Good Times Bundle
Who are Good Times Restaurants Inc.'s customers?
Understanding customer demographics and target market is paramount for any company's sustained business strategy and market success. For Good Times Restaurants Inc., this understanding is crucial for navigating competitive landscapes and capitalizing on emerging trends.
Good Times Restaurants Inc. operates two distinct brands: Good Times Burgers & Frozen Custard, a quick-service drive-thru concept, and Bad Daddy's Burger Bar, a full-service upscale casual dining concept. This diversification highlights a strategic adaptation from its original quick-service roots to a broader customer base seeking premium dining experiences alongside fast options.
What is Customer Demographics and Target Market of Good Times Company?
The company's customer base is segmented across its two brands. For the quick-service Good Times Burgers & Frozen Custard, the target market likely includes families and individuals seeking convenient, quality fast food. The full-service Bad Daddy's Burger Bar, however, appeals to a demographic looking for a more premium, casual dining experience, often with a focus on unique burger creations and a lively atmosphere. This dual approach allows the company to capture a wider range of consumer preferences and spending habits, from quick meal solutions to sit-down dining occasions. Analyzing the Good Times BCG Matrix can further illuminate the strategic positioning of each brand within the market.
Who Are Good Times’s Main Customers?
The Good Times Company serves two distinct customer bases through its Good Times Burgers & Frozen Custard and Bad Daddy's Burger Bar brands. While both cater to the quick-service and fast-casual dining markets, their primary customer demographics and market positioning differ significantly.
Good Times Burgers & Frozen Custard: Convenience Seekers
This brand targets individuals looking for convenient, high-quality fast food, emphasizing 'all-natural burgers, fries, and frozen custard'. The quick-service restaurant (QSR) market, projected to reach USD 207,415.5 million in 2025, generally appeals to a broad demographic due to its convenience and affordability.
Bad Daddy's Burger Bar: Elevated Dining Experience
Bad Daddy's targets a customer base that values a more elevated dining experience with a chef-driven menu of gourmet burgers, salads, and a full bar. This fast-casual segment, expected to grow significantly, attracts those who appreciate scratch cooking and bold flavors, aligning with the brand's positioning.
Millennial Appeal and Market Growth
Millennials are a key demographic for premium fast-casual concepts like Bad Daddy's, showing a willingness to explore higher-quality menu items. The fast-casual segment is projected to grow from USD 191.02 billion in 2025 to USD 318.52 billion by 2033, indicating a strong market for these offerings.
Profitability and Value Perception
Despite recent same-store sales declines in Q2 2025, Bad Daddy's achieved a higher profitability with a restaurant-level operating profit of 13.6% of sales. This suggests that while customer traffic may have dipped, the per-customer value or cost management within Bad Daddy's has been more effective, supported by a strategy to keep price increases minimal.
Understanding the Good Times Company Customer Profile
The Good Times Company's customer analysis reveals a bifurcated approach to market segmentation. While Good Times Burgers & Frozen Custard focuses on the broad QSR market, Bad Daddy's Burger Bar targets a more discerning diner within the fast-casual space. Understanding these differences is crucial for effective marketing and strategic planning, as detailed in the Brief History of Good Times.
- Good Times Burgers & Frozen Custard: Appeals to a wide demographic seeking quick, quality fast food.
- Bad Daddy's Burger Bar: Targets consumers valuing a premium, chef-driven dining experience with a full bar.
- Millennials are a significant demographic for the fast-casual segment.
- The company aims to maintain value perception by minimizing price increases.
Good Times SWOT Analysis
- Complete SWOT Breakdown
- Fully Customizable
- Editable in Excel & Word
- Professional Formatting
- Investor-Ready Format
What Do Good Times’s Customers Want?
The Good Times Company effectively caters to a diverse customer base by segmenting its offerings. For its quick-service brand, the focus is on convenience and quality ingredients, appealing to those seeking a better fast-food experience. The fast-casual brand, however, targets diners looking for a more elevated, chef-driven meal with a focus on ambiance and bold flavors.
Convenience and Speed
Customers of the quick-service brand prioritize fast, on-the-go meals. They value efficient drive-thru services and quick order fulfillment.
Quality Ingredients
A significant preference is for 'all-natural' burgers and chicken, with an emphasis on fresh, less-processed options. This includes a demand for antibiotic-free and hormone-free meats.
