What are Mission Vision & Core Values of Hayward Company?

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What are the Mission, Vision, and Core Values of the Company?

Mission and vision statements are crucial for any successful business, defining its purpose and future. For a leading global manufacturer of pool equipment, these statements guide strategic decisions and shape corporate identity. They offer innovative, energy-efficient solutions to enhance pool ownership.

The global swimming pool equipment market is expanding significantly. The company's guiding principles are vital for navigating this growth and maintaining its leadership. These principles direct product development, market expansion, and business practices, ensuring alignment with long-term goals. Learn more about their strategic positioning in the BCG Matrix.

Hayward's mission statement emphasizes its dedication to providing environmentally friendly and energy-efficient products. The company aims to enhance the water experience for both residential and commercial pool owners and professionals through superior products, excellent service, and cutting-edge technology. This commitment extends to fostering a healthy environment, which is seen as essential for the well-being of its employees and the sustainability of its business operations.

Exceptional Products

Hayward focuses on delivering high-quality, reliable pool equipment and automation systems.

Outstanding Service

The company prioritizes customer satisfaction through responsive support and comprehensive service.

Innovative Technology

Hayward continuously develops advanced solutions to simplify pool management and enhance user experience.

Environmental Responsibility

A core aspect is the development of energy-efficient and eco-friendly products.

Transforming Water Experience

The ultimate goal is to improve how people interact with and enjoy water.

Sustainable Economy

Hayward believes a healthy environment is foundational for business and economic strength.

Hayward's mission statement highlights its commitment to delivering exceptional products, outstanding service, and innovative technology to transform the experience of water. This includes a strong focus on environmentally friendly and energy-efficient solutions. For instance, over 89% of their products align with ESG goals, and their energy-efficient pumps and LED lights have collectively saved 2.4 billion kWh of energy since 2022. This demonstrates the Hayward mission statement's emphasis on sustainability and advanced technology. The company's dedication to innovation is exemplified by its SmartPad™ ecosystem, which integrates various pool functions into a single digital platform, simplifying pool management for users. This aligns with the Hayward company culture of continuous improvement and customer-centricity. For a deeper dive into the company's foundational principles, explore the Mission, Vision & Core Values of Hayward.

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Hayward's vision statement is clearly future-oriented, aiming to inspire happiness and well-being through safe, smart, and sustainable solutions. This vision encompasses a broad scope, touching upon industry disruption through smart technology and a global impact through its commitment to sustainable solutions and overall impact on the world. The vision appears realistic yet aspirational given the company's current trajectory and market position.

Inspiring Happiness

The company focuses on creating products that enhance customer enjoyment and well-being.

Safe Solutions

Prioritizing product safety ensures peace of mind for users.

Smart Technology

Driving innovation with intelligent, connected pool and outdoor living solutions.

Sustainable Practices

Commitment to environmentally friendly products and operations.

Global Impact

Extending positive influence worldwide through responsible business practices.

Future-Oriented

Continuously evolving to meet future market demands and consumer needs.

Hayward's vision is 'to inspire happiness and well-being through safe, smart and sustainable solutions'. This vision drives everything the company does, including its impact on the world. Hayward is a leading global designer and manufacturer of pool and outdoor living technology, with a strong emphasis on energy-efficient and sustainable products. Their SmartPad™ ecosystem exemplifies their drive towards smart, connected solutions, and they have achieved significant energy savings, demonstrating a tangible commitment to sustainability. The company's consistent financial performance, with net sales increasing 6% year-over-year to $1,051.6 million in fiscal year 2024 and projected net sales of approximately $1.060 billion to $1.100 billion for fiscal year 2025, further supports the realism of their ambitious vision. Hayward's ongoing investments in research and development, particularly in digital connectivity and energy efficiency, also align with their long-term vision for market leadership in sustainable and intelligent pool solutions. For more insights into their strategic direction, consider reading about the Growth Strategy of Hayward.

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Hayward Holdings operates with core sustainability values that champion providing innovative and environmentally conscious products, upholding responsible manufacturing practices, fostering a safe and inclusive workplace, and maintaining strong governance and compliance practices. These values are structured around four pillars: Products, Planet, People, and Principles.

The four core values of Hayward are Products, Planet, People, and Principles. These values guide the company's operations, from product development to employee engagement and ethical governance, ensuring a holistic approach to business. They reflect Hayward's commitment to sustainability, innovation, and responsible corporate citizenship.

Products: Environmentally Sustainable & Safe

Hayward is committed to developing and offering energy-efficient and sustainable pool equipment. Over 89% of Hayward's products align with ESG goals, including energy-efficient pumps and LED lights that have collectively saved 2.4 billion kWh of energy since 2022.

Planet: Environmental Management & Responsible Supply Chain

Hayward minimizes its environmental footprint by recycling over 6,000 tons of leftover manufacturing materials annually and incorporating up to 10% recycled materials in every thermoplastics product. The company also uses electric or hybrid molding machines, resulting in 20-40% energy savings.

