Everstory Partners Bundle
What is Everstory Partners' Growth Strategy?
Everstory Partners, formerly StoneMor Inc., rebranded in April 2023 to destigmatize death care. CEO Lilly Donohue's tech advancements since late 2022 position it as an industry leader.
Founded in 1999, the company now operates 469 locations across 22 states and Puerto Rico, serving over 65,000 families annually as of December 2023.
With approximately 2,600 employees in 2025, Everstory Partners ranks 12th among 719 competitors. Its annual revenue reached $750 million by July 2025, fueling expansion and innovation.
The company's strategic focus includes continued expansion and pioneering innovation to meet evolving consumer demands. Understanding its market position can be further illuminated by analyzing the Everstory Partners BCG Matrix.
How Is Everstory Partners Expanding Its Reach?
Everstory Partners is actively pursuing a multi-faceted expansion strategy, primarily through strategic acquisitions and diversification of its service offerings.
Strategic Acquisitions Drive Expansion
A significant milestone in Everstory Partners' growth strategy was the December 20, 2023, acquisition of 84 properties from Park Lawn Corporation. This business acquisition strategy involved 72 cemeteries, 11 funeral homes, and one crematory across multiple states.
Geographic Footprint Enhancement
The acquisition, valued at approximately US$70 million, underscores Everstory's commitment to expanding its geographical footprint. This move aims to solidify its national reach, currently spanning 469 locations across the United States and Puerto Rico.
Diversification of Service Offerings
These expansion initiatives are driven by a desire to access new customer segments and diversify revenue streams. The company is aligning its offerings to meet evolving consumer preferences in the death care market.
Adapting to Market Trends
Everstory Partners is adapting to the growing demand for personalized services, eco-friendly practices, and alternative disposition methods. The company provides comprehensive services, including traditional funeral arrangements, cremation, burial, and memorialization products.
Preserving Legacy While Enhancing Operations
Everstory Partners' strategy involves supporting local funeral home teams to preserve the legacy of individual establishments. Simultaneously, the company focuses on enhancing operational capabilities across its expanding portfolio, demonstrating a balanced approach to growth.
- Strategic acquisitions are a core component of Everstory Partners' growth strategy.
- The company aims to enhance its service network and geographical reach through these acquisitions.
- Everstory Partners is adapting its service offerings to align with current market trends in the death care industry.
- The business acquisition strategy focuses on both preserving local legacies and improving operational efficiencies.
Everstory Partners SWOT Analysis
- Complete SWOT Breakdown
- Fully Customizable
- Editable in Excel & Word
- Professional Formatting
- Investor-Ready Format
How Does Everstory Partners Invest in Innovation?
The company's innovation and technology strategy is a cornerstone of its growth, aiming to modernize the death care sector. This focus on digital transformation is key to its future prospects.
Digital Transformation of Cemetery Operations
In 2024, the company completed a significant operational overhaul, migrating nearly 400 cemetery locations from paper-based systems to a comprehensive software platform. This digital shift enhances efficiency and family accessibility.
Aerial Drone Mapping Integration
A majority of these digitized cemetery services are now augmented with aerial drone mapping technology. This advancement provides improved accuracy and a more detailed, accessible view for families.
Strategic Partnership for Software Solutions
This extensive digital transformation was made possible through a strategic collaboration with PlotBox, a global provider of cloud-based management software and mapping solutions for the death care industry.
Expansion to Funeral Homes
Looking ahead to 2025, the company plans to extend its digitization efforts to its nearly 100 funeral homes. This expansion further solidifies its commitment to modernizing all aspects of its operations.
Leveraging Advanced Cloud Technologies
The company utilizes cutting-edge technologies such as Amazon Web Services (AWS) and Vue.js. These tools are instrumental in improving customer experience and operational efficiency, enabling remote inventory management and contract writing.
Alignment with Industry Trends
This proactive technological integration aligns with 2025 industry trends, which include the growing adoption of virtual memorial services, advanced inventory management, online family collaboration tools, and AI integration.
