What are Mission Vision & Core Values of Horizon Robotics Company?

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What are the Mission, Vision, and Core Values of Horizon Robotics?

Mission and vision statements are cornerstones for successful businesses, providing strategic direction and shaping corporate identity. These declarations articulate an organization's purpose, aspirations, and guiding principles, influencing product development and market positioning.

Horizon Robotics, a prominent AI computing solutions player, specializes in high-performance, low-power AI chips and software platforms for edge AI applications. Their focus on autonomous driving and smart IoT places them at the forefront of innovation. For a deeper analysis of their market position, consider the Horizon Robotics BCG Matrix.

The Horizon Robotics mission statement emphasizes enhancing human life through advanced AI computing. This customer-centric and innovation-focused approach aims to empower various smart devices, with a significant focus on the automotive sector for autonomous driving and smart IoT applications. The company's commitment to this mission is evident in its product development and market penetration.

Customer-Centric Focus

The mission prioritizes improving human life, directly addressing user needs for safety and convenience through AI.

Innovation Leadership

Horizon Robotics aims to lead in AI computing, driving technological advancements in smart devices.

Broad Empowerment

The mission extends to a wide range of smart devices, not limited to a single industry.

Automotive Emphasis

A key area of focus is autonomous driving, making vehicles safer and more intelligent.

Integrated Solutions

The company offers both hardware and software, providing comprehensive AI solutions.

Global Market Reach

While strong in China, Horizon Robotics seeks to expand its influence globally.

Horizon Robotics' mission is to make human life safer and better by leading AI computing to empower a plethora of smart devices. This Horizon Robotics mission is reflected in their business operations through the mass production and widespread adoption of their Journey series chips. For instance, in 2024, the company delivered approximately 2.9 million sets of its products, bringing total cumulative deliveries to around 7.7 million sets. The Journey 6 series, optimized for smart vehicles, began mass production in February 2025 and has been adopted by over 20 OEMs for more than 100 smart vehicle models. Another example is their Horizon SuperDrive (HSD) solution, designed for smooth and human-like autonomous driving across urban, highway, and parking scenarios, with the first mass-produced vehicle equipped with HSD expected in the third quarter of 2025. These initiatives directly align with their Horizon Robotics purpose to make human life safer and better by empowering smart devices, particularly in the automotive industry. The mission's primary orientation is clearly innovation-focused and customer-centric, aiming for technological empowerment to improve safety and convenience. For more details on the company's journey, explore the Brief History of Horizon Robotics. This demonstrates Horizon Robotics' commitment to innovation and their strategic goals and objectives.

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This vision statement for Horizon Robotics is forward-looking and ambitious, aiming for widespread integration of their AI computing platform within the automotive industry. The scope of this vision is to achieve significant industry disruption and market leadership in autonomous driving technology. This ambition is realistic yet aspirational, supported by the company's current trajectory and strategic execution.

Visionary Leadership

Horizon Robotics aims to lead the automotive AI sector, integrating its platform into every vehicle.

Market Penetration

By late 2024, Horizon Robotics secured design-wins for over 310 car models, demonstrating strong market presence.

Product Deliveries

Cumulative product deliveries reached approximately 7.7 million sets by the end of 2024.

Strategic Partnerships

The company collaborates with over 20 OEM brands, including major global automotive players.

Revenue Growth

Autonomous driving systems revenue is projected to increase nearly fivefold to CNY1.3 billion in 2025.

Innovation Focus

Continuous development of advanced chips like the Journey 6 series supports Horizon Robotics' strategic goals.

Horizon Robotics' vision is to empower every vehicle with its AI computing platform. By the end of 2024, Horizon Robotics had already secured design-wins for over 310 car models, with over 100 new design-wins in 2024 alone. Their cumulative product deliveries reached approximately 7.7 million sets by the end of 2024, demonstrating substantial market penetration. The company's focus on continuous innovation, strategic partnerships with over 20 OEM brands, and ongoing development of advanced chips like the Journey 6 series, positions them strongly to realize this vision. The anticipated growth in the autonomous driving systems (ADS) division, projected to become Horizon Robotics' largest revenue contributor in 2025 with a nearly fivefold increase in revenue to CNY1.3 billion, further underscores the achievability of their market leadership ambitions. For more details on the company's foundational principles, refer to the Mission, Vision & Core Values of Horizon Robotics.

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Horizon Robotics' core values are fundamental to its operational framework, guiding every decision and fostering a distinct corporate culture. These principles ensure the company remains focused on its long-term objectives and commitment to innovation.

The four core values that define Horizon Robotics are Customer First, Long-Term Focus, Integrity, and Collaboration.

Customer First

Horizon Robotics prioritizes understanding and meeting customer needs, delivering tailored solutions that enhance user experience. This commitment is evident in their comprehensive ADAS and autonomous driving solutions, such as Horizon SuperDrive (HSD).

