Unipol Gruppo Business Model Canvas
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Unlock the full strategic blueprint behind Unipol Gruppo’s business model—discover how its insurance & financial services integrate to create customer value, drive recurring revenue, and sustain competitive advantage; ideal for investors, consultants, and strategists seeking actionable, company-specific insights.
Partnerships
Unipol Gruppo leverages bancassurance ties with BPER Banca and Banca Popolare di Sondrio to sell insurance across ~2,200 bank branches, avoiding extra retail costs; bancassurance accounted for roughly 28% of group gross premiums in 2024 (€6.8bn of €24.3bn). By 2025 these alliances use shared digital platforms and GDPR-compliant data-sharing to lift cross-sell conversion rates by an estimated 12–15%.
Unipol partners with global reinsurers (Munich Re, Swiss Re, Hannover Re) to transfer excess liability and stabilise capital—reinsurance covered ~€2.1bn of Nat Cat exposure in 2024—ensuring claims payability during shocks and volatility.
These ties require detailed actuarial data exchange and joint risk models, enabling competitive ceded rates and tailored coverage for complex industrial risks, reducing Solvency II capital strain by an estimated 8–12% in 2024.
Healthcare and Welfare Networks
The group contracts with over 3,200 private clinics and 6,500 diagnostic centers, plus 28,000 healthcare professionals to back its health insurance and corporate welfare lines, securing negotiated rates that raise perceived product value and lower claims costs.
As a pillar of Beyond Insurance, this network delivered 1.2 million corporate-welfare services in 2024, integrating preventive care and employee wellbeing directly into client programs.
- 3,200+ clinics
- 6,500 diagnostic centers
- 28,000 healthcare professionals
- 1.2M welfare services (2024)
- Negotiated-rate access, lower claims
Real Estate and Hospitality Operators
Through UNA Group, Unipol partners with international tourism agencies and property managers to boost occupancy across ~7,500 hotel rooms and 1.2 million sq m of real estate, generating recurring non-insurance revenue (~€150m revenue contribution in 2024).
These alliances prioritize sustainable urban development and energy-efficient building management, cutting portfolio energy use by ~18% since 2020 and supporting Unipol’s ESG targets.
- 7,500 hotel rooms
- 1.2 million sq m real estate
- €150m non-insurance revenue (2024)
- −18% portfolio energy use since 2020
Unipol’s key partnerships—bancassurance (BPER, BPS: ~2,200 branches; 28% of gross premiums, €6.8bn in 2024), reinsurers (Munich Re, Swiss Re, Hannover Re: €2.1bn Nat Cat ceded in 2024), telematics/OEMs (1.6M connected vehicles; 12% lower claims freq.), healthcare network (3,200 clinics; 6,500 centers; 28,000 pros; 1.2M welfare services) and UNA real estate (7,500 rooms; €150m non-insurance rev 2024) drive distribution, risk transfer, product innovation and recurring income.
| Partner | Key metric | 2024 |
|---|---|---|
| Bancassurance | Branches / Premiums | ~2,200 / €6.8bn (28%) |
| Reinsurers | Nat Cat ceded | €2.1bn |
| Telematics/OEMs | Connected vehicles / claims | 1.6M / −12% freq. |
| Healthcare network | Providers / services | 3,200/6,500/28,000 / 1.2M |
| UNA real estate | Rooms / non-insurance rev | 7,500 / €150m |
What is included in the product
A concise Business Model Canvas for Unipol Gruppo detailing customer segments, channels, value propositions, revenue streams, key activities, resources, partnerships, cost structure and governance, reflecting its integrated insurance, banking and mobility services; ideal for presentations, investor discussions and strategic planning with SWOT-linked insights and competitive advantage analysis across the nine BMC blocks.
Compact one-page Business Model Canvas for Unipol Gruppo that condenses its insurance and banking strategy into editable cells—ideal for quick boardroom reviews, team collaboration, and saving hours on formatting while comparing models side-by-side.
Activities
Risk underwriting and actuarial analysis assesses life, property and casualty exposures to set premiums that matched loss experience; Unipol Gruppo used predictive models on €24.6bn GWP (2024) and claims history to target combined ratios near 94% in 2024.
