What is Sales and Marketing Strategy of BDO Unibank Company?

BDO actively leverages digital channels, including content marketing, SEO, paid advertising, email marketing, and social media, to connect with a broad audience. The bank's commitment to digital transformation is evident in its customer-centric communication strategies.

A strong SEO foundation supports BDO's online visibility, with over 50,000 organic keywords driving monthly traffic exceeding 300,000. This demonstrates a significant investment in organic search performance.

Beyond digital, BDO utilizes traditional media such as TV, radio, and print advertising. Community engagement is also a key component, often facilitated through event sponsorships and participation.

The bank employs data-driven marketing techniques, including customer segmentation and personalization, to ensure its campaigns are relevant and impactful. This approach enhances the effectiveness of BDO's marketing mix for financial services.

Significant investment in technology platforms and analytics tools underpins BDO's strategy to improve operational efficiency and elevate the customer banking experience. This focus supports BDO's strategy for digital banking growth.

In 2024, BDO's Consumer Banking Group Marketing team reallocated 80% of its ad placement budget to digital channels. This strategic shift signifies a reduced reliance on print and a move towards greater flexibility and wider reach.

BDO Unibank leverages a broad network of physical branches and digital platforms to ensure accessibility for its diverse customer base, a key component of its BDO business strategy.

Through initiatives like BDO Network Bank, the institution actively works towards financial inclusion, reaching communities that may have been previously underserved, thereby enhancing BDO customer acquisition.

Continuous investment in IT infrastructure and digital services demonstrates the bank's commitment to meeting evolving customer expectations and staying competitive in the digital banking landscape, aligning with BDO's strategy for digital banking growth.

The significant increase in brand value to US$3.7 billion in 2025 highlights the success of its BDO marketing campaigns and overall business strategy in building strong customer loyalty and market presence.

The recognition as the Philippines' most valuable brand underscores the growing customer trust and satisfaction, which are critical outcomes of its effective BDO sales and marketing approach for SMEs and broader market segments.

Ensuring a consistent brand experience across all customer interactions is fundamental to reinforcing its image as a reliable financial partner, a key aspect of BDO's brand positioning in the market.

A core objective was to enhance financial literacy among the target audience. This aligns with the bank's broader strategy for financial inclusion.

The involvement of brand ambassador Coco Martin and influencer Small Laude amplified the campaign's reach and relatability, particularly in provincial markets.

The campaign effectively promoted diverse banking services, including digital payment solutions and loan products, demonstrating a comprehensive approach to customer acquisition.

By focusing on community events and workshops, the bank strengthened its presence and built trust within local areas, a key aspect of its Target Market of BDO Unibank.

The initiative reinforced the bank's image as a secure and reliable financial partner. This builds long-term customer loyalty and supports its overall BDO business strategy.

Such campaigns are integral to the BDO sales strategy by creating direct customer touchpoints and generating interest in various BDO banking services.