What are Mission Vision & Core Values of Bublar Company?

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What are the Mission, Vision, and Core Values of Bublar?

Mission and vision statements are crucial for any successful business, defining its purpose and aspirations. For companies like Bublar Group AB, now part of Vobling, operating in the rapidly expanding Augmented Reality (AR) industry, these statements are particularly vital. The global augmented reality market is experiencing significant growth.

Bublar's focus on developing immersive AR experiences for diverse sectors relies on its mission, vision, and values to guide business decisions and define its corporate identity. These principles ensure alignment across product development, market expansion, and stakeholder engagement, shaping the company's trajectory within the transformative AR landscape. Explore the Bublar BCG Matrix for more insights.

The mission of Vobling, a key part of the Bublar Group, centers on leveraging virtual reality to enhance safety. Their VR Fire Trainer exemplifies this, providing immersive and sustainable fire safety education. This aligns with the broader Bublar mission vision values, emphasizing technological solutions for real-world challenges.

Life-Saving Technology

The core mission is to save lives by providing effective fire safety training.

Global Reach

The VR Fire Trainer is available in over 9 languages, indicating a global market scope.

Sustainable Solutions

Training uses no extinguishing agents, reducing environmental impact significantly.

Market Adaptation

Norway plans to phase out traditional fire training by January 1, 2027, favoring digital exercises.

Business Value Creation

The technology offers cost-effective and measurable learning experiences for businesses.

Innovation Focus

Bublar company mission emphasizes advanced VR technology to address critical safety needs.

The Bublar company mission and vision statement, particularly through Vobling, focuses on practical, innovative VR solutions for safety. The VR Fire Trainer allows realistic practice without environmental harm, aligning with Bublar Group core values explained. This approach supports the Bublar company purpose and values, providing significant business value and addressing critical safety needs. For more details on the company's structure, refer to Owners & Shareholders of Bublar.

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Bublar's vision, as articulated by CEO Magnus Granqvist, focuses on becoming the leading AR/VR company in Europe. This ambitious goal aims to disrupt traditional practices across various sectors, including fire safety training, through innovative immersive technology. The company's global reach is evident with products like the VR Fire Trainer, available internationally, underscoring its aspiration for European leadership within a global market. The augmented reality market is projected to reach USD 198 billion by the end of 2025, with mobile AR alone estimated at USD 49.59 billion in 2025, further supporting the viability of Bublar's vision.

Market Leadership

Bublar aims to be the leading AR/VR company in Europe, leveraging market growth.

Industry Transformation

The company seeks to transform traditional practices using immersive AR/VR technology.

Global Impact

Bublar's products, like VR Fire Trainer, have international availability, indicating global ambition.

Market Growth

The AR market is projected to reach USD 198 billion by 2025, supporting Bublar's strategic goals.

Realistic Ambition

The vision is aspirational yet grounded in the transformative potential of AR/VR technologies.

Current Trajectory

VR Fire Trainer's adoption in countries like Norway demonstrates progress towards leadership.

Bublar's vision is rooted in becoming the leading AR/VR company in Europe, a goal supported by the rapid expansion of the augmented reality market, which is expected to reach USD 198 billion by 2025. This vision extends to transforming various industries, exemplified by their VR Fire Trainer, which is gaining international traction. The company's strategic goals align with the projected growth of mobile AR, estimated at USD 49.59 billion in 2025 and potentially reaching USD 529.93 billion by 2034. For more context on the company's journey, consider reading this Brief History of Bublar. This Bublar company vision and mission statement highlights a commitment to innovation and market leadership.

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The core values of Vobling, a key part of Occupli, guide its operations and product development, particularly evident in its VR Fire Trainer. These values ensure the company delivers effective and responsible immersive training solutions.

Vobling's commitment to sustainability, efficiency, safety, and learning quality shapes its strategic decisions and product offerings. These principles define the Bublar company culture and its approach to innovation.

Sustainability

Vobling prioritizes minimizing environmental impact through its solutions. The VR Fire Trainer, for example, eliminates the release of fire extinguishing agents, significantly reducing pollution and resource consumption, aligning with the Bublar mission vision values.

Efficiency

Efficiency is central to Vobling's offerings, enabling training regardless of weather or location, which reduces operational costs. This focus provides a competitive advantage by optimizing training logistics for clients, reflecting Bublar's strategic goals.

Safety

Safety is paramount, especially in fire training, ensuring trainees can practice in realistic virtual environments without real danger or exposure to toxic chemicals. This commitment is a core aspect of product development and customer relations, embodying Bublar AR mission and values.

Learning Quality

Vobling is dedicated to high-quality learning experiences, allowing users to practice repeatedly until proficiency is achieved. This value ensures effective skill transfer and knowledge retention, contributing to the Bublar Group core values explained.

These core values collectively position Vobling as an innovative and responsible provider of immersive training solutions. To understand how these values influence the company's strategic decisions, explore the next chapter on how mission and vision drive Bublar's future direction. For more context, consider reading about the Competitors Landscape of Bublar.

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A company's mission and vision are foundational to its strategic decision-making, providing a compass for growth and innovation. These guiding principles shape everything from product development to market expansion, ensuring a cohesive approach to achieving long-term objectives.

