What is Competitive Landscape of LiveRamp Company?

LiveRamp Bundle

Get Full Bundle:

	BCG	$15	$10
	5 FORCES	$15	$10
	CANVAS	$15	$10
	4P's MIX	$15	$10
	PESTLE	$15	$10
	SWOT	$15	$10

TOTAL:

ADD TO CART

What is LiveRamp's Competitive Landscape?

The digital advertising and marketing technology landscape is transforming due to privacy regulations and the phasing out of third-party cookies. In this evolving market, LiveRamp is a key player in data connectivity and collaboration.

LiveRamp's strategic focus on privacy-safe data collaboration positions it uniquely. The company's financial performance, including a 13% year-over-year revenue increase to $746 million in fiscal year 2025, highlights its market strength.

What is the competitive landscape of LiveRamp?

LiveRamp is a significant player in the data connectivity and customer data platform (CDP) sector, focusing on identity resolution and privacy-safe data collaboration. Its core operations involve facilitating data onboarding and activation across various marketing platforms, enhancing customer experiences through unified data views.

Market Position in CDP Sector

The global customer data platform market is substantial, projected to reach $3.28 billion in 2025 and grow to $12.96 billion by 2032, with a compound annual growth rate of 21.7%. This growth is fueled by the need for personalized customer engagement and AI integration.

LiveRamp's Market Share and Reach

In the marketing-data category, LiveRamp holds an estimated market share of 4.62% in 2025. Approximately 2,861 companies globally utilize its services, with a strong concentration in the United States, which accounts for 69.34% of its customer base.

Core Product Offerings

The company's primary offerings are centered on its data connectivity platform. This platform excels in identity resolution, enabling businesses to link diverse data points for a cohesive customer view and facilitating privacy-safe data collaboration.

Financial Performance in FY25

LiveRamp reported total revenue of $746 million in fiscal year 2025, a 13% increase year-over-year. Subscription revenue, making up 76% of total revenue, grew 11% to $569 million, while Marketplace & Other revenue saw a 21% increase to $177 million.

LiveRamp's financial health is robust, with non-GAAP operating income reaching $136 million in FY25, expanding its operating margin to 18%. The company achieved a record $154 million in operating cash flow in FY25, demonstrating strong financial management. The growth in enterprise clients, with 128 customers exceeding $1 million in annualized subscription revenue (a 21% increase), highlights its strategic success. Despite a slight dip in direct subscription customers to 840, its subscription net retention rate remained strong at 104%. This performance underscores LiveRamp's competitive positioning in the evolving digital advertising landscape, particularly its focus on first-party data collaboration, which is crucial for understanding Mission, Vision & Core Values of LiveRamp.

Key Financial Metrics and Growth

LiveRamp's financial results for fiscal year 2025 showcase significant growth and operational efficiency.

• Total Revenue (FY25): $746 million (13% YoY increase)
• Subscription Revenue (FY25): $569 million (11% YoY increase)
• Marketplace & Other Revenue (FY25): $177 million (21% YoY increase)
• Non-GAAP Operating Income (FY25): $136 million (18% operating margin)
• Operating Cash Flow (FY25): $154 million
• Customers > $1M ARR (FY25): 128 (21% increase)
• Subscription Net Retention: 104%

LiveRamp SWOT Analysis

• Complete SWOT Breakdown
• Fully Customizable
• Editable in Excel & Word
• Professional Formatting
• Investor-Ready Format

GET TEMPLATE ➔

The competitive landscape for LiveRamp is dynamic, with numerous players vying for market share in data connectivity, customer data platforms, and marketing analytics. Understanding these LiveRamp competitors is crucial for a comprehensive LiveRamp market analysis.

Direct competitors like Hightouch offer robust data activation features, focusing on streamlining data collection and syncing with ad platforms for personalized campaigns. This makes them a strong alternative in the data onboarding space.

Hightouch

A direct competitor, Hightouch excels in data activation, enabling seamless syncing with ad platforms for personalized marketing. Its strength lies in simplifying data collection and activation processes.

TransUnion

Through its TruAudience offering, TransUnion provides identity graphs and supports personalized marketing. It combines identity, platform, and data marketplace solutions.

Experian Data Solutions

Experian offers third-party data for customer data enrichment and targeted advertising. While strong in data provision, its data activation layer may be less developed compared to others.