Long-Term Focus

This value drives sustained investment in research and development and strategic partnerships for future growth. Horizon Robotics' R&D spending reached RMB3.156 billion in 2024, reflecting a 33.4% year-on-year growth.

Integrity

Horizon Robotics upholds strong ethical guidelines and transparency in all business dealings. This ensures trust and reliability with partners and customers, reinforcing the company's brand identity and values.

Collaboration

The company fosters a collaborative environment, working closely with partners like Bosch, Aptiv, and Volkswagen Group. This approach is key to developing advanced technologies and expanding market reach, aligning with Horizon Robotics' strategic goals and objectives.

These core values, including Horizon Robotics' commitment to innovation and ethical guidelines, are integral to its business strategy and future outlook. To understand more about the company's structure, read about the Owners & Shareholders of Horizon Robotics. Next, explore how Horizon Robotics' mission and vision influence its strategic decisions.

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A company's mission and vision are foundational, shaping its strategic direction and influencing every decision from product development to market engagement.

These guiding principles ensure that all actions align with the overarching purpose and future aspirations of the organization.

Horizon Robotics Mission, Vision, and Core Values

Horizon Robotics is driven by a clear mission and vision that guide its technological advancements and market strategies.

• Mission: To make human life safer and better, by leading AI computing to empower a plethora of smart devices.
• Vision: To empower every vehicle with our AI computing platform.
• Core Values: While not explicitly detailed in public statements, the company's actions suggest a strong emphasis on innovation, customer focus, and technological excellence.
• Purpose: To advance AI computing for intelligent devices, particularly in the automotive sector, enhancing safety and user experience.

Strategic Influence of Mission and Vision

Horizon Robotics' mission and vision are integral to its strategic decision-making, directly influencing product development and market expansion efforts.

Product Development: Horizon SuperDrive (HSD)

The development of the Horizon SuperDrive (HSD) solution, a full-scenario autonomous driving system, directly reflects the mission to make life safer and better through AI computing.

Market Expansion Through Partnerships

Strategic partnerships with over 20 OEM brands by the end of 2024, including collaborations with global automotive giants, are driven by the vision to empower every vehicle with their AI platform.

Measurable Success and Market Position

The company achieved RMB2,383.6 million in revenue in 2024, a 53.6% year-on-year growth, with smart driving solutions contributing RMB2,312 million. By the end of 2024, they held over 40% of the Chinese OEM ADAS market, demonstrating the success of their strategy.

Leadership's Commitment to Vision

CEO Dr. Yu Kai's statements emphasize creating beloved smart driving products and making cars trusted, accessible companions, reinforcing the company's mission and vision in daily operations.

Alignment with Competitors Landscape

Understanding Horizon Robotics' strategic direction is crucial when examining the Competitors Landscape of Horizon Robotics.

The mission and vision of Horizon Robotics directly shape its strategic decisions, driving innovation and market penetration in the AI computing sector for smart vehicles.

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Enhancing the mission and vision of Horizon Robotics can better reflect current industry demands and future aspirations. These adjustments aim to broaden the company's scope and solidify its commitment to responsible technological advancement.

Broader Societal and Environmental Commitment in Mission Statement

Refining the mission statement to explicitly include environmental responsibility and ethical AI development would align Horizon Robotics with growing global concerns about technology's impact. This could involve a statement like, 'to make human life safer and better, and to foster a sustainable future, by leading ethical AI computing to empower a plethora of smart devices.'

Expanded Vision for Intelligent Mobility Ecosystems

The vision statement could evolve from empowering vehicles to encompassing a wider intelligent mobility ecosystem. A revised vision, 'To empower every mode of intelligent mobility with our AI computing platform, driving a seamless and sustainable future,' acknowledges the shift towards integrated smart city solutions and diverse transportation methods.

Adaptation to Emerging Technologies and Consumer Behaviors

Horizon Robotics' strategic goals should consider advancements beyond current sensor fusion, such as integrating new sensor technologies and adapting to evolving consumer preferences like shared mobility and subscription services. This proactive approach ensures continued relevance in a rapidly changing market.

Addressing Sustainability in AI Chip Energy Consumption and Vehicle Lifecycles

The company's guiding principles should also reflect a commitment to addressing the energy consumption of AI chips and the overall lifecycle sustainability of autonomous vehicles. This demonstrates a comprehensive approach to responsible innovation and aligns with broader sustainability objectives.

The mission of Horizon Robotics is to make human life safer and better by leading AI computing to empower a plethora of smart devices. This purpose drives their commitment to innovation in artificial intelligence. The vision of Horizon Robotics is to empower every vehicle with its AI computing platform, aiming for widespread adoption of its technology in the automotive sector. Understanding the Revenue Streams & Business Model of Horizon Robotics provides context for how these aspirations are pursued.

While specific core values are not publicly detailed in a singular statement, the company's actions and focus areas suggest a strong emphasis on technological advancement and practical application. Horizon Robotics' business strategy and values are intrinsically linked to its pursuit of leadership in intelligent automotive solutions.