AI/ML models, rolled out across pricing by 2025, improved hit-rate for tariff adjustments by ~12% and reduced reserve volatility, supporting profitable product retention and competitive client coverage.
Unipol runs a large claims-processing network handling everything from minor motor accidents to complex corporate liability cases, settling about 1.2 million claims in 2024 and paying €4.1bn in claims that year to keep fulfillment rates high. The unit prioritizes fast, fair settlements to cut disputes and has scaled digital photo-appraisals and automated workflows—now used in ~48% of motor claims—reducing average lead time by ~22% versus 2021.
Unipol Gruppo manages roughly €90bn of investments from premiums to fund long-term liabilities, using strategic allocation to government bonds, equities and alternatives like real estate to target stable returns; by Q4 2025 about 15% of AUM is earmarked for impact investing and green finance under its internal ESG framework, with a 5.2% target portfolio yield and duration matched to policy liabilities.
Digital Ecosystem Development
Unipol prioritizes a unified digital ecosystem that integrates insurance, banking, and mobility—driving projects like UnipolMove electronic tolling and a revamped policy-management mobile app to boost cross-sell and retention.
Ongoing software releases, real-time fraud detection, and ISO 27001-aligned cybersecurity protect >11 million customers and support €1.2bn annual IT spend (2024), ensuring seamless omnichannel service.
- UnipolMove tolling rollout
- Mobile app upgrades for policies
- Continuous updates & ISO 27001 security
- Supports >11M customers
- €1.2bn IT spend in 2024
Distribution Network Coordination
- ~5,000 agents (2024)
- €25m annual training investment (2024)
- Coverage: 20 Italian regions
- Focus: life, welfare, motor product cross‑selling
Core activities: underwriting & pricing (€24.6bn GWP 2024; target combined ratio ~94%), claims processing (1.2M claims, €4.1bn paid 2024; 48% motor digital), investments (€90bn AUM; 15% green by Q4 2025; 5.2% yield target), digital platforms & IT (€1.2bn IT spend 2024; >11M customers), agency network (~5,000 agents; €25m training 2024).
| Metric | 2024/2025 |
|---|---|
| GWP | €24.6bn |
| Claims paid | €4.1bn |
| AUM | €90bn |
| IT spend | €1.2bn |
| Agents | ~5,000 |
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Resources
The Unipol and UnipolSai brands signal trust and financial solidity to ~15 million Italian clients and firms, backed by Unipol Group’s 2024 combined gross written premiums of €22.5 billion and Solvency II ratio near 200%—an intangible asset that boosts acquisition and retention in a crowded financial services market. As Italy’s top P&C insurer with ~25% market share in 2024, the brand gives strong leverage in partner talks and market-entry moves.
With millions of installed black boxes across Italy and Spain, Unipol Gruppo holds one of the world’s largest driving-behavior databases—over 8 million devices and 65 billion trip records by 2025—enabling granular, personalized pricing and a 15–25% improvement in loss ratio versus peers. By 2025 the dataset expanded to include property and health signals, boosting predictive analytics that underpinned €120m in underwriting savings that year.
The network of over 2,000 Unipol Gruppo agencies across Italy provides on-the-ground presence and personalized advice, supporting roughly 60% of gross written premiums in 2024 through face-to-face, advisory sales.
Hard to copy for digital-only rivals, these agencies are local hubs for the Beyond Insurance strategy, delivering mobility, home assistance and ancillary services that drove a 12% increase in non-insurance revenue in 2024.
Financial Capital and Solvency Reserves
Unipol Gruppo maintains robust capital buffers with a Solvency II ratio around 210% at YE 2024, ensuring capacity to absorb shocks and meet large-scale claims while supporting M&A dry powder.
These reserves are audited quarterly and disclosed in IFRS and regulatory reports to reassure institutional investors and rating agencies, contributing to stable credit assessments.
