What are Mission Vision & Core Values of Chandra Asri Petrochemical Company?

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What drives PT Chandra Asri Pacific Tbk's strategic direction?

Mission and vision statements are fundamental to any business, defining its purpose, aspirations, and guiding principles. They are crucial for shaping corporate identity, informing strategic decisions, and promoting internal alignment for long-term success.

PT Chandra Asri Pacific Tbk, formerly known as Chandra Asri Petrochemical, is Indonesia's largest integrated petrochemical company. It supplies essential raw materials to various industries, including packaging, automotive, construction, and agriculture. The company's role extends to supporting Indonesia's manufacturing sector and reducing import dependency, highlighted by its Chlor Alkali – Dichloride (CA-EDC) Plant being designated a National Strategic Project (PSN) in 2024. The company's mission, vision, and core values guide its business decisions, operational practices, and overall corporate identity, particularly as it transitioned into a chemical and infrastructure solutions company in 2024, expanding beyond petrochemicals. For a deeper understanding of its strategic positioning, consider reviewing the Chandra Asri Petrochemical BCG Matrix.

The Chandra Asri mission statement highlights a broad commitment to societal and ecological well-being, extending beyond its industrial customer base. The company produces a wide array of basic chemicals and polymers, including ethylene, propylene, polyethylene, and polypropylene, which serve as crucial raw materials for various manufacturing sectors both domestically and internationally. Its primary market scope encompasses Indonesia and Southeast Asia, where it aims to be a leading provider of chemical and infrastructure solutions. The unique value proposition of the company is rooted in its dedication to innovative solutions, robust partnerships, and an unwavering commitment to sustainability, safety, and best practices. This mission is distinctly focused on innovation and driven by sustainability principles.

Innovative Solutions

The company focuses on developing new technologies and processes to meet evolving market demands and environmental standards.

Strong Partnerships

Building collaborative relationships with stakeholders is key to achieving shared goals and fostering growth.

Commitment to Sustainability

Environmental responsibility and resource efficiency are central to operations, aiming for a positive impact on the planet.

Emphasis on Safety

Ensuring a safe working environment for employees and communities is a top priority, adhering to stringent safety protocols.

Adherence to Best Practices

The company consistently implements industry-leading standards and operational excellence across all facets of its business.

Enhancing Lives and Communities

Beyond business, the company strives to contribute positively to the well-being and development of the communities it operates within.

The Chandra Asri mission statement clearly identifies its broad target scope: 'enhancing lives, communities, and the environment,' indicating a focus beyond just industrial customers to include societal and ecological well-being. The products offered include a wide range of basic chemicals and polymers such as ethylene, propylene, polyethylene, and polypropylene, which are essential raw materials for various manufacturing industries domestically and internationally. The market scope is primarily Indonesia and Southeast Asia, where the company aims to be a leading chemical and infrastructure solutions provider. The unique value proposition lies in its commitment to 'innovative solutions and strong partnerships, with a solid commitment to sustainability, safety, and best practices'. This mission is strongly innovation-focused and sustainability-driven. For instance, in 2024, Chandra Asri achieved International Sustainability and Carbon Certification (ISCC) for processing bio-feedstock into bio-based products like bio-propylene and bio-ethylene, directly reflecting their commitment to innovative, sustainable solutions. Another example is their collaboration with Biofront in October 2024 to invest in used cooking oil collection units (TUKR) to produce environmentally friendly fuels, aligning with their dedication to enhancing the environment. For more insights into their strategic direction, consider reading about the Growth Strategy of Chandra Asri Petrochemical.

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The Chandra Asri vision statement outlines a clear path for the company's future, aiming to establish itself as 'Indonesia's leading chemical and infrastructure solutions company.' This strategic direction, emphasized in their 2024 transformation, signifies an expansion beyond traditional petrochemical operations. The company is actively pursuing market leadership within Indonesia and aiming for broader regional influence in Southeast Asia. This vision is supported by a robust financial position, with a liquidity pool of US$2.4 billion as of December 31, 2024.

Strategic Expansion

Chandra Asri is expanding its focus to include energy, water, and jetty & tank farm facilities, moving beyond its core petrochemical business.