Elevated Dining Experience
The fast-casual brand attracts customers seeking a more premium, sit-down meal. They appreciate gourmet burgers, scratch-made items, and a vibrant atmosphere.
Flavor Exploration
Diners are drawn to bold, globally-inspired flavors and unique taste profiles. Trends like 'newstalgia' and 'swalty' combinations are increasingly popular.
Health-Conscious Options
There is a growing demand for healthier fast-food alternatives. Transparency in ingredient sourcing and sustainable practices are key motivators.
Digital Integration
Digital ordering systems, including mobile apps and kiosks, are crucial for convenience. Customers expect to order ahead and track their meals.
Addressing Customer Pain Points
The company actively addresses common customer desires, such as healthier fast-food choices and a more sophisticated burger experience than traditional QSRs. This commitment to quality ingredients, such as antibiotic-free beef, aligns with consumer demand for transparency. The company's product development, including expanding smash patty burgers and introducing items like Birria Burgers and Elote Street Corn Dip, reflects an adaptation to evolving tastes. This strategic approach to menu innovation is a key component of the Growth Strategy of Good Times.
- Responding to demand for healthier fast-food alternatives.
- Providing a more upscale burger experience.
- Focusing on transparent ingredient sourcing and sustainable practices.
- Innovating menu items based on market trends and customer feedback.
- Enhancing operational consistency for product quality.
Good Times PESTLE Analysis
- Covers All 6 PESTLE Categories
- No Research Needed – Save Hours of Work
- Built by Experts, Trusted by Consultants
- Instant Download, Ready to Use
- 100% Editable, Fully Customizable
Where does Good Times operate?
The company's geographical market presence is primarily regional, with a strong concentration in Colorado for its quick-service concept. This state hosts 28 out of its 30 restaurants, reflecting its deep local roots and recent acquisitions in Broomfield, Northglenn, and Parker in 2024. This focus on Colorado aims to maintain operating and marketing efficiencies.
Good Times Burgers & Frozen Custard Presence
The quick-service brand is predominantly located in Colorado, with 28 of its 30 restaurants situated there. Two additional dual-brand locations are operated by a franchisee in Wyoming. Recent acquisitions in October 2024 and May 2024 further solidified its company-owned presence within Colorado.
Bad Daddy's Burger Bar Footprint
The full-service concept has a wider regional reach across seven states, with 40 locations. North Carolina leads with fourteen restaurants, followed by Colorado with ten. Other states include Georgia (five), South Carolina (four), Alabama (three), Tennessee (two), and Oklahoma (one).
The differing market dynamics across these states suggest variations in customer demographics, preferences, and spending power. The company's dual-concept strategy allows it to cater to diverse consumer needs. For instance, the full-service offering with craft beers and a full bar at Bad Daddy's may appeal to different segments than the quick-service model. Localized offerings, such as the 'Green Chile breakfast burritos' in Colorado, demonstrate an adaptation to regional tastes. While specific 2025 expansion plans are not detailed, the focus remains on targeted growth for the full-service concept in domestic markets and opportunistic development of quick-service locations primarily within Colorado and adjacent states to leverage efficiencies. In Q1 2025, Bad Daddy's restaurant sales reached $26.1 million, while Good Times restaurant sales were $9.9 million, boosted by an additional fiscal week and menu price adjustments.
Colorado Concentration for Quick Service
The majority of the company's quick-service restaurants are located in Colorado, highlighting a strong regional focus. This concentration allows for streamlined operations and marketing efforts.
Broader Reach for Full Service
The full-service concept extends its reach across seven states, indicating a strategy to capture a wider market share in different regional economies.
Regional Taste Adaptation
Menu items like 'Green Chile breakfast burritos' show an understanding and incorporation of local preferences, particularly in Colorado, to resonate with the Good Times Company audience.
Strategic Expansion Focus
Future growth is targeted towards the full-service concept in domestic markets, with opportunistic expansion for the quick-service brand primarily in Colorado and nearby states.
Q1 2025 Performance Indicators
In the first quarter of 2025, the full-service concept generated $26.1 million in sales, while the quick-service brand reported $9.9 million, reflecting positive performance trends.
Understanding Market Segmentation
The company's diverse offerings cater to different consumer segments, acknowledging that customer demographics, preferences, and buying power can vary significantly by region, influencing its Revenue Streams & Business Model of Good Times.
Good Times Business Model Canvas
- Complete 9-Block Business Model Canvas
- Effortlessly Communicate Your Business Strategy
- Investor-Ready BMC Format
- 100% Editable and Customizable
- Clear and Structured Layout
How Does Good Times Win & Keep Customers?
