Riskified Bundle
What drives Riskified's sales and marketing?
Riskified, a global leader in e-commerce fraud prevention, has strategically leveraged its AI-powered platform to redefine online transaction security and enable merchant growth. A pivotal moment was the continuous evolution and emphasis on its AI-driven solutions, culminating in recent product launches like Adaptive Checkout.
Founded in 2012, Riskified's original vision was to revolutionize how online businesses combat fraud and risk, making e-commerce safe and frictionless. The company's go-to-market approach focused on pioneering a machine learning-led solution to safeguard e-commerce businesses against payment fraud, primarily through its Riskified BCG Matrix.
Riskified's sales and marketing strategy centers on highlighting its advanced AI capabilities and the tangible benefits it provides to merchants. This includes reducing fraud losses, improving customer experience by minimizing false declines, and enabling profitable e-commerce growth. The company emphasizes its multi-product platform, which has seen significant revenue growth from additional products, increasing by approximately 90% year-over-year in 2024.
How Does Riskified Reach Its Customers?
Riskified primarily leverages direct sales teams to engage with enterprise-level e-commerce merchants, offering tailored solutions. The company's operational focus remains on technology development and these direct sales interactions.
Direct Enterprise Sales
Riskified's core sales channel involves dedicated direct sales teams. This approach is designed to connect with large e-commerce businesses and publicly traded companies, providing them with specialized fraud prevention solutions.
Digital Operations Focus
The company's operational framework is heavily digitized, emphasizing advancements in technology and the efficiency of its direct sales outreach for e-commerce fraud prevention.
Market and Vertical Expansion
Riskified has strategically expanded its sales channels by entering new geographical markets and targeting diverse industries beyond traditional e-commerce. This includes sectors like travel, ticketing, fashion, and food delivery.
Key Vertical Growth
In 2024, the 'Tickets & Travel' category emerged as Riskified's largest revenue driver, contributing over $111 million, representing approximately one-third of its total revenue. This highlights a successful diversification of its sales strategy.
Riskified's sales and marketing strategy is further amplified through strategic partnerships and exclusive distribution agreements, enhancing its market penetration and customer acquisition efforts. These collaborations are crucial for extending the reach of its AI-driven fraud protection solutions.
Strategic Partnerships and Market Access
Riskified actively pursues partnerships to broaden its customer base and integrate its services within key technology ecosystems. These alliances are vital for its overall growth and market positioning in online payment security.
- Achieved AWS Accelerate Partner status and listing on AWS Marketplace in May 2025, expanding access to global merchants.
- Partnered with Ixopay in January 2025 to integrate its AI-powered fraud intelligence with payment orchestration capabilities.
- Secured new business contracts valued at $1 million or more annually, exceeding 2023 achievements by over 70% in 2024.
- Maintained a 100% renewal rate across its top 20 contracts in Q1 2025, with a significant portion converting to multiyear agreements.
- Over 70% of its 2025 book of business is committed through multi-year contracts, demonstrating strong customer retention and a stable revenue base.
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What Marketing Tactics Does Riskified Use?
The marketing tactics employed by Riskified are a blend of digital engagement and impactful industry events, designed to build brand recognition, generate qualified leads, and ultimately drive revenue in the e-commerce fraud prevention sector. The company's strategy prioritizes digital channels, with a strong emphasis on content marketing to share valuable insights into emerging fraud trends and effective solutions. This is further amplified by search engine optimization (SEO) efforts, ensuring that merchants actively seeking robust fraud prevention measures can easily discover Riskified's offerings.
Digital Content and SEO
Riskified utilizes content marketing to establish thought leadership in e-commerce fraud prevention. Their SEO strategy ensures high visibility for businesses searching for solutions to online payment security challenges.
Event-Based Marketing
Industry events are a cornerstone of Riskified's marketing approach. These gatherings facilitate direct engagement with enterprise merchants and industry leaders, fostering valuable connections.
Annual E-commerce Summit
The company's annual e-commerce summit, Ascend, serves as a key platform. Ascend 2024 and Ascend 2025 showcased new AI-powered capabilities and facilitated discussions on e-commerce growth strategies.
Data-Driven Marketing
Riskified's marketing is intrinsically data-driven, mirroring its core business. The company leverages its machine learning algorithms and extensive transaction data to refine its marketing messages and product development.
Customer Segmentation
The company focuses on customer segmentation and personalization. This approach allows them to address the specific fraud and risk challenges faced by diverse e-commerce verticals.
Multi-Product Platform Emphasis
There's a growing emphasis on Riskified's multi-product platform. This strategic shift is evidenced by significant growth in new product revenue, diversifying its offerings beyond the initial Chargeback Guarantee.
AI-Powered Technology and Market Positioning
Riskified's marketing strategy is deeply intertwined with its technological advancements, particularly its AI-powered fraud and risk intelligence platform. This technology analyzes individual interactions in real-time, providing robust identity-based insights that form the core of their sales pitch and competitive advantage in the online security industry. The company's approach to preventing online payment fraud and reducing chargebacks for merchants is communicated through its advanced capabilities, positioning them as a leader in the fraud detection market. The evolution of their business model, as detailed in the Brief History of Riskified, highlights a consistent focus on innovation and customer value.
- AI-First Technology: Showcased through products like Adaptive Checkout, Policy Protect, and Dispute Resolve.
- Data-Driven Insights: Leveraging machine learning and vast transaction data for targeted marketing.
- Customer Segmentation: Tailoring messages to specific e-commerce verticals like fashion and travel.