People: Diversity, Equity & Inclusion & Employee Well-being

Hayward launched a global diversity and inclusion platform in 2021, fostering a culture of collaboration and fairness. The company has achieved a 54% decrease in global recordable injuries over the past three years due to robust safety standards and an open feedback culture.

Principles: Business Ethics & Governance

This value underpins Hayward's operational integrity, reflected in their strict Anti-Corruption and Trade Compliance Policy. Board diversity and independence contribute to robust oversight, while strong data privacy and security measures protect sensitive information, aligning with the company's ethical Owners & Shareholders of Hayward.

These core values differentiate Hayward by embedding sustainability, innovation, and ethical conduct into their operational fabric. This creates a unique corporate identity that resonates with environmentally conscious consumers and professionals, fostering trust and loyalty. Explore how Hayward's mission and vision further influence its strategic decisions in the next chapter.

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A company's mission and vision statements serve as the compass guiding its strategic decisions, influencing everything from product development to market positioning. These foundational statements articulate the company's purpose and its aspirations for the future, directly impacting how it navigates industry challenges and opportunities.

Hayward's Mission, Vision, and Core Values

Hayward's strategic direction is clearly shaped by its mission and vision statements, impacting its product innovation, market reach, and operational approach.

• Mission: To deliver exceptional products, outstanding service, and innovative technology to transform the experience of water.
• Vision: To inspire happiness and well-being through safe, smart, and sustainable solutions.
• Core Values: These principles underpin the company's culture and guide its actions, fostering a commitment to innovation, customer satisfaction, and responsible practices.
• Influence on Strategy: The company's focus on R&D, particularly in areas like digital connectivity and energy efficiency, directly reflects its vision for smart and sustainable solutions.

Strategic Alignment in Action

The acquisition of ChlorKing in June 2024, which broadened Hayward's commercial product offerings, exemplifies the strategic integration of its mission and vision. This move directly supports the company's aim to provide innovative and sustainable water treatment solutions.

Innovation Driven by Vision

Continuous investment in research and development, especially in digital connectivity and energy efficiency, is a direct manifestation of Hayward's commitment to 'smart and sustainable solutions'. The SmartPad™ ecosystem, an IoT-enabled platform for pool management, highlights this focus by reducing maintenance costs and energy consumption.

Financial Performance and Growth

Hayward reported strong financial results for 2024, with net sales reaching $1,051.6 million, a 6% increase, and net income climbing 47% to $118.7 million. For fiscal year 2025, the company projects net sales between $1.070 billion and $1.100 billion, indicating sustained growth driven by technological adoption and effective execution.

Resilient Business Model

The company's emphasis on its aftermarket business, which typically accounts for 80-85% of net sales, provides a stable revenue stream that is less affected by new construction cycles, aligning with its long-term vision for consistent growth.

Operational and Cultural Impact

These guiding principles influence daily operations by prioritizing product innovation, operational efficiency, and strong customer relationships. Long-term planning also incorporates ESG goals, with over 89% of products meeting these objectives.

Leadership Commitment

Kevin Holleran, Hayward's President and CEO, highlighted strong fourth-quarter results, increased shipments, and robust early buy orders for the 2025 pool season, leading to solid sales and earnings growth. He also noted the strengthening of the senior leadership team and the execution of strategic plans, including product innovation and operational excellence.

Hayward's mission and vision statements are integral to its strategic decision-making, influencing product development, market expansion, and operational focus, as evidenced by its financial performance and strategic acquisitions. Continue reading to explore core improvements to a company's mission and vision.

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Hayward's mission and vision statements are foundational to its operations, guiding its strategic direction and employee conduct. Enhancing these statements could involve greater emphasis on conciseness and explicit integration of emerging market trends.

Enhance Statement Conciseness

While Hayward's mission and vision are comprehensive, refining their phrasing for greater brevity can improve memorability and communication effectiveness for both internal and external stakeholders.

Integrate Smart Home Context

Explicitly incorporating 'smart home integration' into the vision statement would better position the company within the expanding smart technology market, reflecting growing consumer demand for interconnected living spaces.

Highlight Global Reach

Emphasizing global reach within the vision statement would more directly underscore the company's ambition for worldwide market leadership, aligning with its status as a leading global designer and manufacturer.

Address Sustainability Trends

Adapting mission and vision to specifically address advancements in natural pools or greywater recycling systems would proactively align the company with growing sustainability trends in the industry.

The Hayward mission statement centers on providing innovative and energy-efficient pool and spa equipment, aiming to enhance the ownership experience for customers. This mission is supported by a vision to be the leading global manufacturer of pool and spa equipment, recognized for quality and technological advancement. The company's core values often reflect a commitment to customer satisfaction, innovation, integrity, and teamwork, which are crucial for maintaining its competitive edge. For instance, the company's focus on innovation is evident in its development of advanced automation systems, contributing to energy savings for consumers. In 2024, the pool and spa industry continued to see growth, with a particular emphasis on smart technology and sustainability, areas where Hayward actively invests. Understanding the Competitors Landscape of Hayward can provide further context on how these statements position the company within the broader market.