- Solvency II ratio ~210% (YE 2024)
- Quarterly audited reserves; IFRS disclosures
- Liquidity for major claims and acquisitions
- Confidence support for investors and ratings
Advanced IT and AI Infrastructure
- €420m cloud/AI spend since 2020
- 70% faster claims processing
- 4x speed in product deployment
- €150bn AUM supported
- 12% operational cost reduction in 2024
Unipol’s key resources: trusted brands reaching ~15M clients; 8M+ telematics devices (65B trips) enabling €120m underwriting savings (2025); 2,000+ agencies driving 60% of GWP; Solvency II ~210% (YE2024); €420m cloud/AI spend since 2020 supporting €150bn AUM and 70% faster claims.
| Metric | Value |
|---|---|
| Clients | ~15M |
| Telematics devices | 8M+ |
| Trips | 65B |
| Underwriting savings (2025) | €120M |
| Agencies | 2,000+ |
| Share of GWP via agencies | 60% |
| Solvency II (YE2024) | ~210% |
| Cloud/AI spend since 2020 | €420M |
| AUM supported | €150bn |
Value Propositions
Unipol combines insurance with mobility, home, and health services so customers handle car cover, pay tolls via UnipolMove, and book repairs with one provider; in 2024 Unipol reported 1.8 million UnipolMove users and €1.2bn non-life service revenues, showing this cross-sell scale.
Unipol uses telematics and analytics to price premiums to actual driving behavior, cutting average claims cost by up to 15% per telematics policy (2024 group data) and offering pay-as-you-drive rates that reward safe habits. This behavior-based pricing raises perceived fairness and appeals to younger, tech-savvy customers—telemetry uptake reached ~1.2M policies in 2024, improving retention and lowering loss ratios.
Unipol Gruppo, with over 70 years in Italy and a Solvency II ratio of ~210% at YE 2024, offers retail clients peace of mind via proven balance-sheet strength and stable capital generation. For life and pension plans it guarantees long-term protection of savings and fulfillment of future obligations, making it a preferred low-risk wealth-management choice for conservative investors.
Omnichannel Accessibility and Convenience
Customers get seamless omnichannel access across Unipol Gruppo’s 2,200+ agencies and mobile apps, combining in-person advice with 24/7 self-service; in 2024 digital sales reached ~28% of premiums, improving NPS and cutting claim processing time by ~15%.
- 2,200+ agencies + apps
- 28% digital premium sales (2024)
- 24/7 mobile self-service
- -15% claim process time
Comprehensive Corporate Welfare Systems
Unipol offers integrated, modular welfare packages—health, pension, and life cover—that help firms attract and retain talent by improving employee quality of life while cutting employer admin; in 2024 Unipol reported ~€1.2bn in welfare premiums and served over 2.5m corporate beneficiaries.
- Modular plans for SMEs to multinationals
- Reduces HR admin and compliance costs
- Improves retention and employee wellbeing
- €1.2bn welfare premiums (2024), 2.5m beneficiaries
Unipol bundles insurance, mobility (1.8M UnipolMove users), telematics (≈1.2M policies) and welfare (€1.2bn premiums; 2.5M beneficiaries), backed by Solvency II ~210% (YE 2024) and 2,200+ agencies; digital sales 28% cut claim time ~15%, enabling cross-sell, behavior pricing, and employer solutions.
| Metric | 2024 |
|---|---|
| UnipolMove users | 1.8M |
| Telematics policies | 1.2M |
| Welfare premiums | €1.2bn |
| Welfare beneficiaries | 2.5M |
| Solvency II | ~210% |
| Agencies | 2,200+ |
| Digital sales | 28% |
| Claim time reduction | -15% |
Customer Relationships
The primary model relies on long-term trust between local Unipol agents and policyholders, with personalized consultations—agents act as dedicated advisors guiding clients through complex financial choices and adjusting coverage across life stages.
This high-touch approach drives retention: Unipol reported a 2024 renewal rate of ~88% in life & health lines and agents manage ~420k policies per 1,000 agents on average, underscoring advisory value in maintaining loyalty.
UnipolSai Rewards boosts retention with discounts, vouchers and exclusive UNA hotel access, raising NPS and policy renewal rates—member households grew to 3.2M by 2024 and retention rose ~4.5ppt versus non-members. Programs add stickiness by delivering value beyond cover; by 2025 rewards tie to sustainable actions (EV ownership, public transit) and contributed to a 12% uptake in telematics eco-driving discounts.
