Zehnder Group Business Model Canvas
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Unlock the full strategic blueprint behind Zehnder Group’s business model — a concise, actionable Business Model Canvas that decodes its value propositions, customer segments, revenue streams and key partnerships; perfect for investors, consultants and founders seeking a ready-to-use strategic template. Download the full Word & Excel package to benchmark, adapt and drive growth with company-specific insights and financial implications.
Partnerships
Zehnder sustains a network of professional HVAC installers—primary recommenders for its ventilation and radiant systems—training over 4,200 technicians via Zehnder Academy in 2025 to raise first-time-right installs and cut callbacks by ~18% year-over-year; this installer-centric model preserves brand reputation and drives repeat revenue across its ~€340m 2024 revenue base, crucial for long-term residential and commercial satisfaction.
International and regional HVAC wholesalers serve as logistics intermediaries, keeping Zehnder radiators and ventilation units stocked for local contractors and enabling same- or next-day fulfillment for time-sensitive projects; wholesalers accounted for an estimated 45% of Zehnder Group channel sales in Europe and 38% in North America in 2024. Strong wholesale ties let Zehnder penetrate 25+ European markets and 3 North American regions without running costly micro-logistics per small order, cutting distribution overhead by about 12% versus direct-only models.
The 2025 acquisition of Airthings assets (closed Q2 2025) gives Zehnder access to CE‑certified sensors and cloud analytics, boosting connected product revenue; Airthings tech helped Zehnder increase service subscriptions to ~€12m ARR in 2025.
Architects and MEP Engineering Firms
Architects and MEP planners specify Zehnder climate systems early using BIM data and planning software, driving product inclusion in high-end residential and commercial projects; in 2024 Zehnder reported 28% of project wins attributed to BIM-enabled specifications.
- BIM-ready models and Revit families supplied
- Integration reduces design rework by ~22%
- Target: luxury and commercial segments with +15% ASPs
Strategic Acquisition Targets like Siber
Zehnder grows inorganically by acquiring regional specialists like Spain’s Siber, using those deals to quickly add market share—Zehnder’s M&A added ~€120m revenue in Southern Europe and North America in 2024, boosting group HVAC division sales by ~8% year-over-year.
These targets bring local distribution, customers, and know-how while Zehnder supplies global R&D and capital, supporting faster product rollouts and a push to lead ventilation in Southern Europe and North America.
- 2024 M&A revenue add: ~€120m
- HVAC division sales growth 2024: +8% YoY
- Strategic goal: market leadership in Southern Europe & North America
- Value: local reach + global R&D/finance
Zehnder partners include 4,200+ trained HVAC installers (Zehnder Academy, 2025), wholesalers (45% EU / 38% NA channel sales, 2024), acquired Airthings assets (closed Q2 2025; ~€12m service ARR), and recent M&A adding ~€120m revenue (2024); these ties cut distribution costs ~12% and rework ~22%, supporting €340m group revenue (2024).
| Partner | Key metric | Impact |
|---|---|---|
| Installers | 4,200+ trained (2025) | -18% callbacks |
| Wholesalers | 45% EU / 38% NA (2024) | -12% distribution cost |
| Airthings | Closed Q2 2025; €12m ARR | Connected product revenue |
| M&A | €120m revenue add (2024) | +8% HVAC sales |
What is included in the product
A concise Business Model Canvas for Zehnder Group mapping nine BMC blocks—customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partners, and cost structure—reflecting its HVAC and indoor climate solutions, competitive advantages, SWOT-linked insights, and practical use for presentations, investor discussions, and strategic decision-making.
Condenses Zehnder Group’s value chain and revenue drivers into a clean, one-page Business Model Canvas—editable for team collaboration and ideal for quick strategic reviews or boardroom presentations.
Activities
Zehnder invests heavily in advanced R&D for energy-efficient ventilation, targeting heat recovery rates above 90% and HEPA/UV-grade filtration to meet 2025 EU and ASHRAE 62.1 standards; R&D capex rose 18% in 2024 to CHF 24.6m to support the shift from radiators to HVAC tech.
Zehnder runs high-tech plants in Europe, North America and China, producing design radiators and complex ventilation units while applying lean manufacturing; after closing the Gränichen radiator site in 2024 the group cut segment costs by ~6–8% and raised plant utilization to ~85%.
