What are Mission Vision & Core Values of Hertz Global Holdings Company?

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What are the Mission, Vision, and Core Values of the Company?

Mission and vision statements are crucial strategic foundations for any successful business, guiding its purpose and future aspirations. They provide a clear framework for decision-making, unite employees, and communicate identity to stakeholders. The Company, a leader in the global vehicle rental industry since 1918, holds a significant market position, operating across approximately 160 countries with over 11,000 rental locations as of 2024. In 2024, it reported a total revenue of $9.0 billion.

The Company's commitment to its mission, vision, and values is crucial as it navigates evolving industry trends, including technological advancements and changing consumer behaviors. The global self-drive car rental market, valued at US$25.5 billion in 2024, is projected to reach US$76.5 billion by 2030. By defining its purpose and future, the Company aims to sustain leadership, drive innovation, and deliver consistent value. For a deeper analysis, explore the Company BCG Matrix.

The Hertz mission statement emphasizes global leadership through a shared value culture, involving employees and partners. Strategic investments in its brand, people, and products are key to continuously improving shareholder value. This commitment positions Hertz Global Holdings as a leader in the vehicle and equipment rental sector.

Customer Focus

Hertz prioritizes understanding and meeting customer needs, aiming for exceptional service delivery.

Cost Efficiency

The company strives for competitive pricing and operational efficiency across its global markets.

Global Leadership

Hertz aims to strengthen its worldwide position in vehicle and equipment rental and leasing.

Shared Value Culture

Employee and partner involvement are crucial for achieving the company's strategic objectives.

Strategic Investment

Investments in brand, people, and products drive long-term growth and market presence.

Shareholder Value

All actions are geared towards continuously improving returns for shareholders.

The Hertz mission statement clearly outlines its primary objectives: customer focus, cost efficiency, and strengthening its global leadership. The target customers include individuals and businesses requiring vehicle and equipment rental/leasing services across diverse global markets. The products and services offered encompass a wide range of cars, SUVs, and trucks for rent, along with the sale of used vehicles from its rental fleet. The market scope is explicitly worldwide, with operations in approximately 160 countries and over 11,000 rental locations as of 2024. The unique value propositions lie in delivering exceptional service while maintaining competitive pricing, fostering a shared value culture with employee and partner involvement, and making strategic investments in its brand, people, and products. This aligns with the overall Growth Strategy of Hertz Global Holdings.

This Hertz company mission is reflected in Hertz's business operations through initiatives like its disciplined fleet strategy, 'Buy Right, Hold Right, Sell Right,' which aims to acquire vehicles at favorable prices and maximize residual values through retail channel sales via Hertz Car Sales. For example, in the first quarter of 2025, Hertz reported a 45% year-over-year decrease in vehicle depreciation due to this strategy, with model year 2025 vehicles already achieving a depreciation per unit (DPU) of less than $300. Another example is the company's focus on enhancing customer experience, evidenced by an 11-point improvement in Net Promoter Scores year-over-year by the end of Q1 2025, and an 11% increase in loyalty enrollments. The Hertz mission statement is distinctly customer-centric, emphasizing understanding and meeting customer needs by providing exceptional service, while also being highly focused on cost efficiency and shareholder value creation, reflecting the Hertz core values.

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Hertz Global Holdings' vision statement outlines its ambition to be the leading provider in vehicle and equipment rental, leasing, and comprehensive mobility solutions. This forward-looking vision emphasizes market leadership across diverse mobility segments, extending beyond traditional car rentals. It reflects a strategic intent to innovate and adapt within the evolving transportation landscape, aiming for a prominent position in the future of travel.

Hertz Mission

Hertz's mission is to provide customers with a convenient, reliable, and enjoyable rental experience globally. This focuses on operational excellence and customer satisfaction.

Hertz Core Values

Hertz core values emphasize customer focus, integrity, teamwork, and a commitment to excellence. These principles guide employee actions and business decisions.

Global Reach

Hertz operates in approximately 160 countries with over 11,000 rental locations. This extensive network supports its global mobility solutions.

Fleet Management

As of 2024, Hertz manages a fleet of over 451,000 vehicles. Strategic fleet rotation aims for newer, more efficient vehicles.

Customer Experience

Hertz focuses on enhancing customer satisfaction, reflected in improved Net Promoter Scores in Q1 2025. Loyalty enrollments also saw an increase.

Strategic Transformation

The company aims to be a data-driven, high-performance organization by the end of 2025. This includes optimizing return on invested capital.

Hertz Global Holdings' vision statement, 'We will be the first-choice brand for vehicle and equipment rental / leasing and total mobility solutions,' reflects a comprehensive aspiration for market leadership. This Hertz company mission extends beyond traditional car rentals, encompassing a broader range of mobility services. The Hertz mission vision values are supported by its strategic transformation initiatives, aiming for a data-driven, high-performance company by the end of 2025. This includes optimizing its fleet of over 451,000 vehicles and enhancing customer experience, as evidenced by improved Net Promoter Scores in Q1 2025. For more details on the company's structure, refer to Owners & Shareholders of Hertz Global Holdings.

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Hertz Global Holdings operates with a robust set of Hertz core values that guide its global operations and interactions. These Hertz corporate values are professionalism, passion, respect, and responsibility, forming the bedrock of its organizational culture and strategic decisions.

The company's commitment to these principles ensures high standards in service delivery and fosters a strong internal environment. These values collectively define the Hertz brand purpose and shape its approach to customers, employees, and stakeholders.

