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Telia
Telia Business Model Canvas: Clear value, customers, and revenue drivers for investors
Explore Telia’s strategic engine with a concise Business Model Canvas that maps its value propositions, customer segments, and revenue drivers—perfect for investors and strategists seeking clarity.
Partnerships
Network Infrastructure Vendors
Telia partners with Ericsson and Nokia to deploy and maintain 5G and fiber across the Nordics and Baltics, supporting ~8.5 million mobile subscriptions and 1.2 million fixed broadband lines (2024).
These deals grant access to latest RAN, core and optical tech, reduce capex variability by sharing upgrade risks, and let Telia focus on services and ARPU growth.
Content and Media Providers
Telia partners with global streamers like Netflix and Disney+ and local producers to expand its media library, enabling bundles that raised TV+ broadband ARPU by ~8% in 2024 and cut churn in TV customers by 12% year-on-year. These alliances keep Telia’s TV and Media unit competitive against pure-play streamers, supporting 2024 segment revenue of SEK ~5.2bn.
Cloud and ICT Strategic Alliances
Telia integrates deeply with hyperscalers Microsoft Azure and Amazon Web Services, delivering managed cloud services—cloud migration, secure data storage, and SaaS—used by enterprise clients; in 2024 Telia reported cloud & ICT revenue growth of ~7% year-on-year, with enterprise cloud contracts contributing an estimated SEK 2.1 billion.
Public Sector and Municipal Entities
Telia partners with local governments to build smart-city systems and extend rural broadband via co-investment and long-term service contracts, aligning with national digitalization and social-inclusion targets; in 2024 Telia reported public-sector revenue of ~SEK 6.2bn, with rural projects adding ~120k households connected that year.
- Co-investment models lower capex burden on municipalities
- Long-term contracts boost recurring revenue and predictability
- Supports national digital targets and social inclusion
- 120k rural households connected in 2024; public revenue ~SEK 6.2bn
Global Roaming and Interconnect Partners
Telia joins international telecom alliances and reciprocal roaming deals to give customers seamless mobile service abroad, supporting high-speed data across 190+ countries and networks; inbound roaming and interconnects generated about SEK 1.2 billion in wholesale revenue in 2024.
- Coverage: 190+ countries
- Wholesale revenue 2024: ~SEK 1.2bn
- Benefit: high-speed data and QoS for travelers
- Role: maintains UX and drives inbound traffic margin
Telia partners drive 8% TV ARPU, SEK 2.1bn cloud, SEK 6.2bn public & global roaming
Telia’s key partners—Ericsson, Nokia, Netflix, Disney+, Microsoft Azure, AWS, and local governments—enable network rollout, bundled media ARPU gains (~8% in 2024), cloud & ICT revenue growth (~7% YoY; SEK 2.1bn enterprise cloud), public-sector revenue SEK 6.2bn, 120k rural households connected, and SEK 1.2bn wholesale roaming revenue (coverage 190+ countries).
| Partner/Area | 2024 metric |
|---|---|
| Network vendors | 8.5M mobiles; 1.2M fixed lines |
| Media partners | TV ARPU +8%; TV churn -12% |
| Cloud hyperscalers | Cloud contracts SEK 2.1bn |
| Public sector | SEK 6.2bn; 120k households |
| Roaming | SEK 1.2bn; 190+ countries |
What is included in the product
Detailed Word Document
A concise Business Model Canvas for Telia outlining nine blocks—customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partners, and cost structure—reflecting its telecom and digital services strategy, competitive advantages, SWOT-linked insights, and practical use for presentations, investor discussions, and strategic decision-making.
Customizable Excel Spreadsheet
High-level view of Telia’s business model with editable cells—quickly pinpoint how its network assets, B2B services, and digital offerings relieve customer pain points across connectivity, security, and operational efficiency.
Activities
Network Operation and Expansion
Telia continuously deploys, optimizes and maintains 5G mobile networks and FTTH; in 2024 Telia reported SEK 6.8bn capital expenditure largely for network rollout, covering spectrum efficiency and rural coverage to sustain peak speeds above 1 Gbps in selected areas.
Engineering teams focus on network virtualization and automation—Telia cut core network latency by ~20% in 2023 through cloud-native functions and expects further OPEX savings via smart orchestration and software-defined networking.