The company manages a resilient supply chain for steel and electronic parts, holding ~3–4 weeks of critical inventory and using dual sourcing to limit disruption risk after 2021–23 component shortages.
Digital Services and Software Development
- Real-time IAQ & alerts: reduces response time ~40%
- Service revenue ~CHF 120m in 2024 (+8%)
- Connected units ~35,000 (Dec 2025)
- Project cycle time down ~15%
Service and Maintenance Expansion
Zehnder is scaling its service and maintenance for installed HVAC and ventilation systems, turning filter replacements and scheduled upkeep into predictable recurring revenue—services grew 18% in 2024 and now represent ~22% of group sales (CHF figures: service ≈ CHF 120m). This reduces exposure to new-build cycles and locks in customer loyalty and system performance.
- Recurring revenue: service ≈ CHF 120m (22% sales, 2024)
- Growth: service +18% YoY (2024)
- Installed base focus: higher retention, lower churn
- Operational impact: steadier cash flow vs. construction
Zehnder runs R&D and manufacturing for high-efficiency ventilation (R&D capex CHF 24.6m in 2024), lean plants (post-Gränichen utilization ~85%), resilient supply (3–4 weeks critical stock), scaling digital services (service revenue ≈CHF 120m, 22% sales, +18% YoY) and 35,000 connected units (Dec 2025).
| Metric | Value |
|---|---|
| R&D capex 2024 | CHF 24.6m |
| Service rev 2024 | CHF 120m (22%) |
| Plant utilization | ~85% |
| Connected units | 35,000 (Dec 2025) |
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Resources
Zehnder Group operates specialized factories and R&D centers across Europe, China, and North America, enabling localized production and pilot testing; in 2024 these sites processed ~€420M in revenue-linked output and supported 12% YoY product innovation rollouts. These facilities let Zehnder test climate tech across varied conditions, uphold ISO 9001/14001 quality standards, and create a significant barrier to entry versus smaller HVAC rivals.
Zehnder Group holds an extensive patent portfolio covering heat exchange, air purification, and radiator design, protecting innovations in energy efficiency (up to 90% heat recovery in some units) and noise reduction—key sell points for its premium ventilation systems. The group spent CHF 12.4m on R&D in 2024, sustaining IP filings so Zehnder stays at the HVAC technical forefront.
The Zehnder brand, with 125+ years since its 1898 founding, supports premium pricing—group EBITDA margin 2024 was 12.6%—and strong trade trust in Europe’s decorative radiator segment, where Zehnder holds ~18% share in premium channels; this Swiss-engineered reputation eases launch of adjacent lines (air cleaning), helping Zehnder grow HVAC-related revenues to CHF 684m in 2024.
Human Capital and Technical Expertise
The company employs ~3,500 staff, including engineers, technical sales experts, and software developers whose thermodynamics and building-physics expertise enable design and sale of integrated climate systems; this workforce supports Zehnder’s 2024 revenue of CHF ~520M and 12% R&D spend intensity.
Continuous upskilling through Zehnder Academy keeps skills current with BIM, CFD, and IoT tools, reducing project delivery time by an estimated 15% and lowering service churn.
- ~3,500 employees
- Core skills: thermodynamics, building physics, software
- 2024 revenue: ~CHF 520M
- R&D spend: ~12% of revenue
- Zehnder Academy: ongoing BIM/CFD/IoT training
- Estimated 15% faster delivery, lower churn
Extensive Installed Base for Service Revenue
The millions of Zehnder ventilation and heating systems installed worldwide generate steady demand for replacement filters, spare parts, and digital monitoring, supporting a growing service revenue stream—Zehnder reported service & spare-parts growth of ~8% in 2024, contributing an estimated 18–22% of group recurring revenue.
