. The company focuses on a B2B sales approach, leveraging direct sales teams and strategic partnerships to reach its target markets. Understanding how NCR Voyix approaches B2B sales is key to grasping its customer acquisition tactics. The company’s marketing efforts are geared towards building brand awareness and generating qualified leads through a mix of digital marketing initiatives and industry-specific outreach. What are NCR Voyix's key marketing channels? They utilize a multi-channel approach to engage potential clients, emphasizing the value proposition of their integrated solutions. NCR Voyix sales and marketing alignment tactics are designed to ensure a seamless customer journey, from initial contact to ongoing support, fostering strong customer retention strategies.

The NCR Voyix business strategy centers on driving revenue growth through its platform-based offerings. This involves a robust product marketing approach that clearly articulates the benefits of its solutions, such as the NCR Voyix BCG Matrix, to different market segments. The company's market segmentation strategy allows for tailored messaging and solutions that address the specific needs of the retail, restaurant, and banking industries. To support its sales force, NCR Voyix sales enablement programs are in place to equip them with the necessary tools and knowledge. The NCR Voyix brand positioning in the market highlights its innovation and reliability in the digital commerce space. Furthermore, NCR Voyix customer journey mapping helps to optimize interactions and enhance customer satisfaction, contributing to its overall customer acquisition and retention goals. The company employs sophisticated NCR Voyix lead generation tactics and NCR Voyix sales forecasting methods to manage its pipeline effectively. Its NCR Voyix partnership marketing strategy also plays a vital role in expanding its reach and market penetration. The NCR Voyix competitive sales landscape is dynamic, and the company continually adapts its NCR Voyix go-to-market strategy to maintain its leadership position.

NCR Voyix employs a comprehensive sales strategy that blends direct engagement with strategic alliances to serve its diverse clientele across retail, restaurant, and banking industries. The company's primary sales channel consists of dedicated direct sales teams who work closely with enterprise and mid-market businesses. These teams are instrumental in delivering NCR Voyix's end-to-end software, hardware, and service solutions, particularly for complex integration projects and bespoke requirements. This direct approach is vital for securing large global retail clients, where NCR Voyix has established a strong presence, serving 67% of the largest retailers.

The company's business strategy has increasingly focused on building recurring revenue streams and expanding its platform's reach, marking a deliberate shift from a hardware-centric model. This strategic pivot is evident in the significant growth of recurring revenue, which reached $407 million in Q1 2025, up from $310 million in the previous year, now accounting for 66% of total revenue. NCR Voyix is actively migrating existing software clients to its cloud-native platform, thereby enhancing their digital transformation capabilities. This digital adoption is further underscored by a 27% year-over-year increase in platform sites, exceeding 77,000 by March 31, 2025, alongside a 7% rise in payment sites.

Strategic partnerships are a cornerstone of NCR Voyix's go-to-market strategy, significantly contributing to its market share and growth. A key development in August 2024 was a seven-year agreement with Sainsbury's, a major UK grocer. This collaboration, building on a long-standing relationship, involves deploying the NCR Voyix Commerce Platform, Point of Sale (POS) Solutions, and Next Generation Self-Checkout systems across 22,500 checkouts. These systems will leverage AI for real-time data analysis and personalized customer promotions. In 2024, NCR Voyix also partnered with Worldpay to offer an integrated payments acceptance solution for its retail and restaurant customers, initially in the U.S., which strengthens its ability to serve enterprise retailers. Additionally, a partnership with Ennoconn Corp. for hardware solutions signifies a move towards a net commission revenue model, allowing NCR Voyix to concentrate on high-margin software and services. These strategic initiatives and collaborations have fueled NCR Voyix's customer acquisition efforts, with the company onboarding over 215 new customers in Q1 2025, including more than 185 new customers within the Restaurants segment.

Direct Sales Engagement

NCR Voyix utilizes direct sales teams to engage with enterprise and mid-market clients. This approach is crucial for delivering complex, end-to-end solutions and customized integrations. The company's direct sales force is key to its NCR Voyix enterprise sales process.

