Riskified Bundle
Who are Riskified's customers?
The e-commerce landscape demands robust fraud prevention, especially after the recent surge in online transactions. This period amplified both opportunities and risks, highlighting the need for adaptable solutions that don't impede legitimate sales.
Riskified, founded in 2012, aims to make e-commerce safer and more frictionless for online businesses. Their evolution from solely chargeback guarantees to broader policy abuse and account protection solutions reflects a growing market need.
What is Customer Demographics and Target Market of Riskified Company?
Riskified's target market encompasses a wide array of online merchants across various sectors, including payments, money transfer, travel, and luxury goods. Initially focusing on large e-commerce retailers, the company has broadened its scope to serve businesses of all sizes that face online fraud and policy abuse. Understanding these diverse customer needs is crucial for developing effective solutions like the Riskified BCG Matrix, which helps categorize and strategize for different product offerings within their portfolio.
Who Are Riskified’s Main Customers?
Riskified's primary customer base consists of online merchants, operating on a business-to-business (B2B) model. These businesses span various industries globally and are typically medium to large e-commerce enterprises. They are characterized by high transaction volumes and a significant need for robust online fraud prevention and chargeback management.
Core Customer Profile
The ideal customer for Riskified is an online merchant processing substantial Gross Merchandise Volume (GMV). In 2024, Riskified reviewed over $141.2 billion in GMV, a 15% increase year-over-year, indicating the scale of their clientele.
Key Industries Served
While serving a broad e-commerce spectrum, key industries include retail, accounting for 21% of customers, and apparel/fashion at 12%. Other significant sectors are manufacturing, payments, money transfer & crypto, tickets & travel, electronics, home goods, and food.
Growth and Diversification
The 'Tickets & Travel' sector emerged as the largest contributor to year-over-year revenue growth in 2024, representing about one-third of the portfolio. The 'Money Transfer & Payments' sector also saw substantial expansion, with over 90% revenue growth in Q1 2025.
Evolving Target Market
Riskified's target market has evolved beyond initial fraud prevention to include solutions for policy abuse and account protection. This expansion is driven by the dynamic nature of online fraud and the increasing complexity of merchant operations.
Understanding Riskified's Customer Base
The Riskified target market is defined by business needs rather than traditional consumer demographics. Key drivers for adopting their services include reducing fraud losses, minimizing chargebacks, and optimizing transaction approval rates to boost revenue.
- Businesses seeking to protect against online fraud.
- Merchants experiencing high chargeback rates.
- E-commerce platforms aiming to improve customer experience by reducing friction for legitimate transactions.
- Companies looking to scale their online operations without increasing fraud-related risks.
- Businesses interested in understanding their Brief History of Riskified and its impact on fraud prevention.
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What Do Riskified’s Customers Want?
The primary needs and preferences of Riskified's customers, predominantly e-commerce businesses, revolve around boosting revenue, minimizing fraud losses, and improving the customer experience. These online merchants are driven to approve more legitimate orders, reduce chargebacks, and decrease false declines, ultimately leading to increased sales. They also seek to simplify their checkout processes and confidently expand into new markets by mitigating fraud risks.
Revenue Maximization
Customers prioritize solutions that enable them to approve a higher percentage of legitimate transactions. This directly translates to increased sales and revenue for their businesses.
Fraud Loss Reduction
A key preference is minimizing losses due to fraudulent transactions and chargebacks. This protects their profit margins and operational stability.
Enhanced Customer Experience
Merchants aim to provide a seamless and frictionless checkout process for genuine customers. They want to avoid frustrating legitimate buyers with excessive security checks.
Market Expansion Confidence
Businesses look for fraud prevention tools that allow them to confidently enter new geographical markets or offer diverse payment options without increased risk.
Adaptability to Evolving Fraud
Customers need solutions that can effectively counter sophisticated and constantly changing fraud tactics. This often means leveraging advanced technologies like AI and machine learning.
Seamless Integration
A preference exists for solutions that integrate smoothly with existing e-commerce platforms and payment gateways. This minimizes disruption and implementation hurdles.
The purchasing behavior of these e-commerce businesses is heavily influenced by the need for a fraud prevention system that is both reliable and accurate, capable of adapting to advanced fraud attempts. Key decision-making factors include the solution's approval rates, its ease of integration with current systems, and the financial guarantees provided against chargebacks. Customers value real-time decision-making capabilities and robust identity-based insights, alongside solutions that can consolidate data from both online and offline channels for a holistic view of customer interactions. A significant pain point for many merchants is the struggle to balance effective fraud prevention with a positive customer experience, with a June 2025 survey indicating that 85% of e-commerce leaders find this a challenge. This highlights a critical need that solutions aim to address. Market trends and customer feedback have directly shaped product development, leading to features designed to accelerate growth by optimizing conversion rates and managing various forms of abuse. The company tailors its offerings by utilizing an AI-powered platform and a team of experts to analyze individual transactions and deliver precise decisions, a strategy that also informs its position within the Competitors Landscape of Riskified.
Key Customer Preferences
E-commerce businesses seek fraud prevention solutions that offer a strong balance between security and customer experience. They are looking for tools that can adapt to evolving fraud tactics and integrate seamlessly into their existing operations.