Dedicated Corporate Account Management
Unipol Gruppo assigns specialized account managers to large enterprises and institutional partners to manage complex risk portfolios and welfare schemes, with regular strategic reviews and customized reporting so solutions evolve with client businesses; in 2024 Unipol reported corporate premiums ~€6.2bn, highlighting scale.
- Dedicated managers for enterprises
- Quarterly strategic reviews and bespoke reports
- Focus on risk-mitigation partnership, not vendor role
- Corporate premiums ~€6.2bn (2024)
24/7 Assistance and Emergency Support
Unipol Gruppo provides 24/7 emergency helplines and real-time roadside, home, and medical assistance, acting at the customer's moment of truth to reduce loss and distress.
Fast, empathetic responses drive retention and referrals; Unipol reported 2024 claims-handling satisfaction of ~88% and reduced emergency claim resolution time by 22% year-on-year.
- Continuous presence: 24/7 helplines
- Scope: roadside, home, medical crises
- Impact: 88% satisfaction (2024)
- Efficiency: −22% resolution time YoY
Unipol blends high-touch agent advisory (420k policies per 1,000 agents) with digital self-service (8M active app users; 42% digital claims in 2024), rewards (3.2M members; +4.5ppt retention) and corporate account teams (corporate premiums €6.2bn), delivering 24/7 assistance, 88% claims satisfaction and −22% emergency resolution time YoY.
| Metric | 2024 |
|---|---|
| App users (active) | 8,000,000 |
| Digital claims share | 42% |
| Agent load | 420,000 policies/1,000 agents |
| Renewal rate (life & health) | ~88% |
| Rewards members | 3,200,000 |
| Corporate premiums | €6.2bn |
| Claims satisfaction | 88% |
| Emergency resolution YoY | −22% |
Channels
The cornerstone of Unipol Gruppo’s distribution is its network of about 3,200 branded agencies across Italy, giving physical reach for complex insurance sales and strong local engagement; these agencies remain the primary contact for roughly 65% of retail customers. In 2025, the offices also act as service hubs for the group’s mobility and welfare offerings, handling claims, fleet services and welfare enrollments that represented an estimated €420m in related revenues in 2024.
Unipol uses partner bank branches—notably BPER Banca and Credito Valtellinese (Banca Sondrio)—to sell life, mortgage-linked, and standardized property & casualty policies, tapping banks’ 1,500+ branches and ~4.5 million retail clients as of 2024. Integration into bank apps and teller workflows lifts conversion: bancassurance sales account for about 28% of UnipolSai new life premiums and show persistency rates ~6–8% points higher than direct channels.
The group’s websites and mobile apps act as direct-to-consumer channels for simple products (motor, travel), offering instant quotes, online purchase and self-service policy management without intermediaries; in 2024 digital sales accounted for ~18% of Unipol Gruppo’s direct P&C retail premiums (€1.2bn of €6.7bn). The UnipolMove app has become a key acquisition funnel, generating ~250k new customer leads in 2024 who convert to insurance prospects through integrated mobility offers.
Corporate Brokers and Institutional Sales
For large industrial risks and complex employee-benefit programs, Unipol Gruppo uses professional corporate brokers to place high-value, bespoke contracts needing technical negotiation and specialized underwriting; in 2024 broker-originated commercial premiums represented about 28% of the group’s non-life portfolio (~€2.1bn of €7.5bn non-life premium, Unipol FY2024).
The group keeps strong ties with leading Italian brokers and global firms to win top-tier corporate clients, supporting tailored solutions and reinsurance placement; broker channel accounted for ~35% of new commercial renewals in 2024.
- Focus: large industrial risks, employee-benefit schemes
- Value: bespoke contracts, technical negotiations
- Network: Italian + international brokers
- 2024: ~€2.1bn broker-originated non-life premiums
- 2024 renewals: ~35% via broker channel
Direct Phone and Linear Insurance
The Linear brand runs a direct-response channel (phone + internet) targeting price-sensitive motor customers, offering streamlined underwriting and claims for standard policies and competing on price and speed.
In 2024 Linear wrote ~€420m GWP within Unipol Gruppo, grew online quotes 18% YoY, and serves a younger, agency-averse segment useful for A/B testing digital marketing and rate strategies.