Epsilon

Epsilon focuses on data-driven marketing and customer insights, aiming for personalized experiences. Its CORE ID solution is central to its identity resolution capabilities.

Throtle

Throtle is another notable competitor operating within the identity resolution space, offering solutions for connecting and managing customer data.

Tealium

In the broader customer data platform (CDP) market, Tealium Customer Data Hub is identified as a direct competitor, offering comprehensive data management solutions.

Broader Market Competition

Beyond direct competitors, LiveRamp also faces competition from major CDP providers and marketing technology companies. The shift towards first-party data and the deprecation of third-party cookies are intensifying the need for robust identity resolution and data collaboration solutions, impacting the LiveRamp competitive landscape.

• Salesforce
• Oracle
• Adobe
• BlueConic
• Zaius
• mParticle
• Acquia
• Lytics
• SAP
• Google Analytics 360
• Google Cloud
• Tableau
• SAS Enterprise Guide
• SAS Studio
• Airtable
• Segment
• ShareFile
• MMC Convert
• Customer.io
• Flexter
• Cart2Cart
• Infosistema DMM
• Boost.space
• Uncat
• Demandbase One
• HubSpot Marketing Hub
• Intuit Mailchimp All-in-One Marketing Platform
• ActiveCampaign

LiveRamp PESTLE Analysis

• Covers All 6 PESTLE Categories
• No Research Needed – Save Hours of Work
• Built by Experts, Trusted by Consultants
• Instant Download, Ready to Use
• 100% Editable, Fully Customizable

GET TEMPLATE ➔

LiveRamp's competitive advantages are built upon its sophisticated data connectivity platform, a strong emphasis on privacy, and a vast network of partners. These elements are increasingly vital in today's advertising environment, which is shifting away from third-party cookies and prioritizing user privacy.

A key differentiator for LiveRamp is its proprietary identity resolution capabilities, including its Authenticated Traffic Solution (ATS) network and RampID. These tools allow businesses to unify disparate data points into a single customer view while maintaining privacy. This foundational identity layer facilitates secure, first-party data collaboration, a necessity as the industry moves beyond traditional third-party signals.

Proprietary Identity Resolution

LiveRamp's RampID and ATS network enable privacy-safe customer data unification. This is crucial for businesses navigating the post-cookie era.

Neutral and Interoperable Platform

The platform's design allows for seamless data collaboration across various partners and cloud environments. This extensive network offers unparalleled clarity for a connected customer view.

Privacy-Centric Approach

A commitment to privacy by design builds trust with brands and consumers. This aligns with global regulations like GDPR and CCPA.

Strategic Acquisitions and Innovation

The acquisition of Habu enhances data collaboration, particularly in clean room technology. Continuous investment in product enhancements and AI simplifies the platform.

LiveRamp's dedication to privacy by design and data ethics is a significant advantage, fostering trust with both brands and consumers. The company actively addresses the complexities of data regulation and cybersecurity threats, a critical factor in the growing Privacy Enhancing Technologies (PETs) market, which is projected to reach $4.36 billion in 2025 and $28.4 billion by 2034. LiveRamp's platform supports secure data handling and minimizes the exposure of sensitive information, adhering to global privacy mandates such as GDPR and CCPA. The company consistently invests in product improvements and customer experience to boost retention and drive upsell success. Its acquisition of Habu in fiscal year 2024 further solidified its leadership in data collaboration, especially in clean room technology, enabling enhanced secure data sharing and analysis. LiveRamp also focuses on expanding its partner and connectivity ecosystem, including its ATS network, and utilizing artificial intelligence to streamline its platform for both customers and employees. These strategic initiatives have contributed to LiveRamp's robust financial performance, with fiscal year 2025 total revenue increasing by 13% to $746 million and non-GAAP operating income reaching $136 million, reflecting efficient growth. The durability of these advantages is reinforced by the increasing demand for secure, first-party data collaboration, the ongoing shift to cloud computing, the proliferation of AI tools for marketing, and the expansion of new 'Walled Gardens' in CTV and Commerce Media. LiveRamp's capacity to offer a strong, privacy-focused, and interconnected platform positions it well against imitation and enables adaptation to evolving industry trends. Understanding LiveRamp's competitive advantages in identity resolution is key to grasping its market position. This is further detailed in the Revenue Streams & Business Model of LiveRamp.

