What are Mission Vision & Core Values of Delivery Hero Company?

Delivery Hero Bundle

Get Full Bundle:

	BCG	$15	$10
	5 FORCES	$15	$10
	CANVAS	$15	$10
	4P's MIX	$15	$10
	PESTLE	$15	$10
	SWOT	$15	$10

TOTAL:

ADD TO CART

What are the Mission, Vision, and Core Values of Delivery Hero?

Mission and vision statements are vital for any business, defining its purpose and aspirations. They guide strategy, align internal efforts, and shape external perception. In the rapidly growing online food and quick commerce delivery market, valued at approximately $156.75 billion in 2024, Delivery Hero's foundational statements are crucial.

Operating in approximately 70 countries, Delivery Hero connects customers with numerous restaurants and has expanded into quick commerce. The quick commerce market is projected to reach $130.51 billion in 2025. Adherence to its mission, vision, and values is essential for navigating this competitive landscape and sustaining its leadership, as explored in the Delivery Hero BCG Matrix.

Delivery Hero's mission extends beyond just food, aiming to 'deliver anything fast,' encompassing groceries, flowers, coffee, and medicine. This global mission focuses on providing convenience and accessibility to customers in approximately 70 countries, emphasizing speed and direct-to-door service.

Customer-Centric Focus

The Delivery Hero mission prioritizes customer needs, ensuring convenience and reliability for a broad global audience.

Broad Product Scope

Beyond food, the company delivers groceries, flowers, and medicine, embodying a 'deliver anything' approach.

Global Market Reach

Operating in approximately 70 countries, Delivery Hero's mission addresses a diverse international customer base.

Speed and Efficiency

A key value proposition is fast, direct-to-door delivery, enhancing the overall user experience.

Innovation Driven

The mission necessitates continuous technological advancement and logistical optimization for seamless service.

Operational Integration

Initiatives like Dmarts and advanced logistics reflect the mission's focus on rapid, reliable delivery.

Delivery Hero's mission is 'to make food delivery convenient, reliable, and accessible for everyone.' This core purpose extends to 'deliver anything fast,' encompassing a wide array of products from groceries to medicine. The company's operations in approximately 70 countries highlight its global market scope and commitment to universal accessibility. The unique value proposition lies in its speed and direct-to-door service, which is supported by continuous investment in sophisticated logistics and leading technology. This customer-centric approach aims to simplify and enhance daily life, reflecting the Delivery Hero mission statement and its relevance today. For more insights into the company's structure, consider reading about the Owners & Shareholders of Delivery Hero. In 2024, Delivery Hero reported a gross merchandise value (GMV) of EUR 49.1 billion, demonstrating the scale of its operations in fulfilling its mission. The company's focus on innovation is evident in its rapid expansion of Dmarts, which are delivery-only supermarkets designed for quick grocery deliveries, further solidifying its commitment to fast and convenient service.

Delivery Hero SWOT Analysis

• Complete SWOT Breakdown
• Fully Customizable
• Editable in Excel & Word
• Professional Formatting
• Investor-Ready Format

GET TEMPLATE ➔

Delivery Hero's vision statement emphasizes global leadership in food delivery, extending to quick commerce. This ambition aims to set new standards for convenience and efficiency worldwide. The company seeks to dominate the global food delivery market, leveraging its extensive network of over 600,000 restaurant partners across approximately 70 countries.

Global Leadership

The vision targets market dominance in food and quick commerce delivery worldwide.

Expansive Network

Operations span roughly 70 countries with over 600,000 restaurant partners.

Financial Strength

Achieved €48.8 billion GMV and €12.8 billion revenue in FY 2024.

Positive Cash Flow

Reported positive Free Cash Flow of €99 million for FY 2024.

Market Growth

Quick commerce market projected to reach $130.51 billion in 2025.

Innovation Focus

Investing in drone and robot deliveries, as seen in Q1 2025 trials.

Delivery Hero's vision, 'To be the leading global provider of food delivery services,' is inherently future-oriented, aiming for market leadership on a global scale. Its scope extends beyond mere food delivery to encompass setting the standard for convenience and efficiency worldwide, including the rapidly expanding quick commerce sector. The company's ambition is to dominate the global food delivery market, implying significant industry disruption through their expansive network of over 600,000 restaurant partners and operations in approximately 70 countries. For a deeper dive into their guiding principles, explore the Mission, Vision & Core Values of Delivery Hero. Based on Delivery Hero's current trajectory and market position, this vision appears both realistic and aspirational. In FY 2024, the company achieved a Gross Merchandise Value (GMV) of €48.8 billion and Total Segment Revenue of €12.8 billion, demonstrating robust growth. They also achieved positive Free Cash Flow for the first time on a full-year basis, at €99 million in FY 2024. The quick commerce market is projected to reach $130.51 billion in 2025, with India's quick commerce market alone expected to reach a GMV of $5 billion in 2025, indicating significant growth opportunities. Their strategic acquisitions and continuous investment in technology, such as introducing grocery deliveries via robots and food deliveries via drones in Q1 2025, further underscore their commitment to this ambitious vision.