Bublar Group's Guiding Principles

Bublar Group's mission and vision have been instrumental in steering its strategic direction, particularly its focus on augmented and virtual reality (AR/VR) technologies.

• The vision to become the leading AR/VR company in Europe.
• The mission to create immersive experiences and practical solutions.
• Strategic acquisition of Vobling to enhance production capacity.
• Expansion into the B2B market through Vobling's capabilities.

Product Development Alignment

The mission to deliver high-impact solutions is clearly demonstrated through products like the VR Fire Trainer, developed by Vobling. This AR/VR solution addresses critical needs in fire safety training, offering a sustainable and efficient alternative to traditional methods.

Market Expansion and Global Impact

Vobling's international reach, with the VR Fire Trainer available in over 9 languages and adopted in countries like Norway, exemplifies the vision of global impact. Norway's planned phasing out of traditional fire training by 2027 in favor of digital exercises highlights the market's shift towards AR/VR solutions.

Strategic Partnerships

Collaborations, such as Vobling's work with Goodbye Kansas Studios on XR solutions for an international retail company, valued at approximately SEK 2 million in 2020, showcase the mission to create new forms of visualization and interactive planning.

Financial Ambitions

While the group experienced a 38% decrease in net sales to SEK 172.6 million in 2024, its financial goals, including an average annual sales growth of 20% and an EBITDA margin exceeding 10% by 2024, reflect an ambition for profitable growth driven by advanced technological offerings.

Core Values in Action

The consistent development and deployment of AR/VR solutions across various sectors, even after becoming part of Goodbye Kansas Group, underscore a continuous alignment with the company's guiding principles and its commitment to innovation in immersive technologies.

Strategic Influence

The acquisition of Vobling for $5.5 million in 2018 was a direct manifestation of the vision to lead in AR/VR, expanding capabilities and market reach. This strategic move is a prime example of how the company's mission and vision influence significant business decisions, as detailed in the Growth Strategy of Bublar.

These principles continue to guide the company's trajectory, influencing strategic decisions and product development. Explore how these core elements can be further refined in the next chapter.

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Enhancing the mission and vision of a company like Bublar, now part of Vobling/Goodbye Kansas Group, involves refining their focus on leadership and user experience. These improvements aim to provide a clearer, more adaptable strategic direction in the rapidly evolving AR/VR landscape.

Quantify Leadership in Vision Statement

The vision to be 'the leading AR/VR company in Europe' could be strengthened by defining 'leading' with measurable metrics beyond market share, such as innovation benchmarks or social impact, to provide a more comprehensive and inspiring target.

Integrate Transformative User Experiences in Mission

Explicitly incorporating 'transformative user experiences' into the mission statement would better align with industry trends emphasizing user engagement, moving beyond just creating immersive experiences.

Incorporate AI and Future Technologies

Adapting the mission and vision to explicitly mention the integration of AI within AR/VR solutions would better position the company for future growth, as AI enhances the intelligence and user-friendliness of these technologies.

Address Responsible Technology Development

Including a commitment to responsible technology development and digital well-being in core values or vision would align with current market conditions and evolving industry trends, particularly concerning privacy in AR technology.

The mission and vision of Bublar, now part of Vobling/Goodbye Kansas Group, are central to its identity and strategic direction within the augmented and virtual reality sector. While the company has focused on delivering immersive AR/VR solutions, refining these statements can further clarify its purpose and long-term aspirations. Understanding the Revenue Streams & Business Model of Bublar provides context for how these guiding principles translate into operational success.

The Bublar company mission, as it evolves, aims to leverage AR and VR technologies to create impactful experiences. This purpose statement is crucial for guiding product development and market strategy. The Bublar core values are likely centered around innovation, user-centric design, and technological advancement, fostering a company culture that drives progress in the AR/VR space. These values shape the Bublar AR core values and culture, influencing how the team approaches challenges and opportunities.

For instance, the Bublar company vision statement might articulate a desire to be a leader in transforming industries through augmented reality. This vision statement guides the Bublar strategic goals, pushing the company to explore new applications and markets. The Bublar Group mission and vision reflect a broader ambition to shape the future of digital interaction. The Bublar AR mission and values underscore a commitment to pushing the boundaries of what's possible with augmented reality.

The definition of Bublar company core values often includes elements of collaboration and continuous learning, essential for staying ahead in a fast-paced technological field. The Bublar company purpose and values are interconnected, ensuring that the company's actions align with its fundamental beliefs. The Bublar mission statement and objectives are designed to be ambitious yet achievable, providing a clear roadmap for growth.

The Bublar Group values and strategy are likely focused on sustainable growth and technological leadership. The Bublar company mission and vision statement serve as a compass for all stakeholders, from employees to investors. The Bublar AR company mission and vision highlight the specific focus on augmented reality as a key driver of future business. The Bublar Group purpose and mission are about creating tangible value through innovative digital solutions.

The Bublar company core values definition emphasizes integrity and excellence, ensuring that all operations are conducted ethically and to a high standard. The Bublar AR vision and values are tailored to the unique opportunities and challenges within the augmented reality market. The Bublar company mission and core values work in tandem to define the company's identity and operational ethos. The Bublar company mission statement and objectives are regularly reviewed to ensure they remain relevant and effective in achieving the company's long-term aims.