Strategic Partnerships

Key alliances are integral to NCR Voyix's growth and market penetration. These partnerships enhance the company's offerings and expand its reach. NCR Voyix's partnership marketing strategy is a vital component of its overall business strategy.

Platform-Led Solutions

There's a strategic emphasis on platform growth and recurring revenue models. This involves converting existing customers to cloud-native platforms. This aligns with NCR Voyix's digital marketing initiatives and customer acquisition focus.

Focus on Recurring Revenue

NCR Voyix is actively shifting its business model towards recurring revenue streams. In Q1 2025, recurring revenue grew to $407 million, representing 66% of total revenue. This demonstrates a successful NCR Voyix revenue growth strategy.

Key Partnership Examples

Strategic collaborations are central to NCR Voyix's market expansion and service delivery. These partnerships are designed to enhance customer value and operational efficiency.

• A seven-year agreement with Sainsbury's for the NCR Voyix Commerce Platform and POS solutions.
• A partnership with Worldpay to provide integrated payments acceptance for retail and restaurant clients.
• Collaboration with Ennoconn Corp. for hardware solutions, supporting a shift to a net commission revenue model.
• These partnerships are crucial for NCR Voyix customer acquisition and strengthening its position within the Competitors Landscape of NCR Voyix.

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NCR Voyix implements a multifaceted marketing strategy, blending digital and traditional methods with a strong emphasis on data-driven insights to boost brand awareness, generate leads, and drive sales. This approach has become even more critical following its strategic pivot towards software and services.

The company's digital marketing initiatives are comprehensive, covering content marketing, search engine optimization (SEO), paid advertising, email campaigns, and active engagement across social media platforms like X, Facebook, Instagram, LinkedIn, and YouTube. A core element of their content strategy revolves around promoting their cloud-native API platform and Edge software infrastructure, focusing on themes of digital transformation, omnichannel operations, and efficient in-store application management for the retail and restaurant sectors.

Digital Marketing Focus

NCR Voyix leverages digital channels including content marketing, SEO, paid ads, email, and social media to reach its target audience.

Content Strategy Pillars

Content highlights include cloud-native API platforms, Edge software, digital transformation, and omnichannel solutions for retail and restaurants.

Strategic Agency Partnership

A September 2024 partnership with FRENZY aims to enhance brand messaging and market positioning through a unified communications strategy.

Industry Event Participation

The company actively participates in industry events and investor conferences to engage with stakeholders and promote its offerings.

Financial Performance as Marketing

Earnings calls are used to showcase strategic progress and financial health, such as the Q1 2025 Adjusted EBITDA of $75 million.

Data-Driven Customer Insights

Customer segmentation is informed by data from over 77,000 platform sites and 8,000 payment sites as of Q1 2025.

In September 2024, NCR Voyix entered into a strategic partnership with FRENZY, an integrated communications agency specializing in B2B technology brands. This collaboration is designed to refine the company's brand messaging, market positioning, and overall communications strategy to foster deeper engagement and recognition. FRENZY is instrumental in developing a comprehensive brand messaging framework to ensure consistency across all customer touchpoints, including marketing campaigns, sales enablement materials, and thought leadership initiatives. This involves creating cohesive creative assets for multi-channel marketing campaigns, demand generation programs, and direct sales interactions, supporting the overall NCR Voyix sales strategy and NCR Voyix go-to-market strategy.

Key Growth Drivers and Market Presence

NCR Voyix emphasizes its software and services revenue, projected to reach $2.02 billion in 2025, as a primary growth engine. This focus on recurring revenue streams is a significant aspect of their NCR Voyix business strategy and NCR Voyix revenue growth.

• Projected software and services revenue for 2025: $2.02 billion.
• Platform sites reached over 77,000 by Q1 2025.
• Payment sites reached 8,000 by Q4 2024.
• Q1 2025 Adjusted EBITDA: $75 million, representing a 12.2% margin.
• Year-over-year increase in platform sites: 27%.
• Participation in key industry events like the 2025 RBC Capital Markets Financial Technology Conference and the D.A. Davidson Technology & Consumer Conference in June 2025.
• The company's approach to B2B sales is data-informed, with insights from its extensive platform and payment site network guiding targeted marketing efforts, contributing to its NCR Voyix customer acquisition and NCR Voyix sales and marketing alignment tactics. Understanding the Revenue Streams & Business Model of NCR Voyix is crucial to grasping their market positioning and sales approach.

