What are Mission Vision & Core Values of Haverty Furniture Company?

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What are the Mission, Vision, and Core Values of Haverty Furniture Company?

Mission and vision statements are foundational for any successful business, offering purpose and direction. They are strategic blueprints guiding decisions, fostering culture, and articulating aspirations to stakeholders. For Haverty Furniture Company, these statements are vital in navigating the dynamic retail landscape.

What are Mission Vision & Core Values of Haverty Furniture Company?

Haverty's, with its showrooms and diverse products, uses its mission, vision, and values as a compass, shaping its identity and influencing operations. The furniture retail industry, projected to grow to $780.43 billion by 2030, underscores the need for well-defined principles to secure market position and drive growth. Explore more about their strategic positioning in the Haverty Furniture BCG Matrix.

Key Takeaways

  • Haverty's mission, vision, and values drive customer satisfaction and financial stability.
  • A debt-free balance sheet and consistent dividends highlight financial strength.
  • Integrity, quality, and teamwork form the bedrock of their corporate culture.
  • Strategic investments and adaptation to trends ensure market leadership.

Mission: What is Haverty Furniture Mission Statement?

Haverty Furniture's mission is 'to delight our customers by offering personalized design, quality home furnishings, and an outstanding customer experience – all while demonstrating a commitment to our team members and delivering consistent value to our shareholders.'

The Haverty Furniture mission statement emphasizes a customer-centric approach, aiming to provide exceptional service and quality products. This includes personalized design and a superior customer experience, while also ensuring value for shareholders and commitment to employees. The company's focus on delighting customers is central to its operations.

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Customer Delight

The core of the Haverty Furniture mission statement is to delight customers. This involves offering personalized design services and high-quality home furnishings.

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Personalized Design

Haverty Furniture provides personalized design assistance. This service aims to meet individual customer needs and preferences effectively.

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Quality Furnishings

The company is committed to offering quality home furnishings. This ensures durability and satisfaction for customers.

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Outstanding Experience

An outstanding customer experience is a key component. This includes all interactions from sales to delivery.

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Team Member Commitment

Haverty Furniture demonstrates a strong commitment to its team members. This fosters a positive internal culture.

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Shareholder Value

Delivering consistent value to shareholders is also a priority. This balances customer and employee focus with financial performance.

The Haverty Furniture mission statement clearly identifies its target customers as those seeking quality home furnishings and personalized design services. The products and services offered include quality furniture and accessories, complemented by personalized design assistance and an overall outstanding customer experience. The market scope is implicitly defined by their operational presence primarily in the Southern and Midwestern United States, with 129 stores across 17 states as of July 2025. Their unique value propositions revolve around personalized design, quality products, and exceptional customer service, all while balancing commitments to employees and shareholders. This mission is highly customer-centric, emphasizing delighting customers through tailored experiences and quality offerings. For instance, the company's 'Top Drawer Delivery' service, which is not outsourced, exemplifies their commitment to controlling the final delivery stage to ensure customer satisfaction and a 'regret-free experience.' Haverty's also offers free in-home design services, which accounted for 33.4% of written business in Q2 2025, demonstrating their dedication to personalized customer solutions. For more on the company's background, consider reading this brief history of Haverty Furniture.

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Vision: What is Haverty Furniture Vision Statement?

Haverty Furniture's vision is 'to help our customers bring the vision of their perfect home to life. By offering top-notch service and quality-made furniture, we are here to make that dream possible.'

The Haverty Furniture vision statement emphasizes empowering customers to create their ideal living spaces. This vision is supported by a commitment to exceptional service and high-quality furniture, aiming to make home furnishing dreams a reality. The company's strategic focus includes expanding its physical footprint and enhancing its digital presence to achieve this.

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Customer-Centric Vision

The Haverty Furniture vision statement focuses on fulfilling customer aspirations for their homes.

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Quality and Service

Achieving the vision relies on delivering top-notch service and quality-made furniture.

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Market Leadership

The vision aims for market leadership within its operational regions.

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Realistic Aspirations

The vision is both realistic and aspirational, aligning with current growth strategies.

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Strategic Expansion

Expansion plans, like opening new stores, support the realization of this vision.

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Comprehensive Solutions

The company positions itself as a provider of complete home furnishing solutions.

Haverty Furniture's vision is 'to help our customers bring the vision of their perfect home to life. By offering top-notch service and quality-made furniture, we are here to make that dream possible.' This Haverty Furniture vision statement is clearly future-oriented, focusing on empowering customers to realize their ideal living spaces. Its scope is primarily centered on market leadership within its existing operational regions by consistently delivering on customer aspirations through service and product quality. The vision appears realistic yet aspirational, aligning with the company's current trajectory of expanding its store footprint and enhancing its digital presence to capture market share. While not explicitly aiming for global impact or industry disruption, the vision positions Haverty's as a leader in providing comprehensive home furnishing solutions. The company's strategic plans to open five new stores in 2025, including two in Houston, and to convert former 'big box' retail sites, indicates a tangible effort to expand reach and solidify market presence to achieve this vision. Understanding Haverty Furniture's core values and its Target Market of Haverty Furniture further clarifies its business philosophy and brand identity. The Haverty Furniture vision for growth and expansion is evident in these strategic moves, reinforcing its commitment to customer service and market presence.