Delivery Hero PESTLE Analysis

• Covers All 6 PESTLE Categories
• No Research Needed – Save Hours of Work
• Built by Experts, Trusted by Consultants
• Instant Download, Ready to Use
• 100% Editable, Fully Customizable

GET TEMPLATE ➔

Delivery Hero's core values, often referred to as Leadership Principles, serve as the foundation for its operational strategies and company culture. These principles guide employee behavior and decision-making, ensuring alignment with the company's broader objectives. The four core values are: We Deliver Solutions, We Always Aim Higher, We Are Heroes Because We Care, and We Are One Team.

We Deliver Solutions

This core value emphasizes practicality, efficiency, and problem-solving, focusing on creating value and impact for customers daily. It means actively seeking out challenges and implementing effective, often simple, solutions.

We Always Aim Higher

This value embodies ambition, continuous improvement, and innovation, encouraging individuals and teams to constantly strive for better versions of themselves and their work. It drives the pursuit of excellence and growth.

We Are Heroes Because We Care

This value highlights a strong sense of community, empathy, and social responsibility, fostering a positive workplace and encouraging individuals to be good team players. It underscores the company's commitment to its people and the wider community.

We Are One Team

This value promotes collaboration, mutual support, and collective effort, emphasizing that success is achieved through unity and shared goals. It fosters an inclusive environment where diverse perspectives are valued.

These Delivery Hero core values are integral to its operational success and strategic direction. To understand how these principles translate into broader corporate objectives, delve into the next chapter to explore how the Delivery Hero mission and vision influence the company's strategic decisions and market positioning. For more context on the company's journey, consider reading about the Brief History of Delivery Hero.

Delivery Hero Business Model Canvas

• Complete 9-Block Business Model Canvas
• Effortlessly Communicate Your Business Strategy
• Investor-Ready BMC Format
• 100% Editable and Customizable
• Clear and Structured Layout

GET TEMPLATE ➔

A company's mission and vision are the bedrock of its strategic decisions, providing a clear direction for growth and operations. These statements not only define the company's purpose but also shape its culture and how it approaches market challenges.

Delivery Hero's Guiding Principles

Delivery Hero's mission and vision are deeply integrated into its business strategy, guiding its expansion and operational focus.

• Mission: To deliver anything fast.
• Vision: To be the leading global provider of food delivery services.
• Core Values: We Deliver Solutions, We Always Aim Higher, We Are Heroes Because We Care.
• Strategic Expansion: Aggressively entering quick commerce beyond traditional food delivery.
• Technological Innovation: Investing in robots and drones for enhanced delivery efficiency.

Strategic Alignment with Quick Commerce

Delivery Hero's strategic push into quick commerce, a market projected to reach USD 130.51 billion by 2025, directly supports its vision and mission. The company operates approximately 800 Dmarts globally, facilitating rapid delivery of groceries and essentials.

Innovation in Delivery Methods

The company's commitment to innovation is evident in its adoption of new delivery technologies. In Q1 2025, they introduced robot deliveries in Sweden and South Korea, and drone deliveries in Stockholm, aligning with their mission to deliver fast and their value to 'We Always Aim Higher'.

Financial Performance and Growth

Delivery Hero's strategic direction, influenced by its mission and vision, has led to strong financial results. In FY 2024, they achieved a Gross Merchandise Value (GMV) of €48.8 billion and Total Segment Revenue growth of 22% year-over-year, reaching €12.8 billion. They also reported a positive Free Cash Flow of €99 million for the first time on a full-year basis in FY 2024.

Commitment to Sustainability

The company's dedication to sustainability, including a 30% increase in electric vehicle deliveries in selected markets in 2024, reflects their value of 'We Are Heroes Because We Care'. This focus on environmental responsibility is a key aspect of their corporate social responsibility efforts.

CEO's Outlook on Growth

CEO Niklas Östberg noted in Q1 2025, 'We continue to see acceleration in growth across most Segments in the first quarter, and we still see enormous opportunities to grow as we expand our service offering.' This statement underscores the ongoing strategic pursuit of growth opportunities.

Understanding the Business Model

To further understand how these principles translate into tangible business outcomes, explore the Revenue Streams & Business Model of Delivery Hero.

Delivery Hero's mission and vision are pivotal in shaping its strategic direction, from market expansion to technological adoption, ensuring a consistent focus on its core objectives and values.