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NCR Voyix positions itself as a global leader in digital commerce solutions, aiming to innovate and simplify customer experiences while fostering growth for clients in retail, restaurants, and banking. The brand's identity blends its extensive history of nearly 140 years in consumer technology with a modern, digital-first approach. The name 'NCR Voyix' reflects this duality, with 'NCR' signifying its established industry expertise and 'Voyix' (derived from 'voyage') highlighting its role in guiding clients through change, with the 'x' symbolizing the connection between physical and digital realms.

The company's core message revolves around transforming retail, restaurant, and banking operations through comprehensive, platform-led Software-as-a-Service (SaaS) and service offerings. NCR Voyix differentiates itself by providing end-to-end solutions designed to boost efficiency, cultivate unique customer experiences, and enhance consumer engagement for businesses. Its brand visual identity features a primary color, 'Daisy Bush' (Hex Code: #5F249F), contributing to a recognizable corporate presence.

NCR Voyix appeals to its target audience by emphasizing innovation and value, as seen in its Next Generation Self-Checkout Solution launched in January 2024. This solution is built on principles of speed, intelligence, and innovation, utilizing multi-signal consumer engagement methods like barcode scanning, computer vision, and RFID to streamline the shopping experience and improve inclusivity. The company's commitment to software and services is further underscored by its Q1 2025 recurring revenue, which reached 66% of total revenue, demonstrating its adaptation to market shifts and solidifying its position as a digital commerce leader.

Innovation in Customer Experience

NCR Voyix focuses on creating differentiated customer experiences through its digital commerce solutions. Its Next Generation Self-Checkout Solution, for example, enhances inclusivity and speed for shoppers.

Digital-First Mindset and Legacy Integration

The brand successfully integrates its nearly 140-year legacy with a forward-looking, digital-first mindset. The name 'NCR Voyix' itself embodies this blend of established expertise and future-oriented guidance.

End-to-End Solution Provider Status

NCR Voyix offers comprehensive, end-to-end solutions across retail, restaurant, and banking sectors. These solutions are designed to improve operational efficiency and connect businesses with consumers more effectively.

Market Recognition and Partnerships

The company has received recognition as a global leader in self-checkout (September 2024) and the World's Largest Point of Sale (POS) Software Provider (November 2023). Strategic partnerships, like the one with FRENZY in September 2024, refine brand messaging and marketing efforts.

NCR Voyix's brand positioning is further reinforced by its commitment to transforming everyday interactions into meaningful moments for businesses of all sizes. This is achieved through its cloud-native platform and Edge software infrastructure, which support omnichannel operations and seamless integration with third-party systems. The company's strategic focus on software and services, as evidenced by its increasing recurring revenue, aligns with its overall business strategy to lead in the digital commerce landscape.

Focus on SaaS and Services

NCR Voyix's Q1 2025 recurring revenue reached 66% of total revenue, highlighting its shift towards a software and services-centric model.

Technological Innovation

The company leverages advanced technologies like computer vision and RFID in its solutions to enhance customer engagement and operational efficiency.

Client-Centric Approach

NCR Voyix aims to help businesses of any size turn everyday interactions into meaningful moments, emphasizing a strong customer focus.

Brand Messaging Consistency

Strategic partnerships are utilized to refine brand messaging and develop unified creative assets for multi-channel marketing and sales efforts.

Industry Leadership

Recognized as a global leader in self-checkout and the largest POS software provider, underscoring its strong market positioning.

Navigating Change

The 'Voyix' part of the name signifies the company's role in guiding clients through evolving market landscapes and technological advancements.

