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What are the Mission, Vision, and Core Values of De'Longhi?
Mission and vision statements are foundational pillars for any business, articulating its purpose and aspirations. They serve as strategic blueprints, steering decisions and shaping corporate culture. De'Longhi S.p.A., a global manufacturer of small domestic appliances, holds a significant industry position, recognized for kitchen and home comfort products.
Their mission, vision, and values are crucial in directing product development and market strategies within the competitive global small domestic appliance market, valued at USD 202.76 billion in 2024 and projected to grow to USD 301.24 billion by 2032. This growth, at a CAGR of 5.13%, highlights the importance of strategic foundations in a dynamic environment. The company's revenue increased by 11.3% in the first half of 2025 to €1,584.2 million, underscoring the effectiveness of their articulated mission, vision, and values in guiding operations and strategic growth, as seen in the De'Longhi BCG Matrix.
Key Takeaways
- De'Longhi's mission centers on creating 'exclusive moments' through 'desirable objects', enhancing daily life with innovative and quality products.
- The company's vision is to be 'Worldwide, Every Day, by your Side', aiming for a ubiquitous global presence in homes.
- Strong financial performance, with H1 2025 revenues up 11.3% to €1,584.2 million, reflects the success of its mission and vision.
- Innovation, quality, and customer experience are core pillars, with a significant focus on coffee machines, representing 65% of revenues.
- Future growth hinges on aligning with core principles, integrating sustainability, and adopting smart home technologies.
Mission: What is De'Longhi Mission Statement?
De'Longhi's mission is 'to create technology that empowers people and enriches their lives.'
The De'Longhi Group operates as a community of 'makers' dedicated to designing products that transform everyday activities into exclusive moments. This mission focuses on enhancing daily life, such as enjoying a good espresso, for millions globally. Their commitment to innovation is evident in their product development.
Customer Focus
De'Longhi's mission centers on elevating customer experiences, making mundane tasks special.
Product Innovation
Continuous development of new products, like the Magnifica Plus, drives their market presence.
Global Reach
Serving 'millions of people' worldwide underscores their extensive market scope.
Value Proposition
They transform routine tasks into enriching experiences through design and technology.
Revenue Focus
Coffee-related products generated 65% of total revenues in H1 2025.
New Launches
The 2024 launch of Rivelia highlights their commitment to diverse coffee experiences.
De'Longhi's mission statement emphasizes their identity as 'makers' who design products to create 'exclusive moments.' This is particularly evident in their focus on coffee machines, which accounted for 65% of total revenues in H1 2025, with 51% from home coffee and 14% from professional coffee. Their global reach serves 'millions of people,' transforming everyday activities into special experiences. This commitment is reflected in new product introductions like the Magnifica Plus, La Specialista Opera with Cold Brew, and Dedica Maestro in late 2024, and the Rivelia coffee machine in 2024, designed with a 'Bean Switch system' to enhance user customization. For a deeper dive into their strategic direction, consider reading about the Mission, Vision & Core Values of De'Longhi.
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Vision: What is De'Longhi Vision Statement?
De'Longhi's vision is 'Worldwide, Every Day, by your Side. A desirable object, An emotion, An authentic experience, To be lived, To be shared.'
The De'Longhi vision statement emphasizes a global presence and integration into daily life. It seeks to make products not just functional, but also desirable objects that evoke emotion and provide authentic, shared experiences. This aligns with the company's ambition for ubiquitous market leadership and deep consumer connection.
Global Presence
The vision 'Worldwide, Every Day, by your Side' highlights De'Longhi's aim for global market penetration and constant consumer relevance.
Emotional Connection
De'Longhi strives for its products to be 'a desirable object, an emotion,' focusing on design and user experience beyond utility.
Authentic Experience
The company aims to deliver 'an authentic experience, to be lived, to be shared,' fostering genuine engagement with its offerings.
Market Leadership
This vision supports De'Longhi's goal of maintaining and expanding its leadership in small domestic appliances and coffee machines.