Delivery Hero Porter's Five Forces Analysis

• Covers All 5 Competitive Forces in Detail
• Structured for Consultants, Students, and Founders
• 100% Editable in Microsoft Word & Excel
• Instant Digital Download – Use Immediately
• Compatible with Mac & PC – Fully Unlocked

GET TEMPLATE ➔

Enhancing the mission and vision statements to reflect the company's expanded quick commerce operations and sustainability commitments is a key area for improvement.

Explicitly integrating these evolving aspects will better position the company in the current market landscape and resonate with stakeholders.

Broaden Mission Scope to Include 'Anything' Delivery and Sustainability

Refining the mission to 'To empower communities by delivering anything with unparalleled speed, reliability, and accessibility, fostering convenience and a sustainable future for all' directly addresses the expansion beyond food and emphasizes a commitment to sustainability.

Sharpen Vision for Global Quick Commerce Leadership and Innovation

A revised vision, 'To revolutionize local commerce globally, setting the standard for instant delivery and sustainable innovation,' clearly articulates the ambition in quick commerce and the focus on eco-friendly practices.

Integrate ESG Commitments for Enhanced Brand Resonance

By explicitly incorporating Environmental, Social, and Governance (ESG) factors, such as the goal to reduce absolute Scope 1 and 2 greenhouse gas emissions by 50.4% by 2032, the company can better align with industry best practices and attract environmentally conscious consumers.

Incorporate Emerging Technologies and Consumer Trends

Acknowledging advancements like robot and drone deliveries and the growing demand for instant gratification, which is driving the quick commerce market projected to reach $130.51 billion in 2025, can showcase a forward-thinking approach and appeal to evolving consumer behaviors.

The Delivery Hero mission is centered on making food delivery convenient, reliable, and accessible for everyone. This core purpose drives their operations and strategic decisions, aiming to connect customers with their favorite restaurants efficiently. Understanding the Target Market of Delivery Hero is crucial for fulfilling this mission effectively.

The Delivery Hero vision is to be the leading global provider of food delivery services. This ambition fuels their expansion efforts and continuous innovation in the delivery space. The company's commitment to its Delivery Hero purpose is evident in its efforts to streamline the delivery process and enhance customer experience.

Delivery Hero's core values are fundamental to its company culture and guide its business ethics. These values shape how employees interact with each other, customers, and partners, fostering a consistent and reliable brand experience. The Delivery Hero company values are integral to its overall success and its approach to corporate social responsibility.

The Delivery Hero philosophy emphasizes speed, efficiency, and customer satisfaction. This approach is reflected in their operational strategies and their focus on improving the delivery experience for all stakeholders. The Delivery Hero company goals are ambitious, aiming for continued growth and market leadership.

Delivery Hero's commitment to sustainability is a growing aspect of its operations. The company is actively working on initiatives to reduce its environmental impact, aligning with its broader Delivery Hero company mission statement. This focus on Delivery Hero sustainability demonstrates a forward-looking perspective.

The Delivery Hero employee values are crucial for maintaining a strong company culture. These principles ensure that employees are aligned with the company's objectives and contribute positively to its growth. The Delivery Hero leadership principles are designed to inspire and guide teams towards achieving the company's vision for the future of food delivery.

The Delivery Hero mission and vision for employees are about creating an environment where they can thrive and contribute to the company's success. The Delivery Hero company core values and their meaning are deeply embedded in the organization, influencing daily operations and long-term strategy.

The key principles behind Delivery Hero's core values include innovation, customer focus, and teamwork. These principles are vital for the Delivery Hero mission to connect customers and restaurants seamlessly. The Delivery Hero vision for global food delivery expansion is supported by these foundational values.

Delivery Hero's core values related to innovation are evident in their adoption of new technologies and their continuous efforts to improve service. The Delivery Hero mission statement and its relevance today are maintained through consistent adaptation and customer-centricity. The Delivery Hero vision for sustainable food delivery practices is a testament to their commitment to a better future.

The Delivery Hero mission to empower local businesses is a significant aspect of their operations, supporting restaurants and other local merchants. The Delivery Hero vision for improving the delivery experience encompasses all aspects of the service, from ordering to the final delivery. The Delivery Hero company mission and vision are interconnected, driving the company's overall direction.

The Delivery Hero company culture and values are built on a foundation of collaboration and a drive for excellence. The Delivery Hero purpose and values are clearly communicated to ensure alignment across the organization. The Delivery Hero company values statement outlines the ethical framework that guides their actions.

The Delivery Hero company mission statement and its impact are felt by millions of users worldwide. The Delivery Hero vision for the future of food delivery involves leveraging technology and operational excellence. The Delivery Hero company mission, vision, and values explained together provide a comprehensive understanding of the company's identity and direction.

The Delivery Hero core beliefs are centered around creating value for all stakeholders. The Delivery Hero company culture and values foster an environment of continuous learning and improvement.