Market Leadership

The company aims for market leadership in Indonesia and potential regional influence in Southeast Asia, aligning with the Chandra Asri vision.

Financial Strength

A strong liquidity pool of US$2.4 billion as of December 31, 2024, underpins the company's ambitious strategic goals.

Key Acquisitions

Acquisitions of 70% in PT Krakatau Daya Listrik and 49% in PT Krakatau Tirta Industri in early 2023 demonstrate tangible progress.

National Strategic Project

The ongoing development of a Chlor Alkali-Ethylene Dichloride (CA-EDC) plant, valued at approximately US$950 million, reinforces their trajectory.

Comprehensive Solutions

Chandra Asri is evolving into a comprehensive provider of chemical and infrastructure solutions, aligning with its Chandra Asri company profile.

The Chandra Asri vision for the future is both realistic and aspirational, supported by strategic moves and significant investments. The company's transformation in 2024 to become the leading Energy, Chemicals, and Infrastructure solutions provider in Southeast Asia highlights its commitment to this expanded role. This vision is further solidified by their ongoing development of a Chlor Alkali-Ethylene Dichloride (CA-EDC) plant, a National Strategic Project with a total value of Rp15 trillion (approximately US$950 million). For more details on their operational strategies, you can explore the Revenue Streams & Business Model of Chandra Asri Petrochemical. Understanding Chandra Asri Petrochemical's vision involves recognizing its commitment to sustainability and its core values in business strategy, which guide its growth and impact.

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The core values of Chandra Asri Petrochemical guide its operations and strategic decisions, fostering a culture of integrity and responsibility. These principles, known as iSTAR, shape how the company interacts with its employees, customers, and the environment, ensuring sustainable growth and ethical conduct.

Chandra Asri Petrochemical operates under four core values: Integrity, Safety, Teamwork, and Accountability, with Respect being an overarching principle. These values are fundamental to their corporate identity and operational philosophy, influencing every aspect of their business from product development to customer relations.

Integrity

Integrity ensures honesty, ethical conduct, and transparency in all business dealings. This commitment is reinforced by the company-wide Business Ethics Audit conducted in 2024, building strong stakeholder trust.

Safety

Safety is paramount, protecting employees, contractors, and the environment. This is demonstrated by consistent achievement of Green PROPER awards in February 2025 for environmental management and proactive stewardship.

Teamwork

Teamwork emphasizes collaboration and collective effort to achieve shared goals. Initiatives like the Shared Service Center (SSC) promote job creation and collaborative work environments, streamlining business practices.

Accountability

Accountability ensures individuals and teams take responsibility for their actions and results. This is reflected in their robust governance framework and transparent financial reporting, with net revenue of US$1,785.4 million in FY 2024.

These core values, including an overarching principle of Respect, collectively differentiate Chandra Asri Petrochemical by establishing a foundation of responsible business practices, fostering a strong internal culture, and building trusted relationships with external stakeholders. For a deeper understanding of the company's market approach, explore the Target Market of Chandra Asri Petrochemical. Discover how Chandra Asri Petrochemical's mission and vision influence its strategic decisions in the next chapter.

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A company's mission and vision are foundational elements that steer its strategic decisions, providing a clear direction for growth and operations. These statements articulate the company's purpose and its aspirations for the future, influencing everything from investment choices to operational priorities.

Chandra Asri Pacific's Guiding Principles

Chandra Asri Pacific's mission and vision are deeply embedded in its strategic framework, directly influencing major corporate decisions and long-term planning.

• The company's rebranding in 2024 to Chandra Asri Pacific Tbk and its expansion into infrastructure and energy solutions reflect its vision to become Indonesia's premier chemical and infrastructure solutions provider.
• This strategic diversification, approved in late 2023 and early 2024, aims to maximize stakeholder benefits and support key Indonesian industrial sectors.
• The investment in the Chlor Alkali-Ethylene Dichloride (CA-EDC) plant, a National Strategic Project valued at Rp15 trillion (approximately US$950 million), directly supports the mission to enhance lives through innovative solutions and bolster Indonesia's industrial growth.
• Acquisitions in the energy and water infrastructure sectors in early 2023 further solidify the vision of being a comprehensive infrastructure solutions provider.
• The company's commitment to sustainability is evidenced by its 'B' score in the 2024 CDP Climate Change and Water Security assessment.
• A margin adjustment on its US$800 million sustainability-linked loan in June 2025, achieved by meeting emission reduction targets, highlights the financial advantages of its mission-driven sustainability strategy.