Product and Service Innovation
Telia develops digital products from consumer mobile plans to industrial IoT, plus customer apps and value-added services like cybersecurity insurance and identity management; product R&D accounted for ~12% of Telia Company’s SEK 28.0bn adjusted Opex in 2024, supporting growth beyond pure connectivity.
Customer Lifecycle Management
Managing the customer journey from acquisition through retention and loyalty is central to Telia’s operations; in 2024 Telia reported a net churn of 0.9% and an ARPU (average revenue per user) of SEK 208, so lifecycle programs aim to raise ARPU and lower churn via targeted marketing and personalized sales.
Telia deploys omni‑channel support and loyalty offers—driving a 6% YoY rise in postpaid subscriptions in 2024—reducing acquisition costs and increasing customer lifetime value for both consumer and corporate segments.
Data Analytics and Cybersecurity
Telia actively monitors and analyzes petabytes of network data monthly to boost performance and block threats, reducing mean time to detection by ~40% and cutting incident costs versus peers.
Security is embedded across all service layers, offering enterprises encryption, SOC-as-a-service, and compliance controls—supporting Telia’s role as a trusted data custodian in strict Nordic/EU regulation.
- Monitors petabytes/month
- ~40% faster detection
- SOC-as-a-service + encryption
- Compliant with Nordic/EU rules
Content Aggregation and Media Production
Telia acquires, produces and distributes news, sports and entertainment across linear TV and on-demand platforms, managing complex broadcasting rights (e.g., Nordic sports deals costing hundreds of millions SEK) to tie premium content to its connectivity and TV bundles.
In 2024 Telia’s media and TV segment reported revenue ~SEK 6.5bn, supporting a differentiated ecosystem that raises ARPU and reduces churn by offering exclusive live sports and originals.
- Acquisition: multi-year sports rights (100s M SEK)
- Production: originals and local news
- Distribution: linear TV + streaming
- Goal: higher ARPU, lower churn
Telia: SEK 6.8bn 5G/FTTH rollout, digital services & faster secure networks
Telia runs nationwide 5G and FTTH rollouts (SEK 6.8bn capex 2024), automates and virtualizes core networks (≈20% latency drop 2023), develops digital/IoT services (R&D ≈12% of SEK 28.0bn adj. Opex 2024), and operates media rights/TV (media rev ≈SEK 6.5bn 2024) while embedding SOC, encryption, and analytics (≈40% faster detection).
| Metric | 2024 |
|---|---|
| Capex | SEK 6.8bn |
| Adj. Opex | SEK 28.0bn |
| Media Rev | SEK 6.5bn |
| Net churn | 0.9% |
Preview Before You Purchase
Business Model Canvas
The preview you see is the actual Telia Business Model Canvas document—not a mockup or sample—and it reflects the exact content and layout you will receive after purchase; upon ordering, you’ll get the complete, editable file ready for presentation, editing, and sharing in the same professional format shown here.
Resources
Physical Network Infrastructure
The company’s most critical resource is its physical network: roughly 22,000 cell sites, 150,000 km of owned fiber and 6 hyperscale-grade data centers across the Nordics and Baltics, which together form the backbone for mobile, fixed and cloud services.
This footprint creates a high barrier to entry; ongoing 5G rollouts and a SEK 6.5 billion fiber modernization program in 2024 keep the infrastructure a top-tier, revenue-generating asset.
Spectrum Licenses
Telia holds long-term spectrum licenses across key bands (700/800/900/1800/2100/2600 MHz) in Nordic and Baltic markets, licences that cost billions—TeliaSonera paid ~SEK 12.6bn in the 2018 Nordic auctions and annual spectrum fees remain material to capex; these finite rights limit peak mobile speeds and capacity, and without them Telia’s mobile voice and data revenue (≈SEK 40bn mobile service revenue in 2024) would collapse.
Brand Equity and Market Reputation
Telia’s brand, trusted across the Nordics and Baltics, supports premium pricing—helping lift consumer ARPU by ~6% in mobile and fixed bundles in 2024—and eases entry into adjacent services like cloud and IoT; its sustainability reputation (Telia reported a 39% reduction in scope 1–2 emissions since 2015 and 46% of energy from renewables in 2024) strengthens appeal to ESG-focused customers and investors.
