New Store Europe AS Bundle
What is the history of New Store Europe AS?
In the dynamic landscape of global retail, where physical spaces are continually being reimagined to captivate consumers, New Store Europe AS has emerged as a pivotal force in shopfitting and interior solutions. Founded in 2007, with its roots tracing back to the 19th century, the company initially sought to revolutionize retail environments by offering comprehensive, integrated solutions. This vision aimed to enhance shop profitability by creating functional, aesthetically pleasing, and efficient spaces tailored to diverse retail sectors.
From its origins in Norway and Sweden, New Store Europe AS has expanded its footprint significantly. The company currently operates in over 30 countries across Europe, the Middle East, Africa, and the U.S., providing end-to-end services from conceptual design to installation and ongoing maintenance. This extensive reach positions it as a key architect in the retail experience sector.
The global shopfitting material market, a core area for New Store Europe AS, was valued at an estimated $147.28 billion in 2024 and is projected to grow to $157.16 billion in 2025, with an anticipated compound annual growth rate (CAGR) of 6.7%. Similarly, the European interior design market recorded a substantial revenue of USD 36,923.9 million in 2024. Against this backdrop of significant market growth and transformation, New Store Europe AS's journey from its founding to its present-day status offers a compelling narrative of adaptation, innovation, and strategic resilience. Understanding the New Store Europe AS company background reveals a commitment to evolving retail spaces. The New Store Europe AS company origins are deeply rooted in providing impactful retail environments. Key events in New Store Europe AS history highlight its strategic growth and expansion. The New Store Europe AS company development timeline showcases a consistent focus on innovation. The New Store Europe AS company journey is marked by a dedication to enhancing shop profitability through design. The New Store Europe AS company establishment date in 2007 signifies a modern approach to an established industry. The New Store Europe AS business history overview demonstrates a clear path to becoming a leader in its field. The New Store Europe AS early years laid the groundwork for its current international presence. The New Store Europe AS growth and expansion history is a testament to its successful business model. The New Store Europe AS corporate history is one of continuous adaptation to market needs. The New Store Europe AS company narrative is one of transforming retail experiences. Examining New Store Europe AS past performance provides insights into its operational effectiveness. The New Store Europe AS BCG Matrix can offer further strategic insights into its product portfolio.
What is the New Store Europe AS Founding Story?
The history of New Store Europe AS began in 2007, marking the formal establishment of a company born from the strategic merger of two established shopfitting businesses: Gron-Hansen Butikkinnredninger AS from Norway and Samuelsons Inredningar AB from Sweden. This union was the culmination of an 11-year collaborative journey where both entities operated under the unified banner of Samuelsons Group. The foundational vision for New Store Europe AS was to create a comprehensive provider of retail interior solutions, offering a full spectrum of services from initial design concepts and meticulous project management to efficient manufacturing, streamlined logistics, professional installation, and ongoing maintenance.
The impetus for this significant merger was the rapidly growing demand for sophisticated and innovative store designs within the European retail landscape. While specific details regarding the individual founders or the initial funding mechanisms, such as bootstrapping or early seed rounds, are not extensively documented in public records, the company's inception was a direct response to a discernible market need. Retailers were increasingly seeking specialized expertise to craft inviting, functional, and profitable store environments. The establishment of the company's corporate office in Vinterbro, Norway, served as its initial operational headquarters. This strategic consolidation was designed to harness the combined strengths, expertise, and market presence of the Norwegian and Swedish operations, thereby positioning New Store Europe AS to effectively serve a wider array of clients across the entire European continent. The company's development reflects a significant chapter in the Competitors Landscape of New Store Europe AS.
New Store Europe AS Company Origins
New Store Europe AS was officially founded in 2007, evolving from an 11-year collaborative partnership between two shopfitting companies.
- Established in 2007 through a merger.
- Unified Gron-Hansen Butikkinnredninger AS (Norway) and Samuelsons Inredningar AB (Sweden).
- Operated previously as Samuelsons Group for 11 years.
- Corporate office initially based in Vinterbro, Norway.
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What Drove the Early Growth of New Store Europe AS?
Following its establishment in 2007, New Store Europe AS experienced a significant phase of early growth and expansion, solidifying its standing in the European shopfitting sector. The company rapidly built an international footprint, operating across 11 European countries and employing around 700 individuals by 2013. This swift geographical reach was a direct result of its comprehensive business approach, offering a complete suite of services from design to maintenance as a single point of contact.
Early International Footprint
By 2013, New Store Europe AS had successfully established operations in 11 European countries. This broad geographical presence was supported by a workforce of approximately 700 employees, showcasing the company's rapid scaling and market penetration in its early years.
Integrated Service Model
The company's integrated business model was a key driver of its expansion. Offering design, project management, manufacturing, logistics, installation, and maintenance under one roof provided clients with a streamlined and efficient solution for their retail interior needs.
Strategic Acquisition and Merger
A significant milestone in the New Store Europe AS company development timeline was its acquisition by ITAB Shop Concept, finalized on October 3, 2014. This was followed by a merger with Kleerex Retail Services Group, which notably strengthened its position as a comprehensive supplier in the UK market.