Key Differentiators in the LiveRamp Competitive Landscape

LiveRamp distinguishes itself through its comprehensive identity resolution capabilities and its commitment to privacy-centric data collaboration. This positions it strongly against LiveRamp competitors.

• Proprietary identity resolution technology (RampID, ATS)
• Extensive and neutral partner ecosystem (over 25 activation partners)
• Privacy-by-design principles and adherence to regulations
• Investment in clean room technology (Habu acquisition)
• Scalability and interoperability across various data environments

LiveRamp Business Model Canvas

• Complete 9-Block Business Model Canvas
• Effortlessly Communicate Your Business Strategy
• Investor-Ready BMC Format
• 100% Editable and Customizable
• Clear and Structured Layout

GET TEMPLATE ➔

The competitive landscape for LiveRamp is being significantly shaped by major industry shifts, including the move towards first-party data, the phasing out of third-party cookies, and the increasing integration of artificial intelligence. The customer data platform (CDP) market, a key area for LiveRamp, is projected for substantial growth, with estimates placing its value at approximately $3.28 billion in 2025 and anticipating it to reach $12.96 billion by 2032, reflecting a compound annual growth rate (CAGR) of 21.7%. Another analysis suggests the CDP market will expand from $5.72 billion in 2024 to $7.39 billion in 2025, driven by a CAGR of 29.2%. This expansion is fueled by the demand for personalized customer interactions and the adoption of AI/ML technologies. Concurrently, the market for Privacy Enhancing Technologies (PETs), vital to LiveRamp's operations, is also on an upward trajectory, expected to grow from $3.41 billion in 2024 to $4.36 billion in 2025, a CAGR of 27.9%, and further to $11.55 billion by 2029 at a CAGR of 27.6%.

Industry Trends Shaping the Landscape

The digital advertising ecosystem is rapidly evolving, with a pronounced shift towards first-party data strategies and the deprecation of third-party cookies. This fundamental change necessitates new approaches to addressability and data collaboration.

AI and Data Collaboration Growth Drivers

The increasing integration of artificial intelligence and the growing demand for secure, first-party data collaboration are key growth drivers. These trends are pushing the market for customer data platforms and privacy-enhancing technologies forward.

Challenges in the Cookieless Future

Adapting to a cookieless environment presents a significant challenge, requiring robust solutions for authenticated addressability. Macroeconomic uncertainties also contribute to longer deal cycles and customer caution.

Opportunities in Data Activation and Connectivity

Opportunities abound in the increasing importance of secure first-party data collaboration, the growth of cloud computing, and the expansion of AI in marketing. New 'Walled Gardens' in Connected TV and Commerce Media also present avenues for growth.

LiveRamp is strategically positioned to capitalize on these evolving trends. The company's Authenticated Traffic Solution (ATS) aligns well with the industry's move towards authenticated addressability. By focusing on enhancing its products, scaling its partner ecosystem, and simplifying its platform through AI, LiveRamp aims to enable brands to maximize the value of their first-party data. The company's strategy also includes accelerating innovation in an AI-driven, outcomes-focused world. LiveRamp anticipates continued strong revenue growth and margin expansion in FY25, partly attributed to its workforce offshoring initiative. This forward-looking approach, combined with the increasing demand for secure data collaboration, suggests a positive trajectory for its competitive standing. Understanding Brief History of LiveRamp provides context for its current market position.

Key Strategic Imperatives

LiveRamp's strategy centers on resilience and leadership in identity and connectivity. The company is focused on enabling brands to leverage their first-party data effectively.

• Enhancing products and customer experience.
• Scaling the partner and connectivity ecosystem, including ATS.
• Simplifying the platform through AI technology.
• Focusing on authenticated addressability and consumer consent.
• Driving innovation in an AI-driven, outcomes-focused world.

LiveRamp Porter's Five Forces Analysis

• Covers All 5 Competitive Forces in Detail
• Structured for Consultants, Students, and Founders
• 100% Editable in Microsoft Word & Excel
• Instant Digital Download – Use Immediately
• Compatible with Mac & PC – Fully Unlocked

GET TEMPLATE ➔