How Does Good Times Company Work?

Good Times Bundle

Get Bundle
Get Full Bundle:
$15 $10
$15 $10
$15 $10
$15 $10
$15 $10
$15 $10

TOTAL:

How Does Good Times Company Work?

Good Times Restaurants Inc. operates in the quick-service and casual dining sectors with its Good Times Burgers & Frozen Custard and Bad Daddy's Burger Bar brands. The company achieved $36.3 million in total revenues for Q1 2025, a 9.6% increase year-over-year, and returned to profitability with a net income of $0.2 million.

How Does Good Times Company Work?

The company's positive adjusted EBITDA of $1.2 million in Q1 2025, doubling from $0.5 million in Q1 2024, showcases its operational improvements. This financial growth is supported by a dual-brand strategy and a focus on premium ingredients.

Good Times Company generates revenue through company-owned restaurants and franchise fees. Its Good Times BCG Matrix analysis would likely show a mix of growth and cash-generating brands. Strategic initiatives like menu innovation and remodels are key to its revenue generation and market positioning.

What Are the Key Operations Driving Good Times’s Success?

The core operations of the company revolve around two distinct restaurant concepts: a quick-service drive-thru model and a full-service, upscale casual dining experience. This dual approach allows the company to cater to a broader customer base and diversify its revenue streams.

Icon Quick-Service Drive-Thru Operations

This segment focuses on speed and convenience, utilizing fresh, high-quality ingredients for burgers, fries, and frozen custard. Modernization efforts include digital menu boards and updated point-of-sale systems, with a target completion for company-owned locations by September 2024.

Icon Full-Service Upscale Casual Dining

This concept emphasizes a chef-driven menu with gourmet burgers, salads, and sandwiches, supported by a full bar. The value proposition includes unique menu items and a focus on beverage programs, fostering a high-energy atmosphere.

Icon Geographic Footprint and Expansion

The quick-service concept is primarily located in Colorado and Wyoming, with 30 locations. The full-service concept operates across seven states, with 40 locations, indicating a strategic expansion into new markets.

Icon Operational Strategy and Value Proposition

Consistency in restaurant operations and genuine hospitality are key to driving reliable same-store sales increases for both brands. The company also recently acquired two quick-service locations in Denver, with plans for remodeling within 18 to 24 months.

Icon

Understanding the Operational Framework

The company's operational framework is built on distinct strategies for each brand, aiming for efficiency in quick service and a premium experience in full service. This approach is central to its Growth Strategy of Good Times.

  • Quick-service focus on speed and fresh ingredients.
  • Full-service emphasis on 'scratch cooking' and unique offerings.
  • Investment in technology for enhanced customer experience.
  • Strategic acquisition and remodeling of existing locations.

Good Times SWOT Analysis

  • Complete SWOT Breakdown
  • Fully Customizable
  • Editable in Excel & Word
  • Professional Formatting
  • Investor-Ready Format
Get Related Template

How Does Good Times Make Money?

The primary revenue streams for the company are generated through its two distinct restaurant brands: Good Times Burgers & Frozen Custard and Bad Daddy's Burger Bar. Bad Daddy's Burger Bar consistently contributes the largest portion of the company's overall revenue.

Icon

Total Revenue Growth

In the first fiscal quarter of 2025, ending December 31, 2024, total revenues saw a 9.6% increase, reaching $36.3 million. This growth was observed compared to the same period in fiscal 2024.

Icon

Bad Daddy's Revenue Contribution

The Bad Daddy's Burger Bar segment reported restaurant sales of $26.1 million in Q1 2025. This increase was influenced by an additional fiscal week and adjustments to menu pricing.

Icon

Good Times Restaurant Sales

For the same first fiscal quarter of 2025, Good Times restaurant sales reached $9.9 million. This segment also experienced revenue generation through its operations.

Icon

Same-Store Sales Performance (Q1 2025)

Company-owned Bad Daddy's restaurants experienced a 1.5% increase in same-store sales in Q1 2025. Good Times restaurants, however, showed no change in same-store sales during this quarter.

Icon

Second Fiscal Quarter Performance (2025)

In the second fiscal quarter of 2025, total revenues decreased by 3.3% to $34.3 million compared to the prior year's second quarter. Both Bad Daddy's and Good Times restaurants saw same-store sales declines.

Icon

Monetization Strategies

The company employs direct product sales from its company-owned locations and generates revenue through licensing and franchising fees from franchised establishments.

The company actively utilizes menu engineering and strategic pricing to enhance its revenue generation and customer appeal. Innovative menu items, such as seasonal smash patty burgers and holiday specials at Bad Daddy's, are introduced to maintain favorable margins and offer value to customers. The introduction of new offerings like the West Slope burger aims to drive sales. Pricing adjustments are a key component of their strategy, with average menu prices increasing by 3.9% year-over-year in Q1 2025. Promotional items, including the Birria Burger and $8 Bad Ass Margaritas at Bad Daddy's, are also utilized to attract a broader customer base. Understanding the Mission, Vision & Core Values of Good Times provides context for these operational decisions.

Good Times PESTLE Analysis

  • Covers All 6 PESTLE Categories
  • No Research Needed – Save Hours of Work
  • Built by Experts, Trusted by Consultants
  • Instant Download, Ready to Use
  • 100% Editable, Fully Customizable
Get Related Template

Which Strategic Decisions Have Shaped Good Times’s Business Model?

