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What are the Mission, Vision, and Core Values of Resona Holdings?
Mission and vision statements are fundamental to an organization's strategic direction and long-term success. They define the core purpose and future aspirations, influencing every business decision and shaping corporate identity.

Resona Holdings, a prominent Japanese banking group, plays a significant role in Japan's financial sector, providing a wide array of services including commercial banking, trust banking, and related financial solutions to individuals, small and medium-sized enterprises (SMEs), and large corporations. Operating mainly through its key subsidiaries such as Resona Bank, Saitama Resona Bank, and Kansai Mirai Bank, Resona Holdings' mission, vision, and values guide their operational strategies, cultivate a unique corporate culture, and define their interactions with customers and society. For a deeper analysis of its strategic position, consider reviewing the Resona Holdings BCG Matrix.
Key Takeaways
- Resona Holdings' mission and vision focus on creativity and retail leadership in Japan.
- Customer-centricity, digital transformation, and regional development are key strengths.
- Initiatives like 'CurePort' and phasing out paper bills demonstrate core values.
- The corporate purpose in Japanese banking is evolving towards societal partnership and sustainable growth.
Mission: What is Resona Holdings Mission Statement?
Resona Holdings' mission is 'to create technology that empowers people and enriches their lives.'
The Resona Holdings mission statement outlines its commitment to becoming a truly creative financial services group. This involves meeting customer expectations, renovating its organizational structure, implementing transparent management practices, and fostering further development within regional societies. This comprehensive approach positions the Resona Group as a customer-centric entity, aiming to deliver high-quality services that inspire confidence and bring joy to its clientele. The emphasis on creativity and innovation is a cornerstone of the Resona Holdings mission, driving a challenging and forward-thinking business environment.
The Resona Holdings mission prioritizes living up to customer expectations and fostering joy and happiness through reliable, high-quality services.
Resona Holdings strives to be a financial services group full of creativity, encouraging a challenging and innovative business atmosphere.
A key aspect of the Resona Holdings mission involves continuous renovation of its organizational structure to enhance efficiency and service delivery.
The company is committed to implementing transparent management practices, ensuring clarity and accountability in all operations.
Resona Holdings aims to develop further with regional societies, contributing to local economies and communities.
The company is actively phasing out paper bills and checks by September 2025, aligning with national digitization goals for improved convenience.
The Resona Holdings mission statement clearly identifies its target customers as a broad spectrum, encompassing individuals, small and medium-sized enterprises (SMEs), and corporations, all served through a comprehensive suite of financial services. The primary market scope is Japan, with a significant emphasis on regional societies. The unique value proposition of Resona Holdings lies in its aspiration to become a 'financial services group full of creativity,' underscoring an innovative and forward-thinking approach. This commitment is further reinforced by its dedication to meeting customer expectations, fostering organizational renovation, ensuring transparent management, and promoting regional development. This Resona Holdings mission is profoundly customer-centric, aiming to 'live up to customers' expectations' and cultivate 'joy and happiness' by prioritizing their confidence and delivering high-quality services. It also demonstrates a strong innovation focus, striving to be 'full of creativity' and fostering a 'challenging and creative' business atmosphere. For instance, Resona's introduction of an integrated online retirement planning service exemplifies its commitment to living up to customer expectations by enabling users to track savings, adjust portfolios, and receive personalized advice. Furthermore, their strategic decision to completely phase out paper bills and checks by September 2025, in line with national digitization goals by fiscal year 2026, showcases their dedication to organizational renovation and supporting customer digital transformation for enhanced convenience and security. For more insights into the company's journey, consider reading a Brief History of Resona Holdings. This aligns with the Resona Holdings core values of innovation and customer satisfaction, reinforcing the Resona Holdings purpose in the financial sector. The Resona Holdings corporate philosophy emphasizes these principles, making the Resona Holdings mission and values statement a guiding force for its operations. Understanding the Resona Holdings vision for the future is crucial to grasping its strategic direction and how its Resona Holdings core values in practice contribute to its overall success. The Resona Holdings company mission and values are deeply intertwined, reflecting a holistic approach to business and community engagement.
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Vision: What is Resona Holdings Vision Statement?
Resona Holdings' vision is 'Beyond Finance, for a Brighter Future,' aiming to achieve 'Retail No. 1' in Japan.
The Resona Holdings vision statement, 'Beyond Finance, for a Brighter Future,' encapsulates their long-term aspiration to be 'Retail No. 1.' This vision is deeply rooted in their commitment to the retail banking sector, particularly within Japan's significant retail and SME markets. The focus is on strengthening their domestic position rather than extensive global expansion. Achieving 'Retail No. 1' signifies an ambition for market leadership within their core segments, leveraging their historical strength and extensive regional presence, especially in the Greater Tokyo Area and Kansai region.