Innovation Focus
Achieving this vision requires continuous innovation in product design and functionality, enhancing the user journey.
Customer Centricity
The emphasis on being 'by your Side' underscores a commitment to understanding and meeting customer needs globally.
De'Longhi's vision statement, 'Worldwide, Every Day, by your Side. A desirable object, An emotion, An authentic experience, To be lived, To be shared,' is highly future-oriented. It emphasizes a pervasive presence and aims for ubiquitous market leadership, particularly in small domestic appliances and coffee machines. This De'Longhi vision statement goes beyond mere functionality, aspiring to create emotional connections and shared experiences. The company's H1 2025 revenues reached €1,584.2 million, an 11.3% year-over-year increase, demonstrating strong progress towards this global ambition. The professional division, including La Marzocco and Eversys, grew by an impressive 53.5% in H1 2025, indicating successful expansion into new, high-growth segments. This financial performance, coupled with strategic investments in product innovation and brand communication, positions the company to make its products an integral part of global daily life, reinforcing the De'Longhi brand identity. For more details on the company's financial structure, consider reading about the Revenue Streams & Business Model of De'Longhi.
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Values: What is De'Longhi Core Values Statement?
De'Longhi's core values guide its strategic decisions and operational practices, shaping its brand identity and market position. These principles are fundamental to understanding the company's approach to product development, customer engagement, and overall business growth.
The company's core values, which underpin the De'Longhi brand identity, are innovation, design, quality, and customer experience. These principles drive their commitment to excellence in the home appliance market.
Innovation
Innovation is central to De'Longhi's strategy, focusing on developing new technologies and features. The 2024 launch of the Rivelia coffee machine, featuring the 'Bean Switch system,' exemplifies this commitment to novel solutions that enhance user experience.
Design
De'Longhi's emphasis on design is evident in the aesthetic appeal and user-friendly interfaces of its appliances. Their products are recognized for combining Italian elegance with functionality, creating desirable objects for modern homes.
Quality
Quality is a foundational principle for De'Longhi, ensuring product reliability and consistent performance. This commitment is reflected in the durability and precision engineering of their coffee machines and other household appliances, building customer trust.
Customer Experience
Prioritizing customer experience, De'Longhi focuses on convenience, personalization, and ease of use. The 2024 expansion of the Magnifica Start espresso machine into Target stores nationwide enhanced accessibility, while partnerships for workshops deepen engagement, as detailed in the Competitors Landscape of De'Longhi.
These core values define De'Longhi's operational philosophy and market approach. Understanding these principles is key to grasping how the De'Longhi mission statement and De'Longhi vision statement influence the company's strategic decisions, which will be explored in the next chapter.
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How Mission & Vision Influence De'Longhi Business?
A company's mission and vision statements are foundational, guiding its strategic decisions and shaping its overall direction. They provide a clear purpose and a desired future state, influencing everything from product development to market positioning.
De'Longhi's Mission: Transforming Everyday into Special Moments
The core mission of De'Longhi is to transform everyday activities into special moments through desirable objects. This principle guides the company's focus on creating innovative and aesthetically pleasing home appliances.
- Focus on creating 'desirable objects' that enhance daily life.
- Emphasis on transforming routine tasks into enjoyable experiences.
- Commitment to Italian design and engineering excellence.
- Driving innovation in product categories like coffee machines and kitchen appliances.
De'Longhi's Vision: Being Present Worldwide, Every Day
De'Longhi's vision is to be 'Worldwide, Every Day, by your Side.' This ambitious goal underscores their commitment to global reach and consistent presence in consumers' lives through their products.
Core Values: Makers, Design, and Quality
The company cultivates a culture of 'makers' who are passionate about design and quality. This internal ethos translates into the premium craftsmanship and attention to detail evident in their product portfolio.
Strategic Influence: Product Development
De'Longhi's mission directly influences product development, driving significant investment in R&D. In 2024, this investment totaled €131 million, supporting the creation of advanced appliances like the Magnifica Plus espresso machine, which prioritizes user experience and customization.