Driving Growth Through Digital Innovation
By investing in these digital capabilities, the company is not only streamlining internal processes but also enhancing the convenience and personalization of services for families. This strategic approach directly supports its growth objectives and positions it as a leader in modernizing the death care industry.
- The company's digital transformation is a key element of its Everstory Partners growth strategy.
- This technological focus is crucial for achieving its Everstory Partners future prospects.
- The strategic partnership with PlotBox exemplifies its approach to leveraging technology for operational improvements, a facet of its business acquisition strategy.
- This initiative reflects an ongoing Everstory Partners investment strategy aimed at enhancing service delivery and market position.
- The company's commitment to digital innovation is central to its Everstory Partners company growth narrative.
- Understanding the company's technological advancements provides insight into its Everstory Partners future expansion plans and its role in the Everstory Partners market position and outlook.
- This digital transformation is a significant step in its journey, as detailed in the Brief History of Everstory Partners.
Everstory Partners PESTLE Analysis
- Covers All 6 PESTLE Categories
- No Research Needed – Save Hours of Work
- Built by Experts, Trusted by Consultants
- Instant Download, Ready to Use
- 100% Editable, Fully Customizable
What Is Everstory Partners’s Growth Forecast?
Everstory Partners has demonstrated significant financial growth, with annual revenues climbing to $750 million as of July 2025. This represents a substantial increase from the $323 million reported at the end of 2021, showcasing a strong upward trajectory for the company.
Revenue Growth
The company's annual revenue has surged to $750 million as of July 2025, a notable increase from $323 million at the close of 2021.
Funding and Investment
Everstory Partners is backed by private equity and has secured $400 million in funding. This capital fuels its business acquisition strategy and expansion efforts.
Strategic Acquisitions
A key aspect of their growth strategy includes strategic acquisitions, such as the purchase of 84 properties from Park Lawn Corporation for approximately $70 million in December 2023.
Market Opportunity
The company operates within a growing death care market, with the U.S. funeral homes market valued at $13.03 billion in 2024 and projected to grow steadily.
Everstory Partners' financial outlook is strongly tied to the expansion and valuation trends within the death care industry. The U.S. funeral homes market is projected to reach $13.72 billion in 2025, with a Compound Annual Growth Rate (CAGR) of 5.92% from 2025 to 2030. The global cemetery service market is also expected to grow, reaching $14.55 billion in 2025. These market dynamics, coupled with significant appreciation in cemetery plot prices—averaging a 65% increase between 2018 and 2024—underscore the favorable environment for Everstory's growth strategy and future prospects. The company's investment strategy appears focused on capitalizing on these trends, enhancing its market position and driving continued company growth.
U.S. Funeral Homes Market Growth
The U.S. funeral homes market was valued at $13.03 billion in 2024 and is expected to grow at a CAGR of 5.92% through 2030.
Global Cemetery Services Market
The global cemetery service market is anticipated to reach $14.55 billion in 2025, indicating consistent expansion.
Cemetery Plot Price Appreciation
Cemetery plot prices have seen substantial appreciation, with an average increase of 65% from 2018 to 2024.
Death Care Market Expansion
The broader death care market is projected to reach $142,216.1 million in 2025, growing at a rate of 1.84% through 2033.
Acquisition of Park Lawn Properties
The acquisition of 84 properties from Park Lawn Corporation for approximately $70 million in December 2023 highlights Everstory's active business acquisition strategy.
Financial Performance Drivers
Everstory's financial performance is driven by its robust revenue growth and strategic deployment of private equity funding, aligning with favorable industry trends.
Everstory Partners Business Model Canvas
- Complete 9-Block Business Model Canvas
- Effortlessly Communicate Your Business Strategy
- Investor-Ready BMC Format
- 100% Editable and Customizable
- Clear and Structured Layout
What Risks Could Slow Everstory Partners’s Growth?
Everstory Partners navigates a competitive landscape within the death care industry, facing challenges from evolving consumer preferences and operational hurdles. Its position as 12th among 719 competitors as of June 2025 highlights the need for continuous innovation and service differentiation to maintain its Everstory Partners growth strategy.