Strategic Alignment Through Vision

Chandra Asri Pacific's vision to be Indonesia's leading chemical and infrastructure solutions company directly drives its strategic expansion into new sectors like energy and water infrastructure.

Mission-Driven Investment Decisions

The mission to enhance lives and communities through innovative solutions underpins significant investments, such as the CA-EDC plant, which aims to reduce Indonesia's reliance on imported chemicals.

Impact of Core Values on Operations

While specific core values are not detailed here, the company's actions, like focusing on sustainability and national strategic projects, suggest a strong emphasis on responsibility and long-term value creation.

Sustainability as a Strategic Imperative

The company's consistent focus on sustainability, as demonstrated by its CDP scores and sustainability-linked financing, shows how environmental and social considerations are integrated into its core business strategy.

Financial Benefits of Mission Alignment

Achieving targets that lead to margin adjustments on sustainability-linked loans illustrates a direct financial benefit derived from aligning operations with its mission and vision, particularly concerning ESG performance.

Leadership Perspective on Strategy

The President Director & CEO's statement emphasizes the company's commitment to leveraging its industry experience to create stakeholder value and economic impact, reinforcing the connection between leadership and strategic direction.

The mission and vision of Chandra Asri Pacific demonstrably influence its strategic decisions, from major investments to its commitment to sustainability, shaping its trajectory as a leading chemical and infrastructure solutions provider. Continue reading to explore Core Improvements to Company's Mission and Vision.

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Chandra Asri Pacific's mission and vision statements are foundational to its corporate identity and strategic direction. These statements articulate the company's purpose, its aspirations for the future, and the guiding principles that shape its operations and interactions.

Broaden Geographical Ambition in Vision Statement

The current vision, 'Indonesia's leading chemical and infrastructure solutions company,' could be expanded to explicitly include regional leadership aspirations, aligning better with their goal to be a growth partner for Southeast Asia.

Integrate Sustainability and Green Future into Vision

Incorporating 'sustainability' and 'greener future' into the vision statement would reflect recent achievements, such as their Green PROPER awards in February 2025 and a 'B' CDP score for Climate Change in 2024, emphasizing their commitment to environmental responsibility.

Incorporate Digital Transformation in Mission Statement

The mission statement could be enhanced by explicitly mentioning digital transformation and technological advancement as key pillars, acknowledging the growing impact of technologies like AI and advanced analytics in the petrochemical and infrastructure sectors.

Emphasize Advanced Technology and Operational Excellence

A refined mission statement, such as 'Our mission is built on the pillars of innovative solutions, strong partnerships, and advanced technology, with a solid commitment to sustainability, safety, and best practices,' would signal a forward-looking approach to operational efficiency and technological adoption.

Understanding Chandra Asri Petrochemical's vision and mission is crucial for grasping its strategic direction and corporate philosophy. The company's mission statement focuses on enhancing lives, communities, and the environment through its operations. This aligns with their broader corporate goals and their commitment to sustainable development. The company's vision is to be Indonesia's leading chemical and infrastructure solutions provider, aiming to be a growth partner for Southeast Asia. This forward-looking perspective guides their investment and expansion strategies. For a deeper understanding of their journey, exploring the Brief History of Chandra Asri Petrochemical provides valuable context to their current mission and vision.

The core values of Chandra Asri Petrochemical are integral to its business strategy and employee engagement. These values define the company's culture and guide decision-making processes. They emphasize integrity, safety, innovation, and customer focus, ensuring that the company operates responsibly and ethically. The company's commitment to these values is reflected in its operational practices and its approach to stakeholder relationships. Chandra Asri Petrochemical's core values in practice demonstrate a dedication to excellence and sustainable growth.