What are Mission Vision & Core Values of Aeon Company?

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What are the Mission, Vision, and Core Values of the Company?

Mission and vision statements are crucial for any thriving business, acting as strategic blueprints. For a leading retail and financial services entity, these statements are particularly vital. They guide a vast network spanning general merchandise stores, supermarkets, and financial services.

With consolidated operating revenue reaching 9,553,557 million yen in the fiscal year ending February 29, 2024, their strategic foundations guide a complex business model. This framework enables the Company to navigate dynamic market conditions and maintain its significant industry position, aiming for record-high operating revenue.

What are Mission Vision & Core Values of the Company?

Aeon's mission statement highlights a deep commitment to societal well-being and a customer-first approach. This philosophy guides its diverse operations, ensuring that every service and product aims to enrich daily lives and foster prosperity. The company's dedication to its mission is evident in its strategic initiatives and operational focus.

Customer-Centricity

Aeon's mission places the customer's perspective at its core, ensuring all operations are designed to meet customer needs and expectations.

Societal Contribution

The company is committed to contributing to local communities, promoting peace and respecting humanity through its business activities.

Diverse Offerings

Aeon provides a wide range of products and services, including retail, financial services, and property development, catering to varied customer demands.

Market Expansion

While primarily strong in Japan, Aeon is actively expanding its presence across Asia, particularly in Vietnam, targeting significant growth.

Innovative Spirit

Aeon maintains an 'ever-lasting innovative spirit' to continuously enhance its value proposition and adapt to evolving market conditions.

Sustainable Growth

The company focuses on sustainable growth across its segments, aiming for long-term benefits for both customers and stakeholders.

Aeon's mission, 'pursuing peace, respecting humanity and contributing to local communities, always with the customer's point of view as its core,' defines its comprehensive approach. The target customers are broad, encompassing individuals and communities seeking a wide array of products and services for everyday needs. These offerings span general merchandise, supermarkets, convenience stores, shopping malls, financial services, and property development. The market scope is primarily Japan, with significant expansion across Asia, particularly in Vietnam, where Aeon sees substantial growth opportunities. The unique value proposition lies in its 'Customer-First' philosophy and an 'ever-lasting innovative spirit,' aiming to benefit customers and contribute to local communities. For instance, Aeon Mall's mission reflects a commitment to providing high-quality shopping experiences and community development, aiming for a 25% growth in foot traffic across its malls by the end of 2024. In its financial services arm, Aeon Financial Service focuses on innovative financial solutions and sustainable growth, with 85% customer satisfaction reported in recent surveys, aiming for 90% by 2025. This Aeon mission vision values framework is strongly customer-centric, focusing on enriching daily lives and fostering peace and prosperity through its diverse operations. Understanding the Growth Strategy of Aeon further illustrates how these principles are put into practice, highlighting Aeon's core values and business philosophy.

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Aeon's vision statement emphasizes co-creating lifestyles that bring joy and enrichment to individuals and society. This forward-looking perspective aims for industry disruption through continuous innovation, adapting to and shaping future lifestyles. It also highlights a global impact, particularly with its accelerated focus on Asian markets, identifying Vietnam as a key market after Japan. This vision is both realistic and aspirational, supported by strong financial performance.

Future-Oriented Lifestyle Creation

Aeon's vision focuses on creating future lifestyles that bring smiles to individuals.

Co-creation and Enrichment

The company aims to lead in co-creating lifestyles that enrich both individuals and society.

Innovation and Adaptation

Aeon seeks industry disruption through continuous innovation and adapting to future trends.

Global Market Focus

The vision includes significant expansion into Asian markets, with Vietnam as a primary focus.

Strong Financial Foundation

Supported by a record operating revenue of 9,553,557 million yen in FY2024, the vision is grounded in financial strength.

Customer-Centric Growth

Aeon Mall targets a 25% growth in foot traffic by late 2024, building on 150 million visitors in 2023.

Aeon's vision statement, 'Create a future lifestyle that leads to a smile for each and every person. A group that leads the co-creation of lifestyles, enriching each individual and society as a whole,' highlights its commitment to innovation and societal enrichment. This vision drives the Aeon company culture and its business philosophy. The scope is broad, aiming for industry disruption through continuous innovation and adapting to future lifestyles. The company's accelerated shift to Asian markets, with Vietnam identified as its second most important market after Japan, underscores its global aspirations. This vision is both realistic and aspirational, supported by Aeon's strong financial performance. For instance, Aeon reported a record-high operating revenue of 9,553,557 million yen in FY2024 and forecasts continued profit growth across all segments for FY2025. Aeon Mall aims to enhance customer satisfaction and increase its customer base in Asia, targeting a 25% growth in foot traffic by the end of 2024, building on approximately 150 million visitors in 2023. Aeon Financial Service also aims to be a leading financial service provider in Asia by 2024, emphasizing customer satisfaction, innovation, and sustainable growth. This demonstrates a clear path towards realizing its future vision through strategic market expansion and customer-focused initiatives, aligning with the Aeon company vision and goals. For more details on the company's structure, refer to this article about the Owners & Shareholders of Aeon.