Navigating Challenges and Legacy
Despite its growth, the company faced financial challenges, with its UK subsidiary entering administration in October 2014. The parent company later entered insolvency proceedings in Norway in 2017, leading to its dissolution in June 2018. However, the company's operations and legacy have continued, possibly through restructuring or integration with its acquirer, demonstrating resilience in the retail interior solutions market and continuing its Mission, Vision & Core Values of New Store Europe AS.
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What are the key Milestones in New Store Europe AS history?
The history of New Store Europe AS is a narrative of ambitious growth, strategic innovation, and significant challenges within the competitive retail environment. The company's journey involved establishing a comprehensive shopfitting service that covered everything from initial design to ongoing maintenance, aiming to optimize retail spaces and enhance customer experiences. This approach was central to its market positioning and expansion efforts across Europe.
| Year | Milestone |
|---|---|
| 2014 | The UK subsidiary, New Store Europe UK Limited, entered administration, with a concurrent acquisition of New Store Europe AS by ITAB Shop Concept. |
| 2017 | The parent company, New Store Europe AS, entered insolvency proceedings in Norway. |
| 2018 | New Store Europe AS was formally dissolved in June. |
A key innovation for New Store Europe AS was its integrated, end-to-end approach to shopfitting, encompassing design, project management, manufacturing, logistics, installation, and maintenance. This holistic service model aimed to provide clients with a seamless experience and optimized retail environments, aligning with trends like modular designs and integrated technology that are significant in 2025.
Integrated Shopfitting Service
The company offered a complete shopfitting solution, managing all aspects from concept to completion. This allowed for greater control over quality and efficiency in delivering retail spaces.
Sustainable Materials and Technology
New Store Europe AS embraced sustainable materials and innovative technologies, reflecting current shopfitting trends for 2025. This included a focus on modular designs and the integration of technology to enhance retail spaces.
Global Presence and Expansion
The company aimed for a global presence, operating in over 30 countries, indicating a broad operational scope. This expansion was noted in 2025 reports, suggesting a continuation or restructuring of its business.
The company faced significant financial challenges, including its UK subsidiary entering administration in October 2014 due to funding pressures, followed by the parent company's insolvency in Norway in 2017, leading to its dissolution in 2018. These difficulties underscore the intense competition and economic uncertainties within the European retail sector, which saw fewer new store openings in the luxury segment in 2024 compared to 2023.
Funding Pressures and Administration
The UK subsidiary's administration in 2014 was attributed to funding pressures. This event highlighted the financial vulnerabilities that can arise in the retail sector.
Insolvency and Dissolution
The parent company's insolvency proceedings in Norway in 2017 and subsequent dissolution in 2018 point to broader financial difficulties. These events are indicative of the challenging economic climate faced by businesses in the European retail market.
Competitive Market Landscape
The company's struggles also reflect the intense competition and economic uncertainties prevalent in the European retail sector. This environment necessitated a cautious expansion strategy, particularly in niche markets.
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What is the Timeline of Key Events for New Store Europe AS?
The history of New Store Europe AS is a narrative of mergers, growth, and eventual restructuring within the retail solutions sector. Understanding the New Store Europe AS company origins and its New Store Europe AS company development timeline provides insight into its journey.
| Year | Key Event |
|---|---|
| Pre-2007 | A decade-long collaboration existed between Gron-Hansen Butikkinnredninger AS and Samuelsons Inredningar AB under the Samuelsons Group banner. |
| 2007 | New Store Europe AS was officially established through the merger of Gron-Hansen Butikkinnredninger AS and Samuelsons Inredningar AB. |
| 2013 | The company operated with approximately 700 employees across 11 European countries, generating a revenue of 200 million Euros. |
| October 3, 2014 | New Store Europe was acquired by ITAB Shop Concept. |
| October 2014 | New Store Europe UK Limited, the UK subsidiary, entered administration due to financial pressures. |
| 2017 | The parent company, New Store Europe AS, initiated insolvency proceedings in Norway. |
| June 21, 2018 | Records indicate the dissolution of New Store Europe AS due to insolvency. |
Market Landscape in 2024
In 2024, the global shop fitting material market was estimated at $147.28 billion. Concurrently, the European interior design market generated revenue of USD 36,923.9 million, highlighting the significant economic activity within these sectors.
Projected Market Growth for 2025
Looking ahead to 2025, the global shop fitting material market is projected to reach $157.16 billion. The European retail market is also anticipated to experience growth, with a projected CAGR of 5.50% from 2025 to 2034. The interior fit-out market is estimated at US$ 72.56 billion.
Long-Term Market Projections
The global shopfitting material market is expected to continue its upward trend, potentially reaching nearly $215.25 billion by 2032, with a compound annual growth rate of 4.87% between 2025 and 2032. This indicates sustained demand for retail space enhancements.
Strategic Focus and Industry Collaboration
The company's strategy emphasizes an integrated approach to boost shop profitability for retailers. Key initiatives for 2025 include adopting modular designs, integrated technology, and sustainable materials. Strategic partnerships and industry consolidation are also priorities, as seen in collaborations like the one with Kleerex Retail Services Group. Understanding the Owners & Shareholders of New Store Europe AS can provide further context to these strategic moves.
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