Human Capital and Technical Expertise
Telia depends on ~8,500 skilled employees across engineering, data science and digital strategy (2024 headcount), with focused expertise in 5G architecture, cloud platforms, and AI-driven network management that underpin its tech leadership and EUR 6.1bn 2024 service revenue.
Ongoing programs—internal reskilling, 1,200 external hires in 2024, and partnerships with universities—keep skills current and reduce time-to-deploy for new services.
- 8,500 staff (2024)
- EUR 6.1bn service revenue (2024)
- 1,200 external hires (2024)
- 5G, cloud, AI network ops focus
- Reskilling + university partnerships
Customer Data and Analytical Insights
Telia holds petabytes of customer data across mobile, fixed, and B2B services; in 2024 Telia reported ~8 million mobile subscribers and €6.8bn revenue, turning usage patterns into analytics that cut peak loads and boost ARPU via personalized offers.
Advanced analytics drive network optimization and targeted marketing—Telia stated a 12% uplift in campaign conversion and 5–7% OPEX savings from traffic steering in recent pilots.
- Petabytes across 8M mobile users
- €6.8bn 2024 revenue
- 12% campaign conversion uplift
- 5–7% OPEX savings from traffic steering
Telia: 22k sites, 150k km fiber, €6.8bn—powering 5G, cloud, AI with measurable gains
Telia’s key resources are its 22,000 cell sites, 150,000 km fiber, 6 hyperscale data centers, long-term spectrum (700–2600 MHz), a trusted Nordic/Baltic brand, ~8,500 skilled staff (2024), petabytes of customer data across ~8M mobile users, and €6.8bn revenue (2024); these drive 5G, cloud, AI ops and measurable uplifts (12% campaign conv., 5–7% OPEX savings).
| Metric | Value (2024) |
|---|---|
| Cell sites | 22,000 |
| Fiber | 150,000 km |
| Data centers | 6 |
| Staff | 8,500 |
| Mobile subs | 8M |
| Revenue | €6.8bn |
Value Propositions
High-Performance Connectivity
Telia delivers ultra-fast 5G and fiber-optic connectivity—average 5G download speeds of 450 Mbps and fiber up to 1 Gbps—giving low latency (<10 ms) and high bandwidth for remote work, 4K/8K streaming, and lag-free gaming; in 2025 Telia reported 1.9 million fixed broadband subscribers and 3.8 million mobile customers in the Nordics, anchoring the promise of being connected anytime, anywhere at top speeds.
Integrated Digital Solutions for Business
Telia offers enterprises an integrated ICT suite—connectivity, cloud, security, and IoT—positioning itself as a one-stop digital transformation partner; as of FY2024 Telia Company reported B2B revenue of SEK 27.4bn, with enterprise cloud and security growth above 8% YoY, which improves compatibility, raises security posture, and consolidates billing to cut vendor overheads by an estimated 15–25%.
Premium Local and Global Entertainment
Telia bundles exclusive local shows, live sports rights (including Nordic football deals reaching ~2.3M viewers in 2024) and top international films with broadband and mobile plans, creating a single entertainment ecosystem; this raised ARPU (average revenue per user) by ~6% in 2024 for its media customers. Localized content helps Telia differentiate from global streaming giants that lack deep Nordic/regional licensing and distribution networks.
Security and Trustworthy Data Handling
Telia positions itself as a secure, transparent custodian of customer data, offering encrypted communications and 24/7 threat monitoring to protect privacy and integrity amid rising digital threats; in 2024 Telia reported a 22% year-on-year increase in enterprise security subscriptions and reduced incident response times by 35%.
This trust focus differentiates Telia for customers prioritizing digital safety, with enterprise security revenue reaching roughly SEK 1.2 billion in 2024.
- Encrypted comms and 24/7 monitoring
- 22% rise in security subscriptions (2024)
- 35% faster incident response (2024)
- Enterprise security revenue ~SEK 1.2bn (2024)
Sustainable and Responsible Operations
Telia leads on sustainability with a target of net-zero emissions by 2030 for its own operations and a 50% reduction in scope 1–3 emissions intensity vs 2016 by 2025, attracting ESG-driven consumers and corporates meeting regulatory and voluntary targets.