Competitive Intensity
Everstory Partners operates in a crowded market, ranking 12th out of 719 competitors as of June 2025. Key rivals like Empathy and Better Place Forests demand constant service excellence and unique offerings to stand out.
Shifting Consumer Preferences
The industry is experiencing a significant shift towards cremation, projected to reach 81.4% by 2045, up from 60.5% in 2023. This trend impacts traditional burial demand, with a reported 25% decline in burial plots and a 40% overall drop in traditional burials.
Land Availability and Regulations
Limited land for new cemeteries and evolving regulatory frameworks present ongoing challenges. These factors necessitate adaptive planning and strategic land acquisition or utilization for future expansion.
Technological Integration
To counter operational constraints, Everstory Partners is embracing technology. Digitizing operations and partnering with software providers like PlotBox are key initiatives to boost efficiency and enhance the customer experience.
Service Diversification
The company is actively diversifying its service portfolio to meet changing consumer demands. This includes offering personalized options, eco-friendly choices like green burials, and virtual memorial services.
Workforce Development
Internal investments focus on the workforce through measures like increased minimum wages and professional development via Everstory University. These efforts aim to improve employee retention and service quality, crucial for sustained growth.
Understanding the Competitors Landscape of Everstory Partners is vital for navigating these challenges and capitalizing on opportunities within the evolving death care market. The company's proactive approach to technological adoption and service diversification, coupled with its focus on employee well-being, positions it to address these obstacles and pursue its Everstory Partners future prospects.
Market Position and Outlook
Everstory Partners' 12th rank among 719 competitors underscores its significant market presence. However, the industry's shift towards cremation and declining traditional burial rates present a dynamic outlook requiring strategic adaptation.
Strategic Responses to Industry Trends
The company's investment in digital transformation and the expansion of eco-friendly and personalized services demonstrate a clear strategy to align with evolving consumer preferences and mitigate the impact of declining traditional services.
Internal Strengths for Growth
Focusing on employee development through initiatives like increased wages and specialized training is a key component of Everstory Partners' business model. This approach aims to enhance service quality and foster a stable, skilled workforce.
Addressing Operational Constraints
By embracing technology and diversifying its offerings, Everstory Partners is actively addressing challenges such as limited land availability and the need for greater operational efficiency, which are critical for its Everstory Partners company growth.
Everstory Partners Porter's Five Forces Analysis
- Covers All 5 Competitive Forces in Detail
- Structured for Consultants, Students, and Founders
- 100% Editable in Microsoft Word & Excel
- Instant Digital Download – Use Immediately
- Compatible with Mac & PC – Fully Unlocked
- What is Brief History of Everstory Partners Company?
- What is Competitive Landscape of Everstory Partners Company?
- How Does Everstory Partners Company Work?
- What is Sales and Marketing Strategy of Everstory Partners Company?
- What are Mission Vision & Core Values of Everstory Partners Company?
- Who Owns Everstory Partners Company?
- What is Customer Demographics and Target Market of Everstory Partners Company?
Disclaimer
All information, articles, and product details provided on this website are for general informational and educational purposes only. We do not claim any ownership over, nor do we intend to infringe upon, any trademarks, copyrights, logos, brand names, or other intellectual property mentioned or depicted on this site. Such intellectual property remains the property of its respective owners, and any references here are made solely for identification or informational purposes, without implying any affiliation, endorsement, or partnership.
We make no representations or warranties, express or implied, regarding the accuracy, completeness, or suitability of any content or products presented. Nothing on this website should be construed as legal, tax, investment, financial, medical, or other professional advice. In addition, no part of this site—including articles or product references—constitutes a solicitation, recommendation, endorsement, advertisement, or offer to buy or sell any securities, franchises, or other financial instruments, particularly in jurisdictions where such activity would be unlawful.
All content is of a general nature and may not address the specific circumstances of any individual or entity. It is not a substitute for professional advice or services. Any actions you take based on the information provided here are strictly at your own risk. You accept full responsibility for any decisions or outcomes arising from your use of this website and agree to release us from any liability in connection with your use of, or reliance upon, the content or products found herein.