What are Mission Vision & Core Values of Advantech Company?

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What are the Mission, Vision, and Core Values of Advantech?

Mission, vision, and core values are crucial for any thriving organization, guiding strategic decisions and shaping corporate identity. These statements articulate a company's purpose, its aspirations, and the ethical principles underpinning its operations. Advantech, a global leader in intelligent systems, leverages these foundations to navigate the evolving landscape of the industrial Internet of Things (IIoT) and artificial intelligence (AI).

With a comprehensive portfolio spanning industrial PCs, embedded boards, and industrial IoT solutions, Advantech plays a critical role in enabling smart applications across diverse sectors. In a global Industrial IoT market valued at USD 198.2 billion in 2025, Advantech's clearly defined mission, vision, and values are essential for sustained growth and leadership. For more insights, explore the Advantech BCG Matrix.

Advantech's mission statement, 'Enriching an Intelligent Planet with AIoT Technology,' highlights its commitment to leveraging Artificial Intelligence of Things (AIoT) to foster a smarter, more connected world. This core purpose drives their innovation in industrial IoT, embedded systems, and automation, aiming to deliver tangible benefits across various sectors globally. The company's focus extends beyond mere technological provision to creating a positive impact on society and industry.

Advantech's Vision

Advantech envisions becoming a global leader in providing innovative AIoT solutions. This includes fostering a sustainable future through technological advancements.

Customer-Centric Innovation

A key aspect of Advantech's vision is to continuously innovate based on customer needs. They aim to deliver solutions that solve real-world challenges and enhance operational efficiency.

Global Collaboration

Advantech seeks to expand its global presence through strategic partnerships. This collaborative approach helps them integrate diverse technologies and market insights.

Employee Empowerment

The company values its employees as crucial to its success. Advantech fosters a culture of continuous learning and professional growth, ensuring a skilled workforce.

Sustainable Development

Advantech is committed to sustainable practices in its operations and product development. This includes efforts towards reducing environmental impact and promoting green technologies.

Market Leadership

Advantech aims to maintain its position as a market leader in industrial IoT. This involves continuous investment in research and development to stay ahead of industry trends.

Advantech's mission to 'Enrich an Intelligent Planet with AIoT Technology' underscores its strategic direction. This mission is supported by a clear vision to be a global leader in AIoT solutions, driving innovation and sustainable development. The company's core values guide its operations, emphasizing customer focus, integrity, and a commitment to excellence. As detailed in this article on Mission, Vision & Core Values of Advantech, their corporate philosophy is deeply rooted in fostering an intelligent and sustainable future.

Advantech's core values are fundamental to its corporate philosophy and operational strategies. These values guide employee behavior, decision-making, and interactions with customers and partners. They include integrity, innovation, customer focus, and a commitment to excellence. For instance, Advantech's revenue reached approximately $2.3 billion in 2023, reflecting its strong market position and successful execution of its mission and values. The company's investment in research and development, which was around 7% of its revenue in 2023, demonstrates its commitment to innovation and staying at the forefront of AIoT technology. Advantech's global workforce of over 8,000 employees is encouraged to embody these values, contributing to a cohesive and productive organizational culture. The company's efforts in smart city solutions and industrial automation, which saw significant growth in 2024, are direct outcomes of its core values in practice, aiming to create smarter and more efficient environments.

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Advantech's vision statement, 'Enabling an Intelligent Planet,' is distinctly future-oriented and aspirational. It encompasses a broad scope, aiming for global impact by fostering intelligence across various domains through technological integration. This vision aligns with the company's strategic focus on becoming a global leader in Edge Computing and Edge AI by 2025, moving beyond its historical strength in industrial PCs. The company's commitment to this vision is evident in its innovation in Edge AI acceleration modules and industrial application systems.

Vision for 2025

Advantech's 2025 vision targets global leadership in Edge Computing and Edge AI, a strategic shift from its traditional industrial PC focus.

Technological Innovation

The company actively innovates in Edge AI acceleration modules and industrial application systems to support its intelligent planet vision.

Key Market Focus

Advantech focuses on five key markets: Edge Intelligence Systems, Smart Manufacturing, Energy and Utilities, iHealthcare, and iSpace & iRetail.

Global Presence

Strengthening global presence is crucial for Advantech's vision, expanding its reach in diverse markets.

Talent Development

Enhancing talent development is a core component of Advantech's strategy to achieve its ambitious goals.

Strategic Partnerships

Deepening partnerships is essential for Advantech to drive continuous industry transformation and innovation.

Advantech's vision for the future, 'Enabling an Intelligent Planet,' is a bold statement of its ambition to integrate technology for global impact. This vision is supported by a clear strategic pathway, including a focus on Edge Computing and Edge AI. The company's financial performance reflects its growth, with a reported revenue of approximately $2.4 billion in 2023, demonstrating its capacity to invest in these future-oriented technologies. For more insights into their strategic positioning, refer to the Target Market of Advantech. Advantech's core values, which include innovation and customer focus, underpin its mission to deliver intelligent solutions across various sectors, from smart manufacturing to iHealthcare. The Advantech company mission statement emphasizes continuous innovation and collaboration to achieve its vision.

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Advantech's core values, derived from their 'Good to Great' principle, underpin their corporate identity and operational philosophy. These values guide the company's actions and decisions, fostering a strong organizational culture.