Resona Holdings' vision prioritizes leadership in retail banking within Japan, emphasizing domestic market strength.
The overarching purpose, 'Beyond Finance, for a Brighter Future,' guides their strategic initiatives and operations.
The goal of 'Retail No. 1' reflects their ambition to achieve dominant market share in their core segments.
Resona leverages its strong base in the Greater Tokyo Area and Kansai region to realize its vision.
The current Medium-Term Management Plan (FY2023-FY2025) is focused on accelerating corporate transformation (CX) towards their vision.
The vision is considered achievable given Resona's established position and strategic roadmap.
The Resona Holdings vision for the future is clearly articulated through their Medium-Term Management Plan, which spans from FY2023 to FY2025. This plan is specifically designed as 'the first 1,000 days of taking on corporate transformation (CX)' to accelerate the realization of 'Retail No. 1.' This strategic roadmap indicates a clear path towards achieving their vision. As of the fiscal year ending March 2024, Resona Holdings reported a net income of ¥209.7 billion, demonstrating solid financial performance that supports their strategic investments towards this vision. Understanding the Competitors Landscape of Resona Holdings is crucial for appreciating the context of their 'Retail No. 1' ambition. The Resona Holdings vision statement purpose is to guide all corporate activities and investments, ensuring alignment with their long-term goals. The Resona Holdings core values in practice support this vision by fostering a customer-centric approach and promoting innovation within the organization. The Resona Holdings company mission and vision are intrinsically linked, with the mission serving as the operational framework for achieving the aspirational vision. The Resona Holdings core values and principles underpin their commitment to sustainable growth and customer satisfaction, which are vital for realizing 'Retail No. 1'.
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Values: What is Resona Holdings Core Values Statement?
Resona Holdings' core values are integral to its operational framework, guiding its interactions with customers, employees, and society. These values, while not explicitly listed as a separate set on their official site, are woven into their stated purpose, corporate mission, and long-term vision, reflecting a commitment to integrity and innovation.
The company's core values emphasize customer-centricity, innovation, transparency, and a strong commitment to regional and social development. These principles drive their strategic decisions and shape their corporate culture, ensuring a consistent approach to financial services.
Resona Holdings places the highest priority on earning customer confidence by offering services with integrity for their joy and happiness. This is evident in new initiatives like the web service launched in January 2025 with Fujitsu, which simplifies the home-buying process, allowing customers to visualize and compare preferences before mortgage applications.
The company aims to be a financial services group full of creativity, fostering a workplace where employees are encouraged to be challenging and creative. This value is reflected in product development, such as the 'CurePort' online payment service for the healthcare industry launched in December 2024 with Digital Garage.
Resona Holdings is committed to transparent management and maximizing corporate value through sound, long-term management practices. Their active disclosure of financial results, including an updated fiscal 2024 earnings forecast of 210 billion yen net income, demonstrates this commitment to stakeholders.
The Group strives to develop further with regional societies, emphasizing its purpose: 'Beyond Finance, for a Brighter Future,' which clarifies its contribution to society. This is demonstrated by their strong focus on retail and small and medium-sized enterprises (SMEs) within Japan, providing crucial loans and financial services tailored to local needs.
These Resona Holdings core values collectively differentiate the company, positioning it as a deeply rooted, customer-focused, and innovative financial partner committed to both individual well-being and broader societal advancement, particularly within the Japanese market. Their emphasis on regional ties and digital transformation, combined with transparent governance, forms a unique corporate identity that seeks to create long-term value beyond traditional financial metrics. To understand how these values integrate with their overarching strategic direction, explore the Mission, Vision & Core Values of Resona Holdings, which details how mission and vision influence the company's strategic decisions.
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How Mission & Vision Influence Resona Holdings Business?
A company's mission and vision are crucial in shaping its strategic direction, guiding decisions from product development to market expansion. These statements act as a compass, ensuring that all actions align with the overarching goals and aspirations of the organization.
Resona Holdings' mission to be a 'financial services group full of creativity' and its vision of achieving 'Retail No. 1' significantly influence its business strategy, driving initiatives like accelerated digital transformation.
- Mission: To be a financial services group full of creativity.
- Vision: To achieve 'Retail No. 1'.
- Medium-Term Management Plan (FY2023-FY2025) focuses on 'the first 1,000 days of taking on corporate transformation (CX)' for 'Retail No. 1'.
- Adaptation to trends like sustainability transformation (SX) and DX is a key strategic pillar.
- Partnership with Digital Garage aims to expand cutting-edge financial services and drive DX for corporate clients.
The company's commitment to digital transformation is evident in initiatives like the partnership with Digital Garage, leading to the launch of 'CurePort,' an online payment service for the healthcare industry in December 2024. This addresses a market projected to reach 77 trillion yen by 2050.
