What are Mission Vision & Core Values of Ipsos Company?

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What are the Mission, Vision, and Core Values of the Company?

Mission and vision statements serve as foundational pillars for any thriving business, providing a clear sense of purpose and direction. They are not merely declarative sentences but strategic blueprints that articulate an organization's ultimate goals and the pathway to achieve them, significantly influencing every level of decision-making.

In the dynamic global market research industry, the Company stands as a prominent player, operating in over 90 markets and employing nearly 20,000 people globally. As one of the world's largest market research and polling companies, the Company's ability to navigate complex market dynamics and deliver actionable insights is paramount to its success. Their mission, vision, and core values act as the compass guiding their strategic choices, shaping their corporate identity, and fostering a cohesive culture that drives their position as 'Game Changers' in the industry. These guiding principles enable the Company to effectively understand people, markets, brands, and society, providing crucial information and analysis that helps clients make smarter decisions in an increasingly complex world. For a deeper dive into strategic analysis, consider exploring the Company BCG Matrix.

The Ipsos mission centers on a profound curiosity about people, markets, brands, and society. The company aims to provide information and analysis that simplifies a complex world, enabling clients to navigate it faster and make smarter decisions. This commitment is underpinned by principles of security, simplicity, speed, and substance in all operations. Through specialization, Ipsos offers deep knowledge and expertise, fostering a culture of collaboration and curiosity to attract top talent. This approach ensures that their work is important and impactful, aligning with their tagline 'GAME CHANGERS'.

Client-Centric Approach

Ipsos focuses on empowering clients with actionable insights for smarter decision-making.

Global Market Scope

Operating in over 90 markets, Ipsos provides comprehensive global market understanding.

Innovation and Technology

Continuous investment in AI and platforms ensures cutting-edge insights and speed.

Specialized Expertise

Deep knowledge and specialization offer unique value to clients across various sectors.

Curiosity and Collaboration

A culture of curiosity drives bold questioning and creative problem-solving.

Impactful Work

The company believes its work is crucial for influencing and shaping the future.

The Ipsos mission statement clearly targets a broad range of clients, including businesses, governments, and organizations that seek to understand consumer behavior, public opinion, and market trends. Their core product and service offering revolves around delivering 'information and analysis' to simplify a 'complex world'. The market scope is global, with operations in over 90 markets. The unique value proposition lies in their 'passionately curious' approach, providing 'true understanding and powerful insights' to inspire 'smarter decisions' for their clients. This mission is highly customer-centric, focusing on empowering clients through actionable insights. For example, Ipsos's 'Collective Innovation' program, launched in June 2025, is an AI-enabled initiative designed to help clients identify promising innovation growth opportunities that align with consumer needs. This directly reflects their mission to help clients make smarter decisions by providing relevant insights into market dynamics and consumer behavior. Another example is their continuous investment in panels, platforms, and Generative AI to deliver faster, cutting-edge insights, as highlighted by CEO Ben Page in February 2025. This commitment to technological advancement directly supports their mission of delivering information with 'security, simplicity, speed and substance'. Understanding the Ipsos company mission and vision is crucial for grasping their strategic direction. For more details on their operational framework, you can read about the Revenue Streams & Business Model of Ipsos. The core values of Ipsos market research firm are embedded in every aspect of their work, ensuring consistent quality and client satisfaction. The Ipsos vision for the future of market research involves leveraging advanced technologies to provide even more precise and timely insights, reinforcing the importance of Ipsos mission and values in shaping the industry.

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Ipsos's vision, encapsulated by their tagline 'Game Changers,' reflects a future-oriented ambition to shape the future of their company and assist clients in shaping theirs. This vision encompasses a broad scope, aiming for market leadership by continually providing cutting-edge insights and adapting to evolving market dynamics. The emphasis on 'Game Changers' suggests a proactive stance in an industry undergoing significant transformation, particularly with the rise of AI and synthetic data. This vision appears realistic yet aspirational given Ipsos's strategic investments.

Strategic Investments

In 2024, Ipsos invested €35 million in acquisitions, including Jarmany in the UK and Crownit in India.

Technological Advancement

Continued investment in platforms and Generative AI aligns with their 2025 strategic plan.

Enhanced Capabilities

These investments bolster their capabilities to remain at the forefront of the market research industry.

Delivering on Vision

They aim to deliver on their 'Game Changers' ambition by offering enhanced data analytics and faster insights.

Financial Targets 2025

Ipsos anticipates organic growth superior to 2024 and an operating margin of around 13%.

Sustained Leadership

These targets underscore a trajectory aimed at sustained leadership and innovation.