- Direct channels: phone + web
- Focus: price-sensitive motor policies
- 2024 GWP: ~€420m
- Online quotes growth 2024: +18% YoY
- Use: digital marketing and pricing experiments
Channels: 3,200 agencies (~65% retail contact); bancassurance via BPER/Credito Valtellinese (1,500+ branches, ~4.5M clients; bancassurance = ~28% new life premiums); digital (18% direct P&C retail premiums, €1.2bn in 2024; UnipolMove 250k leads); brokers: €2.1bn non-life via brokers (2024), 35% renewals; Linear direct: €420m GWP (2024), +18% online quotes.
| Channel | Key 2024 metric |
|---|---|
| Agencies | 3,200; 65% retail |
| Bancassurance | 1,500+ branches; 28% new life |
| Digital | €1.2bn; 18% P&C |
| Brokers | €2.1bn; 35% renewals |
| Linear | €420m GWP; +18% quotes |
Customer Segments
This segment covers millions of Italian households—Unipol reported ~5.2 million retail motor policies and 3.1 million home/household policies in 2024—seeking reliable, easy access and competitive pricing; most customers enter via mandatory motor cover, so Unipol pushes bundled auto+home+life packs and loyalty rebates to raise policies per household from 1.6 to a target 2.2.
SMEs, making up 99.9% of Italian firms and employing ~61% of workers (ISTAT 2023), need tailored cover for business interruption, liability, and employee protection; Unipol sells modular, industry-specific packages for agriculture, manufacturing, and retail with add-ons for wage replacement and supply-chain interruption.
This segment covers national and international large corporates needing bespoke underwriting, high limits, and complex claims handling for cyber, environmental, and D&O risks; Unipol Gruppo served ~1,200 large clients in 2024, generating an estimated €1.1bn in commercial P&C premiums (FY 2024). The group assigns dedicated technical teams and leverages global reinsurance programs covering excess-loss layers up to €500m per event to manage cross-border exposures.
Public Administration and Institutional Bodies
Unipol insures central, regional and local governments plus public hospitals and universities, covering infrastructure, health services and public-official liability; public tenders drive sales and demand strict compliance and transparency.
In 2024 Unipol reported ~€1.8bn in non-life premiums from institutional clients, offering stable, long-duration income and reinforcing its role in Italy’s social services network.
- Clients: central, regional, local governments, hospitals, universities
- Products: infrastructure, health, liability
- Sales: via public tenders, high compliance
- 2024 non-life premiums: ≈€1.8bn
- Benefit: stable, long-term premiums, social role
Modern Mobility Users
Modern Mobility Users value flexible transport over car ownership—car‑sharing and micro‑mobility grew 18% CAGR in Italy 2019–2024, and Unipol targets them with on‑demand insurance plus e‑toll and parking payment services.
By 2025 Unipol plans to cross‑sell digital‑first insurance and financial products to this segment, which accounts for an estimated 12–15% of urban adults in major Italian cities.
- 18% CAGR car‑sharing/micro‑mobility (2019–2024)
- 12–15% of urban adults targetable by 2025
- Primary products: on‑demand insurance, e‑toll, parking payments
Retail households (≈5.2M motor, 3.1M home policies 2024) seek bundled, digital-first cover; SMEs (99.9% firms, 61% employment ISTAT 2023) need modular business packs; large corporates (~1,200 clients, ~€1.1bn commercial P&C premiums 2024) require bespoke underwriting and reinsurance; public sector drives €1.8bn non-life 2024; mobility users (18% CAGR car‑sharing 2019–24) target on‑demand products.
| Segment | Key metrics 2024/2025 | Main products |
|---|---|---|
| Retail | 5.2M motor; 3.1M home | Bundles, digital sales |
| SMEs | 99.9% firms; 61% workforce | Modular business cover |
| Large corporates | ~1,200 clients; €1.1bn P&C | Bespoke, high-limit |
| Public sector | €1.8bn non-life | Infrastructure, health |
| Mobility users | 18% CAGR car-share (2019–24); 12–15% urban target 2025 | On-demand, e-payments |
Cost Structure
The group’s largest expense is claims settlement: in 2024 Unipol Gruppo paid about €7.2bn in claims and reinstatement costs, plus legal and appraisal fees, which drive the technical margin.