The company employs a dual strategy for customer acquisition and retention, adapting its marketing spend to digital platforms for more precise targeting. This approach aims to attract and keep customers for both its quick-service and full-service brands by highlighting their unique offerings and enhancing the overall dining experience.
Digital Marketing Shift for Acquisition
Marketing spend has transitioned from traditional radio to digital media, connected TV, and video streaming. This shift allows for more precise targeting of customer segments and aims to drive traffic effectively, reflecting a broader industry trend towards digital engagement.
Brand Differentiation for Customer Appeal
The quick-service brand attracts customers with its focus on '100% all-natural burgers and chicken sandwiches,' while the full-service brand appeals to those seeking an elevated casual dining experience with a 'chef-driven menu of gourmet signature burgers.' Public relations and direct mail are also used, particularly for new openings.
Enhancing Product and Experience for Retention
Retention strategies focus on product quality, consistency, and customer experience. Operational improvements, such as new cooking procedures and upgraded custard production, are underway. Investments in remodels, with 10 units slated for renovation in 2025, aim to modernize the customer environment.
Navigating Sales Challenges with Cost Management
Despite efforts, same-store sales saw a decrease in Q2 2025 for both brands, attributed to a value-oriented customer base. However, the full-service brand maintained its restaurant-level operating profit margin at 13.6% due to strong cost controls and menu engineering, with strategic menu price increases kept lower than competitors.
Understanding the Target Market of Good Times involves recognizing the company's efforts to tailor campaigns through customer data and segmentation, particularly with the shift to digital marketing. While specific loyalty programs are not detailed, the emphasis on personalized digital experiences is a key trend in retaining customers in the current market landscape.
Customer Acquisition Channels
Digital media, connected TV, video streaming, public relations, and trade area-specific direct mail are key channels for attracting new customers.
Retention Through Quality and Modernization
Product quality improvements, operational enhancements, and unit remodels are central to retaining existing customers and improving their experience.
Value Proposition for Different Brands
The quick-service brand emphasizes natural ingredients and signature items, while the full-service brand focuses on gourmet burgers and a craft beer selection to attract distinct customer preferences.
Impact of Economic Environment
A value-oriented customer base and a challenging operating environment contributed to sales declines in Q2 2025, highlighting the sensitivity of the customer base to economic factors.
Operational Efficiency and Profitability
Effective cost controls and menu engineering were crucial in maintaining restaurant-level operating profit margins, even amidst sales pressures.
Strategic Pricing for Value Perception
Keeping menu price increases lower than competitors is a deliberate strategy to preserve the perception of value among its customer base.
Good Times Porter's Five Forces Analysis
- Covers All 5 Competitive Forces in Detail
- Structured for Consultants, Students, and Founders
- 100% Editable in Microsoft Word & Excel
- Instant Digital Download – Use Immediately
- Compatible with Mac & PC – Fully Unlocked
- What is Brief History of Good Times Company?
- What is Competitive Landscape of Good Times Company?
- What is Growth Strategy and Future Prospects of Good Times Company?
- How Does Good Times Company Work?
- What is Sales and Marketing Strategy of Good Times Company?
- What are Mission Vision & Core Values of Good Times Company?
- Who Owns Good Times Company?
Disclaimer
All information, articles, and product details provided on this website are for general informational and educational purposes only. We do not claim any ownership over, nor do we intend to infringe upon, any trademarks, copyrights, logos, brand names, or other intellectual property mentioned or depicted on this site. Such intellectual property remains the property of its respective owners, and any references here are made solely for identification or informational purposes, without implying any affiliation, endorsement, or partnership.
We make no representations or warranties, express or implied, regarding the accuracy, completeness, or suitability of any content or products presented. Nothing on this website should be construed as legal, tax, investment, financial, medical, or other professional advice. In addition, no part of this site—including articles or product references—constitutes a solicitation, recommendation, endorsement, advertisement, or offer to buy or sell any securities, franchises, or other financial instruments, particularly in jurisdictions where such activity would be unlawful.
All content is of a general nature and may not address the specific circumstances of any individual or entity. It is not a substitute for professional advice or services. Any actions you take based on the information provided here are strictly at your own risk. You accept full responsibility for any decisions or outcomes arising from your use of this website and agree to release us from any liability in connection with your use of, or reliance upon, the content or products found herein.