What is Customer Demographics and Target Market of LiveRamp Company?

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Who are LiveRamp's customers?

Understanding customer demographics and target markets is paramount for sustained growth in the data collaboration industry. LiveRamp, a leading data connectivity platform, exemplifies this necessity.

LiveRamp's core function is identity resolution, linking disparate data points to create a unified customer view, enhancing customer experiences and driving business outcomes through privacy-safe data collaboration.

LiveRamp's customer base is diverse, encompassing over 900 leading advertisers, data platforms, publishers, data providers, and commerce media networks. This broad ecosystem includes major players in the digital advertising and marketing technology space. The company's offerings, such as LiveRamp BCG Matrix, cater to businesses seeking to navigate the evolving landscape of data privacy and leverage their data assets effectively. In fiscal year 2025, LiveRamp reported total revenue of $746 million, with subscription revenue at $569 million, indicating strong adoption across its target markets.

LiveRamp's primary customer segments are enterprises across a wide array of industries, including financial services, retail, automotive, and media. While not defined by traditional consumer demographics, these B2B clients are characterized by their organizational size and their critical need for advanced data connectivity and privacy-safe data collaboration solutions.

Core B2B Customer Base

LiveRamp serves major industry verticals such as financial services, insurance, direct marketing, retail, and telecommunications. Their ideal clients are organizations that require sophisticated data management and activation capabilities.

Enterprise Client Focus

The company is increasingly focusing on larger, high-value enterprise clients. In fiscal year 2025, LiveRamp reported 840 direct subscription customers, with 128 of those generating over $1 million in annualized subscription revenue, an 11% increase year-over-year.

Partner Ecosystem Reach

Beyond direct clients, LiveRamp extends its services to thousands of additional companies through its extensive partner ecosystem. This broad reach amplifies its network effects and market penetration.

Addressing Data Landscape Shifts

LiveRamp's target market is driven by the evolving data privacy landscape and the deprecation of third-party cookies. Businesses are seeking solutions for first-party data strategies and secure data collaboration, areas where LiveRamp excels.

The company's strategic direction is clearly aimed at supporting businesses navigating the complexities of modern data privacy and activation. This includes a strong emphasis on expanding its Data Collaboration Network, which encompasses advertisers, platforms, publishers, data providers, and commerce media networks. This expansion is crucial for enabling businesses to unify and activate their customer data across various fragmented channels, aligning with the growing demand for interconnected data solutions and reinforcing its position in the Mission, Vision & Core Values of LiveRamp.

LiveRamp's Ideal Customer Profile

LiveRamp's ideal customer profile consists of large enterprises that are heavily reliant on data for marketing and operational efficiency. They are actively seeking to enhance their first-party data strategies and require robust solutions for privacy-safe data collaboration.

• Organizations prioritizing data privacy and compliance.
• Companies looking to unify and activate fragmented customer data.
• Businesses aiming to leverage first-party data for personalized marketing.
• Firms operating in data-intensive industries like finance, retail, and media.

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LiveRamp's customers are primarily businesses seeking to leverage their data more effectively and compliantly for marketing and customer engagement. They are driven by the need to unify disparate data sources and activate them across various channels to create personalized experiences. This includes a strong emphasis on privacy and accurate measurement of campaign performance.

Data Unification and Activation

Organizations need to consolidate scattered customer data from various touchpoints. They aim to activate this unified data across multiple marketing and advertising platforms to reach consumers effectively.

Identity Resolution

A critical need is the ability to link different data points, like CRM records and online behavior, into single customer profiles. This is essential for precise targeting and personalization, especially in a cookie-less future.

Privacy and Security Compliance

Customers prioritize solutions that ensure data privacy and security, adhering to regulations like GDPR and HIPAA. They seek platforms that anonymize data and facilitate secure data sharing.

Accurate Campaign Measurement

The ability to accurately measure campaign effectiveness, track conversions, and optimize targeting strategies based on real-time insights is paramount. This includes de-duplicating reporting across different media channels.

First-Party Data Strategy

There is a growing emphasis on leveraging first-party data. Customers are looking for solutions that support and enhance their first-party data strategies in the evolving marketing landscape.

Interoperability and Cloud-First Approach

Customers prefer platforms that integrate seamlessly with their existing technology stacks and cloud environments. This allows for flexible data utilization and collaboration.

Addressing Data Silos and Collaboration Needs

LiveRamp's target audience faces significant challenges with data silos, which prevent a holistic view of customer interactions. They require solutions that enable secure data collaboration for deeper insights and improved campaign outcomes.

• Unifying customer data from CRM, web analytics, and offline sources.
• Enabling precise audience segmentation and personalization.
• Ensuring compliance with data privacy regulations like GDPR and CCPA.
• Facilitating cross-channel campaign measurement and optimization.
• Supporting the shift towards first-party data and privacy-centric marketing.
• Providing secure environments for data collaboration, such as clean rooms, to derive insights without sharing raw data.

The company actively incorporates customer feedback through initiatives like its User Feedback Group to ensure its product development aligns with market demands and evolving customer needs. This customer-centric approach is vital in navigating the complexities of modern data utilization, especially in light of evolving privacy landscapes and the increasing importance of platforms like commerce media networks. Understanding the Competitors Landscape of LiveRamp helps contextualize these customer needs.