The Ipsos vision for the future of market research emphasizes innovation and client partnership. This strategic direction is supported by their financial performance and investment in cutting-edge technologies. Understanding Ipsos's core values and purpose is essential to grasp their market position. For more details on the company's structure, refer to the article on Owners & Shareholders of Ipsos. The Ipsos company vision and mission explained here highlight their commitment to being a leader in providing actionable insights, which is central to the Ipsos mission statement for employees and clients alike. The importance of Ipsos mission and values is evident in their strategic goals and how Ipsos defines its core values in practice.

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The core values of Ipsos are fundamental to its identity and operations, guiding its nearly 20,000 employees worldwide. These values shape the company's culture, influence its interactions with clients, and differentiate it in the market research industry. Ipsos is united by five core values: Integrity, Curiosity, Collaboration, Client-Centricity, and Proud to be Ipsos.

Integrity

Integrity at Ipsos means upholding the highest ethical standards and delivering reliable information. This commitment is evident in rigorous data quality control and adherence to ethical research practices, particularly with the rise of synthetic data, where privacy by design is crucial. Ipsos's dedication to data protection and confidentiality, including the implementation of two-factor authentication and progressive compliance with ISO 27001 certification, showcases their integrity in handling sensitive data.

Curiosity

Curiosity drives Ipsos to explore the world, ask insightful questions, and seek new and unexpected insights. This value fuels continuous innovation, such as the launch of the AI-based 'Collective Innovation' program in June 2025, which aims to discover promising growth opportunities aligned with consumer needs. It fosters a learning environment where employees are encouraged to think deeply and challenge existing norms for improvement, helping clients understand complex market dynamics.

Collaboration

Collaboration emphasizes the belief that 'all of us are smarter than any of us,' promoting diverse teams working towards common goals with open minds. This is evident in strategic acquisitions like Jarmany in January 2024, which bolstered Ipsos's data analytics capabilities by integrating diverse expert teams. It fosters teamwork and cross-functional efforts, as seen in the company's initiatives to reduce carbon emissions from interviewer travel, which requires a truly cross-functional effort across the Group starting in 2025.

Client-Centricity (Security, Simplicity, Speed, Substance)

Client-Centricity, guided by principles of security, simplicity, speed, and substance, applies to every aspect of Ipsos's operations. Security ensures data protection and reliable insights, backed by investments in IT security. Simplicity means delivering clear, actionable insights from complex data, exemplified by their Ipsos.Digital platform, with revenues up 30% in 2024. Speed focuses on providing timely insights in a fast-changing world, with Generative AI aiming to deliver faster results. Substance involves offering deep knowledge and expertise through specialization, demonstrated by their 75 business solutions based on primary data. These principles differentiate Ipsos by focusing on practical, high-quality, and timely solutions that directly address client needs, thereby creating a unique corporate identity centered on being a trusted and efficient insights partner. For a deeper dive into the company's journey, explore the Brief History of Ipsos.

Proud to be Ipsos

Proud to be Ipsos signifies respect for their heritage and a collective identity, underpinning the corporate culture by instilling a sense of belonging and shared purpose among employees. This value manifests in customer relations by presenting a unified and consistent brand experience globally, reinforcing their position as a global leader.

These core values of Ipsos market research firm are integral to its operations and strategic direction. Understanding Ipsos core values and purpose provides insight into its commitment to clients and employees. Next, we will explore how Ipsos mission and vision influence the company's strategic decisions and its vision for the future of market research.

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A company's mission and vision are foundational to its strategic direction, guiding decisions from technological investments to market expansion. These statements articulate the company's purpose and its aspirations for the future, influencing how it operates and what it aims to achieve.

Ipsos's Mission and Vision: Shaping Strategy

Ipsos's mission and vision statements are instrumental in shaping its strategic decisions, particularly concerning technology, acquisitions, and market focus. CEO Ben Page has highlighted ongoing investments in panels, platforms, and Generative AI to provide clients with faster, more advanced insights, directly aligning with the mission to simplify the complex world with speed and substance.

• The company's strategic direction is heavily influenced by its mission and vision.
• Investments in technology, such as Generative AI, are a direct reflection of this.
• Acquisitions are strategically chosen to bolster existing capabilities and expand market leadership.
• The focus on digital platforms and AI demonstrates a commitment to innovation and future growth.
• Financial performance in 2024 and projections for 2025 indicate the success of these strategically aligned initiatives.

Strategic Acquisitions for Enhanced Capabilities

Ipsos's acquisition strategy is a clear manifestation of its mission and vision. The acquisition of Jarmany in January 2024, a UK-based data analytics firm, was aimed at strengthening Ipsos's data analytics capabilities to support its 2025 growth plan. Similarly, the acquisitions of Infas in Germany and Whereto Research in Australia, both completed in January 2025, reinforced its leadership in Public Affairs and data analytics, particularly within government and social research sectors. These moves directly support the mission to offer unique depth of knowledge and expertise through specialization and the vision to be 'Game Changers' by broadening its solution portfolio.