Choosing Telia supports circular-economy moves—over 1.2 million refurbished devices sold in 2024—and ongoing investments that lower sectoral carbon intensity and supply-chain emissions for enterprise clients.
- Net-zero by 2030
- 50% scope 1–3 intensity cut vs 2016 (2025)
- 1.2M refurbished devices sold in 2024
Telia: 5G/1Gbps fiber, SEK27.4bn B2B, booming cloud/security & sustainability push
Telia offers ultra-fast 5G/fiber (avg 5G 450 Mbps, fiber to 1 Gbps), integrated B2B ICT (B2B revenue SEK 27.4bn FY2024; cloud/security +8% YoY), exclusive Nordic media (ARPU +6% 2024) and strong security (enterprise security revenue ~SEK 1.2bn; +22% subs 2024), plus sustainability targets (net-zero 2030; 1.2M refurbished devices 2024).
| Metric | Value |
|---|---|
| Avg 5G speed | 450 Mbps |
| Fiber speed | Up to 1 Gbps |
| B2B revenue FY2024 | SEK 27.4bn |
| Cloud/security growth | +8% YoY |
| ARPU lift (media) | +6% (2024) |
| Security revenue 2024 | ~SEK 1.2bn |
| Refurbished devices 2024 | 1.2M |
Customer Relationships
Digital Self-Service and Automation
Telia follows a digital-first model allowing customers to manage accounts, buy services, and troubleshoot via mobile apps and web portals; in 2024 self-service channels handled 68% of transactions, cutting branch visits by 42% year-on-year.
Automation and AI chatbots deliver 24/7 responses to common queries, reducing call-center volume by 35% and saving an estimated EUR 18m in operating costs in 2024.
Dedicated Enterprise Account Management
For large corporate and public sector clients, Telia assigns dedicated enterprise account managers who co-design bespoke ICT solutions and offer ongoing strategic support; in 2024 Telia Business served ~45,000 enterprise customers and enterprise services drove ~35% of group EBITDA, illustrating the financial impact of deep, high-touch relationships. This model raises client retention—Telia reports enterprise churn under 6% in 2024—and enables tighter integration into clients’ processes for multi-year contracts.
Loyalty and Reward Programs
Telia uses loyalty schemes and bundled discounts—like data bonuses and discounted media subscriptions—to reward long-term customers and drive multi-service adoption; in 2024 Telia reported a 12% higher ARPU (average revenue per user) for bundled customers and a churn rate 1.8 percentage points lower among loyalty-program members.
Proactive Technical Support
Telia’s proactive technical support uses real-time network monitoring and automated alerts to fix issues before major impact; in 2024 Telia reported a 22% reduction in downtime for business customers after expanding predictive maintenance across Nordic networks.
Clear, timely updates during planned maintenance and outages, plus a dedicated 24/7 business support desk, raise renewal rates—Telia’s B2B churn fell to 6.1% in 2024.
- Real-time monitoring: predictive repairs
- 24/7 business desk: faster SLA responses
- 22% less downtime (2024)
- 6.1% B2B churn (2024)
Community and Stakeholder Engagement
Telia runs digital literacy programs for seniors and startup support that reached ~120,000 people and 450 startups across the Nordics and Baltics in 2024, boosting regional brand favorability by ~6 percentage points in Telia’s 2024 stakeholder survey.
These initiatives create shared purpose and community belonging, lowering churn in local markets and improving corporate reputation metrics tied to partnership deals and municipal contracts.
- 120,000 beneficiaries (2024)
- 450 startups supported (2024)
- +6 pp brand favorability (2024 survey)
Telia boosts ARPU +12% and cuts costs/downtime with AI, self‑service & enterprise focus
Telia combines digital-first self-service (68% transactions, 42% fewer branch visits in 2024) with AI chatbots (−35% call volume; EUR 18m OPEX saved) and dedicated enterprise managers (≈45,000 clients; enterprise ≈35% group EBITDA; B2B churn 6.1% in 2024) to raise ARPU (+12% for bundles) and cut downtime (−22% via predictive maintenance).
| Metric | 2024 |
|---|---|
| Self-service share | 68% |
| Branch visits | −42% |
| Call volume | −35% |
| OPEX saved | EUR 18m |
| Enterprise clients | ~45,000 |
| Enterprise EBITDA | 35% |
| B2B churn | 6.1% |
| ARPU (bundled) | +12% |
| Downtime | −22% |
Channels
Owned Retail Stores
Telia runs ~350 owned retail stores across Sweden, Finland, Norway, Estonia and Latvia, offering hands-on product demos and face-to-face support; in 2024 these stores accounted for roughly 18% of hardware revenue and handled 22% of post-sale service cases. They drive smartphone and router sales and complex service consultations, humanize the brand, and retain customers who prefer in-person interaction.
