What are Mission Vision & Core Values of Geely Automobile Holdings Company?

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What are the Mission, Vision, and Core Values of Geely Automobile Holdings?

Mission and vision statements are crucial for any successful business, guiding strategic decisions and shaping corporate identity. For Geely Automobile Holdings Limited, a leading Chinese automobile manufacturer, these statements are particularly vital. Operating in a dynamic global industry, Geely's principles direct their impressive growth.

Geely, engaged in the research, development, production, and sale of passenger vehicles, including NEVs, relies on these statements. As of Q1 2025, Geely Auto achieved a revenue of RMB 72.5 billion, a 25% year-on-year increase, with net profit surging 264% to RMB 5.67 billion. Their mission, vision, and core values define their corporate identity and drive their growth, as seen in their Geely Automobile Holdings BCG Matrix.

The Geely mission statement highlights a dedication to delivering a comprehensive and satisfying user journey. It extends beyond traditional vehicles to an inclusive mobility ecosystem, aiming to serve a global market. This commitment to exceeding expectations underscores a focus on quality, innovation, and customer satisfaction, aligning with Geely's strategic goals.

Customer-Centric Focus

Geely aims to exceed expectations for 'Experience Seekers,' emphasizing a deep understanding of customer needs.

Inclusive Mobility

The mission extends beyond cars to a broader mobility ecosystem, reflecting diversification into various transport solutions.

Global Reach

Geely strives to serve 'everyone' worldwide, showcasing its ambition for global automotive leadership.

Refined Products

The company is committed to making 'refined cars,' indicating a focus on quality and sophisticated design.

Innovation-Driven

Geely's mission implies continuous innovation to deliver superior experiences and advanced technology.

Sustainable Growth

The focus on new energy vehicles aligns with a commitment to sustainable and cleaner mobility solutions.

Geely's mission is deeply rooted in its corporate philosophy, aiming to provide superior experiences through advanced technology and diverse mobility options. This is evident in their 'Smart Geely 2025' strategy, which prioritizes new energy vehicles (NEVs) and intelligent driving systems. In 2024, Geely's NEV sales surged by 92% year-on-year, reaching 888,000 units, underscoring their commitment to sustainable and technologically advanced mobility. For more insights into the company's journey, consider reading about the Brief History of Geely Automobile Holdings. This growth demonstrates how Geely's core values drive its business and strategic objectives, solidifying its brand identity in the global automotive market.

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Geely's vision statement outlines a clear aspiration for global leadership within the automotive industry. It emphasizes becoming the most competitive and respected Chinese auto brand worldwide, while also committing to a sustainable future and enhancing the quality of life. This forward-looking vision guides Geely's strategic goals and brand identity, positioning it as a key player in the evolving global automotive landscape.

Global Competitiveness

Geely aims to be a leading global automotive brand, recognized for its innovation and market strength.

Respect and Reputation

The company strives for high regard in the industry, built on quality and ethical practices.

Sustainable Future

Geely is committed to environmental responsibility and developing eco-friendly mobility solutions.

Better Life

The vision includes improving lives through advanced and accessible automotive products.

New Energy Focus

Emphasis on electric vehicles and smart technologies drives their future growth.

Market Leadership

Geely seeks to dominate key market segments, especially in new energy vehicles.

Geely's vision is to become the most competitive and respected Chinese auto brand globally, striving for a sustainable future and a better life. This strategic goal is supported by significant growth; in the first half of 2025, Geely Auto's total sales reached 1.409 million units, a 47% year-on-year increase. New Energy Vehicle (NEV) sales were particularly strong, hitting 725,000 units, marking a 126% year-on-year increase. Geely Holding Group aims to achieve over 5 million vehicles in annual sales by 2027, reinforcing its commitment to electrification and smart transformation. This aggressive growth and focus on NEVs and intelligent technologies align with Geely's vision for global automotive leadership, as detailed in the Competitors Landscape of Geely Automobile Holdings. Understanding Geely's mission and values is crucial to grasping its corporate philosophy and strategic objectives.

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Geely's core values underpin its brand mission and vision, shaping its path to achieving them. These values differentiate the company and contribute to its unique corporate identity, reflecting the Geely corporate philosophy.

The company's four core values are the Spirit of Excellence, Innovation Through Curiosity, Progressing for All, and Commitment to Empathy. These principles guide Geely's strategic goals and operational decisions.

Spirit of Excellence

This value manifests in Geely's commitment to exceeding expectations and taking pride in their work, going the extra mile to create exceptional experiences. In product development, this is seen in their continuous pursuit of advanced technologies like the GEA global intelligent new energy architecture and the NordThor hybrid system.

Innovation Through Curiosity

Geely believes in combining creativity with cutting-edge technology and emphasizes collaboration to achieve greater things. This value is evident in their strategic investments in R&D, such as their plans to introduce a new computing platform for intelligent driving and the development of new in-house battery technology, highlighted in their 2024 ESG report.