The company has been actively pursuing strategic initiatives to enhance its brand presence and operational efficiency. Key milestones include the ongoing modernization of its restaurant formats and the strategic acquisition of company-owned locations, all aimed at improving the customer experience and streamlining operations.

Icon Brand Modernization Initiative

A significant focus is the system-wide redesign of the Good Times brand, with 5 units already updated and 10 more slated for remodels in 2025. These upgrades include new signage, exterior enhancements, and the implementation of digital menu boards, with all company-owned locations expected to have updated digital menu boards and point-of-sale systems by September 2024.

Icon Strategic Franchisee Acquisitions

The company has strategically acquired several franchisee-owned locations in Colorado during late 2024 and May 2024. These acquisitions are followed by essential updates to digital menu packages and point-of-sale systems, integrating them into the company-owned portfolio.

Icon Addressing Operational Challenges

The company is actively addressing operational challenges such as labor cost pressures and rising commodity costs, particularly for ground beef and eggs. Strategies include improving labor productivity and optimizing food costs, as seen with the improved restaurant-level operating profit of 12.6% of sales at Bad Daddy's in Q1 2025.

Icon Competitive Edge and Adaptation

The company's competitive edge is built on its commitment to high-quality ingredients and a dual-brand strategy. They are adapting to market trends by expanding their smash patty burger offerings and introducing seasonal menu items, aiming to enhance kitchen execution and product consistency.

Icon

Understanding the Operational Framework

The operational framework of the company involves continuous brand improvement and strategic growth. Despite facing external pressures like weather disruptions and competition-driven discounting, the focus remains on enhancing profitability and customer satisfaction across both brands.

  • System-wide modernization of restaurant formats.
  • Strategic acquisition of company-owned locations.
  • Menu review for modern relevance and profitability.
  • Focus on improving kitchen execution and consistency.
  • Adaptation to new food trends with expanded product lines.

Good Times Business Model Canvas

  • Complete 9-Block Business Model Canvas
  • Effortlessly Communicate Your Business Strategy
  • Investor-Ready BMC Format
  • 100% Editable and Customizable
  • Clear and Structured Layout
Get Related Template

How Is Good Times Positioning Itself for Continued Success?

The Good Times Company operates within the dynamic quick-service and full-service restaurant sectors, facing considerable competition. Its business model emphasizes high-quality, all-natural ingredients and unique brand experiences to stand out. As of December 31, 2024, the company held $3 million in cash reserves and $2.6 million in long-term debt.

Icon Industry Position

Good Times Company competes with major players like Del Taco and Jack In The Box. It aims to differentiate through its focus on quality ingredients and distinct brand experiences, targeting a specific segment within the broader restaurant market.

Icon Key Risks

The company faces significant risks including rising labor and commodity costs, particularly for ground beef. Weather disruptions in Colorado and aggressive competitor discounting strategies also present ongoing challenges to Good Times Company operations.

Icon Future Outlook & Strategy

Future growth hinges on strategic investments in remodeling and menu innovation, including new burger offerings. Improving kitchen execution and product consistency across its brands are management priorities for enhancing the Good Times Company business model.

Icon Financial Strategy

To bolster balance sheet strength, the company has temporarily paused share repurchases. Funds are being redirected towards debt repayment and essential maintenance, aiming to improve liquidity and support long-term financial health.

Icon

Strategic Initiatives

Good Times Company is actively pursuing several initiatives to enhance profitability and market presence. These include significant investments in store remodels and menu development, reflecting a commitment to improving the customer experience and understanding the Target Market of Good Times.

  • Remodeling and signage upgrades for existing locations, with two-thirds of the system already updated.
  • Expansion of the product development pipeline, featuring new items like the Birria Burger.
  • Prioritizing improvements in kitchen execution, consistency, and overall product quality.
  • Strategic capital deployment focused on debt repayment and maintenance over share repurchases.

Good Times Porter's Five Forces Analysis

  • Covers All 5 Competitive Forces in Detail
  • Structured for Consultants, Students, and Founders
  • 100% Editable in Microsoft Word & Excel
  • Instant Digital Download – Use Immediately
  • Compatible with Mac & PC – Fully Unlocked
Get Related Template

Disclaimer

All information, articles, and product details provided on this website are for general informational and educational purposes only. We do not claim any ownership over, nor do we intend to infringe upon, any trademarks, copyrights, logos, brand names, or other intellectual property mentioned or depicted on this site. Such intellectual property remains the property of its respective owners, and any references here are made solely for identification or informational purposes, without implying any affiliation, endorsement, or partnership.

We make no representations or warranties, express or implied, regarding the accuracy, completeness, or suitability of any content or products presented. Nothing on this website should be construed as legal, tax, investment, financial, medical, or other professional advice. In addition, no part of this site—including articles or product references—constitutes a solicitation, recommendation, endorsement, advertisement, or offer to buy or sell any securities, franchises, or other financial instruments, particularly in jurisdictions where such activity would be unlawful.

All content is of a general nature and may not address the specific circumstances of any individual or entity. It is not a substitute for professional advice or services. Any actions you take based on the information provided here are strictly at your own risk. You accept full responsibility for any decisions or outcomes arising from your use of this website and agree to release us from any liability in connection with your use of, or reliance upon, the content or products found herein.