Digital Portals and Mobile Apps
The primary channel for service management at Telia is its digital portals and mobile apps, handling 78% of customer transactions in 2024 and enabling users to monitor data, pay bills, and upgrade plans in under two minutes on average.
Direct B2B Sales Force
Telia’s Direct B2B sales force targets medium and large enterprises with a specialized team that performs detailed needs assessments and negotiates multi-year contracts, often including bespoke SLAs; corporate sales drove about 38% of Telia Company Sweden’s B2B revenue in 2024, roughly SEK 18.6 billion. This channel secures high-value, long-term relationships vital in the competitive Nordic telco market.
Third-Party Retailers and Distributors
Telia extends reach by partnering with independent electronics retailers and supermarkets to sell SIMs, prepaid plans, and hardware, boosting availability across Sweden, Finland, Estonia, Latvia and Lithuania where Telia had ~7.2 million mobile subscriptions in 2024.
This indirect channel raises market penetration and brand visibility by tapping existing foot traffic and diverse demographics; retail partners drove an estimated 18% of Telia Store-equivalent sales in 2024.
- 7.2M mobile subs (2024)
- Presence: SE, FI, EE, LV, LT
- ~18% sales via partners (2024)
- Sells SIMs, prepaid, hardware
Customer Service Centers
Voice and chat-based customer service centers give Telia a staffed escalation path for issues beyond self-service—handling technical faults and billing queries that account for about 12% of post-sale contacts and reducing churn by an estimated 0.6 percentage points annually (Telia Group 2024 operations review).
These centers employ certified agents trained on complex fault resolution and SLA-driven incident handling, serving as a safety net that resolves ~85% of escalations within 48 hours and limits costly network downtime for enterprise clients.
- Handles ~12% of customer contacts (2024)
- Resolves ~85% of escalations within 48 hours
- Reduces churn ~0.6 pp annually
- SLA-driven for enterprise uptime
Telia omni‑channel: 78% digital transactions, 350 stores, SEK18.6bn B2B strength
Telia uses ~350 owned stores (18% hardware rev, 22% post-sale cases 2024), digital portals/apps (78% transactions, <2 min avg task time 2024), direct B2B sales (38% of Sweden B2B rev ≈ SEK 18.6bn 2024), retail partners (~18% partner-equivalent sales; 7.2M mobile subs 2024), and voice/chat centres (12% contacts, 85% escalations <48h, −0.6 pp churn).
| Channel | Key metric (2024) |
|---|---|
| Owned stores | ~350; 18% hardware rev; 22% post-sale |
| Digital portals/apps | 78% transactions; <2 min task |
| Direct B2B | 38% Sweden B2B rev; SEK 18.6bn |
| Retail partners | ~18% sales; supports 7.2M subs |
| Voice/chat centres | 12% contacts; 85% <48h; −0.6 pp churn |
Customer Segments
Individual Consumer Market
This segment covers millions of Nordic and Baltic households buying mobile, broadband and TV for personal use; Telia had 6.9 million mobile subscriptions and 1.7 million fixed broadband customers in 2024, so scale matters. Customers range from budget users to premium 5G and content buyers; Telia sells tiered plans and device financing to capture ARPU uplift (group ARPU ~151 SEK/month in 2024).
Small and Medium Enterprises
SMEs make up a core Telia segment, needing reliable connectivity and simple, scalable digital tools; Telia reported in 2024 that its B2B SME revenues grew 4% to SEK 7.2bn as demand rose for bundled mobile, fixed broadband and basic cloud/security services. Telia offers bundled packages—mobile, internet, basic security and cloud storage—on professional-grade infrastructure without enterprise complexity, targeting fast onboarding and predictable monthly ARPU.