- Platform Diversification: Growing revenue from new products beyond the core offering.
- Industry Leadership: Reinforcing their position through events and showcasing market influence, with over 130 professionals representing approximately $1 trillion in annual e-commerce transaction volume participating in live polling at Ascend 2025.
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How Is Riskified Positioned in the Market?
Riskified's brand positioning centers on its AI-driven approach to e-commerce fraud prevention, framing itself as a growth enabler for merchants. The company's core message, 'empower your business to unleash ecommerce growth by outsmarting risk,' highlights a proactive strategy that moves beyond mere loss prevention to focus on increasing revenue and enhancing customer experiences.
AI-Powered Growth Enablement
Riskified leverages Artificial Intelligence to transform risk management into a catalyst for e-commerce expansion. This positions the company as a strategic partner focused on unlocking new revenue streams for its clients.
Differentiating from Traditional Fraud Prevention
By emphasizing increased revenue and improved customer experience, Riskified distinguishes itself from competitors who primarily focus on loss mitigation. This growth-oriented stance is central to its market appeal.
Visual Identity and Tone
The 2021 rebrand introduced a visual identity featuring prominent green, symbolizing growth, and a dynamic checkmark logo that morphs into an 'R.' This design signifies continuous progress and a commitment to advancing partners' success.
Target Audience Appeal
Riskified appeals to e-commerce merchants by offering guaranteed protection against chargebacks. This assurance empowers businesses to confidently explore new markets and implement flexible payment options.
Riskified's brand perception is bolstered by industry recognition, including being named one of CNBC's World's Top Fintech Companies in 2024 and receiving the 'most innovative fraud prevention solution' award at the MPE awards in 2025. This consistent recognition reinforces its authoritative and collaborative tone across all communication channels, from its website to investor relations. The company's commitment to adapting its technology ensures its solutions remain relevant against evolving fraud threats and consumer sentiment shifts, a key aspect of its Competitors Landscape of Riskified. This adaptability is crucial for maintaining its competitive edge in the e-commerce fraud prevention market.
Brand Consistency
Riskified maintains a consistent brand message across all platforms, reinforcing its AI-driven growth enablement and partnership approach. This ensures a unified brand experience for all stakeholders.
Technological Adaptability
The company continuously updates its technology to address emerging fraud tactics and changing consumer behaviors. This proactive stance keeps its solutions at the forefront of the industry.
Industry Recognition
Awards such as 'most innovative fraud prevention solution' in 2025 and inclusion in CNBC's Top Fintech Companies in 2024 validate Riskified's market leadership and innovative capabilities.
Growth-Oriented Messaging
The core marketing message emphasizes enabling e-commerce growth, differentiating Riskified from competitors focused solely on risk mitigation. This resonates with merchants seeking expansion.
Customer Confidence
By guaranteeing chargeback protection, Riskified instills confidence in merchants, empowering them to confidently enter new markets and offer diverse payment options.
Brand Voice
A confident, authoritative, and collaborative tone reflects Riskified's leadership in e-commerce fraud and risk intelligence, fostering trust with its target audience.
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What Are Riskified’s Most Notable Campaigns?
Key campaigns are central to the company's sales and marketing strategy, aiming to highlight its brand and foster engagement within the e-commerce sector. These initiatives often focus on thought leadership, product innovation, and industry collaboration.
Ascend Summit Series
The annual Ascend Summit is a cornerstone campaign, serving as a platform for showcasing product advancements and industry insights. Ascend 2024 and 2025 events highlighted new AI-powered capabilities designed to combat sophisticated fraud and enhance e-commerce conversion rates.
Adaptive Checkout Launch
The introduction of Adaptive Checkout in early 2025 marked a significant product diversification effort. This all-in-one solution aims to reduce fraud while simultaneously boosting conversion rates for online merchants.
International Fraud Awareness Week Participation
In November 2024, participation in International Fraud Awareness Week amplified the company's commitment to fighting e-commerce fraud. A notable campaign element included a Times Square billboard recognizing 'Safest Brands in Ecommerce'.
Strategic Partnerships and Integrations
Collaborations, such as the AWS Marketplace listing in May 2025 and the Ixopay partnership in January 2025, are strategic campaigns to broaden market reach and integrate solutions within the wider e-commerce ecosystem.
These campaigns are integral to the company's overall sales and marketing strategy, demonstrating its commitment to innovation and its role in enhancing online payment security. The focus on AI-driven solutions and industry collaboration reinforces its position in the e-commerce fraud prevention market.
Ascend Summit Focus
Ascend 2024 and 2025 events emphasized generative AI and new technologies like Adaptive Checkout, Policy Protect, and Dispute Resolve, fostering discussions among professionals representing approximately $1 trillion in annual e-commerce volume.
Adaptive Checkout Impact
The launch of Adaptive Checkout contributed to a significant increase in new product revenue, with growth reported at approximately 90% year-over-year in 2024 and 190% in Q1 2025.
Fraud Awareness Week Visibility
The Times Square billboard during International Fraud Awareness Week in November 2024 aimed to increase brand visibility and credibility by associating the company with industry-wide anti-fraud efforts.
Partnership Reach Expansion
Integrations with platforms like AWS Marketplace and payment providers such as Ixopay are key components of the Marketing Strategy of Riskified, expanding its market presence and accessibility.
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- What is Brief History of Riskified Company?
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- What is Growth Strategy and Future Prospects of Riskified Company?
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- What is Customer Demographics and Target Market of Riskified Company?
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