What are Mission Vision & Core Values of Orient Securities Company?

Orient Securities Bundle

Get Full Bundle:

	BCG	$15	$10
	5 FORCES	$15	$10
	CANVAS	$15	$10
	4P's MIX	$15	$10
	PESTLE	$15	$10
	SWOT	$15	$10

TOTAL:

ADD TO CART

What are the Mission, Vision, and Core Values of Orient Securities?

Mission and vision statements are foundational for any thriving enterprise, articulating its purpose and aspirations. For a comprehensive financial service provider like Orient Securities Co., Ltd. in China, these statements are strategic blueprints. They guide business decisions, shape corporate identity, and influence operational strategies.

As a key player in China's dynamic financial landscape, offering a broad spectrum of services, Orient Securities’ mission, vision, and core values are critical in navigating market complexities. These principles ensure sustainable growth and define its strategic direction, including its approach to portfolio management, as seen in the Orient Securities BCG Matrix.

Orient Securities' mission focuses on providing comprehensive, professional, and value-added financial services to a diverse clientele, including institutional and individual investors. This encompasses securities brokerage, investment banking, asset management, and proprietary trading, primarily within China, with an expanding international presence. The company aims to deliver long-term investment returns and enhance overall client well-being.

Client-Centric Approach

The Orient Securities mission emphasizes client satisfaction and long-term financial prosperity, extending beyond mere wealth accumulation to encompass broader well-being.

Comprehensive Services

Orient Securities offers a wide array of financial services, including brokerage, investment banking, and asset management, providing a one-stop solution for diverse client needs.

Market Leadership

The company maintains a strong presence in the domestic Chinese market, aiming for sustained growth and influence in the global financial landscape.

Professional Excellence

Orient Securities is committed to delivering professional and high-quality financial advice and services, ensuring clients receive expert guidance.

Value Creation

A core aspect of its mission is to create significant value for clients through strategic investments and effective asset management.

Investor Education

Orient Securities actively engages in investor education, empowering clients with knowledge to make informed financial decisions, as evidenced by its 2022 'Outstanding Investor Education Award'.

The Orient Securities mission, deeply rooted in its brand philosophy of 'Wonderful life not only embraces wealth, but also true love, health and joy. Orient Securities seeks and enjoys happiness with you,' guides its comprehensive financial services. The company's operational mission is to provide professional and value-added financial solutions to a broad clientele, encompassing both institutional and individual investors. This includes a wide array of products and services such as securities brokerage, investment banking, asset management, and proprietary trading. The primary market scope is domestic China, with aspirations for international expansion. A key aspect of the Orient Securities mission is its commitment to client satisfaction and delivering long-term investment returns. For instance, its asset management subsidiary focuses on 'seeking customer satisfaction' and consistently pursuing absolute returns, directly aligning with client financial goals. The company's dedication to investor education, highlighted by its 'Outstanding Investor Education Award' in 2022, further exemplifies its customer-first orientation. For more details on its strategic focus, consider reviewing the Target Market of Orient Securities. The Orient Securities core values emphasize integrity, professionalism, and innovation, ensuring ethical practices and continuous improvement in its offerings. These values underpin the company's strategic objectives and contribute to its strong corporate purpose and business philosophy.

Orient Securities SWOT Analysis

• Complete SWOT Breakdown
• Fully Customizable
• Editable in Excel & Word
• Professional Formatting
• Investor-Ready Format

GET TEMPLATE ➔

Orient Securities aims to establish itself as a leading modern investment bank, demonstrating strong domestic competitiveness and expanding its international influence. This vision emphasizes innovative development and comprehensive competitiveness, reflecting a commitment to evolving service offerings and operational models. The company's strategic focus extends to cross-border financial services, aiming to broaden its reach beyond Mainland China, including markets like Hong Kong.

Vision: Modern Investment Bank

Orient Securities's vision is to become a modern investment bank, emphasizing innovation and comprehensive competitiveness in its operations.

Domestic Competitiveness

The company seeks to achieve strong domestic competitiveness, solidifying its position within China's financial landscape.

International Influence

Orient Securities aims for international influence, expanding its reach into global markets, including Hong Kong.

Innovative Development

A core aspect of its vision is continuous innovative development, adapting to market changes with new services.

Comprehensive Competitiveness

The company strives for comprehensive competitiveness across all its financial services and operational models.

Strategic Expansion

Strategic expansion into cross-border financial services is key to achieving its long-term international goals.

The Orient Securities vision is to build a modern investment bank with domestic competitiveness and international influence. This strategic objective is supported by its recent financial performance, including a 12.3% increase in operating income and a 21.7% rise in net profit in 2024. Furthermore, the company forecasts a H1 2025 net profit surge of 54%–71%. The company's consistent AA rating in MSCI ESG ratings, placing it in the top 24% of global peers in 2024, highlights its commitment to high-quality development. This aligns with the Orient Securities long term goals and values, emphasizing its commitment to stakeholders and its approach to innovation. For a broader understanding of the market, consider reviewing the Competitors Landscape of Orient Securities.

Orient Securities PESTLE Analysis

• Covers All 6 PESTLE Categories
• No Research Needed – Save Hours of Work
• Built by Experts, Trusted by Consultants
• Instant Download, Ready to Use
• 100% Editable, Fully Customizable

GET TEMPLATE ➔

Orient Securities' core values are fundamental to its operational framework and strategic direction, guiding its interactions with clients, employees, and the market. These principles, including customer first, people-oriented, professional services, and innovation and pioneering spirit, shape the company's culture and business philosophy.