Large Multinational Corporations
Large multinational corporations demand integrated ICT across countries, needing high-security, dedicated bandwidth and managed services; Telia Group reported corporate revenue of SEK 35.4bn in 2024, underpinning its capacity to serve large accounts.
Telia’s cross-border Nordics–Baltics footprint (operations in 8 markets) and its 2024 enterprise fiber and cloud investments of ~SEK 4.2bn make it a preferred regional partner for complex global operations.
Public Sector Organizations
Public sector clients—government agencies, schools, and healthcare providers—require strict compliance, long contract cycles, and high-level data protection; Telia won 2024 public tenders worth ~€420m in Nordics and supports national e-health and smart city backbones that serve millions.
- Regulatory focus: GDPR, NIS2 compliance
- Contract type: multi-year frameworks (5–10 yrs)
- Security: ISO 27001, certified data centers
- Scale: supports national services for 2–5M users
- Revenue: public-sector ~15% of Telia B2B 2024 sales
Wholesale Carriers and MVNOs
The wholesale segment serves other telcos and MVNOs that lease Telia’s physical network, buying bulk capacity to sell under their own brands; in 2024 Telia reported wholesale revenue of SEK 6.2bn, ~8% of group service revenue, helping raise network utilization and marginal margin.
This channel converts idle capacity into cash, attracts niche and roaming partners, and cut capital payback time—Telia’s wholesale ARPU per SIM ~SEK 120 in 2024, with peak trunk usage at 85% utilization.
- SEK 6.2bn wholesale revenue (2024)
- ~8% of group service revenue (2024)
- Wholesale ARPU ~SEK 120 (2024)
- Peak network utilization ~85%
Telia 2024: Scale across households, B2B and public — 6.9M mobiles, SEK 151 ARPU
Household, SME, large enterprise, public sector, and wholesale segments drive Telia’s 2024 scale: 6.9M mobile subs, 1.7M fixed broadband, group ARPU 151 SEK/month; B2B SME revenue SEK 7.2bn; corporate revenue SEK 35.4bn; wholesale SEK 6.2bn (~8%); public tenders ~€420m.
| Segment | Key 2024 metric |
|---|---|
| Households | 6.9M mobile, 1.7M broadband, ARPU 151 SEK |
| SME | Revenue SEK 7.2bn |
| Corporate | Revenue SEK 35.4bn |
| Wholesale | Revenue SEK 6.2bn (8%) |
| Public | Tenders ~€420m |
Cost Structure
Infrastructure Capital Expenditure
A major slice of Telia’s cost structure is front-loaded infrastructure CAPEX: Telia Group spent SEK 18.5 billion on CAPEX in 2024, driven largely by multi-billion investments in 5G spectrum licenses and radio/access hardware to sustain high-speed capacity for rising data traffic. Ongoing upgrades to fiber backhaul and data centers—part of a SEK 7–10 billion annual modernization range—add steady capital demands.
Network Operations and Maintenance
Day-to-day OPEX for Telia’s network operations covers energy to run base stations and data centers plus technical labor for repairs and optimization; in 2024 Telia reported group energy spend ~SEK 2.1bn and network staff costs forming roughly 18% of operating expenses. These costs vary with electricity price swings and Nordic terrain; Telia targets 30% energy efficiency gains and uses automation/AI to cut field service hours by ~20%.
Content Acquisition and Production
The TV and Media segment spends heavily on rights and production: Telia reported SEK 3.2bn in content costs for 2024, driven by broadcast rights for sports and hit shows and by local originals and news, which demand talent and studio CAPEX; market bidding raises renewal costs ~15–25% year‑on‑year, making these investments vital to keep subscriber ARPU and churn stable.
Marketing and Sales Expenses
Telia spends heavily on advertising, promos, and B2B sales commissions to win and keep customers in a saturated Nordic market; in 2024 Telia Group reported SEK 5.1 billion in sales and marketing costs, driven by digital ads, retail operations, and direct-sales salaries.
Strategic marketing defends share versus aggressive rivals by communicating value propositions and funding retention programs and channel incentives.