The four core values of Advantech are Invigorating the Human Spirit and Developing Talent, Honesty, Integrity, and Accountability, Excellence and Innovation, and Altruism and Community Contribution. These principles shape the Advantech corporate philosophy and define their approach to business and societal impact.

Invigorating the Human Spirit and Developing Talent

This value emphasizes fostering an open and healthy environment where employees can develop their skills and reach their full potential, promoting trust, respect, and a happy community for all Advantechers. For example, Advantech's 'Advantech Institute' learning management system, implemented in Q4 2024, digitizes educational materials, tracks training progress, and supports employee development, directly manifesting this value in corporate culture.

Honesty, Integrity, and Accountability

Advantech commits to conducting business with honesty and fair play, avoiding speculative or corrupt practices, maintaining open communication, and treating customers and partners with respect and gratitude. This value is evident in their transparent financial reporting, with consolidated revenue in 2024 at NT$59.786 billion and a net income of NT$9.005 billion, coupled with a commitment to ethical business practices and data integrity. Their emphasis on accountability is also reflected in their internal systems that allow for trying new things without fear of failure.

Excellence and Innovation

This value drives Advantech to stay ahead of trends, lead with innovative strategies, and consistently create value for customers, encouraging co-creation and healthy competition. An example is their continuous development of Edge AI acceleration modules, industry application systems, and AI software platforms like the Edge AI SDK, which help customers evaluate AI platform performance and accelerate AI deployment at the edge. This also includes their focus on integrating sustainable materials, with some products expected to achieve a 10% reduction in carbon emissions.

Altruism and Community Contribution

Advantech aims to be a world-leading brand by delivering outstanding products and bringing positive benefits to the community through global events, programs, and contributions. Their inclusion in the S&P Global Sustainability Yearbook 2025, recognizing them among the top 10% of sustainable enterprises, highlights their commitment to environmental sustainability and corporate governance, demonstrating their community contribution beyond just products.

These core values of Advantech Corporation differentiate the company by fostering a culture of innovation, integrity, and social responsibility, which is crucial in the competitive industrial IoT market. To understand more about Advantech's business, explore the Revenue Streams & Business Model of Advantech. Next, discover how Advantech's mission and vision influence their strategic decisions.

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A company's mission and vision are foundational to its strategic direction, shaping its objectives and guiding its operations. These statements articulate the company's purpose and its aspirations for the future, influencing everything from product development to market expansion.

Advantech's Mission and Vision: Driving Edge Intelligence

Advantech's strategic decisions are heavily influenced by its mission and vision, particularly its commitment to Edge Computing and Edge AI.

• Chairman K.C. Liu highlighted the future importance of integrating Edge Computing and AI.
• This vision guides continuous innovation in Edge AI acceleration modules and servers.
• The company focuses on five key markets: Edge Intelligence Systems, Smart Manufacturing, Energy and Utilities, iHealthcare, and iSpace & iRetail.
• Strategic partnerships are formed to co-create and expand the ecosystem for achieving their vision.

Strategic Alignment with Edge AI

Advantech's vision to 'Enable an Intelligent Planet' directly translates into its focus on Edge AI, shaping its product development and market entry strategies.

Market Expansion and Partnerships

The company strategically targets specific markets and forms key partnerships to accelerate Edge AI innovation and expand its reach.

Operational Influence: WISE-Edge Strategy

Advantech's 'Edge Computing & WISE-Edge in Action' strategy aims to enhance customer operations through Edge Computing, demonstrating the practical application of its vision.

Measurable Success in Edge AI

Tangible financial results underscore the success of their strategic focus, with Edge AI revenue showing significant growth.

Financial Performance Metrics

Edge AI contributed 9% of total revenue in 2024, rising to 15.1% in Q1 2025, a 176% year-over-year increase.

Future Revenue Projections

The company is on track to surpass its targets, with edge products featuring AI capabilities potentially reaching 50% of total revenue.

Advantech's mission and vision statements are critical drivers of its strategic decisions, particularly its aggressive push into Edge Computing and Edge AI, as evidenced by its financial performance and market focus. Read more about the Brief History of Advantech to understand its evolution.

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Enhancing the mission statement to explicitly incorporate sustainability commitments and the company's role in addressing global environmental challenges presents a significant opportunity for greater impact. Furthermore, a more direct articulation of data security and privacy within the core values would align with current technological advancements and market expectations.

Integrate Explicit Sustainability Goals into Mission Statement

Advantech could refine its mission to more directly integrate its significant sustainability efforts, such as its inclusion in the S&P Global Sustainability Yearbook 2025 and its net-zero emissions goal by 2040, thereby strengthening its Advantech company mission statement.

Articulate IoT's Role in Solving Global Challenges

By detailing how their IoT technology addresses issues like climate change or resource scarcity, Advantech can better align with evolving industry trends and stakeholder expectations regarding ESG factors, reinforcing their Advantech mission vision and strategy.

Emphasize Data Security and Privacy in Core Values

Given the projected growth of the Industrial IoT market, which is expected to reach USD 1,693.44 billion by 2030, explicitly mentioning a commitment to data security and privacy would build trust and address cybersecurity concerns, enhancing the understanding of Advantech's core values.

Align with Evolving Technological Landscape

Highlighting their dedication to safeguarding information in their corporate philosophy will resonate with customers and partners, reflecting Advantech's vision for smart city solutions and adapting to changing consumer behaviors in an increasingly digital world. This also provides context when considering the Competitors Landscape of Advantech.