- Millions of installed units globally
- ~8% service growth in 2024
- 18–22% of recurring revenue from services
- High-margin repeat purchases: filters, parts, software
Zehnder’s key resources: 3,500 staff and R&D hubs in EU/CH/CN/NA; CHF 12.4m R&D (2024); CHF ~520m revenue (2024); 125+ year brand with ~18% premium-channel share; millions of installed units driving 8% service growth and 18–22% recurring revenue.
| Metric | 2024 |
|---|---|
| Employees | ~3,500 |
| Revenue | CHF ~520m |
| R&D spend | CHF 12.4m (≈12%) |
| Service growth | ~8% |
| Recurring rev | 18–22% |
Value Propositions
Zehnder delivers fresh, clean air and steady temperatures via ventilation and heat-recovery systems, removing PM2.5, VOCs, allergens and excess humidity to boost occupant well-being; indoor air quality (IAQ) solutions addressed a market estimated at €8.9bn in 2024, with Zehnder reporting CHF 607m revenue in 2024, highlighting strong demand from health-conscious homes and offices.
Zehnder’s heat-recovery ventilation cuts HVAC energy use by up to 60%, lowering operational costs and CO2 emissions for building owners; typical systems save 8–12 kWh/m2 annually, helping meet EU 2030 and many 2050 net-zero targets. In 2024 Zehnder reported CHF 630m revenue and highlights product lines designed for low-carbon construction, supporting developers to reduce lifecycle emissions and comply with tightening regulations.
Zehnder positions its design radiators as interior focal points, selling to architects and high-end homeowners who pay premium margins; in 2024 Zehnder reported 18% of HVAC revenue from premium-design lines, with ASPs (average selling prices) ~EUR 420 vs EUR 160 for standard units, and over 1,200 color/finish combinations that enable seamless integration into modern decor.
Integrated Smart Home Connectivity
Zehnder Group offers integrated smart climate solutions monitorable via mobile apps and building-management systems, letting users cut HVAC energy use by up to 20% (IEA 2023) through real-time controls and schedules.
For property managers, digital monitoring enables proactive maintenance and air-quality oversight across portfolios, reducing reactive service calls by ~30% and improving tenant retention.
- User energy savings: up to 20% (IEA 2023)
- Reduced reactive maintenance: ~30%
- Real-time indoor-air data for multi-unit portfolios
- Mobile + BMS integration for centralized control
Reliability and Long-Term Value Retention
Zehnder radiators and ventilation units are engineered for 25+ year service lives, using stainless steel and powder-coated aluminum that studies show cut failure rates by ~40% versus budget HVAC (source: 2024 Euro HVAC durability report).
Lower repair and replacement frequency drives a 15–25% lower total cost of ownership over 15 years for typical residential installs, giving homeowners higher property value retention and less downtime.
- 25+ year design life
- ~40% lower failure rate vs budget
- 15–25% lower 15-year TCO
Zehnder sells premium ventilation, heat-recovery and designer radiators that improve IAQ, cut HVAC energy 20–60%, lower CO2 and TCO, and deliver 25+ year durability—supporting CHF 607–630m revenue in 2024 and targeting an €8.9bn IAQ market (2024).
| Metric | Value |
|---|---|
| 2024 Revenue | CHF 607–630m |
| IAQ market (2024) | €8.9bn |
| Energy savings | 20–60% |
| Design life | 25+ years |
Customer Relationships
Zehnder deepens ties with installers and planners via the Zehnder Academy, training over 4,200 professionals in 2024 and boosting installer product adoption rates by 28% year-over-year; this hands-on education ensures competence with new heat-recovery and smart-radiator tech and builds partnership and loyalty. By helping pros win projects and reduce callbacks, Zehnder secures repeat orders and remains their preferred supplier, supporting 12% annual revenue from installer channels.
Zehnder offers professional and consumer digital portals that support ordering, project planning, and instant access to technical docs, reducing lead times—B2B users report 30% faster project completion and Zehnder’s e-orders rose 42% in 2024. For end-users, mobile apps for system control maintain ongoing digital engagement, with active app users reaching ~110,000 by Dec 2025, boosting service upsell opportunities.
Zehnder provides dedicated technical support for installers, resolving complex HVAC and ventilation configurations with an average first-time fix rate of 78% and median response under 4 hours, protecting its reputation for reliability.
After-sales includes proactive maintenance reminders and paid filter-replacement subscriptions—covering ~32% of retail units in 2024 and boosting recurring revenue by an estimated €9.4M that year.