- SEK 5.1 bn sales & marketing (2024)
- Includes digital, retail, B2B direct-sales payroll
- Funds promotions, commissions, retention programs
Personnel and Administrative Costs
Telia employs ~20,000 people across the Nordics and Baltics, driving annual personnel costs around SEK 25–28 billion (2024), covering salaries, benefits, and office overhead; administrative costs for legal, finance, and corporate functions add materially to SG&A.
Telia runs recurring restructuring programs—2023–24 charges totaled ~SEK 3.5 billion—to cut headcount, consolidate offices, and lower long‑term admin spend, improving adjusted EBIT margins.
- ~20,000 employees (2024)
- Personnel cost ~SEK 25–28 bn (2024)
- Restructuring charges ~SEK 3.5 bn (2023–24)
- Admin costs included in SG&A; impact on adjusted EBIT
Telia: CAPEX‑heavy structure—SEK18.5bn capex, SEK25–28bn personnel, SEK7–10bn modernization
Telia’s cost base is CAPEX‑heavy (SEK 18.5bn CAPEX in 2024) plus steady modernization (SEK 7–10bn pa), OPEX for energy (~SEK 2.1bn) and network staff (~18% of OPEX), content costs SEK 3.2bn, sales & marketing SEK 5.1bn, and personnel SEK 25–28bn (2024); restructuring charges ~SEK 3.5bn (2023–24).
| Item | 2024 value |
|---|---|
| CAPEX | SEK 18.5bn |
| Modernization (annual) | SEK 7–10bn |
| Energy | SEK 2.1bn |
| Content | SEK 3.2bn |
| S&M | SEK 5.1bn |
| Personnel | SEK 25–28bn |
| Restructuring (2023–24) | SEK 3.5bn |
Revenue Streams
Consumer Subscription Fees
Consumer subscription fees are Telia Company’s largest revenue source, driven by recurring monthly payments for mobile voice, data, fixed broadband and TV; in 2024 Telia reported group service revenues of SEK 63.6 billion, with subscriptions providing steady cash flow and predictable margins.
Enterprise Managed Services
Telia earns major B2B revenue from Enterprise Managed Services—cloud hosting, cybersecurity, and IoT management—sold mainly as multi-year contracts that raised service revenue to SEK 14.8 billion in 2024, offering higher gross margins than basic connectivity. As Nordic and Baltic enterprises digitalize, this predictable contract-driven stream is a primary growth lever for Telia going into 2025.
Media and Advertising Revenue
Through Telia Company’s TV and Media division, revenue comes from selling ad slots on linear channels and digital streams and from subscriptions to premium packs and pay-per-view; Telia reported SEK 3.6 billion in media and content revenue in 2024, with ad markets in the Nordics down ~2% YoY and TV ad spend comprising about 28% of total Nordic digital ad spend, so income here varies with ratings and regional ad-market health.
Equipment and Hardware Sales
Telia sells and finances smartphones, tablets, routers and enterprise CPE to consumers and businesses, generating hardware revenue that in 2024 accounted for roughly 12% of Group sales (about SEK 9.3bn), typically at lower gross margins but crucial for service attachment.
Installment plans for 5G devices add recurring interest income and spread ARPU uplift—Telia reported consumer device financing receivables of ~SEK 2.1bn at end-2024.
- Hardware ≈12% of Group sales (~SEK 9.3bn, 2024)
- Lower margins but increases service retention
- Device financing receivables ≈SEK 2.1bn (end-2024)
- Financing yields interest income and steadier ARPU
Wholesale and Interconnect Fees
Telia 2024: Recurring subscriptions & enterprise contracts power SEK100bn+ revenue mix
Telia’s 2024 revenues: subscriptions/service SEK 63.6bn, enterprise services SEK 14.8bn, media SEK 3.6bn, hardware ~SEK 9.3bn (12%), wholesale SEK 8.9bn, device receivables SEK 2.1bn—subscriptions and enterprise contracts drive steady cash flow; hardware and media are cyclical.
| Stream | 2024 SEK bn | Notes |
|---|---|---|
| Subscriptions/Services | 63.6 | Recurring ARPU |
| Enterprise Managed | 14.8 | Multi-year contracts |
| Wholesale | 8.9 | MVNO/roaming |
| Hardware | 9.3 | ~12% group sales |
| Media | 3.6 | Ad & subscription |
| Device receivables | 2.1 | Financing income |