Resona Holdings is strategically focusing on balance sheet efficiency and optimizing Net Interest Margin (NIM) in response to Japan's evolving interest rate environment. The fiscal 2024 net income projection was raised to 210 billion yen, a 20% increase.
CEO Masahiro Minami emphasizes leveraging the collective capabilities of the Group, including its four commercial banks and strategic partners, to provide optimal customer solutions and realize the 'Retail No. 1' vision.
The company maintains strong financial soundness, with a capital adequacy ratio of 12.79% and an NPL ratio of 1.17% as of March 31, 2025. Shareholder returns are prioritized, with a full-year dividend of 25 yen per common share for FY2024 and a forecast of 29 yen for FY2025.
The strategic decisions and financial outcomes demonstrate a clear alignment between Resona Holdings' stated mission and vision and its day-to-day operations and long-term planning, reflecting its core values and principles.
Understanding the Target Market of Resona Holdings is integral to achieving its vision of 'Retail No. 1', ensuring that services and strategies are tailored to meet the specific needs of its diverse customer segments.
These strategic decisions, driven by Resona Holdings' mission and vision, highlight a clear path toward achieving its ambitious goals and adapting to the dynamic financial landscape. Continue reading to explore core improvements to the company's mission and vision.
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What Are Mission & Vision Improvements?
Enhancing Resona Holdings' mission and vision can involve integrating global digital innovation and explicitly stating ESG leadership. These adjustments aim to better align the company's strategic direction with evolving market demands and stakeholder expectations.
Explicitly incorporating 'global digital innovation' into the vision or mission would better position the company for future growth. This aligns with industry leaders who emphasize technological advancements in their core statements.
A more direct and measurable commitment to ESG leadership, beyond current reporting, can be integrated into the mission or vision. This would underscore the company's role in driving a sustainable economy.
The current Resona Holdings mission, focused on being a 'financial services group full of creativity' and prioritizing regional development, could be expanded. This expansion would better reflect an aspiration to engage with and contribute to global innovation trends, moving beyond a solely domestic focus.
An updated Resona Holdings vision for the future could be 'Achieve 'Retail No. 1' by pioneering digitally-driven, customer-centric financial solutions that foster a brighter future for Japan and beyond.' This statement explicitly links digital transformation with broader societal impact.
Understanding the Resona Holdings mission and vision is crucial for grasping its strategic direction. The company's corporate philosophy emphasizes creativity and regional development, aiming to be a leading financial services group.
The Resona Holdings purpose, stated as 'Beyond Finance, for a Brighter Future,' underpins its commitment to societal contribution. This aligns with their efforts in regional revitalization and supporting local communities.
Resona Holdings core values are central to its operations and culture. These values guide their decision-making and interactions with stakeholders, fostering a sense of trust and reliability.
The Resona Holdings company mission and vision are designed to be forward-looking, adapting to the evolving financial landscape. Their focus on digital transformation, as evidenced by initiatives like the partnership with Digital Garage, highlights a commitment to innovation.
The Resona Holdings core values explained often revolve around customer-centricity, integrity, and collaboration. These principles are embedded in their daily operations and long-term strategies.
In terms of financial performance, the group reported total assets of approximately ¥73.1 trillion as of March 31, 2024. This substantial asset base supports their extensive operations and strategic initiatives.
The Resona Holdings vision and mission statement combined articulate a clear path for growth and societal impact. Their dedication to regional development is a key differentiator in the Japanese financial sector.
Examining the Resona Holdings mission and values statement reveals a consistent emphasis on contributing to a better society. This is further supported by their sustainability efforts, including responsible investment practices.
The Resona Holdings core values and principles are integral to maintaining their reputation and achieving sustainable growth. They strive to operate with the highest ethical standards.
The Resona Holdings mission statement meaning points towards a proactive approach to financial services, seeking innovative solutions. This drive for innovation is a cornerstone of their strategy.
The Resona Holdings vision statement purpose is to create a brighter future through their financial expertise. This ambition extends to fostering economic development and improving the quality of life for individuals and communities.
The Resona Holdings core values in practice are demonstrated through their customer service and community engagement programs. They aim to build lasting relationships based on mutual respect and understanding.
The Resona Holdings company mission and values are intertwined, reflecting a holistic approach to business. They believe that strong values are essential for long-term success.
The Resona Holdings vision and values statement highlights their commitment to responsible corporate citizenship. This includes their efforts in environmental protection and social welfare.
The Resona Holdings core values and culture are shaped by a dedication to continuous improvement and adaptability. They encourage a workplace where creativity and collaboration thrive.
The Resona Holdings mission vision and values combined form a robust framework for their operations. This integrated approach ensures that all aspects of the business are aligned with their overarching goals. For a deeper understanding of their operational framework, one can explore the Revenue Streams & Business Model of Resona Holdings.
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