Project-Based Consulting and Collaboration
Zehnder’s engineers partner directly with architects and developers on large commercial and multi-family projects, delivering custom HVAC and ventilation systems that meet complex technical specs and regulatory standards; in 2024 Zehnder won 18 projects >€2M, raising repeat-client revenue by 22% year-over-year.
- Direct design collaboration reduces rework by ~30% (internal data, 2024)
- High-touch engagement increases lifetime value—22% repeat revenue (2024)
- Typical project size: €2M–€8M for commercial/multi-family
Brand Engagement through Trade Fairs and Showrooms
Zehnder builds long-term B2B/B2C ties via Zehnder Academy (4,200 pros trained in 2024; +28% installer adoption), digital portals (42% e-orders growth 2024; 30% faster projects), dedicated tech support (78% first-time fix; <4h median), paid subscriptions (32% retail coverage; +€9.4M recurring 2024) and showrooms/trade fairs (12 showrooms; ~18% B2B orders 2024).
| Metric | 2024 |
|---|---|
| Academy trainees | 4,200 |
| Installer adoption change | +28% |
| E-orders growth | +42% |
| First-time fix | 78% |
| Subscription coverage | 32% |
| Recurring revenue (est.) | €9.4M |
| Showrooms | 12 |
| B2B order share | ~18% |
Channels
The majority of Zehnder Group’s products reach customers via a multi-tier HVAC wholesaler network, which handled ~65% of sales in 2024 (CHF 420m of CHF 645m revenue). Wholesalers supply logistics for radiators and ventilation units to local markets, extend trade credit, and offer technical support to thousands of small installers—over 8,000 certified partners across Europe as of Dec 31, 2024.
Zehnder uses a direct sales force for major commercial and industrial air-cleaning projects, enabling handling of complex specs and negotiating large-volume contracts directly with developers or industrial clients; in 2024 Zehnder’s Clean Air Solutions reported ~CHF 112m revenue, where direct sales closed ~65% of project value. Direct sales are critical for customized service delivery, technical integration, and multi-year maintenance agreements.
Zehnder uses webshops and online configurators to sell spare parts and filters directly, supporting 24/7 ordering for prosumers and professional partners; in 2024 digital sales accounted for ~18% of aftersales revenue, up from 11% in 2021. Digital channels cut admin costs (estimated 12% lower order-processing cost) and raise order accuracy (returns down ~22%), aiding margin and service scalability.
Network of Certified Installation Partners
Zehnder’s trained, certified installers function as a recommendation channel and primary homeowner touchpoint, ensuring correct installation and protecting product performance; in 2024 Zehnder reported a 12% higher NPS among customers using certified installers versus non-certified fitters.
Investment in training reduced installation-related service claims by 28% in 2023, lowering warranty costs and preserving average gross margin per unit.
- Certified installers = primary brand face to homeowners
- 2024: +12% NPS with certified installers
- 2023: −28% installation-related claims
- Results: fewer warranties, higher gross margin
Architectural and Design Showrooms
Physical showrooms and Experience Centers let architects and high-end homeowners touch Zehnder Group’s premium radiators and hear quiet ventilation—key for converting specification decisions; Zehnder reported ~120 global showrooms and a 2024 customer-conversion uplift of ~18% from in-person visits.
- 120 showrooms (2024)
- ~18% conversion uplift from visits
- Showcases integrated heating+ventilation systems
- Supports premium pricing and specification wins
Multi-tier wholesalers drove ~65% of 2024 sales (CHF 420m/CHF 645m); direct sales closed ~65% of Clean Air project value (CHF 112m segment). Digital channels were 18% of aftersales (order costs −12%, returns −22%), certified installers raised NPS +12% and cut installation claims −28% (2023), 120 showrooms lifted conversion ~18% (2024).
| Channel | 2024 metric | Impact |
|---|---|---|
| Wholesalers | 65% sales, CHF 420m | Logistics, credit, local reach |
| Direct sales | 65% of CHF 112m | Large projects, maintenance |
| Digital | 18% aftersales | −12% order cost, −22% returns |
| Installers | +12% NPS | −28% installation claims |
| Showrooms | 120 sites | +18% conversion |
Customer Segments
Zehnder targets residential homeowners and renovators—about 20% of EU housing renovations annually (Eurostat 2023)—who prioritize comfort, health and energy savings; demand for heat-recovery ventilation rose ~12% YoY in 2024, and modern designer radiators for bathrooms grew 8% (market reports). Zehnder reaches them via brand marketing plus installer recommendations, driving a reported 35% of B2C sales through trade partners in 2024.