Investment in AI and Digital Platforms

The company's commitment to innovation is evident in its investment in AI and digital platforms. The launch of the AI-based 'Collective Innovation' program in June 2025 exemplifies this, aiming to assist clients in identifying promising growth opportunities. This initiative directly aligns with the mission to provide analysis that inspires smarter decisions and the vision of being 'Game Changers' by maintaining a leading position in industry innovation. Ipsos.Digital, its DIY platform, saw a significant revenue increase of 30% in 2024, underscoring successful product development that emphasizes client-centric simplicity.

Measurable Success Metrics

These strategic alignments translate into tangible business success. In 2024, Ipsos achieved sales of €2,440.8 million, a 2.1% increase, with an operating margin of 13.1%. The company anticipates organic growth exceeding 2024 levels and an operating margin of approximately 13% for 2025. CEO Ben Page stated in February 2025 that the company would continue investing in its panels, platforms, and Generative AI to deliver faster, cutting-edge insights, demonstrating how the mission and vision influence both daily operations and long-term planning, such as the 'Horizons 2030' strategic review initiated in September 2024.

Influence on Market Focus

The company's mission and vision also guide its approach to understanding its Target Market of Ipsos. By focusing on delivering speed and substance, Ipsos aims to make complex market dynamics more accessible to its clients, thereby influencing the types of research and insights it prioritizes.

Core Values in Practice

While specific core values are not detailed in this context, the strategic decisions reflect a commitment to innovation, client focus, and market leadership. These principles are embedded in the company's investments and growth strategies, indicating how Ipsos translates its guiding principles into actionable business plans.

Future Outlook

The company's vision for the future of market research is clearly tied to technological advancement and strategic specialization. The ongoing investments and acquisitions signal a proactive approach to evolving market demands and a commitment to maintaining a competitive edge.

The mission and vision of Ipsos directly influence its strategic decisions, from technological investments to acquisitions, ultimately shaping its market approach and growth trajectory. Continue reading to explore Core Improvements to Company's Mission and Vision.

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Enhancing the clarity and impact of Ipsos's mission and vision statements can better reflect its forward-looking strategies and commitment to societal progress. These refinements aim to underscore the company's leadership in leveraging technology and its dedication to sustainable practices, aligning with evolving global expectations.

Integrate Explicit Societal Impact and Sustainability Commitments

While Ipsos actively engages in ESG initiatives, including a €10 million annual investment in sustainability and a goal to reduce carbon emissions from interviewer travel by 2025, explicitly embedding a commitment to fostering a more sustainable or equitable world within its core mission or vision statements would strengthen its purpose-driven narrative. This aligns with the 2024 sentiment where 77% of consumers expect companies to prioritize environmental concerns.

Articulate Leadership in AI and Emerging Technologies

To better position Ipsos as an industry innovator, its vision could more directly articulate how it leverages AI and emerging technologies to transform the research process and client experience. This proactive stance, especially with AI being the biggest trend for 2025, would highlight its role as a pioneer, not just an adopter, in the evolving market research landscape.

Refine Mission for Clarity and Actionability

The Ipsos mission, focused on delivering 'important' insights about 'people, markets, brands and society,' could be refined for greater specificity. This would ensure that its purpose is clearly understood by employees and stakeholders, reinforcing the strategic goals of the Ipsos company mission and strategic goals.

Strengthen Vision for Future Market Leadership

Ipsos's vision for the future of market research can be amplified by more explicitly stating its commitment to technological advancement and its role in shaping the industry's trajectory. This would also provide a clearer understanding of the Ipsos company culture and values, demonstrating how its guiding principles translate into tangible market leadership.

The Ipsos mission centers on providing clients with unique insights into people, markets, brands, and society, aiming to make their work meaningful and impactful. This mission is supported by a vision that emphasizes being the world's leading insights and analytics company, driven by innovation and a deep understanding of human behavior. The Ipsos core values are built around integrity, curiosity, collaboration, client-centricity, and entrepreneurial spirit, guiding their operations and interactions. Understanding Ipsos core values and purpose is crucial for appreciating their strategic direction and market positioning. The Ipsos company mission and vision explained reveals a commitment to delivering high-quality data and actionable intelligence. The core values of Ipsos market research firm are consistently applied across its global operations, influencing the Ipsos company culture and values. The Ipsos mission statement for employees serves as a compass for their daily work, ensuring alignment with the company's overarching objectives. The importance of Ipsos mission and values is evident in its consistent performance and reputation within the industry, differentiating it from many Competitors Landscape of Ipsos.