The company's commitment to these values ensures a consistent approach to delivering high-quality financial services. They define the Orient Securities brand identity and values, influencing every aspect from product development to client engagement, reinforcing its position in the financial sector.

Customer First

This core value emphasizes prioritizing client needs and interests above all else, which is central to Orient Securities' client service philosophy. It drives the development of tailored financial solutions, such as the company's segregated asset management business, which provides 'one-to-one' professional investment management services to clients, ensuring their long-term goals are met.

People-Oriented

This value highlights the importance of employees as the foundation of the company's success, fostering a supportive and empowering corporate culture. The asset management team, for instance, upholds a culture of 'gratitude, responsibility, and aspiration,' which directly contributes to service quality and employee retention, reflecting Orient Securities' leadership principles and values.

Professional Services

This value underscores the commitment to expertise, integrity, and high standards across all financial offerings, from investment banking to detailed securities research. It ensures adherence to strict compliance standards and ethical conduct, crucial in the heavily regulated financial industry, embodying Orient Securities' business ethics and principles.

Innovation and Pioneering Spirit

This value drives the company to continuously explore new ideas, technologies, and market opportunities, reflecting Orient Securities' approach to innovation and values. This is evident in pioneering initiatives, such as establishing China's first securities-focused asset management company in 2010 and the industry's first micro loan asset securitization product in 2013, positioning the company as a proactive leader.

Understanding Orient Securities' core values provides insight into its operational philosophy and commitment to stakeholders. To further explore the foundational structure of the company, delve into the details about the Owners & Shareholders of Orient Securities. This will set the stage for understanding how its mission and vision influence the company's strategic decisions.

Orient Securities Business Model Canvas

• Complete 9-Block Business Model Canvas
• Effortlessly Communicate Your Business Strategy
• Investor-Ready BMC Format
• 100% Editable and Customizable
• Clear and Structured Layout

GET TEMPLATE ➔

A company's mission and vision are foundational, shaping its strategic direction and influencing every decision made. These statements provide a roadmap, guiding the organization towards its long-term aspirations and defining its purpose.

Orient Securities' Strategic Compass

Orient Securities' mission and vision are deeply integrated into its business strategy, acting as clear directives for its strategic decisions.

• The vision to become a modern investment bank with domestic competitiveness and international influence guides its focus on strengthening core operations.
• This is evident in the company's strategic pivot towards wealth and asset management, which saw strong growth in 2024.
• The company's H1 2025 net profit surged by 54%-71%.
• This strategic emphasis on high-growth segments aligns with its mission to provide comprehensive financial services that benefit clients.

Commitment to Innovation and Professionalism

Sustained investment in technological infrastructure and digital platforms for trading and wealth management reflects its commitment to 'professional services' and 'innovation,' enhancing customer experience and operational efficiency.

Sustainable Development Focus

Continued engagement in sustainable development initiatives, including channeling over RMB470 billion into the sustainable development sector from 2021 to 2024, showcases how its values of responsibility influence its practices.

Financial and ESG Performance

The tangible success metrics, such as the 21.7% rise in net profit in 2024 and its maintained AA rating in MSCI ESG ratings, directly demonstrate the alignment between its stated principles and its financial and reputational performance.

Client-Centric Culture

These guiding principles shape day-to-day operations by fostering a culture of client-centricity and professional excellence.

Long-Term Strategic Planning

Long-term planning includes market expansion, such as its international business operations platform in Hong Kong aiming to implement its internationalization strategy.

Historical Context

For a deeper understanding of the company's journey, explore the Brief History of Orient Securities.

These elements collectively steer Orient Securities' strategic decisions, ensuring alignment with its overarching goals and values.

Orient Securities Porter's Five Forces Analysis

• Covers All 5 Competitive Forces in Detail
• Structured for Consultants, Students, and Founders
• 100% Editable in Microsoft Word & Excel
• Instant Digital Download – Use Immediately
• Compatible with Mac & PC – Fully Unlocked

GET TEMPLATE ➔

Enhancing the mission and vision of Orient Securities involves more explicit integration of technological advancements and a stronger emphasis on sustainability. This aligns with global financial industry trends that prioritize innovation and responsible practices.

Refining these statements can better position the company for future growth and stakeholder engagement.

Integrate Technological Prowess into Mission and Vision

Explicitly mentioning the company's role in leveraging financial technology (FinTech) to deliver superior client solutions would strengthen its forward-looking image. This could involve incorporating phrases that highlight its commitment to innovation through cutting-edge technology.

Elevate Sustainability Commitment in Public Statements

More prominently featuring the dedication to responsible finance and sustainable value creation in its mission and vision would resonate with investors and regulators. This addresses the growing focus on ESG concerns and upcoming regulatory changes, such as new HKEX ESG rules effective by 2025.

Clarify Client-Centric Service Philosophy

The Orient Securities mission and vision could benefit from a clearer articulation of its client service philosophy, emphasizing personalized and expert advice. This reinforces its commitment to stakeholder relationships and tailored financial solutions.

Emphasize Long-Term Strategic Objectives

Aligning the mission and vision with specific long-term strategic objectives, such as market leadership and continuous growth, provides a clearer roadmap. This ensures that the company's purpose is directly linked to its actionable business plans and Revenue Streams & Business Model of Orient Securities.