- High approval rates for legitimate transactions
- Reduction in chargebacks and fraud losses
- Streamlined and frictionless checkout processes
- Real-time decision-making capabilities
- Robust identity-based insights
- Seamless integration with existing e-commerce platforms
- Financial guarantees against chargebacks
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Where does Riskified operate?
Riskified has established a robust global footprint, with its primary operations centered in New York City, USA, and a significant presence in Tel Aviv, Israel. The company's workforce spans six continents, complemented by offices in key international hubs such as Brazil, Lisbon, Melbourne, Mexico, and Tokyo.
Global Headquarters and Key Offices
Riskified's main headquarters are located in New York City, USA, with a crucial office in Tel Aviv, Israel. This dual presence supports its extensive international operations.
International Office Network
The company operates additional offices in Brazil, Portugal, Australia, Mexico, and Japan, underscoring its commitment to serving diverse markets worldwide.
Market Growth and Expansion Focus
While the United States remains a core market, Riskified experienced a 9% growth in this region during 2024. International expansion is a key strategic driver, with eight of the top ten new Chargeback Guarantee logos in Q1 2025 originating outside the US.
Strategic Investment in High-Growth Regions
EMEA saw a 4% growth in 2024. Latin America and Asia Pacific are identified as critical areas for strategic investment to capture increasing e-commerce activity and demand for fraud prevention solutions.
Riskified's solutions are accessible in approximately 120 countries, with cross-border transactions comprising about 36% of its total volume in 2020. Recognizing the varied customer demographics and preferences across these regions, the company tailors its offerings. This is exemplified by events like Ascend 2025, held in global cities such as London, Shanghai, Tokyo, and São Paulo, providing merchants with region-specific strategies for fraud prevention and growth. This approach is vital for understanding the Growth Strategy of Riskified and its efforts to cater to a diverse global clientele.
US Market Performance
The United States market demonstrated a 9% growth for the company in 2024, highlighting its continued importance.
International New Business
In Q1 2025, 80% of new Chargeback Guarantee logos were secured from clients outside the United States, indicating strong global traction.
EMEA Region Growth
The EMEA region experienced a 4% growth in 2024, reflecting the company's expanding presence in Europe, the Middle East, and Africa.
Key Expansion Territories
Latin America and Asia Pacific are identified as strategic investment areas for increasing market share in high-growth e-commerce markets.
Global Solution Reach
The company's fraud prevention solutions are available in approximately 120 countries worldwide.
Cross-Border Transaction Volume
Cross-border e-commerce volume represented about 36% of the company's total volume in 2020, highlighting its international operational scope.
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How Does Riskified Win & Keep Customers?
The company employs a comprehensive strategy for acquiring and retaining customers, focusing on showcasing the tangible benefits of its AI-powered platform. This often begins with a trial period designed to demonstrate increased conversion rates and reduced fraud costs, thereby attracting new clients and deepening its presence across various sectors and geographies.
Customer Acquisition Focus
New merchant acquisition was a significant growth driver in Q1 2025, particularly within the Money Transfer & Payments sector. This expansion into new customer segments is key to the company's strategy.
Strategic Partnerships for Reach
Collaborations with entities like AWS and Ixopay expand the company's reach, offering its AI fraud prevention solutions to a broader global merchant base through platforms like AWS Marketplace.
Industry Engagement and Innovation
Participation in industry events, such as the expanded Ascend summit in 2025 across six global cities, serves as a crucial channel for unveiling new technologies and fostering industry connections.
Customer Retention and Upselling
The company achieved a 100% renewal rate for its top 20 contracts in Q4 2024, highlighting strong customer loyalty. Growth in non-core products like Policy Protect and Account Secure saw approximately 190% year-over-year increase in Q1 2025.
The company's approach to retention is deeply rooted in continuous product enhancement and a strong focus on customer satisfaction. By leveraging its extensive data and advanced machine learning models, it refines fraud detection capabilities and tailors solutions to meet the specific needs of each merchant. This dedication to improving service and delivering value is fundamental to maintaining high merchant retention rates and fostering long-term relationships. The emphasis on financial discipline further supports sustainable, profitable growth, creating enduring value for all stakeholders. Understanding the Mission, Vision & Core Values of Riskified provides further context to these strategies.
Demonstrating Value
The primary acquisition method involves showcasing improved conversion rates and reduced fraud, often initiated with a trial period to prove tangible results.
Vertical Depth and Diversification
Focusing on acquiring new customers helps drive deeper penetration within specific industries and expands geographic reach.
Key Growth Driver: New Merchants
New merchant activity was a critical factor in growth during Q1 2025, especially in the Money Transfer & Payments sector.
Global Summit for E-commerce Leaders
The Ascend summit, held in six cities globally in 2025, serves as a platform for innovation, success sharing, and networking among e-commerce professionals.
Strong Contract Renewals
In Q4 2024, all of the company's top 20 contracts were renewed, indicating high customer satisfaction and loyalty.
Revenue from New Products
Revenue from products beyond the core Chargeback Guarantee saw substantial growth, with a 190% increase year-over-year in Q1 2025 for offerings like Policy Protect.
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- What is Brief History of Riskified Company?
- What is Competitive Landscape of Riskified Company?
- What is Growth Strategy and Future Prospects of Riskified Company?
- How Does Riskified Company Work?
- What is Sales and Marketing Strategy of Riskified Company?
- What are Mission Vision & Core Values of Riskified Company?
- Who Owns Riskified Company?
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