Strategic Influence: Market Expansion
The vision of global presence fuels De'Longhi's market expansion strategies. The company achieved robust growth across major geographies in H1 2025, with Europe up 9.9%, Asia Pacific up 15.8%, and the Americas up 11.6% in revenues.
Strategic Influence: Business Performance
Alignment with mission and vision is reflected in strong financial performance. De'Longhi reported a 14.6% revenue increase in Q1 2025 to €755.2 million and achieved an adjusted EBITDA margin of 15.2% in H1 2025, outperforming the market.
Strategic Influence: Diversification and Acquisitions
The company's strategy of expansion and diversification, including acquisitions in the professional coffee sector, supports its vision. This approach contributed to the professional division's 53.5% growth in H1 2025, showcasing a commitment to broadening its market presence.
De'Longhi's mission and vision statements are integral to its strategic decision-making, driving innovation and global expansion. Explore how these core tenets are continuously refined in the next chapter on core improvements to the company's mission and vision.
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What Are Mission & Vision Improvements?
De'Longhi's mission and vision statements are foundational to its operations, guiding its strategic direction and brand identity. Enhancements could further solidify its market position by explicitly incorporating key contemporary trends.
Integrate Explicit Sustainability Commitment
De'Longhi could embed a stronger commitment to sustainability within its mission or vision, aligning with the growing consumer demand for eco-friendly appliances. For instance, adapting the vision 'Worldwide, Every Day, by your Side' to 'Worldwide, Every Day, by your Side, sustainably enriching lives' would directly address this trend.
Emphasize Smart Technology Leadership
Explicitly acknowledging the role of smart technology and connectivity in future aspirations would capitalize on the rise of AI and IoT in home appliances. This could involve a vision that highlights De'Longhi's leadership in 'smart living experiences,' offering enhanced control and personalization.
Address Evolving Consumer Behaviors
By adapting its mission and vision to proactively address emerging technologies and changing consumer behaviors, De'Longhi can ensure its long-term relevance and continued market leadership. This strategic foresight is crucial in a rapidly evolving industry landscape.
Align with Market Growth Trends
The global small domestic appliances market is projected to grow significantly, with a CAGR of 5.13% from 2025 to 2032. Highlighting sustainability and smart technology in its core statements will help De'Longhi capture a larger share of this expanding market, appealing to a broader customer base.
The De'Longhi mission statement and De'Longhi vision statement are central to its brand identity, outlining its purpose and future aspirations. The company's core values, such as quality, innovation, and customer focus, underpin its operations and guide its decision-making processes. These values are reflected in the De'Longhi company values and the De'Longhi purpose, which collectively shape the De'Longhi brand mission statement. Understanding the De'Longhi mission and vision statement analysis reveals a commitment to excellence and a forward-looking approach. The De'Longhi core values explained demonstrate a dedication to creating superior products and fostering strong customer relationships. The De'Longhi company purpose and values are integral to its culture, influencing employee behavior and strategic planning. De'Longhi's core principles drive its business, ensuring that its mission and vision are consistently pursued. The De'Longhi values in business are evident in its product development and customer service. The De'Longhi company culture and values foster an environment of continuous improvement and customer satisfaction. The De'Longhi mission statement for employees provides clear direction, while the De'Longhi vision statement for customers articulates the benefits they can expect. The De'Longhi core values in action are demonstrated through the company's commitment to innovation and quality. The De'Longhi mission vision and values for investors highlight a stable and growth-oriented company. What are De'Longhi's main values? They are deeply embedded in every aspect of the business, ensuring a cohesive and effective strategy. The De'Longhi vision for the future is one of continued leadership and innovation in the home appliance sector. This comprehensive approach to its mission, vision, and values solidifies De'Longhi's position in the market and provides a clear roadmap for its continued success, benefiting Owners & Shareholders of De'Longhi.
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