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LiveRamp operates with a significant global footprint, with its most substantial market presence and revenue generation originating from the United States. The company's strategic initiatives are geared towards expanding its worldwide data collaboration network, adapting its offerings to suit diverse regional markets and consumer privacy expectations.

United States Market Dominance

For the fiscal year ending March 31, 2025, the United States was LiveRamp's primary revenue driver, contributing $704.653 million. This highlights the strong foundation and established market share within the US.

European and APAC Presence

LiveRamp also generates revenue from other key regions, with Europe contributing $34.308 million and the Asia-Pacific region accounting for $5.208 million in the same fiscal year. These figures indicate growing international engagement.

Localized Strategies in Action

The company actively localizes its data solutions and partnerships to thrive in varied markets. In Australia, for example, LiveRamp is adapting to the local advertising environment's pivot towards first-party data, balancing personalization with robust consumer privacy measures.

Strategic International Partnerships

Recent expansions, such as the August 2025 retail media partnership with UK supermarket Tesco, demonstrate LiveRamp's commitment to international growth. This collaboration leverages Tesco Clubcard data for personalized advertising, showcasing a strategy to penetrate specific markets through key regional alliances.

LiveRamp's commitment to its core market is underscored by its annual customer and partner conference, RampUp, which is held in San Francisco, attracting a global audience of innovators. This event serves as a hub for discussing the Growth Strategy of LiveRamp and its impact on the broader data ecosystem.

US Revenue Contribution

The United States generated $704.653 million in revenue for the fiscal year ending March 31, 2025, indicating its primary market status.

European Market Performance

Europe contributed $34.308 million to LiveRamp's revenue in the fiscal year ending March 31, 2025.

APAC Revenue

The Asia-Pacific region generated $5.208 million in revenue for the fiscal year ending March 31, 2025.

Australian Market Adaptation

LiveRamp is adapting its strategies in Australia to address the shift towards first-party data and privacy-conscious personalization.

Tesco Partnership

A retail media partnership with UK supermarket Tesco was announced in August 2025, leveraging customer data for personalized advertising.

Global Conference Location

The annual RampUp conference is held in San Francisco, reinforcing the importance of its core US market while engaging a worldwide audience.

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Customer acquisition and retention for LiveRamp are driven by its robust data collaboration platform, addressing the industry's move away from third-party cookies. The company focuses on providing privacy-safe, first-party data solutions, positioning itself as a leader in enterprise identity and data collaboration to build connected customer views and maintain trust.

Acquisition Through Industry Shifts

LiveRamp capitalizes on the decline of third-party cookies by offering privacy-centric identity and data collaboration solutions. This directly addresses a critical market need for businesses to manage and activate their first-party data effectively.

Strategic Partnerships and Events

The company actively pursues strategic partnerships, such as those with Walgreens Advertising Group and REMAX Media Network, to expand its reach and demonstrate platform value. Industry events, including its annual RampUp conference, serve as key channels for engaging customers and partners, driving sales growth.

Platform Interoperability as an Advantage

LiveRamp's platform integrates with over 500 other platforms, including major players like Google Ads and Salesforce. This extensive interoperability makes it an attractive solution for companies looking to unify and leverage their fragmented customer data effectively.

Retention Through Innovation and Support

Customer retention is bolstered by continuous product innovation, such as the Cross Media Intelligence measurement solution, and a strong focus on customer success. Active engagement through a User Feedback Group ensures product development aligns with customer needs, fostering loyalty.

LiveRamp's commitment to delivering tangible business benefits, like helping customers optimize ad spend and maximize first-party data value, is a cornerstone of its retention strategy. The company reported strong subscription net retention of 104% and platform net retention of 106% in Q4 FY2025. This sustained customer investment underscores the perceived value and effectiveness of its data collaboration network. Furthermore, the company's dedication to shareholder value, evidenced by $101 million in share repurchases during fiscal 2025, indicates financial stability that supports ongoing investment in its customer base and offerings, reinforcing the long-term viability of its relationships. Understanding the Brief History of LiveRamp can provide further context on its evolution and strategic focus.

Addressing Privacy Concerns

LiveRamp's core offering directly addresses the increasing demand for privacy-safe data solutions in a post-third-party cookie world. This positions them as a critical partner for businesses navigating these changes.

Demonstrating ROI

The company highlights a significant return on investment, with studies showing up to a 313% ROI for brands utilizing the LiveRamp Data Collaboration Platform. This quantifiable benefit is a strong driver for both acquisition and retention.

Customer-Centric Development

Actively soliciting and incorporating customer feedback through groups like the User Feedback Group demonstrates a commitment to evolving the platform based on user needs, fostering deeper customer relationships.

Value of First-Party Data

LiveRamp empowers clients to maximize the value of their first-party data through its Data Collaboration Network. This focus on data activation and optimization provides ongoing value, encouraging continued engagement.

Platform Enhancements

Continuous improvement of the platform's speed and usability, alongside the introduction of new functionalities, ensures the offering remains competitive and meets evolving market demands, supporting long-term customer relationships.

Financial Stability

Significant share repurchases demonstrate financial health, assuring customers and partners of the company's long-term commitment and capacity to invest in its services and support infrastructure.

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