Who Owns Bublar Company?

Who Owns Bublar Company?

Understanding a company's ownership is key to grasping its direction and influence. Bublar Group AB, a firm initially focused on Augmented Reality, underwent a significant shift with its acquisition of Vobling in October 2018.

This acquisition, valued at approximately SEK 49.8 million, was a strategic move to bolster Bublar's standing in the Nordic AR/VR market and broaden its reach beyond gaming into business-to-business applications.

The evolution of Bublar's ownership, from its founding vision to its integration into Goodbye Kansas Group AB, highlights key shifts in its corporate identity and market focus, impacting its Bublar BCG Matrix.

Bublar Group AB, later known as Goodbye Kansas Group AB, was established with a strong emphasis on augmented reality (AR) and virtual reality (VR) technologies. While the precise equity distribution at the initial founding of Bublar Group is not detailed in the available information, it is confirmed that Bublar Group acquired Vobling, an AR/VR firm established in 2015 by Patrick Hansson and William Hamilton.

Founding Vision

The founders envisioned creating a global leader in XR technology and visualization. Their aim was to provide innovative solutions across entertainment, e-commerce, and industrial sectors.

Key Acquisition

A significant early move for Bublar Group was the acquisition of Vobling. Vobling was an AR/VR company co-founded in 2015 by Patrick Hansson and William Hamilton.

Early Investment

Initial investors in Bublar included notable entities such as 3T Invest, ATM Venture Capital, Connecting Capital Venture, and Fårö Capital. These early backers played a crucial role in the company's initial growth.

Public Offering

Bublar Group successfully completed its Initial Public Offering (IPO) on November 6, 2017. This event allowed the company to raise approximately $2.85 million in capital.

Focus on XR

The company's strategic direction was centered on becoming a world-leading entity in extended reality (XR) technologies. This focus aimed to leverage advancements in AR and VR for various applications.

Market Applications

The solutions developed by Bublar, and subsequently Goodbye Kansas Group, were intended for diverse markets. These included the entertainment industry, e-commerce platforms, and various industrial applications.

The founding team's ambition for Bublar, and later Goodbye Kansas Group, was to establish a premier global player in XR technology and visualization. This vision encompassed delivering cutting-edge solutions tailored for sectors such as entertainment, e-commerce, and industry, reflecting a commitment to innovation and market leadership in immersive technologies.

Bublar Company Ownership Overview

Understanding the ownership structure of Bublar Group AB, now Goodbye Kansas Group AB, involves looking at its early investors and its transition to a publicly traded entity. The company's journey began with a clear focus on AR and VR technologies.

• Bublar Group AB was founded with a focus on AR and VR technologies.
• The company acquired Vobling, an AR/VR company founded by Patrick Hansson and William Hamilton.
• Early investors included 3T Invest, ATM Venture Capital, Connecting Capital Venture, and Fårö Capital.
• Bublar completed an IPO on November 6, 2017, raising $2.85 million.
• The founding team aimed to create a world-leading player in XR technology and visualization.
• The company's solutions targeted entertainment, e-commerce, and industrial sectors.
• Information on specific equity splits at inception for Bublar Group is not readily available.
• The company's evolution into Goodbye Kansas Group AB signifies a broader scope in visualization technologies.
• The Mission, Vision & Core Values of Bublar guided its early development and strategic direction.

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The ownership of Bublar Group has seen substantial shifts, notably through strategic acquisitions and a significant rebranding. These events have reshaped the company's identity and its position within the XR technology sector.

The evolution of Bublar Group's ownership structure is marked by key acquisitions that aimed to consolidate its market presence and expand its technological capabilities. The acquisition of Vobling in October 2018 for approximately SEK 49.8 million was a foundational step, integrating Vobling's expertise into Bublar's B2B AR/VR offerings.

Key Stakeholders and Ownership Changes

The ownership landscape of the company, now known as Goodbye Kansas Group AB, has been significantly influenced by major investment and strategic shifts. Understanding these changes is crucial for grasping the current Bublar company ownership.

• NY VFXWAALA emerged as the largest shareholder in March 2025, acquiring 11,111,111 shares.
• The acquisition of Goodbye Kansas Holding AB in June 2020 was a pivotal moment, integrating its visual content and technology capabilities.
• Vobling, a former subsidiary, was acquired by Occupli on July 12, 2024, indicating a divestment of certain operational assets.
• The company officially changed its name to Goodbye Kansas Group AB on May 3, 2021, reflecting its expanded focus and the integration of acquired entities.
• The company's business now encompasses AR, VR, VFX production, and game cinematics, serving prominent clients like Disney and Netflix. This transition highlights the company's strategic direction and Revenue Streams & Business Model of Bublar.

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Following its rebranding to Goodbye Kansas Group AB, the company's board of directors and voting power structure reflect the new entity. While specific details on all current board members and their shareholdings for Goodbye Kansas Group AB in 2025 are not readily available, key leadership transitions indicate significant influence from the acquired company's former management.

The strategic shift to Goodbye Kansas Group underscores a focus on consolidating expertise within XR technology and visualization. Typically, publicly traded entities like Goodbye Kansas Group adhere to a one-share-one-vote principle, unless their articles of association stipulate otherwise. There is no public information indicating the presence of dual-class shares, golden shares, or specific founder shares that grant disproportionate control within Goodbye Kansas Group. The recent emergence of NY VFXWAALA as the largest shareholder in March 2025 is a significant development that will undoubtedly shape voting power and strategic decision-making. Understanding the Growth Strategy of Bublar is key to grasping the board's direction.

Ownership and Voting Power Dynamics

The ownership structure of Goodbye Kansas Group AB, formerly Bublar Group AB, is evolving. Key individuals from the acquired entity now hold prominent leadership roles, suggesting continuity in strategic vision.

• NY VFXWAALA became the largest shareholder in March 2025.
• Peter Levin, a co-founder of Goodbye Kansas Holding, is now CEO and Managing Director.
• Per-Anders Wärn, formerly on Bublar's board, is now Executive Chairman.
• The company's focus is on XR technology and visualization.
• A standard one-share-one-vote structure is presumed unless otherwise stated.

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Over the past few years, the ownership landscape of what is now Goodbye Kansas Group AB, formerly Bublar Group, has seen significant shifts. These changes reflect a strategic evolution, including a major acquisition and a rebranding initiative, aimed at solidifying its position in the visualization and XR technology sectors.

The company's journey aligns with broader industry trends of consolidation through mergers and acquisitions, alongside increasing institutional investment. While specific details on future ownership changes or privatization plans are not extensively public, recent financial reports from Q1 2025, released in April 2025, and auditor notes from March 2025 regarding 'going concern' suggest ongoing strategic financial management that could influence its ownership structure.

Strategic Consolidation

The acquisition of Goodbye Kansas Holding AB in 2020 marked a pivotal moment, integrating XR technology with visual content expertise. This move aimed to establish a leading entity in visualization and XR.

Shifting Shareholder Base

The emergence of NY VFXWAALA as the largest shareholder in March 2025 signals a potential increase in strategic corporate ownership. This development is key to understanding who owns Bublar Group now.

Asset Divestment Strategy

The sale of Vobling in July 2024 to Occupli illustrates a strategic divestment of certain assets. This action is often undertaken to streamline operations and focus on core business areas, impacting the overall Bublar Group owner profile.

Market Alignment and Future Outlook

Goodbye Kansas Group AB's trajectory reflects industry trends of consolidation and evolving ownership structures. Understanding the Target Market of Bublar is crucial for appreciating these ownership dynamics.

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