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The Aeon core values are fundamental to its operational philosophy, guiding its extensive retail and financial services. These principles shape the Aeon company culture and influence every strategic decision, reflecting the Aeon business philosophy.

Aeon's core values are Peace, People, Community, and a Customer-First Philosophy. These values are deeply embedded in the Aeon purpose statement, ensuring a consistent approach across all its global operations.

Peace Through Prosperity

Aeon is dedicated to fostering peace by promoting economic stability and prosperity. This commitment is evident in its efforts to reduce carbon emissions by 30% by 2025 and achieve over 90% waste recycling rates in its mall facilities, contributing to environmental peace.

Respect for People

Aeon values human dignity and personal relationships, emphasizing diversity and employee development. Aeon Financial Service reported 85% customer satisfaction in recent surveys, aiming for 90% by 2025, showcasing their focus on human connection.

Contribution to Community

Aeon is deeply rooted in local communities, contributing through initiatives like Aeon Mall's projected investment of over $10 million in community development programs in 2024. These efforts aim to create approximately 5,000 jobs and increase partnerships with local businesses by 15%.

Customer-First Philosophy

This philosophy is central to Aeon's operations, ensuring all services and products prioritize customer beliefs and desires. This approach fosters strong customer loyalty and is a key aspect of the Aeon company vision and goals.

These core values explain the Aeon company purpose and objectives, providing a clear understanding of the Aeon business philosophy. To learn more about how these values translate into strategic decisions, explore the Revenue Streams & Business Model of Aeon.

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A company's mission and vision statements are crucial for shaping its strategic direction and decision-making processes. They provide a clear roadmap for growth and operational focus.

AEON's Guiding Principles

AEON's mission and vision statements are foundational to its strategic decisions, influencing everything from product development to market expansion.

• AEON's mission to benefit customers shapes its focus on private-label offerings and competitive pricing.
• The vision of creating a future lifestyle that leads to a smile for each person drives global expansion and digital innovation.
• AEON's strategic plan emphasizes growth in Asian markets, particularly Vietnam, with new mall openings planned for 2025.
• Financial services align with the vision through product launches like AEON Biker Visa Cards and digital banking initiatives.

Customer-Centric Mission in Action

AEON's 'Customer-First' philosophy is evident in its expansion of private-label products, aiming for two trillion yen in private brand sales by fiscal 2025. This directly supports their mission to provide unique value to customers.

Visionary Market Expansion

The company's vision to enrich lifestyles globally is realized through its accelerated shift to Asian markets. In 2025, AEON plans to open new shopping malls and diverse retail formats in Vietnam, creating nearly 5,000 new jobs.

Financial Innovation Aligned with Vision

AEON Financial Service's launch of AEON Biker Visa Cards in June 2025 and a digital bank in Malaysia in May 2024 demonstrate a commitment to product innovation and financial inclusivity, directly reflecting their vision.

Measurable Success Metrics

AEON achieved record-high consolidated operating revenue of 9,553,557 million yen and operating profit of 250,822 million yen for the fiscal year ending February 29, 2024, showcasing the effectiveness of its strategy.

Integrated Living Zones

The 'AEON Living Zone' initiative, part of their Medium-Term Management Plan (FY2021-FY2025), exemplifies the integration of products, services, and infrastructure rooted in local communities, aligning daily operations with their long-term vision.

Leadership Commitment

Leadership statements, such as focusing on revitalizing existing stores alongside new openings, highlight a strategic approach guided by the company's vision and commitment to customer experience, reflecting a deep understanding of AEON's Target Market of Aeon.

AEON's mission and vision statements are integral to its strategic planning, guiding its expansion and operational improvements. Continue reading to explore core improvements to the company's mission and vision.

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Enhancing the clarity and impact of corporate statements is crucial for stakeholder alignment and strategic direction. Focusing on measurable ESG targets and digital integration offers significant opportunities for refinement.

Integrate Measurable ESG Targets

Explicitly incorporating quantifiable environmental, social, and governance (ESG) metrics into the mission or vision statements can bolster commitment. For instance, integrating targets like the 30% reduction in energy consumption by AEON Mall by 2024 or the 50% renewable energy target for stores by 2030 would provide greater transparency and accountability.

Emphasize Digital Innovation in Vision Statement

To better reflect the company's digital transformation efforts, the vision statement could be enhanced to include a focus on leveraging digital innovation. This aligns with the increasing app user registration, which saw a 4.1% increase to 42.1k in May 2024, and the consolidation of member platforms.

Strengthen Commitment to Ethical Supply Chains

Addressing evolving consumer awareness around product origins and labor practices, the mission statement could be refined to explicitly mention fostering responsible and transparent supply chains. This would reinforce the company's existing sustainability commitments and appeal to ethically conscious consumers, a growing market segment. Understanding the broader Competitors Landscape of Aeon can inform these strategic adjustments.

Enhance Lifestyle Co-creation Focus

While the current vision emphasizes lifestyle co-creation and happiness, further detailing how this is achieved through personalized experiences and community engagement can add depth. This aligns with the company's business philosophy and its objective to foster a strong company culture.