Controlling the loss ratio via precise underwriting and fraud detection is critical—Unipol reported a combined ratio of ~103% in 2024—while volatility from natural disasters or changes to personal injury compensation laws can swing payouts materially.
Distribution commissions and incentives represent a major cost for Unipol Gruppo, totaling about €1.2bn in 2024 (roughly 18% of net premiums earned), paid to its agency network and bancassurance partners to drive new sales and renewals; these payments sustain the large physical distribution footprint and motivate sales staff. The group regularly adjusts commission mixes and bonus schemes to keep agents profitable while targeting combined ratio improvements and competitive premiums.
Personnel and Administrative Expenses
Marketing, Branding, and Customer Acquisition
Unipol Gruppo spends heavily to sustain market-leading brand awareness—roughly €220–250m annually in advertising, sponsorships and digital campaigns (2024 spend range), targeting motor and health insurance acquisition in competitive Italian markets.
The group also allocates ~€15–25m yearly to ESG communications to show social responsibility and support retention among sustainability-conscious customers.
- Annual marketing spend: €220–250m (2024)
- ESG/CSR communication: €15–25m/year
- Focus: motor, health segments; digital channels and sponsorships
Major costs: claims €7.2bn (2024), distribution commissions €1.2bn (≈18% of net premiums, 2024), personnel ~8,200 staff (personnel ≈28% of opex), IT €220–260m (2024–25), marketing €220–250m (2024), ESG comms €15–25m.
| Item | 2024/25 |
|---|---|
| Claims | €7.2bn |
| Commissions | €1.2bn (18%) |
| Personnel | ~8,200 (28% opex) |
| IT | €220–260m |
| Marketing | €220–250m |
| ESG comms | €15–25m |
Revenue Streams
The primary revenue comes from premiums on motor, home and general liability policies; in 2024 Unipol Gruppo reported roughly €6.1bn in non-life premiums, led by motor lines which remain mandatory and high-volume. As Italy’s P&C market leader, Unipol’s diversified base (millions of retail and SME customers) delivers stable, recurring cash flow, with rising take-up of supplemental health and property protections boosting premium growth by ~3.5% vs. 2023.
Revenue comes from selling life insurance, annuities, and private pension plans to retirees and wealth-transfer clients; in 2024 Unipol Gruppo reported about €4.1bn life technical revenues, reflecting long-term premium flows and high persistency. These contracts create sizeable assets under management—Unipol’s investment portfolio was €114.5bn at YE 2024—so income includes risk-based premiums plus management fees on unit-linked products.
Mobility and Telematics Service Fees
Unipol’s Beyond Insurance drives recurring revenue via UnipolMove electronic tolling, parking subscriptions, and fleet telematics, turning data services into a high-growth income stream that leverages the group’s IoT and cloud stack.
By 2025 these mobility and telematics fees materially boost top-line growth—Unipol reports double-digit CAGR in services segment and ~€120m revenue from mobility services in 2024, signaling rising margin diversification.
- Subscription-based: UnipolMove tolling and parking
- Fleet: telematics data & management services
- 2024 mobility revenue ≈ €120m; double-digit CAGR to 2025
- Leverages IoT, cloud, and customer data for upsell
Real Estate, Hospitality, and Investment Income
The group earns substantial cash flow from its ~4.5 billion euro real estate portfolio and the UNA Hotels chain (over 130 properties), while investment of insurance reserves produced roughly 1.2 billion euro in interest, dividends and realized gains in 2024, helping cover technical insurance losses and funding M&A and capex.
- Real estate NAV ≈ €4.5bn (2024)
- UNA Hotels: 130+ properties
- Investment income 2024 ≈ €1.2bn
- Offsets claim volatility, funds strategic expansion
Primary revenue: non-life premiums €6.1bn (2024), life technical revenues €4.1bn (2024), fee income €420m (2024), mobility services €120m (2024) with double-digit CAGR to 2025, investment income €1.2bn (2024), real estate NAV €4.5bn, UNA Hotels 130+ properties.
| Metric | 2024 |
|---|---|
| Non-life premiums | €6.1bn |
| Life revenues | €4.1bn |
| Fee income | €420m |
| Mobility | €120m |
| Investment income | €1.2bn |
| Real estate NAV | €4.5bn |