Progressing for All

This value signifies a constant pursuit of new and better solutions for the industry and tireless work in service of their people, striving for a fulfilling, sustainable future. This is demonstrated by their efforts to reduce lifecycle carbon emissions per vehicle by 18% compared to their 2020 baseline and their operation of 12 green and 11 zero-waste factories.

Commitment to Empathy

Empathy is central to Geely's daily operations, reflecting a genuine desire to relate to their people and users, acting as a reliable partner to enable everyone to do more and live better through inclusive mobility. This value is reflected in their focus on providing accessible and eco-friendly vehicles, aiming to reduce the cost of hybrids and pure electric vehicles to that of traditional automobiles.

These core values are fundamental to understanding Geely's brand identity and its commitment to innovation and sustainability. To delve deeper into the company's overarching purpose, explore the Mission, Vision & Core Values of Geely Automobile Holdings and discover how mission and vision influence the company's strategic decisions.

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A company's mission and vision are foundational, shaping its strategic direction and influencing every decision made. They provide a clear purpose and a compelling future state that guides an organization's actions and priorities.

Geely Automobile Holdings: Mission, Vision, and Core Values

Geely's mission and vision statements are deeply integrated with its overall business strategy, directly informing its strategic decisions and long-term objectives.

• Mission: To create better mobility for a better life.
• Vision: To become the most competitive and respected Chinese auto brand in the world, and a global leading automotive group.
• Core Values: Focus on customer, innovation, teamwork, integrity, and pragmatism.
• Strategic Alignment: The 'Smart Geely 2025' strategy directly reflects their vision of global leadership in intelligent and electrified mobility.

Influence on Strategic Decisions

Geely's mission and vision statements serve as direct guides for its strategic decisions, evident in its accelerated transition to new energy vehicles (NEVs).

NEV Transition and Market Focus

The company's mission to create an inclusive mobility ecosystem and its vision for a sustainable future directly influence this shift. In Q1 2025, NEV sales across Geely's brands reached nearly 339,000 units, representing over half of total domestic deliveries.

Global Expansion Strategy

Driven by the vision of becoming the 'most competitive and respected Chinese auto brand in the world', Geely's global expansion is a direct outcome of its guiding principles. In the first half of 2025, Geely exported 184,000 vehicles, with pure electric vehicle exports surging by 307% year-on-year.

Measurable Success Metrics

The alignment of strategy with mission and vision is reflected in measurable success. Geely reported a 264% surge in net profit attributable to shareholders in Q1 2025 and a 48% year-on-year increase in total sales units to 704,000 units in Q1 2025.

Shift in Competitive Focus

Geely Holding Group CEO Li Donghui highlighted a strategic shift from product manufacturing competitiveness to ecosystem service competitiveness, and from cost advantages to green smart technology leadership, all indicative of long-term planning shaped by their mission and vision.

Understanding Geely's Corporate Philosophy

Understanding Geely's mission and values provides insight into its corporate philosophy and how its core values drive its business operations and strategic goals. Explore the Revenue Streams & Business Model of Geely Automobile Holdings to further understand their strategic execution.

Geely's mission and vision significantly influence its strategic decisions, driving its focus on NEVs and global expansion, as evidenced by strong sales and export figures. Continue reading to explore core improvements to the company's mission and vision.

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Geely's mission and vision statements are foundational to its operations, guiding its strategic direction and corporate culture. These statements articulate the company's purpose and aspirations within the global automotive industry.

The company's mission, 'To create an inclusive mobility ecosystem that exceeds expectations for all Experience Seekers,' highlights a broad commitment to customer satisfaction and a comprehensive approach to mobility solutions. This mission is supported by a set of core values that shape its internal operations and external interactions.

Integrating Sustainability into the Mission Statement

To enhance its mission's contemporary relevance, Geely could explicitly incorporate sustainability. This would more directly reflect its significant investments in new energy vehicles (NEVs) and green manufacturing processes, aligning its foundational purpose with global environmental priorities.

Emphasizing Technological Democratization in the Mission

Expanding the mission to explicitly mention technological democratization or accessibility could further differentiate Geely's brand identity. This would underscore its commitment to making advanced automotive technologies available to a wider global audience.

Expanding Vision to Include Advanced Autonomous Driving and Digital Services

Geely's vision could be updated to encompass the rapid advancements in autonomous driving beyond L4 commercialization by 2025. Incorporating 'seamless digital experiences' and 'integrated smart solutions' would address evolving consumer preferences for subscription models and connected services.

Refining Vision for Global Automotive Leadership and Innovation

By explicitly stating its vision for global automotive leadership and its commitment to innovation and sustainability, Geely can further solidify its strategic objectives. This clarity is crucial for guiding its growth and competitive positioning in the dynamic automotive market, as understood by Owners & Shareholders of Geely Automobile Holdings.