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Values: What is Haverty Furniture Core Values Statement?

Haverty Furniture Company's core values are fundamental to its operations, guiding its interactions with customers, employees, and shareholders. These principles define the Haverty Furniture company culture and brand identity, ensuring consistent service and ethical conduct.

The company's four core values are integrity, quality, teamwork, and a commitment to its heritage. These values are deeply embedded in its business philosophy and influence every aspect of its operations, from product sourcing to customer service.

Icon Integrity

Integrity signifies Haverty Furniture's unwavering commitment to honesty and ethical conduct in all business dealings. This includes transparent pricing, fair customer service, and reliable communication, ensuring trust with customers, suppliers, and shareholders.

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Haverty Furniture endeavors to provide the best quality in its products and every aspect of its operations. This value is evident in their durable furniture, custom upholstery options, and the expertise of their sales associates and in-home designers.

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Teamwork emphasizes collaboration and mutual support among employees to achieve collective goals and enhance the customer experience. This fosters a cohesive corporate culture, ensuring seamless coordination between sales, distribution, and delivery teams.

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Haverty Furniture's commitment to its 140-year heritage underscores its dedication to long-standing traditions of excellence and customer satisfaction. This value ensures that the company's guiding principles remain rooted in its foundational history.

These core values of Haverty Furniture are crucial to understanding its operational success and customer loyalty. To further explore the company's structure and financial stability, delve into the Owners & Shareholders of Haverty Furniture. Discover how the Haverty Furniture mission statement and Haverty Furniture vision statement influence the company's strategic decisions.

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How Mission & Vision Influence Haverty Furniture Business?

A company's mission and vision are foundational elements that steer its strategic decisions, from market positioning to operational priorities. These statements provide a clear direction, ensuring that all actions align with the overarching purpose and future aspirations of the organization.

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Haverty Furniture's Mission and Vision

The mission of Haverty Furniture is to provide quality home furnishings and an outstanding customer experience, while delivering consistent value to shareholders. Their vision is to help customers create their perfect homes.

  • Focus on quality home furnishings.
  • Commitment to an outstanding customer experience.
  • Delivering consistent value to shareholders.
  • Enabling customers to create their perfect homes.
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Strategic Influence on Expansion

Haverty Furniture's strategic decisions, such as their planned expansion of five new stores in 2025, including two in Houston, are directly influenced by their vision to make their offerings more accessible to customers.

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Customer Experience Enhancement

Investments in enhancing the in-store shopping experience, including visually appealing signage and personalized service, directly support their mission to deliver an 'outstanding customer experience'.

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Product Development Alignment

The company's emphasis on durable furniture and custom upholstery options reflects their mission to provide 'quality home furnishings' that meet customer needs.

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Financial Strategy and Shareholder Value

Maintaining a 'debt-free balance sheet' and a history of consistent dividend increases, such as 51 consecutive years, aligns with their mission to deliver 'consistent value to our shareholders'.

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Operational Performance

In Q2 2025, Haverty's reported a gross profit margin of 60.8%, an increase from 60.4% in Q2 2024, demonstrating effective cost management and pricing strategies that support profitability.

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Core Values in Practice

The company's commitment to financial health and shareholder returns, as highlighted by CFO Richard Hare, underscores their core values and guides their long-term strategic planning.

Haverty Furniture's mission and vision statements are integral to its strategic decision-making, guiding everything from store expansion to customer engagement and financial management. Explore how these principles shape the company's Revenue Streams & Business Model of Haverty Furniture.

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What Are Mission & Vision Improvements?

Enhancing Haverty Furniture's mission and vision could involve a stronger emphasis on sustainability and technological integration to align with evolving consumer expectations. These improvements would position the company to better address the growing demand for eco-conscious products and digitally-enhanced shopping experiences.

Icon Integrate Environmental Stewardship

Explicitly incorporating a commitment to environmental stewardship into the mission or vision would resonate with environmentally conscious consumers. This aligns with the 2025 trend where customers are increasingly seeking durable and eco-friendly furniture options.

Icon Highlight Technological Innovation

Mentioning technological innovation as a driver for customer delight and personalized design acknowledges the rise of hybrid shopping and digital-first experiences. This reflects the industry's adoption of AI and AR for enhanced customer engagement.

Icon Emphasize Customer-Centricity with Digital Integration

Refining the vision to highlight how technology enhances personalized customer experiences and supports evolving shopping behaviors, such as online research and flexible payment options, would be beneficial.

Icon Focus on Adaptability and Future Growth

Framing these suggestions as opportunities for growth ensures the company's guiding principles remain relevant in a dynamic retail landscape. Understanding Mission, Vision & Core Values of Haverty Furniture provides a foundation for these strategic adaptations.


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