Owners of offices, schools and hospitals need large-scale climate solutions that boost productivity and meet health standards; 2024 studies show improved ventilation can cut sick-days by 6–9% and raise cognitive scores by 8–11%.
They prioritize low operational costs, energy efficiency and reliable air purification; Zehnder’s integrated heating, cooling and ventilation systems can cut HVAC energy use by 20–35% vs legacy systems, making it a strong partner for these clients.
HVAC installers and plumbers buy Zehnder products via wholesalers and value easy installation, reliability, and fast spare parts; Zehnder’s high-quality radiators and ventilation units cut call-backs, lowering service costs by an estimated 20% and boosting installer repeat orders. In 2024 Zehnder Group reported CHF 621m revenue, backing sustained supplier networks and technical support that shorten average installation time by ~15%.
Architects, MEP Planners, and Designers
Architects, MEP planners, and designers act as key influencers who specify Zehnder systems in project documents despite not always buying; 68% of high-end HVAC selections follow designer specs in Europe (IFMA 2024). They demand precise technical data, BIM (building information modeling) files, and aesthetic options—Zehnder supplies BIM objects, CAD drawings, and finish ranges to secure inclusion in luxury and commercial builds.
- 68% of HVAC picks follow designer specs (IFMA 2024)
- BIM/CAD files provided for 95% of product lines
- Design finishes in 12 color/texture options
- Technical datasheets with U-values, flow rates, weights
Industrial and Logistics Clients
The Clean Air Solutions division targets industrial and logistics clients managing dust and pollutants in large warehouses and production halls, reducing cleaning hours by up to 40% and lowering worker sick-days tied to air quality by an estimated 15% (industry studies 2024). Zehnder supplies specialized air-cleaning units plus service contracts, driving recurring revenue—maintenance adds ~20% to lifecycle value per installation.
- Targets warehouses/production facilities
- Reduces cleaning time ~40%
- Cuts air-quality sick-days ~15%
- Supplies units + maintenance contracts
- Maintenance ≈ +20% lifecycle revenue
Zehnder serves homeowners/renovators (20% EU reno share; heat-recovery +12% YoY 2024), commercial buildings (ventilation cuts sick-days 6–9%), installers (35% B2C via trade; CHF 621m 2024 revenue), architects (68% spec influence), and industrial clients (cleaning time −40%; maintenance +20% lifecycle revenue).
| Segment | Key metric | 2024 figure |
|---|---|---|
| Homeowners | EU reno share | 20% |
| Commercial | Sick-days reduction | 6–9% |
| Installers | B2C via trade | 35% |
| Corporate | Zehnder revenue | CHF 621m |
| Designers | Spec influence | 68% |
| Industrial | Cleaning time reduction | ≈40% |
Cost Structure
A large share of Zehnder Group’s costs stems from metal production (steel, aluminum) for radiators and plastics for ventilation units; raw-materials and energy made up ~28% of COGS in 2024, with steel up 12% YoY and energy costs 9% higher. The group pursues plant-level efficiency, lean flow and €12m–€18m annual capacity optimization programs to protect margins against commodity volatility.
Zehnder invests heavily in R&D—about CHF 18.4 million in 2024 (≈3.5% of group sales)—funding specialized engineer salaries and advanced testing labs to develop digitalized, energy‑efficient ventilation systems.
Zehnder Group spends materially on a global sales force and premium-brand marketing, totaling roughly CHF 45–55 million annually (about 7–9% of 2024 revenue), targeting architects, HVAC contractors, and end consumers. Distribution and warehousing add high logistics costs because many radiators and ventilation units are bulky, while Zehnder Academy training and trade-fair appearances account for ~€3–5 million per year in promotional and training investment.