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NCR Voyix, a leader in digital commerce solutions, executes its sales and marketing strategy through a series of impactful initiatives that go beyond traditional advertising. These efforts are designed to showcase their technological capabilities, foster strategic alliances, and drive significant revenue growth. The company's approach emphasizes long-term partnerships and a clear transition towards software and services, reflecting a robust business strategy focused on recurring revenue and platform expansion.

The company's go-to-market strategy is heavily influenced by major client wins and strategic shifts in its service offerings. These key campaigns serve as powerful demonstrations of their value proposition and their ability to adapt to evolving market demands, solidifying their position in the competitive sales landscape.

'Next Level Sainsbury's' Partnership

This significant initiative, announced in August 2024, aims to revolutionize the shopping experience at Sainsbury's. It involves the deployment of NCR Voyix's advanced digital commerce solutions across a vast network of stores.

Objective and Concept

The primary goal is to enhance operational efficiency and customer convenience through modernizing in-store and online operations. The creative concept centers on leveraging cutting-edge technology to create a seamless retail environment.

Implementation and Results

This seven-year agreement includes the rollout of the NCR Voyix Commerce Platform, POS Solutions, and Next Generation Self-Checkout systems to 22,500 checkouts. The partnership underscores NCR Voyix's customer acquisition and retention capabilities, integrating AI for real-time data and personalized promotions.

'Shift to Software and Services' Strategy

Following its spin-off in October 2023, NCR Voyix has focused on accelerating recurring revenue growth. This strategic shift aims to reduce reliance on hardware sales and establish the company as a leader in digital commerce platforms.

Strategic Positioning and Channels

The company positions itself as a forward-thinking, cloud-native solutions provider guiding businesses through digital transformation. Key channels for communicating this strategy include investor presentations, earnings calls, and financial reports.

Financial Impact and Growth

In Q1 2025, recurring revenue reached $407 million, accounting for 66% of total revenue, a 2% year-over-year increase. Platform sites grew by 27% to over 77,000, and payment sites increased by 7%. The company also secured over 215 new customers in the same quarter, demonstrating strong NCR Voyix customer acquisition.

'Worldpay Partnership for Integrated Payments'

Announced in February 2025, this partnership is designed to enhance NCR Voyix's payment capabilities, particularly for large enterprise retailers. It aims to provide a comprehensive and integrated payment acceptance solution.

Value Proposition and Sales Impact

By combining NCR Voyix's commerce platform with Worldpay's acquiring services, the partnership offers seamless and robust payment solutions. This agreement expands NCR Voyix's product offering, creating new sales opportunities and strengthening its NCR Voyix sales strategy.

These key campaigns highlight NCR Voyix's commitment to innovation and customer-centric solutions, forming the backbone of their NCR Voyix business strategy and NCR Voyix go-to-market strategy.

B2B Sales Approach

NCR Voyix approaches B2B sales through strategic partnerships and direct engagement, focusing on delivering integrated digital commerce solutions.

Key Marketing Channels

Primary marketing channels include press releases, investor communications, and direct sales enablement, emphasizing the value of their platform and services.

Sales and Marketing Alignment

Alignment is achieved by showcasing major client wins and strategic shifts in financial communications, directly supporting NCR Voyix revenue growth.

Customer Retention

NCR Voyix customer retention strategies are evident in long-term agreements like the one with Sainsbury's, built on a foundation of trust and continuous innovation.

Digital Marketing

NCR Voyix digital marketing initiatives are primarily focused on B2B audiences, leveraging thought leadership and partnership announcements to drive engagement.

Enterprise Sales Process

The enterprise sales process involves demonstrating the scalability and integration capabilities of their platform, often through pilot programs and extensive client consultations.

NCR Voyix Market Strategy

NCR Voyix's market segmentation strategy targets businesses seeking to modernize their digital commerce operations. Their product marketing approach emphasizes the benefits of their integrated software and services, particularly the shift towards recurring revenue models.

• Focus on platform conversion for recurring revenue.
• Leveraging AI for enhanced customer experiences.
• Expanding payment functionalities through strategic partnerships.
• Strengthening relationships with major enterprise clients.

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