Professionalism

Professionalism at Hertz emphasizes maintaining high standards in conduct, appearance, and service. This is evident in its 'back-to-basics roadmap' and a 'high-performance culture' initiatives, aiming for operational excellence by 2025.

Passion

Passion reflects a deep commitment and enthusiasm for the work and customers, driving continuous improvement in vehicle offerings and services. Hertz aims to make 2025 a 'breakout year' for customers, driven by a 'passion for a better experience.'

Respect

Respect involves valuing individuals, their contributions, and diverse perspectives, fostering an inclusive environment. This translates to attentive and considerate service, recognizing and addressing diverse customer needs across its global operations.

Responsibility

Responsibility signifies accountability for actions and decisions, adhering to ethical standards and transparent operations. This includes efforts like 'greening our fleet' with hybrid and electric vehicles, reflecting a commitment to environmental sustainability.

These Hertz core values explained provide a foundation for understanding the company's operational ethos. To further explore how Hertz's strategic decisions are influenced, delve into the Revenue Streams & Business Model of Hertz Global Holdings.

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A company's mission and vision statements are crucial in shaping its strategic direction and decision-making processes. They provide a clear purpose and a forward-looking aspiration that guides all organizational activities.

Hertz's Strategic Compass: Mission, Vision, and Core Values

Hertz's mission and vision statements are deeply integrated with its business strategy, serving as the foundation for its strategic choices.

• The mission to be the 'most customer focused, cost efficient vehicle and equipment rental / leasing company' directly influences the 'Back-to-Basics Roadmap' initiated in 2024.
• This roadmap focuses on fleet management, revenue optimization, and cost efficiency.
• The vision to be the 'first-choice brand for vehicle and equipment rental/leasing and total mobility solutions' propels these strategic initiatives forward.
• Hertz's core values, though not explicitly detailed in the provided context, are understood to support this customer-centric and efficiency-driven approach.

Fleet Refresh Strategy

Hertz's aggressive fleet rotation strategy directly reflects its mission and vision. By refreshing its fleet, the company aims to lower operating costs and improve depreciation, aligning with the 'cost efficient' aspect of its mission and the 'first-choice brand' vision.

Customer Experience Enhancement

The emphasis on being 'customer focused' and a 'first-choice brand' has led to significant improvements in customer experience. Hertz saw an 11-point year-over-year increase in Net Promoter Scores in Q1 2025 and an 11% rise in loyalty enrollments.

Financial Performance Impact

As of Q1 2025, vehicle depreciation decreased by 45% year-over-year. The company aims for sustainable Depreciation per Unit (DPU) below $300 by Q2 2025, with over 70% of its core U.S. rental fleet being 12 months old or less.

Market Expansion and Partnerships

While specific new partnerships for 2024-2025 were not detailed, Hertz continues to expand its retail presence through Hertz Car Sales and strengthen strategic alliances to boost demand, reflecting its long-term planning influenced by its mission and vision.

Transformation and Future Outlook

The company's commitment to its transformation, expected to be substantially complete by the end of 2025, highlights how its mission and vision guide long-term strategic planning and the pursuit of sustainable value for all stakeholders.

Leadership Endorsement

CEO Gil West stated in February 2025 that the foundation built in 2024 positions the company to execute its transformation in 2025, expressing confidence in delivering sustainable value, underscoring the influence of the Hertz mission vision and values.

Hertz's mission and vision statements are integral to its strategic decisions, influencing fleet management, customer experience, and overall transformation efforts, as evidenced by recent performance improvements and leadership statements. Explore core improvements to the company's mission and vision in the next chapter.

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Enhancing Hertz's mission and vision statements can better reflect its commitment to technological advancement and sustainability. These refinements aim to solidify its position as a forward-thinking leader in the mobility sector.

Integrate Technological Leadership into the Mission

Explicitly incorporating digital transformation and innovative mobility services into the mission statement would better showcase the company's technological drive. With a 99.7% mobile app booking completion rate in 2024, the mission could be refined to emphasize being a technologically advanced mobility solutions provider.

Emphasize Sustainability in Vision and Mission Statements

More clearly addressing sustainability concerns within both the mission and vision statements would align with growing ESG focus. A refined vision could highlight leadership in environmental responsibility, acknowledging the shift towards eco-conscious practices.

Refine Mission for Technological and Mobility Focus

A suggested mission refinement is: 'To be the most customer-centric and technologically advanced, cost-efficient vehicle and mobility solutions provider in every market we serve, continuously improving shareholder value through strategic investments in our brand, innovative products, and empowered people.' This broadens the scope beyond traditional rental.

Enhance Vision for Sustainable Mobility Leadership

A potential vision statement enhancement is: 'To be the first-choice brand for sustainable vehicle and equipment rental/leasing and comprehensive mobility solutions, leading the industry in environmental responsibility and customer experience.' This reflects a commitment to eco-friendly operations.

Understanding the Mission, Vision & Core Values of Hertz Global Holdings provides insight into the company's strategic direction. The Hertz mission statement historically focuses on customer-centricity and cost efficiency within vehicle and equipment rental and leasing. The company's vision aims to be the premier brand for these services and total mobility solutions. In 2024, Hertz reported a significant milestone with a 99.7% mobile app booking completion rate, underscoring its investment in digital customer experience. The company has also made strides in fleet sustainability, including a 30,000 EV fleet reduction in 2024, indicating a move towards greener options.