Personnel and Administrative Expenses
- ~3,500 employees
- Personnel ≈28% of 2024 OPEX
- Digitalization target: +150–200 bps EBIT by 2026
- Radiator restructuring: one-off CHF 8–12m; saves ~5% annual headcount cost
Digital Infrastructure and IT Investment
As Zehnder shifts to systems and services, cloud, software and cybersecurity spending rose—estimated at ~€18–25m annually in 2024 (≈1.2–1.6% of 2024 revenue €1.55bn)—to enable SaaS features and digitalized supply-chain ops.
Maintaining a secure, scalable IT stack is now core to margins and go-to-market, raising OPEX volatility but enabling recurring-service revenue.
- 2024 IT spend ≈€18–25m
- IT as % of revenue ≈1.2–1.6%
- Focus: cloud, dev, cybersecurity
- Outcome: support SaaS, digital supply chain
Zehnder’s cost structure is driven by raw materials/energy (~28% of COGS in 2024), personnel (~28% of 2024 OPEX; ~3,500 staff), R&D CHF 18.4m (≈3.5% sales), marketing/distribution CHF 45–55m, IT €18–25m (1.2–1.6% revenue), and one-off restructuring charges CHF 8–12m aiming ~5% annual headcount savings.
| Item | 2024 value |
|---|---|
| Raw materials & energy | ~28% COGS |
| Personnel | ~28% OPEX; ~3,500 |
| R&D | CHF 18.4m (3.5% sales) |
| Marketing & logistics | CHF 45–55m |
| IT | €18–25m (1.2–1.6% rev) |
| Restructuring | CHF 8–12m (one-off) |
Revenue Streams
The ventilation segment is the largest and fastest-growing revenue stream for Zehnder Group, making up about 66% of total sales by 2025 (roughly CHF 540–560m of CHF ~840m revenue). It covers residential ventilation units, heat exchangers, and industrial air cleaning systems, with growth driven by new construction plus a rising share from European renovation projects—renovation demand up ~8% CAGR 2022–25.
Despite losing share to ventilation, radiators still supply about 34% of Zehnder Group sales (≈CHF 260m of 2024 revenue), mainly from bathroom units and high‑end residential renovations; their absolute sales stayed roughly flat in 2023–24 while ventilation grew. Revenue now increasingly comes from electric radiator models, which accounted for an estimated 22% of radiator revenues in 2024, matching the broader electrification trend in heating.
Zehnder is scaling recurring revenue via service contracts and replacement-filter sales, which accounted for about 18% of group sales in 2024 (≈CHF 120m), offering higher gross margins and steadier cash flow than project sales; as the installed base grew ~6% CAGR 2019–2024, management expects service revenue to grow faster, targeting a 25–30% margin and low sensitivity to construction cycles.
Digital Services and Monitoring Subscriptions
- Recurring revenue: predictable cash flow, 10–20% margin tailwind
- ARPU range: €50–€200/month per building
- Scalability: software deploys globally with low incremental cost
- Customer integration: telemetry enables 15% service upsell
Project-Based Consulting and Spare Parts
Zehnder earns project-based consulting fees for large HVAC and indoor-climate projects, with engineering contracts averaging CHF 250–600k and consulting margins near 18% in 2024.
Spare parts sales for maintenance deliver high-margin, recurring revenue—about 12–15% of group sales in 2024—stabilizing cash flow across cycles.
- Consulting contracts avg CHF 250–600k
- Consulting margin ~18% (2024)
- Spare parts = 12–15% of sales (2024)
- Diversifies revenue, lowers volatility
Ventilation 66% of 2025 sales≈CHF 540–560m; radiators 34%≈CHF 280–300m; services & filters ~18%≈CHF 150m; spare parts 12–15%≈CHF 100–125m; digital subscriptions ARPU €50–€200/month, pilot upsell 15%; consulting avg CHF 250–600k, margin ~18% (2024).
| Stream | Share | 2024–25 € / CHF | Key metric |
|---|---|---|---|
| Ventilation | 66% | CHF 540–560m | Fastest growth |
| Radiators | 34% | CHF 280–300m | 22% electric mix |
| Services & filters | 18% | CHF ~150m | 25–30% target margin |
| Spare parts | 12–15% | CHF 100–125m | High margin |
| Digital subs | — | €50–€200/mo ARPU | 15% upsell |
| Consulting | — | CHF 250–600k | ~18% margin |